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2 BUSINESS

— ENGLISCH
22

E N G L I S H FO R YO U R WO R K A N D L I F E

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LEADERSHIP
What is your
intimacy style
at work?

STRESS MANAGEMENT
How to calm down
and loosen up

COMMUNICATION
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EDITORIAL

Into the future


The ability to adapt and communicate is of critical importance in a world that is
moving faster and constantly changing. Business Spotlight is changing with it.

I
t’s the beginning of a new era here at Business Spotlight, with my taking over from
Ian McMaster, the founding editor-in-chief. We thank him for his over 20 years
of dedication and inspiration at the helm. Now, I am pleased and proud to have
the exciting opportunity to take Business Spotlight into the future.
Looking at the road ahead, I have to think of two words that have become buzz­
words in the world of business: “agility” and “journey”. Even without the pandemic
and remote working, all businesses constantly have to adapt — to technological
developments as well as changing infrastructures and demographics. So, in the next
several months and beyond, instead of just presenting you with articles about agility
in the workplace, we will be taking you on our own agile journey.
While it is always the goal of Business Spotlight to help you understand English
Titelfoto: Mediaphotos/iStock.com; Fotos: gguy44/iStock.com; privat

better, this month’s cover article is dedicated specifically to this topic. We also give
you some helpful insights into stress management.
In future issues, you will start to see this gradual transformation, with a new look,
new sections and new topics for your work and life — to help you improve your
English and broaden your business skills and knowledge of the world. We want to
make you better communicators. We want to inform you and make you think. We
want to inspire you on your own journey at work and in life. We also want to pique
your interest, make you smile and entertain you. We look forward to this agile jour-
ney with you. Thank you for joining us and stay tuned!

JUDITH GILBERT, EDITOR-IN-CHIEF


j.gilbert@spotlight-verlag.de

EDITORIAL 2/2022 Business Spotlight 3 


22
CONTENTS
2/2022

TRENDS
6 Names and News  E  M    Business Skills
The latest from the business world How to understand
spoken English better
10 Global Business  A 
The latest trends in stress
management at work
15 Women at Work  M
Childcare in a
Ugandan market
16 Head-to-Head  M   

Is it OK for bosses to be friends
with their employees?
18 Science  M   

18

Are LGBTQIA+ scientists being
recognized in their fields?

COMMUNICATION
22 Business Skills  M    Science
Seven tips for following speakers Acknowledging
who are difficult to understand the achievements
of LGBTQIA+
26 Intercultural Business  M 
scientists
How a Mexican echolocation
trainer is helping the blind

CAREERS

30
30 Women  A 
Female empowerment begins by
understanding women’s cycles
35 Career Coach  M   
In-house promotions vs hiring Women
from outside
Women can help each
36 Leadership  A    other by rediscovering
Is there any place for intimacy themselves
within your team?

LANGUAGE
40 English for...  E
Money matters REGULAR SECTIONS
42 Skill Up!  M    3 Editorial
Talking about outer space
50 One Question  M 
44 Key Words  M   Who is our mystery
Ken Taylor explains the phrase person?
“know the store” 51 Preview / Impressum
46 Short Story  A 
Appar8  There is extra audio material related to
this article on Business Spotlight Audio
48 Test  E  M  A  You can find exercises related to this
Assess your language skills article in Business Spotlight Plus

4  Business Spotlight 2/2022 CONTENTS


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22

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help other women friends with the boss? space travel

10
Global Business
Business Spotlight in the Classroom

Our monthly newsletter for business English


Learning how to cope teachers and trainers provides free lesson plans

36
with stress at work and worksheets. To receive the newsletter by
email, write to: B2B@spotlight-verlag.de

Leadership
Discovering your team’s Online and social media
needs through intimacy
Fotos: NanoStokk, Gajus, LightFiledStudios/iStock.com; Illustrationen: Carina Crenshaw; Chuenmanuse/Shutterstock.con

You can find more business English content at:


www.business-spotlight.de
www.facebook.com/businessspotlight

Follow the ZEIT SPRACHEN page on LinkedIn:


www.linkedin.com

Language in Business Spotlight


➻ Articles use the style, spelling, punctuation and pronuncia-
tion of British English unless otherwise marked.
➻ Articles that use American style, spelling, punctuation and
pronunciation are marked “US”.

Approximately Approximately Approximately


at CEF level A2 at CEF levels B1–B2 at CEF levels C1–C2
CEF: European Framework of Reference for Languages

ifml.: informal word or phrase


vulg.: vulgar word or phrase; sl.: slang word or phrase
non-stand.: non-standard word or phrase
UK: chiefly British usage; US: chiefly North American usage

CONTENTS 2/2022 Business Spotlight 5 


NAMES AND NEWS

THE BIG PICTURE


BRITAIN • The Arctic Corsair is standing
on dry land for the first time in 30 years.
Pictured here in November 2021, the
historic fishing boat is being restored in
Kingston upon Hull, on the east coast of
England. The ship is Hull’s last remaining
Fotos: XX

sidewinder trawler and a symbol of the


city’s fishing industry.

6  Business Spotlight x/2022 TRENDS


Delay dementia:
exercise the brain

bid , Gebot Wikimedia’s
bracelet  new boss:

Use it or lose it ,  Armband, Armreif Maryana Iskander

brand , Marke
MEDIUM AUDIO PLUS chastity belt
[(tSÄstEti] 
A 2021 study suggests that workers who have , Keuschheitsgürtel

mentally stimulating jobs may be less likely to dementia [di(menSE] 


develop dementia in old age. , Demenz

The study, published in The BMJ, used data from diversity [daI(v§:sEti] 
,  Vielfalt, Verschieden-
previous studies that followed more than 100,000
artigkeit
people for an average of 17 years. It compared two
executive level
groups of people. Those in the first group had jobs [Ig(zekjUtIv] 
that included cognitively demanding tasks and a , Führungsebene
high level of control over their jobs. Those in the foundation , Stiftung
second group had non-cognitively demanding goal , Ziel The guardian of
jobs and a low level of control over their jobs. In
the first group, 4.8 out of 10,000 people developed
head of research
[ri(s§:tS] 
knowledge
dementia as they aged, compared with 7.3 out of , Forschungsleiter(in) EASY AUDIO
10,000 in the second group. highlight sth. 
Dr Sara Imarisio, head of research at Alzheim- ,  etw. hervorheben Wikipedia has more than 55 million articles in 309
er’s Research UK, welcomed the study’s results. jewel [(dZu:El]  languages. Maryana Iskander was chosen to lead
, Edelstein
On Alzheimer’s Research UK’s website, she said the Wikimedia Foundation, which runs Wikipe-
that while “not everyone is able to choose the type jewellery [(dZu:elri]  dia, from January 2022. The South African worked
, Schmuck
of work they do … studies like this highlight the for many years for non-profit organizations that
importance of finding activities that help keep medieval [)medi(i:v&l]  fight against youth unemployment and for wom-
, mittelalterlich
the brain active, whether it’s through work or en’s rights in her home country. She says that her
non-profit 
hobbies”. previous jobs allowed her to understand “how to
, gemeinnützig
build systems, build culture and build processes”.
parent company 

golden hello , Muttergesellschaft


Iskander spoke to The New York Times about her
goals for Wikipedia. She says one goal is to make
previous [(pri:viEs] 
, frühere(r,s) sure that the “full diversity of humanity” is written
A “golden hello” is an amount of money restore sth. 
about and invited to participate in Wikipedia. In
that a company offers a person, generally at the ,  etw. restaurieren particular, she wants to make sure that the project
executive level, to persuade them to join the sidewinder trawler better reflects the “global south” and women. An-
organization. [)saId)waIndE (trO:lE]  other goal is to improve upon the steps Wikime-
, Seitentrawler
Fotos: picture alliance/empics/Danny Lawson; filo, Nikada, Sjo/iStock.com; Gabriel Diamond

dia takes to fight misinformation.

T H E R I VA L S
128.54 CARATS $30,335,698
Weight of the largest (€26,694,960)
diamond the company has Highest bid for a Cartier
in its collection jewel at auction

PANTONE 1837 1969


The official brand colour, Year the “Love Bracelet”
named after the year the (inspired by medieval chastity
company was started belts) was created

LVMH RICHEMONT
Parent company since Parent company
TIFFANY & CO. January 2021 since 1998 CARTIER

TIFFANY & CO. (New York City) and CARTIER (Paris) make luxury jewellery.

TRENDS 2/2022 Business Spotlight 7 


NAMES AND NEWS

“Nepotism
is the lowest and least
imaginative form of
corruption”

DANIEL ALARCÓN, 44, nepotism [(nepE)tIzEm] 


Peruvian novelist, , Vetternwirtschaft

journalist and radio Peruvian [pE(ru:viEn] 


, peruanisch
producer

Hard to say –
but easy to eat

Say what?
EASY US

Some words are harder to say correctly than others, for learn-
ers of English and native speakers alike. According to the U.S.
Captioning Company, the most mispronounced company and

⋅⋅
news-making names in 2021 include:
the global American restaurant chain Chipotle
[tSE(poUtleI*], [tSi(poUtleI*] Mexican Grill, which takes its

⋅⋅
name from a smoke-dried jalapeño pepper
Dogecoin [(doUdZkOIn*], a cryptocurrency favored by Elon

⋅⋅
Musk
Omicron, the 15th letter of the Greek alphabet and Also on the list was the singer Billie Eilish [(aIlIS], who has a
Covid-19 variant that has endless variants in pronunciation monthly six-figure income from her YouTube earnings alone
— [(A:mEkrA:n*], [(oUmEkrA:n*], or the British [EU(maIkrQn] — and whose name is often mispronounced as “eyelash.”

⋅⋅
all of which are valid
Ever Given [(ev&r (gIv&n*], the container ship that blocked captioning company eyelash  six-figure 

⋅⋅
the Suez Canal [(kÄpS&nIN]  , (Augen-)Wimper , sechsstellig
,  Unternehmen für
Shein [(Si:In], the popular Chinese e-tail fashion company Untertitelung
mispronounced  technique [tek(ni:k] 
criticized by environmentalists for its quick production ,  falsch ausgesprochen ,  [wg. Aussprache]
environmentalist
techniques and the environmentally unfriendly material it [In)vaI&rEn(ment&lIst] 
pepper , Paprika
* This symbol marks
uses to make its products , Umweltaktivist(in) standard US pronunciation.

8  Business Spotlight 2/2022 TRENDS


MARKTPLATZ – MARKETPLACE

Sprachkurse und Sprachferien

Learn English in Cornwall


ONLINE COURSES
NOW AVAILABLE
www.learnenglishincornwall.co.uk

$22 (€19.50)
Average hourly wage of the US’s 50,000 actors
Julie Tamblin MA - 0044 (0) 1208 871 184

Dr. Behrens
Source: The Economist Sprachenschule Online

• Individueller Unterricht info@sprachschule-behrens.de .::::::::::: ::::: :.

A new way to job-hunt • Muersprachliche Lehrer


• Für jedes Alter und Niveau!
Mobil +49 172 5186368
www.sprachschule-behrens.de
……………..

................

Young jobseekers and em-


ployers have a new way to
find each other. Social media
platform TikTok has seen an
Nächste
increase in videos sharing Anzeigentermine:
job-hunting advice, CV tips Ausgabe Anzeigenschluss
and work opportunities. This 04/2022 23.02.2022
TikTok subculture is called
05/2022 16.03.2022
“CareerTok”.
06/2022 20.04.2022
Source: BBC

Ferienhäuser, -wohnungen
Fotos: picture alliance / ZUMAPRESS:; Electric Egg/Shutterstock.com; TikTok; Illustrationen: bortonia, Ponomariova_Maria/iStock.com

Comparison
BRETAGNE-SÜD,
Port Navalo, exkl. FeHs,
4 Personen, 100 m vom Strand.
www.port-navalo.de
arzon-portnavalo@gmx.de
0163-5120082

75% 34%
Percentage of executives Percentage of non-
Kontakt für Anzeigenkunden
working remotely who executives working
want to return to the remotely who want to +49-89/85681-131
office three days or more return to the office three
per week days or more per week Spotlight Verlag GmbH – Ihr Ansprechpartner
Source: The Economist für Beratung und Verkauf
sales@spotlight-verlag.de
CV (curriculum vitae)  job-hunt 
, Lebenslauf ,  Arbeit / eine Stelle suchen

executive [Ig(zekjUtIv]  work remotely


, Führungskraft ,  hier: im Homeoffice arbeiten

TRENDS 2/2022 Business Spotlight 9 


GLOBAL BUSINESS

n g
ni
ar pe
e
L oc o
t

Renewal: dealing
with stress rather
than eliminating it

10  Business Spotlight 2/2022 TRENDS


Bluthochdruck, eine erhöhte Herzfrequenz, Erschöpfung — all das sind
Anzeichen von Stress. Höchste Zeit etwas dagegen zu unternehmen.
Möglichkeiten, auch wissenschaftlich fundierte, gibt es. Aber man muss
sie kennen und wissen, wie man sie umsetzt.

Von OLIVE KEOGH


ADVANCED

B
efore the pandemic stopped life in its tracks, business
leaders thought that VUCA — volatility, uncertainty,
complexity and ambiguity — summed up the chal­
lenges they faced (see also Business Spotlight 11/2021). “At the heart of
stress management
Then the coronavirus crisis accentuated these challenges and
heaped more on top. It became clear that the problems associ­
ated with remote working, social isolation and the threat of con­
tracting Covid-19 were taking their toll. The demand for stress
management training spiked.
But can stress really be “managed”, or is this coming at the
is renewal, not
problem the wrong way? Professor Richard Boyatzis, an in­
ternationally recognized expert in emotional intelligence and merely the attempt
to reduce stress”
behavioural change, believes that efforts to reduce stress are
misdirected. He says that a more effective solution is to become
familiar with the concept of resilience (see box, p. 14). “At the
heart of stress management is renewal, not merely the attempt
to reduce it,” Boyatzis says.
The causes and consequences of stress are well documented.
Far less attention has been paid to what might help soften its
impact on our mental, physical and emotional health. It is much
easier to identify common stress triggers than it is to define ef­
fective solutions.

Coping, not eliminating


Boyatzis is a professor of organizational behaviour, psychology
and cognitive science at Case Western Reserve University in
Cleveland, Ohio, one of the leading private research universities
in the US. Having spent his professional life observing human annoying  drop a call  spike 
behaviour, he has come to the conclusion that the emphasis ,  ärgerlich, nervig ,  eine Gesprächs- ,  in die Höhe schnellen
should be on how to cope with stress rather than trying to elim­ verbindung beenden
appreciate sth. strain , Belastung
inate it. [E(pri:SieIt]  emphasis , Betonung,
take one’s toll 
,  sich etw. bewusst sein Hauptaugenmerk
“From decades of research we know that stress is one of the ,  seinen Tribut fordern
very nasty things in life that accentuate almost every autoim­ boot up , hochfahren nasty [(nA:sti] 
tracks: stop sth. in its ~  
,  übel, schlimm
mune and neurodegenerative disorder,” he says. “The problem compromised  ,  etw. zum Stillstand
is that most people don’t fully appreciate how much the annoy­ ,  hier: gefährdet not merely  ,  nicht allein bringen

ing aspects of stress — such as your cell phone dropping a call contract sth.  [kEn(trÄkt] overall  trigger , Auslöser
,  sich mit etw. infizieren , gesamt; hier: kumulativ
Foto: Delmaine Donson/iStock.com

or your computer not booting up every day — contribute to VUCA (volatility,


what is medically classified as an overall ‘strain’. When you add cope with sth.  recipe [(resEpi]  uncertainty, complexity
,  mit etw. klarkommen ,  Rezept; Formel and ambiguity)
moments of acute stress, like a pandemic or social disruption or [)ÄmbI(gju:Eti] 
disorder  remote working 
losing one’s job, you have the recipe for people becoming com­ ,  Volatilität, Unsicherheit,
,  (krankhafte) Störung ,  hier: Arbeit im
promised.” Komplexität und Mehrdeu-
Homeoffice
disruption  tigkeit
Stress is a fact of life for most people, and it is the cumulative , Störung; hier: Verwer- resilience [ri(zIliEns] 
effect of mild stresses that causes the most damage. Taking time fung(en) ,  Resilienz, Belastbarkeit

TRENDS 2/2022 Business Spotlight 11 


Reactivation:
getting a spring
back in your step

off, doing fun things, socializing, disconnecting from the digital better than a few long ones. The ultimate aim is to spend more
world and not becoming overly immersed in social media can all minutes per week on renewal than on things that cause stress.
help. But these quick fixes don’t go to the heart of the long-term Boyatzis is a close collaborator of emotional intelligence guru
solution. This, says Professor Boyatzis, is learning how to acti­ Daniel Goleman. Together, they have developed and launched a
vate the power of the body’s built-in recovery process, otherwise self-guided online tool called the Personal Sustainability Index,
known as the parasympathetic nervous system (PNS). or PSI (see box, p. 14). Goleman says this “can help you reflect on
the sources of stress in your life, as well as the buffers that can
Rebounding from stress speed your recovery.”
“Each form of stress activates the sympathetic nervous system Most stress audits focus on big life events, such as buying a
and an accumulation of stress arousals becomes strain,” Boyatzis house or getting divorced. The PSI looks at the ordinary things
explains. “Activating the PNS reverses most of the damage and
is a means for the body, mind and spirit to rebuild and renew.
Being able to engage the PNS has been called ‘resilience’. In a arousal [E(raUz&l]  induce sth. [In(dju:s]  reverse sth. 
broad sense, resilience is what helps us rebound from stress and , Erregung ,  etw. herbeiführen ,  etw. umkehren

strain.” audit [(O:dIt]  moderate exercise short burst ,  hier: Spurt,


, Überprüfung [(mQdErEt]  kurze (zielgerichtete)
Each person is different, and what activates renewal for one
, maßvoller/moderater Aktivität 
may not do so for another. But a sufficient number of positive buffer [(bVfE] , Puffer
Sport (burst  , Ausbruch,
interventions that are most likely to engage the PNS have now deity [(deIEti] 
parasympathetic
Explosion)
, Gottheit
been identified by scientists. These include meditation, yoga, nervous system socialize [(sEUSElaIz] 
prayer to a loving deity (praying to a vengeful one induces derivative [di(rIvEtIv]  [)pÄrE)sImpE(TetIk]  ,  private Kontakte pflegen
, Derivat , parasympathisches
stress), feeling hopeful about the future, being in a loving re­ Nervensystem
strenuous [(strenjuEs] 
engage sth.  , anstrengend
lationship, helping others who are less fortunate, having a pet,
,  hier: etw. aktivieren rebound from sth.
laughing, engaging with nature and doing moderate exercise. sustainability
[ri(baUnd] 
fix , Lösung [sE)steInE(bIlEti] 
Strenuous exercise is less effective because it increases the re­ ,  von etw. zurückprallen;
, Nachaltigkeit; hier:
immersed: be ~ in sth.   hier: sich von etw. erholen
lease of derivatives of the cortisol stress hormone. Stressverträglichkeit
,  in etw. versunken sein; release 
It doesn’t matter which of the interventions are selected. hier: mit etw. beschäftigt vengeful 
, Freisetzung
What matters is doing them frequently. Regular short bursts are sein , rachsüchtig

12  Business Spotlight 2/2022 TRENDS


“Anyone who thinks they are
‘really on’ when they’re stressed
is fooling themselves”
that increase our stress levels. It highlights the things that stress
us out the most but also the renewal activities that offer the
most support.

High performers
High achievers often say they thrive on stress. Boyatzis disputes
this. “You don’t need that much stress to show all the aspects of
cognitive, emotional and perceptual impairment that go with it.
Anyone who thinks they are ‘really on’ when they’re stressed is THREE SMALL FIXES TO TACKLE
fooling themselves,” he says. STRESS
To illustrate this, Boyatzis gives the example of a study into ●  Before going into a difficult situation or

vision. A normal visual field is roughly 180 degrees, but when potentially stressful meeting, pause and
focus momentarily on your breathing. Inhale
researchers administered adrenaline to a test group to induce for a count of three and exhale for six. Even
stress, their peripheral vision narrowed dramatically. Subse­ one or two breaths will help calm the mind.
quent research done on athletes showed that the impact of Start a journal, spending a few minutes
●  

stress on peripheral vision was even more significant in real life three or four times every week writing
down your thoughts and feelings. There is
than in the laboratory.
strong evidence for the positive impact of
Vanessa Dietzel and Laura Watkins, authors of the recently expressive writing on mental and physical
published book The Performance Curve (see box, p. 14), believe well-being.
that high performance doesn’t have to come at the expense of ●  Take a break in nature. Switch off by

personal well-being. Both women are familiar with the stress­ consciously listening to surrounding sounds
such as birdsong, water, the wind in the
es of high-pressure environments, having worked for leading trees or the sound of crisp leaves underfoot.
international consultancies McKinsey and Boston Consulting,
before starting their own in the world of leadership, coaching
and organizational development.
By watching clients become increasingly stressed by the com­
plexities of modern commerce, Dietzel and Watkins could see
Foto: LightFieldStudios/iStock.com; Illustration: Nuthawut Somsuk/iStock.com

that there was a huge trade-off between performance and per­


sonal well-being. As a consequence, many apparently highly suc­ administer sth. to sb.  exhausted [Ig(zO:stId]  perceptual
cessful individuals were exhausted and fundamentally dissatis­ ,  jmdm. etw. verabreichen ,  erschöpft, ausgebrannt [pE(septSuEl] 
fied with life, although they were usually reluctant to admit it. ,  die Wahrnehmung
adrenaline fix , Lösung
betreffend
Getting hard-nosed business people to accept that they are [E(drenElIn] 
hard-nosed ifml. 
,  [wg. Aussprache] reluctant: be ~ to do sth. 
heading for burnout is not easy. But Watkins has a weapon that’s ,  knallhart, abgebrüht
,  etw. nur ungern tun
hard to fight against — science. If clients won’t believe that being affect sth. 
highlight sth. 
,  etw. beeinträchtigen tackle sth. 
“constantly on” is bad for them, Watkins shows them brain scans ,  etw. hervorheben
,  etw. angehen,
apparently
to illustrate how chronic stress weakens the brain’s structure impairment  bekämpfen
[E(pÄrEntli] 
and functioning. “Having the brain conversation makes people , Beeinträchtigung
, scheinbar thrive on sth. 
aware of what’s happening when their brain is constantly in crisp , knusprig;
inhale [In(heI&l]  ,  hier etwa: bei etw. zur
, einatmen Hochform auflaufen 
fight-or-flight mode and how this can affect the quality of their hier: raschelnd
(thrive  , florieren)
decision-making,” she says. on: be ~  ,  hier: mit allen
exhale [eks(heI&l] 
Sinnen dabei sein, voll trade-off , Kompromiss;
Dietzel points out that effectiveness and well-being can , ausatmen
konzentriert sein hier: Wechselbeziehung
be synergistic: when combined, they are a powerful force for

TRENDS 2/2022 Business Spotlight 13 


“Our modern world
increased performance. “If someone is functioning antidote [(ÄntidEUt] 
is too complex,
on red alert all of the time, then there is not enough
uncertain and
, Gegenmittel

time left over for recovery,” she says. “By contrast, bias [(baIEs] , Tendenz
when we increase our inner capacity to deal with

diverse — and
circuit [(s§:kIt] 
change, complexity and challenges, there is less strain , Schaltkreis
on the well-being of our brains and bodies.” constricted , angespannt

Calm breathing
The way we breathe is important, says Dietzel. “Sim­
conversely , umgekehrt
cope with sth. 
,  mit etw. klarkommen
so are we as
ply becoming aware of our breathing is also effec­
tive because it is such a strong connection between
the body and the mind. When our breathing is fast,
downsize sth. 
,  etw. verringern

exhalation [)ekshE(leIS&n] 
human beings”
shallow or constricted, this indicates our brain is in , Ausatmung

‘protect mode’. Breathing can be a bit like a remote feedback loop 


control for the brain. We can use the brain-body feed­ ,  Feedback-, Rück-
kopplungsschleife
back loop to influence our thoughts and emotions.
heart rate 
Lengthening your exhalation — to make it twice as
,  Herzfrequenz, Puls
long as your inhalation — can help our brains shift
holistic , ganzheitlich BUILDING RESILIENCE
from ‘protect mode’ to ‘explore mode’. It has a calm­
indicate sth. , ein Psychologist, academic and author Dr Rick Hanson is an
ing effect on our nervous system, helps process stress expert on how to overcome the brain’s natural negativity
Anzeichen für etw. sein
and lowers our blood pressure and heart rate.” bias to achieve happiness, self-worth and inner peace.
inhalation [)InhE(leIS&n] 
But Dietzel adds that there is no silver-bullet solu­ In an ideal world, says Hanson, the human brain would
, Einatmung
tion for stress. “Our modern world is too complex, remember the good things that happen and let go of the
mindset  bad. In reality, it’s the other way around. There is a good
uncertain and diverse — and so are we as human be­ ,  Denkweise, Einstellung evolutionary reason for this — not getting eaten by a
ings,” she says. “The best way to initiate recovery is to predator, for example — but as a consequence, negative
predator [(predEtE] 
start small, for example writing down a few things we , Raubtier experiences tend to stick and good things do not. Shifting
are grateful for each day. This helps our brains to feel the balance is the key to coping with stress and building
ratio [(reISiEU] 
more resourceful and content.” ,  Anteil, Verhältnis
resilience.
Margaret Forde is an organizational psychologist and
red alert: on ~ [E(l§:t]  holistic psychotherapist. She has spent the past 30 years
,  im Alarmzustand; guiding individuals and companies towards a more positive
hier: im Stressmodus mindset. “Over time, our brain, our mental outlook and our
release sth.  behaviour all change in response to what we continually
,  etw. freisetzen focus on,” she says. “A continual focus on fearful situations
remote control  wires the brain to be more sensitive to threats. The brain’s
, Fernbedienung alarm system becomes like a super highway flooding the
body with stress hormones. Conversely, when you focus
resilience [ri(zIliEns] 
on the good, you build circuits that release feel-good
,  Resilienz, Belastbarkeit
chemicals throughout the body. What I try to make people
resourceful [ri(zO:sf&l]  aware of is that you are the gatekeeper. You can control
, findig; hier: gegen Stress this process by what you give your attention to.”
gewappnet Forde is not suggesting being unrealistically positive.
savour sth. [(seIvE]  “We should accept our negative feelings but try to pay
,  etw. auskosten, (in vollen more attention to the good ones,” she says. “Increasing
Zügen) genießen the amount of attention we give to positive emotional
shallow , flach experiences downsizes the amount of attention we give to
the negative ones. Professor Barbara Fredrickson, a world
silver-bullet solution expert on positive emotion and its benefits for adaptability,
FOR MORE INFORMATION [(bUlIt] 
calls this process ‘increasing our positivity ratio’.”
, Patentlösung
●  The Performance Curve: Author and meditation teacher Jeff Warren calls it
Maximize Your Potential at sip , Schluck “letting the good stuff land”. Actively doing so is the
Work while Strengthening OLIVE KEOGH is a take a beat  non-stand. antidote to allowing our worries to take over our lives. “We
Your Well-being, Vanessa contributor to ,  hier: kurz innehalten, need to wire positive experiences into our headspace and
Dietzel, Laura Watkins the Business, in sich gehen that’s actually pretty easy,” Warren says. “We do this by
(Bloomsbury Business) Technology and noticing the tiny things during the day that are nice and
wire sth. ,  etw. verdrah-
●  The Personal Sustainability then we take an extra beat to savour them.” For Warren,
Foto: Fergal Phillips

Innovation pages ten; hier: programmieren


Index (PSI) can be accessed of The Irish nice things are simple pleasures such as silence and the
through Key Step Media at Times. Contact: first sip of good coffee in the morning.
www.keystepmedia.com/shop/ global@business-
psi spotlight.de

14  Business Spotlight 2/2022 TRENDS


WOMEN AT WORK

“Women and
children continue to
be marginalized”
Wohin mit den Kindern, wenn man arbeiten muss, um
die Familie zu ernähren? In der ugandischen Hauptstadt
Kampala haben Mütter eine Lösung gefunden.

Von PATRICIA AKANKWATSA


MEDIUM

K
alerwe Market in the north of leaders and agents of their own destiny, some market women
Kampala city is a bustling open have set up an arrangement whereby they leave their children
space. It is crowded, messy and in a rented space that they each contribute towards. The women
noisy. then take turns checking on the children. But the Markets Act
Located between two busy city roads and the never-ending land disputes in the city markets continue
— the Gayaza-Kampala Road and the to cause problems.
Northern Bypass, both of which are full of The work that IST does with market women involves training
vehicles on their way to northern Ugan- PATRICIA AKANKWATSA in advocacy, organizational leadership, and rights and power. The
da, South Sudan and the DR Congo — the is a Ugandan jour- women push for action on everyday things such as the availabil-
market is always packed with people. nalist who has ity of bathrooms and childcare facilities in the markets.
been working in
The vegetables, fruit and farm produce IST is doing a good job. But, ultimately, the Markets Act is
the field for the
are either spread out in makeshift stalls past five years. outdated. It has to be revised to help cater for everyone’s needs,
or on the bare ground of the reclaimed She is passionate as women and children continue to be marginalized in these
swamp near the Kalerwe River Tunnel. about business and places.
health reporting.
Nobody seems to care about these condi- She currently
tions. The farm produce at this market is works for The In-
advocacy [(ÄdvEkEsi]  hustle and bustle produce
fresh and it is cheaper than the produce at dependent Magazine
in Uganda. , Interessenvertretung [)hVs&l En (bVs&l]  [(prQdju:s] 
other city markets. The traders also appear ,  geschäftiges Treiben , landwirtschaftliche(s)
bustling [(bVs&lIN] 
to be making money. Contact: ,  belebt, quirlig makeshift 
Erzeugnis(se)
Illustrationen: 2kawaiiiness, cienpies/iStock.com ; Foto: privat

Amidst this hustle and bustle, women women@business- , behelfsmäßig reclaim sth. 
bypass [(baIpA:s] 
attend to their children, who accompany spotlight.de ,  etw. zurückgewinnen
, Umgehungsstraße messy 
them to work. However, the 1942 Markets cater for sth. UK 
, chaotisch revise sth. [ri(vaIz] 
,  etw. überarbeiten
Act doesn’t allow the presence of children ,  hier: etw. gerecht nanny 
in markets. werden , Kinderfrau stall 
, Marktstand
But where is a poor single mother who contribute to(wards) sth.  NGO (non-governmental
earns just enough to get her through the ,  zu etw. beitragen; organization)  swamp [swQmp] 
hier: zu etw. einen finan- ,  NRO (Nichtregierungs- , Sumpf(gebiet)
day supposed to leave her toddler? She ziellen Beitrag leisten organisation)
take turns doing sth. 
can’t afford daycare or a nanny. destiny [(destEni]  outdated  ,  etw. abwechselnd tun
With the help of the Institute for Social , Schicksal , überholt
toddler [(tQd&lE] 
Transformation (IST), an internation- facility [fE(sIlEti]  packed: be ~ with people  , Kleinkind
al NGO that aims to turn women into , Einrichtung ,  von Menschen wimmeln

TRENDS 2/2022 Business Spotlight 15 


Relationships at
work: how close
should they be?

HEAD-TO-HEAD

Can bosses be friends


with their employees?
Guten Chefs und Chefinnen liegt das Wohl ihrer Mitarbeiter und Mitarbeiterinnen am Herzen. Sie
begegnen ihnen mit Freundlichkeit und wollen niemanden bevorzugen. Aber kann zwischen ihnen neben
der beruflichen Beziehung auch ein freundschaftliches Verhältnis bestehen?

Interviews: JULIAN EARWAKER


MEDIUM AUDIO PLUS

16  Business Spotlight 2/2022 TRENDS


YES NO
“It’s unrealistic for a boss to draw a line “As a manager and friend, you might
and say, ‘This is purely work’” not even recognize bias”
Sabina Nawaz Brad Aronson

Friendships are good for Employees want to feel that


business. These days, we are things are fair, that the boss is
distanced from each other going to treat them like every-
SABINA NAWAZ is a global as a result of technology. But BRAD ARONSON is an one else and that, if they work
executive coach, speaker entrepreneur, investor
and writer
it is important for us to feel hard, they’ll be rewarded. Nat-
and writer
(http://www.sabinanawaz. emotionally connected to the (https://www.bradaronson. urally, we tend to favour our
com) purpose and meaning of work com) friends. As a manager and friend,
and to the friendships we have you might not even recognize
there. It’s unrealistic for a boss bias, but if you become friends
to draw a line and say, “This is purely work and never friendship”. with some of your employees, the rest of the workforce will feel
Instead, we need to navigate the boundaries between friendship disadvantaged.
and work. What if a friend of yours is not performing? How will you
You do need some guiding principles. When someone new is react? What if you have an assignment or a promotion to hand
hired, they and their boss talk through the job description, role out? Are you going to give it to a friend or to someone else? Even
and responsibilities in a negotiated dialogue. It is no different if your friend deserves it, how will it look to other members of
when it comes to a work friendship, especially when you’re the staff? People will question your fairness.
boss. You have to be mindful about the boundaries and rules of If there’s a dispute, are people going to come to you if it in-
engagement. It is about managing expectations so that it’s made volves one of your friends? You’re naturally going to have con-
very clear that your friend won’t get favourable treatment. If, for versations with a friend about their ambitions and problems at
example, they might be impacted by a planned reorganization, work that aren’t necessarily professional.
you have a professional responsibility to keep that information As a good boss, you should care about what’s going on in your
confidential. You and your friend are in different positions in the employees’ lives. But that doesn’t mean you have to socialize
hierarchy. Your responsibility is to keep your relationship within with them, go out and do the things you do with friends. There
clearly defined boundaries — and a friend will respect that. is a power imbalance between an employee and their manager.
There is always a power imbalance between boss and employ- If an employee invites you, as the boss, out for a beer, you can
ee. But one way to deal with this is to make it clear when you’re say no, and that’s OK. If you invite an employee out, they might
in work mode and when you’re in friend mode. The optics and feel that they can’t say no. They could feel pressure to become
the perception of your friendship matter. Transparency, fairness friends with you even if they don’t want to. Generally, there’s
and equity to all employees is super important. But having a more risk than reward.
friend who is in your reporting structure can make you a better Friendship isn’t scalable. When you start a new business
boss. You become more mindful of transparency, communi- with a handful of employees, it’s easy to be friends with them.
cation and boundaries — and also of setting expectations, be- But what if that grows to 150 employees? You can’t be friends
cause you have to. The friendship acts as a catalyst. It fuels your with everyone, and it’s not productive if being friends stops you
thinking and creates greater clarity. Friendships don’t stop when from making the best decisions for the business. And that’s the
somebody gets promoted. You have to transcend that boundary challenge, to say to a friend: “Well, I’m friends with you, but at
and make it work like a glue for the whole organization. Then work, I’m going to be completely objective.” It’s healthier to keep
there will be an increased level of trust and connection so that a certain distance between yourself as boss and your employees.
you will be able to enjoy working with people you really want Being a good manager and a good, caring person doesn’t mean
to work with. you have to be someone’s friend.

assignment  entrepreneur glue  optics  , Optik; scalable


,  Aufgabe, Einsatz , Bindemittel hier: Außenwahrnehmung
Fotos: Goodboy Picture Company/iStock.com; privat

[)QntrEprE(n§:]  [(skeI&lEb&l] 
, Unternehmer(in) , skalierbar
bias [(baIEs]  hierarchy [(haI&rA:ki]  perception 
, Voreingenommenheit equity [(ekwIti]  ,  [wg. Aussprache] , Wahrnehmung socialize with sb.
, Gerechtigkeit [(sEUSElaIz] 
boundary , Grenze impacted: be ~ by sth.  promote sb. 
,  mit jmdm. private
executive ,  von etw. betroffen sein ,  jmdn. befördern
clarity [(klÄrEti]  Kontakte pflegen
[Ig(zekjUtIv] 
, Klarheit mindful: be ~ about sth.  promotion , Beförderung
,  Führungskraft; transcend sth. Mehr zu diesem Thema
,  etw. bedenken
confidential hier: für Führungskräfte purpose ,  hier: Sinn [trÄn(send]  hier kostenlos anhören!
[)kQnfI(denS&l]  negotiated ,  etw. überschreiten www.business-spotlight.de/
fuel sth. [(fju:El]  reporting structure  audio-gratis
, vertraulich [nI(gEUSieItId] 
,  etw. antreiben; , Berichtsstruktur; workforce 
, ausgehandelt; hier: mit
engagement  hier: erweitern hier: Berichterstattungs- , Belegschaft
klaren Vorgaben
,  Mitwirkung, Einbindung hierarchie

TRENDS 2/2022 Business Spotlight 17 


SCIENCE

Representation
within science
Sie werden wegen ihrer herausragenden wissenschaftlichen Leistungen
schon seit Langem geschätzt. Mit der Kampagne 500 Queer Scientists wollen sie
nun auch als Angehörige der LGBTQIA+-Community in der Welt der
Wissenschaft mehr Sichtbarkeit erlangen.

Von MELITA CAMERON-WOOD


MEDIUM US AUDIO

18  Business Spotlight 2/2022 TRENDS


Flying the flag:
LGBTQIA+
scientists

A
s a queer-identifying scientist, the visibility and inclusion of LGBTQIA+ accomplishment  queer-identifying
I don’t see or know many oth- STEM workers within the field, so in , Errungenschaft [kwI&r*] 
,  sich als nicht heterosexu-
er queer scientists in my space 2018, she co-founded the group 500 arachnologist
ell bezeichnende Person 
around me,” says Dr. Jacob Queer Scientists together with Sean Vidal [E)rÄk(nA:lEdZIst*] 
(queer  ,  nicht hetero-
, Arachnologe/
Dums, a molecular biology educator at Edgerton, an evolutionary virologist and sexuell)
Arachnologin,
North Carolina State University. How- science illustrator. LGBTQIA+ scientists Spinnenforscher(in) reveal sth. 
,  etw. (auf)zeigen
ever, this does not mean that LGBTQIA+ such as Sally Ride, Lynn Conway, and co-found sth. 
scientists do not exist. Alan Turing were a source of inspiration ,  etw. mitgründen survey [(s§:veI] 
, Umfrage
A paper published in the Journal of to her (see boxes, pp. 20–21). engineer
Homo­sexuality in 2016 revealed that over [)endZI(nI&r*]  visibility
, Ingenieur(in); [)vIzE(bIlEti] 
40 percent of the participants in an earli- Recognition Techniker(in) ,  Sichtbarkeit, Präsenz
er survey of LGBTQIA+ STEM (science, “Visibility doesn’t just make the queer-in-
engineering
technology, engineering, and mathemat- STEM community happier and more pro- [)endZI(nI&rIN*] 
ics) workers had not told their colleagues ductive — it creates recognition of the ac- , Ingenieurwesen
Foto: nktwentythree/iStock.com

about their sexuality. complishments we’ve made, not in spite LGBTQIA+


The results of this survey shocked of our identities, but because of them,” (lesbian, gay, bisexual,
transgender, queer,
Dr. Lauren Esposito, a queer-identifying Dr. Esposito told the American Institute intersexual, and asexual) 
arachnologist specializing in scorpions of Chemical Engineers in an interview. ,  lesbisch, schwul,
who works at the California Academy of Since it was founded, the group bisexuell, transgender, * This symbol marks
intersexuell und asexuell standard US pronunciation.
Sciences. Dr. Esposito wanted to increase 500 Queer Scientists has given queer-

TRENDS 2/2022 Business Spotlight 19 


Sally Ride:
astronaut and
physicist

identifying scientists a platform where they can be accessibility


seen and heard. LGBTQIA+ people working in STEM [Ek)sesE(bIlEti] 
, Zugänglichkeit
positions can submit short biographies and stories
to the site. Although the site is called 500 Queer Sci- biofuel
[(baIoUfju:El*] 
entists, it now has 1,625 profiles on it, and this num- , Biokraftstoff
ber is growing. In 2019, Dr. Esposito received the detrimental
Walt Westman Award from the National Organi- [)detrI(ment&l] 
zation of Gay and Lesbian Scientists and Technical ,  schädlich, nachteilig

Professionals for starting fellow ,  Mit-


the group. lab-based ifml. 
When Dr. Dums found ,  übungs-, laborbasiert,
Labor-
the group on Twitter, he
immediately knew that lecture [(lektS&r*] 
,  Vorlesung
he wanted to be a part of
long-term 
it. “As I was growing up, it
, langfristig;
would have really helped hier: langjährig
SALLY RIDE
me if I had known a queer make for sth. 
Dr. Dums: molecular After joining NASA in 1978, physicist Sally
scientist or had a queer ,  zu etw. beitragen
biology educator Ride became the first American woman in
mentor. I didn’t have space, in 1983. She was just 32 years old obituary
that, but I can hopefully provide that for someone. at the time, making her the youngest-ever [E(bItSueri*] 
American astronaut to have gone into , Nachruf
That’s part of the reason that I submitted a profile. I
wanted to put myself out there. This is my identity. space. She married fellow astronaut Steven pass away , sterben
Hawley in 1982, but the marriage lasted only
I am stating it for the world, and there isn’t a tragic five years. After divorcing Hawley in 1987, PhD (Doctor of
Philosophy)
backstory. What I’m doing is totally possible, which she had a long-term relationship with Tam [)pi: eItS (di:] 
is very different to the storyline that I grew up with,” O’Shaughnessy, a Women’s Tennis Association , Doktor(titel)
Dr. Dums comments. player, with whom she wrote a number of
children’s science books. Ride chose to keep postdoctoral 
Dr. Dums completed his PhD in biology, focusing ,  nach der Doktorarbeit,
her personal life private, and her sexuality did
on algae biofuels and plant molecular biology. He Postgraduierten-
not become public knowledge until she passed
then went on to get a postdoctoral research position away. Her obituary referred to O’Shaughnessy research [ri(s§:tS] 
, Forschung
at the University of Delaware. During this time, he as “her partner of 27 years.”
did ecological research involving microbe interac- storyline 
, Handlung(sstrang); hier:
tions with plants. Although he enjoyed his research, persönliche Geschichte
he soon realized that he would prefer to teach and
submit sth. 
mentor students. Now, Dr. Dums teaches lab-based that scientists’ emotions are not part of anything we ,  etw. einreichen;
courses and gives lectures at North Carolina State do, that we are unbiased. That’s just not true. Accept- hier: einstellen
University. ance is very important.” unbiased [Vn(baIEst] 
Dr. Dums is just one of many scientists who have , unvoreingenommen,
vorurteilsfrei
Breaking down barriers joined the group 500 Queer Scientists. Another sci-
Inclusion and accessibility within science are im- entist who created a profile on the site is Dr. Kelsey * This symbol marks
portant to Dr. Dums. He also teaches a professional Stilson, a postdoctoral anatomy instructor at Brown standard US pronunciation.
development and networking course that focuses on University, in Providence, Rhode Island. “Visibility
building connections within the field of biotechnol- is everything. I’m a scientist because I saw scientists
ogy. He believes that breaking down barriers to entry that looked and talked like me on TV as I was grow-
not only brings diverse groups of scientists together, ing up. When Star Trek: Discovery had a gay couple as
but also helps them to find better solutions to prob- a scientist and doctor just doing normal, everyday
lems. activities, I almost cried. Queer people are just peo-
“Homogeneous groups don’t do nearly as good sci- ple. It is the constant reminder that we are in a dif-
ence as those that have all of these diverse opinions, ferent ‘box’ that is detrimental to a person’s mental
backgrounds, values, and ways of looking at things. well-being over time.” For Dr. Stilson, the platform
That definitely makes for much better research,” 500 Queer Scientists helps people to understand that
Dr. Dums says. they all have a chance to have a successful scientific
According to him, it is important to remind people, career, regardless of their sexual orientation.
including scientists themselves, that scientists are That queer-identifying STEM workers and other
also humans. “We tend to have this picture in science members of the LGBTQIA+ community can still be

20  Business Spotlight 2/2022 TRENDS


ALAN TURING
Born in London in 1912, Alan Turing went accidental 
on to become one of the most influential , unbeabsichtigt
computer scientists of all time. Turing is assumption
now considered to be the pioneer behind [E(sVmpS&n] 
artificial intelligence and theoretical , Annahme
computer science. During World War II,
claim sth. 
his codebreaking work at Bletchley Park
,  etw. für sich
was instrumental to the war effort. In 1952, beanspruchen
Turing was prosecuted for homosexual
activity. He was subjected to chemical computer scientist 
, Informatiker(in)
castration. He accepted this, as he would
otherwise have been sent to prison. He died electrical engineer
Alan Turing: of cyanide poisoning at the age of 41. His [)endZI(nI&r*] 
computer , Elektroingenieur(in)
scientist and
death was recorded as a suicide, although it
codebreaker is possible that it may also have been a case figure sth. US ifml. 
of accidental poisoning. ,  sich etw. vorstellen
(können)
hostile [(hA:st&l*] 
, feindselig

pejoratively
Lynn Conway: [pI(dZO:rEtIvli*] 
QUEER , abwertend
scientist and
The term “queer” is now used as a way of referring to transgender activist pioneering
non-binary sexual and gender identities. In the late [)paIE(nI&rIN*] 
1800s, the word was more negative than it is today. , wegweisend;
It was used pejoratively in reference to homosexual hier auch: genial
people. In the 1980s, the term was claimed by the
prosecute sb.
LGBTQIA+ community and became a deliberately [(prA:sIkju:t*] 
provocative word. ,  jmdn. strafrechtlich
verfolgen, belangen

* This symbol marks


standard US pronunciation.

“I don’t see or
know many other
Fotos: NASA; ARCHIVIO GBB/Alamy Stock Photo; Joseph Xu/University of Michigan College of Engineering; privat

LYNN CONWAY
This pioneering American computer scientist,

queer scientists”
electrical engineer, and inventor was born male
in 1938, but she felt that she was stuck in the
wrong body and fell into depression as a result.
She married a woman and had two children,
but she was unhappy with her life as a man,
and even considered suicide. Conway decided
to become a woman when she discovered
legally discriminated against by their employers in the work of Dr. Harry Benjamin, an expert on
28 U.S. states makes the need for increased visibili- transsexualism.
ty and inclusion in this sector even clearer. Hetero­ Although Conway wanted to continue
working at IBM while transitioning, she was
normative assumptions in STEM workplaces can
fired in 1968 when she said that she wanted
also make LGBTQIA+ professionals feel unable to to become a woman. In 2020, IBM formally
talk openly about their sexuality with colleagues, apologized for the action that was taken at the
according to a 2019 study published in the Journal of time.
Homosexuality. Once Conway’s transition was complete,
in 1971, she was no longer allowed to see her MELITA
For Dr. Esposito, 500 Queer Scientists was a way of children because of the laws in place at the CAMERON-WOOD is
making people feel less like outsiders and more like time. a half British,
they were part of a community. “I felt very alone as half Maltese
a queer scientist,” she once revealed in an interview writer and editor
at Business
with Bustle. “I figured that if I felt that way in San Spotlight. Contact:
Francisco, others might be feeling that way in much global@business-
more hostile places.” spotlight.de

TRENDS 2/2022 Business Spotlight 21 


BUSINESS SKILLS

Understanding
unclear
speakers
Es gibt Rednerinnen und Redner, die einfach schlecht zu verstehen sind, und
das nicht nur inhaltlich und nicht nur in einer Fremdsprache. Hier finden Sie
sieben Tipps, was Sie als Sprechender oder Zuhörender tun können, damit ein
Gesprächsbeitrag verständlich wird.

Von KEN TAYLOR


MEDIUM  AUDIO  PLUS

⋅⋅
I
n the international business arena, Use pauses. They help your listeners to approach 

⋅⋅
we meet people with very different digest more easily what you are saying. , Vorgehensweise;
hier: Sprechverhalten
cultural and linguistic backgrounds. Stress the most important word or
Their levels of English vary, as do phrase in a sentence. This will make it articulate sth.
[A:(tIkjuleIt] 
their accents and styles of speaking. It is easy for your listeners to take on board ,  etw. deutlich

⋅⋅
not always easy for people to understand your key ideas. aussprechen
each other, especially when speaking on Articulate your words. This makes digest sth.  
a video call. everything you say clearer to your lis- ,  etw. verdauen;
Illustration: Chuenmanuse/Shutterstock.com; Foto: RapidEye/iStock.com

hier: verarbeiten
It can be embarrassing if you continu- teners. It prevents you from “swallow-
ally have to interrupt the other person to ing” sounds, which makes it difficult for embarrassing 
, peinlich
tell them that you are not following what your listeners to make out what you are
they are saying. But there are some simple saying. phrase 
,  Ausdruck, Formulierung
techniques that can help when it is diffi- If you set a good example, your speak-
stress sth. 
cult to understand someone. Let’s look at ing partners will often try to imitate your ,  etw. betonen
some of them here. style and approach. And this makes your
swallow sth. 
life much easier. ,  etw. verschlucken
1. Setting a good example take sth. on board 

⋅⋅
Speak as you would like to be spoken to: 2. Keeping control ,  hier: etw. aufnehmen,
Speak slowly and clearly, but not too It is important to keep control of the con- erfassen

⋅⋅
slowly. Speaking very slowly can send versation: technique [tek(ni:k] 
your listeners to sleep, so vary your If someone speaks too quickly, ask ,  [wg. Aussprache]

speed. them to slow down.

22  Business Spotlight 2/2022 COMMUNICATION


Unclear speech:
make an effort
to understand

COMMUNICATION 2/2022 Business Spotlight 23 


⋅⋅ If they speak too quietly, ask them to speak
⋅⋅ Show interest by nodding or by using en-
catch sth. 

⋅⋅
up. couraging sounds or words. These signals tell ,  hier: etw. verstehen
If you want to write something down, ask your partner that you have understood and clarify (sth.)  

⋅⋅ ⋅⋅
them to spell words for you. want them to continue. ,  (etw.) klären, klarstellen
Ask the other person to repeat anything you Allow silence so that the other person can encouraging 
do not hear properly. And repeat key words collect their thoughts. If you jump in too ,  hier: ermunternd

or phrases they said to make sure you have quickly, you may be interrupting a key mes- finish sth. ,  etw. beenden,

⋅⋅
understood. sage. zu Ende bringen
Do not hesitate to do these things. Some- Ask relevant questions to check understand- gentle reminder  
,  freundliche Erinnerung
times, we hope we will be able to catch the ing. This is another way of expressing inter-

⋅⋅
meaning if we continue to listen. But eventu- est. hesitate [(hezIteIt] 
, zögern
ally, we lose the thread of the conversation. It’s Avoid finishing other people’s sentences.
then more difficult, and even embarrassing, to This is not only rude, it also means you run jump in ifml. 
,  hier: etw. (zum Thema)
go back to the beginning. the risk of putting your words into their sagen

⋅⋅
mouth. mind map  
3. Listening carefully Summarize regularly to make sure you are , Gedanken(land)karte
If you listen carefully, you will improve both still on track. When you summarize, your nod , nicken
your understanding and the flow of the dia- partner can correct any misunderstandings.
on track: be ~  ,  auf Kurs
logue: sein; hier: mitkommen
proactive: be ~  
,  die Initiative ergreifen

rude , unhöflich

BUILD YOUR VOCABULARY! rules of the road  


,  hier: vereinbarte
How can you best learn the vocabulary Richtlinien
you need? Start a mind map of the gentle speak up 
language you need to understand unclear reminder clarify ,  lauter sprechen
speakers. Write down expressions you
can use and add the vocabulary that you spell sth. 
will need. ,  etw. buchstabieren
interrupt
summarize sth.  
,  etw. zusammenfassen

dealing with thread [Tred] , Faden


be proactive
native
speakers
keeping
control
repetition ...............

understanding
unclear
............... speakers ...............

communica-
tion styles

having a
safety net
consensus ...............

...............
rules of
the road dominate the
conversation

24  Business Spotlight 2/2022 COMMUNICATION


Allow silence
4. Saying you don’t understand
If you don’t understand something, it’s so that colloquial [kE(lEUkwiEl] 
, umgangssprachlich
fluent: less ~  , weniger
sprachgewandt, mit gerin-
gerer Sprachbeherrschung

the other
important to say so. You can do this in counterpart 
, Gegenstück; hier: have one’s say 

⋅⋅
various ways: Gesprächspartner(in) ,  zu Wort kommen
Saying “Sorry?” is usually enough. Your

person can
culture-bound  indicate sth. ,  etw. anzei-
partner will immediately explain a sec- , kulturgebunden, gen, auf etw. hinweisen
ond time — and they will hardly notice -abhängig
meeting facilitator

⋅⋅ collect their
the interruption. down: be ~ to sth.   [fE(sIlEteItE] 
If you still do not understand, use an- ,  an etw. liegen, auf etw. , Sitzungsleiter(in)
zurückzuführen sein
other one-word interruption, such as proactive: be ~  

thoughts
“Pardon?” Again, it’s short and hardly fluency [(flu:Ensi]  ,  die Initiative ergreifen
,  flüssiges Sprechen,
noticed. And, again, your partner will Sprachgewandtheit
talk over each other 
, durcheinanderreden

⋅⋅
repeat what they said.
If you still do not understand at this
point, use a full sentence, such as “I’m they have on non-native speakers. Usu-
afraid I still didn’t quite catch that”. ally, it is enough just to ask your native- ESSENTIAL PHRASES
“I’m afraid…” is a polite phrase. “I didn’t speaker counterpart to slow down. And
1. Setting a good example
catch that” is colloquial and friendly. then, occasionally, remind them of that. • I’ll try to speak slowly and clearly.
It gets more difficult if you are still not But sometimes, you want them to explain • This is extremely important.
sure what your partner has said. Now, you what they mean. Then you need to quick- • I know how you feel.
need to be proactive and guess what you ly interrupt them and make clear that you 2. Keeping control
think was said. “Oh! You mean Tuesday?” have not understood what they said. • Could you take it more slowly, please?
It doesn’t matter if you guess wrongly. • Could you speak up a bit, please?
• Could you repeat that for me, please?
What you want is for your partner to cor- 7. Having a safety net
rect you. This they usually do slowly and In international meetings, it is good 3. Listening carefully
clearly: “No, I said Thursday.” practice first to discuss how the meeting • Right! I see. / I understand.
• What happened next?
should be run. That should include a dis- • So, what you are saying is…
5. Being specific cussion of and agreement on some sim-
4. Saying you don’t understand
You can also specify any pieces of in- ple rules for how you are to communicate • I’m afraid I didn’t quite get that.
formation you missed. For example, with each other. • I’m afraid I didn’t follow that.
if someone says, “I’ll be arriving on For example, it might be agreed that • I’m afraid I haven’t completely understood
what you’re saying.
X-day”, you can ask, “Sorry? Which day participants should indicate immediate-
was that?” This makes it clear to your ly if they do not understand something. 5. Being specific
speaking partner which part of the sen- Another rule could be that people should • I’m coming on X-day.
→ Which day did you say?
tence you missed. not talk over each other. It might also be • The meeting starts at X o’clock.
This technique saves a great deal agreed that less fluent speakers should be → What time did you say?
of time and energy. But many second- given space to have their say. • Mr X will be there.
→ Who did you say?
language speakers avoid it, as it is slight- One more rule could be that the meet-
ly more complicated linguistically. You ing facilitator summarizes at regular 6. Dealing with native speakers
simply need to phrase the question in intervals to make sure that everyone is • What did you mean when you said… ?
• Sorry, but could you explain that to me,
the right way. And this is down to practice. following the discussion. please?
• May I interrupt you for a second?
6. Dealing with native speakers 7. Having a safety net
Their fluency, wide vocabulary and • How should we work together?
self-confidence in the language often • Can we define some simple rules?
gives native speakers a natural advantage • How can we make sure everyone has the
chance to contribute?
in international meetings. They may also
use slang and idiomatic expressions, have
KEN TAYLOR is a communi- contribute (sth.)  speak up 
a strong regional dialect, speak quickly or cation consultant and ,  einen Beitrag leisten, ,  lauter sprechen
use special, culture-bound humour. All personal coach. He is (etw.) beitragen
Foto: Gert Krautbauer

take sth. slowly 


these things can make native speakers the author of Fifty Ways
to Improve Your Business get sth. ifml.  ,  etw. langsam angehen
difficult to understand. ,  hier: etw. verstehen lassen; hier: langsam
English (lulu.com).
Unless they are reminded, native Contact: skills I see 
sprechen
speakers are often unaware of the effect @business-spotlight.de ,  ach so, ich verstehe

COMMUNICATION 2/2022 Business Spotlight 25 


INTERCULTURAL BUSINESS

Changing lives:
Juan Ruiz trains
a ten-year-old
in Berlin
Fotos: XX

26  Business Spotlight 2/2022 COMMUNICATION


Clicking
for freedom Taststöcke, die Brailleschrift oder mit einem Summton
versehene Füllstandsanzeiger helfen blinden und
sehbehinderten Menschen, im Alltag klarzukommen.
Ein von Geburt an blinder Mexikaner hat sich in der Tierwelt
umgesehen und dort ein weiteres Hilfsmittel entdeckt.

Von PAUL WHEATLEY


MEDIUM PLUS

I
“Out of my comfort zone”
“ ’ve never asked myself, ‘Can I?’,” says Juan Ruiz. “My ques-
tion has always been: ‘How can I?’ And the first step is how Echolocation, which involves locating objects using reflected
to get started. Once you get started, you’ve got the ball roll- sounds, is common among various species in the natural world.
ing and things are in your favour.” Bats, whales and dolphins, plus a small number of bird species
Ruiz has been blind since birth, but he has never let his lack and other creatures, all use a form of echolocation. Bats, for ex-
of sight get in the way of his ambitions. Now living in Vienna, ample, have evolved to use echolocation to hunt better at night
he has a well-earned reputation as a world-leading teacher of and in dark caves. Whales and dolphins make high-pitched click-
click-based echolocation, which is helping transform the lives ing sounds, which they bounce off objects under the water so
of blind people. that they can listen for the echoes.
Ruiz was born in Tala, in the Mexican state of Jalisco, in 1982. The sound-wave information that these animals receive gives
But with his educational options limited, he moved with his par- them details on specific objects, from distances and speeds to
ents to California when he was five years old. There, he eventual- densities and sizes. Although it is a less sophisticated form of
ly went to a school of around 600 pupils with what he describes echolocation, the human variant is similar.
as “great teachers”. The school had two classes for blind children,
and it was while playing with friends there that he started to de- bat , Fledermaus creature high-pitched 
velop his own version of what is — unbeknown to Ruiz at the [(kri:tSE]  , hoch
bounce sth. off sth.
time — called “echolocation”. , Lebewesen
[)baUns (Qf] ,  etw. von sophisticated
“As a blind kid, you don’t run around as much as most children etw. abprallen lassen density [sE(fIstIkeItId] 
Foto: Christian Ditsch/epd-Bild

[(densEti]  , komplex
do,” Ruiz explains. “You have to watch out for other kids running cave , Höhle
, Dichte
around and that you don’t get hit by balls or swings and so on.” sound wave 
click-based echolocation
dolphin , Delfin , Schallwelle
After getting hit several times, he says he became determined [)ekEUlEU(keIS&n] , auf
not to keep repeating these negative experiences. The brain Schnalzlauten basierende evolve  swing , Schaukel
Echoortung; auch: Klick- ,  sich (weiter)entwickeln
naturally tries to develop strategies on how not to allow this to whale , Wal
sonar  (click  ,  hier:
happen,” he says. “My strategy was echolocation.” Schnalzlaute machen)

COMMUNICATION 2/2022 Business Spotlight 27 


From around the age of 12 — and without being taught —
Ruiz started to develop his own version of echolocation, derived Hopeful:
echolocation
from sounds he heard around him. “I was able to work out the trainer
position of buildings and how far from the building things are. I Juan Ruiz
could hear the swings and the poles of the swings,” he says.
His knowledge and use of echolocation techniques rapidly
advanced when he met Daniel Kish, an expert in what Ruiz calls
“active echolocation” and the president of World Access for the
Blind. Active echolocation functions when a person actively
produces tongue-based “clicking” sounds with which to gather
sound information from other objects.
Click-based echolocation, combined with Ruiz’s natural de-
sire to push himself “out of my comfort zone”, began to massive-
ly improve his orientation and mobility. He began to gain a high
level of independence. Barriers began to lower, and he was soon
enjoying all sorts of activities, from mountain biking and skate-
boarding to skiing and wrestling.

From California to Vienna


Some ten years ago, Ruiz started to teach echolocation to stu-
dents. He says he “began to realize that what came easy to me did
not come easy to other people”. He started to understand that a
lot of blind people have “terrible orientation and mobility”, but
that skills in these areas were potentially “huge assets” for blind
people. They provide blind people with more “confidence and
self-reliance, and a lot of freedom,” he explains.
There is, however, a major problem. “Blind people are kept
from doing a lot by sighted people,” Ruiz says. “They can’t im-
agine what it’s like to be blind. They think that blindness is what
they imagine blindness is. They cannot imagine themselves to
be able to function as a blind person because of their limited
experience.” “I would like blind
people not to be limited
The result, says Ruiz, has been that blind people have lacked
not just orientation and mobility freedom, but also the freedom
of decision-making. The metaphor of “the blind leading the
blind” suggests that blind people know nothing and have little
or nothing to offer. This negative perception goes to the heart of
what Ruiz is trying to change.
by other people”
Throughout the early 2010s, Ruiz’s reputation as an outstand-
ing echolocation practitioner and teacher grew and, with it, the
demand for his services. From 2011, he was invited to Vienna
access , Zugang outstanding  self-reliance
every six months or so to teach and explain his techniques. This
, exzellent [)self ri(laIEns] 
led to further invitations, from Germany, Italy and other Euro- advance , vorankommen;
, Eigenständigkeit
hier: sich erweitern perception [pE(sepS&n] 
pean countries. It got to the point that he was spending two or , Auffassung sighted , sehend,
asset 
three months in Europe at a time. mit Sehvermögen
, Vermögenswert; pole 
In 2015, he got a major commission from the Austrian Minis- hier: Vorzug, Pluspunkt , (Schwingungs-)Pol technique
try of Education to travel around the country teaching profes- at a time , jeweils practitioner
[tek(ni:k] 
,  [wg. Aussprache]
sionals who worked with blind people. He decided to relocate [prÄk(tIS&nE] 
commission , Auftrag
with his family from California to Vienna and set up his own , Fachmann/-frau thrive , florieren
derived [di(raIvd] 
business. Today, his business is thriving, and he is a regular ex- , abgeleitet
professional  work sth. out 
, Fachkraft ,  etw. herausfinden
pert guest on international TV programmes, including Discov-
go to the heart of sth. 
ery, History and Galileo. He continues to tour schools across the relocate [)ri:lEU(keIt]  wrestling [(res&lIN] 
,  hier: den Kern von
, umziehen , Ringen
country, speaking to teachers and students about echolocation. etw. treffen

28  Business Spotlight 2/2022 COMMUNICATION


“As a blind kid,
A clicking noise creates
outgoing sound waves

you don’t run around CLICK

as much as most
children do”
The sound bounces off
objects. The returning echo
activates the visual processing
Transforming lives area (orange) in the brain of an
experienced echolocator
His long-term goal is to use click-based echoloca-
tion to help to transform the lives of as many blind
people as he can. At the same time, he aims to push
echolocation into the wider consciousness of sighted
acknowledge sth. HUMAN ECHOLOCATION
people. This means he works not only with schools
exclusively for blind people but also with university
[Ek(nQlIdZ]  Active echolocation is when humans receive
,  etw. anerkennen information on objects around them by
researchers and teachers in schools that are not for creating sounds, such as with their feet or with
auditory [(O:dItEri] 
blind people. , Gehör- a cane. Another form of human echolocation is
Ruiz works with early interventionists, mobility blindfold sb. , jmdm.
to use clicks made with the mouth.
instructors and physiotherapists to share his knowl- die Augen verbinden
Animals that rely on echolocation typically
use numerous sound emitters and receivers.
edge of echolocation. Experts in these fields don’t al- cane , (Rohr-)Stock Humans have a single emitter (the mouth) and
ways want to use echolocation directly. But they are two receivers (ears). Nevertheless, research
click ,  hier: Schnalzlaut
keen to learn what echolocation is and how it is used, suggests that click-based echolocation
course ,  hier: Parcours
and also to consider its wider potential. improves the ability of humans to identify
dictated: be ~ by sth.  materials, shapes and sizes and to carry out
Ruiz holds what he calls “self-experience work-
,  hier: von etw. bestimmt tasks within a given space.
shops”. He blindfolds students and gets them to do werden A recent academic research paper reported
various activities to highlight how sound can help in early interventionist on the efficacy of click-based echolocation
orientation. “There is a lot of auditory information [)IntE(venS&nIst]  for blind people. All respondents reported
that is completely ignored,” he says. “The brain typ- ,  Person, die in einem “improved mobility”, and 83 per cent reported
frühen Stadium eingreift; “better independence and well-being”.
ically learns that what one sees is important — and hier: Frühpädagoge/
that sound is only important when you want to hear -pädagogin
somebody speaking or listen to music. People don’t echolocation
use sound for much more. There is usually a lot that [)ekEUlEU(keIS&n]  WORLD SLALOM RECORD
, Echoortung
echolocation can teach somebody who is sighted. In 2011, Juan Ruiz used echolocation
Fotos: Christian Ditsch/epd-Bild; privat; Illustrationen: Jolygon, art-skvortsova/iStock.com

Most people are just not used to using this sense efficacy [(efIkEsi]  to slalom through ten randomly placed
, Wirksamkeit obstacles on a 20-metre course in 48.34
well.”
highlight sth.  seconds, setting a new world record for
Echolocation, then click-based echolocation, have
,  etw. hervorheben someone without sight.
helped transform the life of Juan Ruiz. Just as impor- • For more information about Juan Ruiz
keen: be ~ to do sth. UK 
tant, however, has been his desire to live life to the ,  etw. gern tun wollen and the organization Visioneers, go to
full, his willingness to learn and his positive, can-do https://visioneers.org/juan-ruiz
obstacle , Hindernis
attitude. “Acknowledge the problems and focus on
randomly , zufällig
the solutions” is one of his favourite mantras.
Today, he has a simple aim, and that is that blind rely on sth. [ri(laI] 
,  sich auf etw. verlassen
people take more control of their lives. “A lot of blind
research [ri(s§:tS] 
people’s lives are dictated by their environment and
,  Forschung, Studie(n)
people around them,” he says. “I would like blind
researcher [ri(s§:tSE] 
people to do more of what they want to do and not , Forscher(in)
be limited by other people.”
respondent  PAUL WHEATLEY is a British writer
And that’s why, instead of starting with the ques- , Befragte(r) based in Munich, specializing in cul-
tion, “Can I?”, Juan Ruiz always starts with the ques- sound emitter  ture, travel, business and history.
tion, “How can I?” ,  hier: Schallquelle Contact: culture@business-spotlight.de

COMMUNICATION 2/2022 Business Spotlight 29 


WOMEN

A journey of
rediscovery:
women rewrite
the narrative
Empowerment
through
reconnection
Schwangerschaft und Geburt, Menstruation und Menopause
spielen im Alltagsleben einer Frau eine wichtige Rolle. Doch oft
sind sie in ihrem männlichen Umfeld gefangen. Wie können
sie ihr Selbstwertgefühl als Frau finden?

Von MELITA CAMERON-WOOD


ADVANCED AUDIO

F
emale empowerment is not just an in complete control of herself. Nobody touch-
abstract concept. It is a concrete goal es the belly dancer. I tell the women that dance
that many women are working to- with me: ‘This is your space.’ It is about choice
wards on a daily basis, not only for and being in control of your boundaries.”
themselves, but also for other women. As a Lebanese woman who spent much of belly dancer 
, Bauchtänzer(in)
“So many women are just completely discon- her childhood in the US state of Connecticut,
nected from the ‘feminine’. They are stuck in Kabban’s passion for belly dance stems from boundary , Grenze
the ‘masculine’ because the ‘feminine’ has been her father’s involvement in events organized commonplace 
,  alltäglich, verbreitet
so shamed,” says Reine Kabban, who works as by the Lebanese community in the USA. It was
a belly dancer, yoga instructor and voice acti- only when her family returned to Lebanon that Connecticut [kE(netIkEt] 
,  [wg. Aussprache]
vation therapist. Based on the Mediterranean she realized how commonplace the dance was,
Illustrationen: Carina Crenshaw

island of Malta, Kabban dedicates much of her both at celebrations and at home. “There is a dedicate sth. [(dedIkeIt] 
,  etw. widmen
professional life to helping women re-engage double standard, though,” Kabban says. “Your
empowerment 
with their bodies and their sexuality to ena- family members encourage you to dance at
, Stärkung; hier auch:
ble female empowerment and healing. “Belly family gatherings, but your parents would Selbstwertsteigerung
dancing is not like salsa, where there’s a man never want you to become a professional belly stem from sth. 
guiding you,” she explains. “The belly dancer is dancer.” ,  von etw. herrühren

CAREERS 2/2022 Business Spotlight 31 


Reconceiving the self:
embracing the “feminine”

Healing potential Fertility massage therapy ancestral trauma


[Än)sestrEl (trO:mE] 
Kabban believes that people often don’t recognize Another woman who helps women to reconnect
,  vererbtes Trauma
the healing potential that belly dance has, particular- with their womb space is fertility massage therapist
cervical spine
ly for pregnant women. “Belly dance is prenatal and Clare Spink, who works on Mersea Island, Essex, UK. [sE)vaIk&l (spaIn] 
postnatal care for women,” she says. “These move- Since starting her career as a fertility massage thera- , Halswirbelsäule
ments are like an internal massage. You’re getting pist, Spink has trained around 650 therapists world- doula [(du:lE] 
everything back into the right place after giving birth. wide in womb and fertility massage. , Geburtsbegleiterin
They say that belly dance actually comes from birth- “It was through my work as a doula that I real- fertility [f§:(tIlEti] 
ing. When a woman was giving birth, other women ized that we needed conscious conception,” Spink , Fruchtbarkeit

would belly dance around her, and encourage her to comments. Having decided that she wanted to work herb [h§:b] 
also belly dance to help the baby to come out.” closely with women on their fertility journeys, Spink , (Heil-)Kraut 

After giving birth to her daughter ten years ago, studied naturopathy, with fertility being her main homeopathy
[)hEUmi(QpETi] 
Kabban also became interested in voice activation interest. “I focused on getting the basics right —
,  [wg. Aussprache]
therapy and the connection between the voice and physical health, nutrition, herbs, homeopathy. It was
jaw [dZO:] , Kiefer
the pelvic area. “When the fetus is developing in the about getting women in a good place physically, but
naturopathy
womb, it always begins as a female. The throat and my passion then drove me to take a closer look at our
[)neItSE(rQpETi] 
the sex are one organ that then splits. They remain emotional blockers.” , Naturheilkunde
connected by the longest nerve in the body, the Now, a lot of Spink’s work is related to ancestral nutrition [nju(trIS&n] 
vagus nerve,” Kabban explains. “When women are trauma, which refers to the beliefs and fears that are , Ernährung
giving birth, the reason that they vocalize is because passed down from generation to generation. “Our pelvic area 
it opens the pelvis. If you open your mouth, and say body holds our ancestral traumas in mRNA [messen- , Beckenbereich
‘ah’, then the pelvis opens.” ger RNA]. Someone’s grandmother could have died pelvis , Becken
Kabban’s voice activation classes aim to clear in childbirth, for instance. I work with clients to clear vagus nerve
emotional blockages through vocalization. A physi- that so that their body can welcome in their baby.” [(veIgEs n§:v] 
Illustrationen: Carina Crenshaw

,  Vagusnerv, zehnter
cal warm-up helps participants to loosen the jaw and
Hirnnerv
extend the cervical spine before they begin vocally Connecting with the “feminine”
vocalize (sth.) 
harmonizing with one another. The session ends Mice have also been shown to transfer trauma re- ,  (etw.) aussprechen;
with a “sound bath”. Kabban believes that women sponses from generation to generation. In 2013, hier: Laute von sich geben
can regain a sense of balance and inner strength by Dr Kerry Ressler, a neurobiologist and psychiatrist womb [wu:m] 
re-engaging with their bodies. at Emory University in Atlanta, Georgia, carried out ,  Mutterleib, Gebärmutter

32  Business Spotlight 2/2022 CAREERS


Second Spring by Kate Codrington,
HarperCollins Publishers (to be published
on 17 February 2022)
The seasonal approach to understanding the
menopause that Kate Codrington explores in this
book originates from Chinese medicine. Codrington
deals with both the psychological and the physical
an experiment on the possibility of epigenetic risk aspects of this time of great change in women’s
responses being passed down to future generations. and other menstruators’ lives. Different stages
Male mice were trained to fear the smell of acetophe- of the menopause are addressed in informative
none by exposing them to this cherry blossom-like
sections that are easy to read.
scent while also giving them small electric shocks.
The sperm of these mice was then used to impreg-
nate female mice. The baby mice also showed a fear
response when exposed to acetophenone. And the

“Our body holds


abortion , Abtreibung
same response could be seen in the third generation
ancestor [(ÄnsestE] 
of these mice. , Ahn(in)

our ancestral traumas


Humans’ behavioural and bodily responses are
burden ,  Last, Bürde
often linked to difficulties that their ancestors or
cherry blossom-like scent 
immediate family have experienced, too. “I had a cli-

in mRNA”
,  kirschblütenartiger Duft
ent who was the fifth daughter of an Indian couple,”
conceive [kEn(si:v] 
Spink recalls. “She had really bad PCOS [polycystic ,  schwanger werden
ovary syndrome], which stereotypically means that
cycle ,  hier: Menstrua-
a woman wants to be a boy — or her parents wanted tionszyklus
her to be a boy — because it involves high levels of diary [(daIEri] 
testosterone. The reason she was the fifth daughter , Tagebuch
was because her parents kept on trying to have a boy. engage with sth. 
They never got their boy, but each daughter’s PCOS ,  sich auf etw. einlassen

was worse the further you went down the line.” Period perception expose sb./sth. to sth. 
Spink spent six months working with this client Womb work has been a priority for Przybilla for a ,  etw./jmdn. etw.
aussetzen
to reconnect her with the “feminine” by shifting her long time. Having experienced period-related is-
thought patterns. Her client’s cycles then returned, sues herself, she wanted to pass on the knowledge fasting , Fasten

and she was able to conceive. Spink highlights the that she had gained on her own journey to healing. holistic [hEU(lIstIk] 
, ganzheitlich
importance of clients’ readiness to engage with the “Disconnection starts with the first period,” she says.
therapy she provides if they want to see results. “A woman’s mother might have experienced heavy, impregnate sb./sth. 
,  jmdn. schwängern;
painful periods and talked about them negatively. etw. befruchten
Corporate challenges Then the girl has this idea that periods are a burden.”
kindred spirit [(kIndrEd] 
One of the therapists that Spink trained is Diane This feeling often leads to a total disengagement , Geistesverwandte(r)
Przybilla, a London-based fertility massage therapist with that area of the body, and many women who menstruator
and fasting guide. She works not only with women visit Przybilla are unable to locate where the womb [(menstrueItE] 
who are having trouble conceiving, but also with is in their own bodies. “I place my hand on their body, ,  menstruierende Person

those who are recovering from abortions and mis- and then I get them to place their hands on that miscarriage [mIs(kÄrIdZ] 
, Fehlgeburt
carriages, or those who are experiencing period pain, place too,” Przybilla says. “There is real life energy in
irregular cycles and hormonal imbalances. that place. The awareness makes them realize how ovulation [)Qvju(leIS&n] 
, Eisprung
Przybilla used to work as a holistic massage ther- powerful the menstrual cycle is. It can give them so
PCOS (polycystic ovary
apist at Google but shifted her focus to womb work much awareness about themselves. And the better
syndrome) [pQli)sIstIk
when she founded her own business, Kindred Spirit, we know ourselves, the better we can navigate life.” (EUvEri )sIndrEUm] 
in 2017. “In the corporate environment, you have to Tanya Tayyib, one of Przybilla’s clients, felt a major ,  polyzystisches Ovarial-
syndrom
stick to strict timings, but I loved working at Google energy shift after her appointment. “It wasn’t just a
because massage gave their employees a real chance massage, it was also a powerful conversation and a perception , Wahrneh-
mung, Auffassung
to let go — they no longer felt that they had to con- series of realizations that Diane guided me through
thought pattern 
stantly perform,” Przybilla remembers. “Now, I am with no judgement,” Tayyib recalls. “She also told me
,  Denkmuster, -struktur
my own boss. I can set my appointments far apart so to keep a diary, use an ovulation tracker and check
unravelling , Entwirren;
that I can have longer conversations with my clients my basal body temperature. She also advised me on hier: Aufschlüsselung von
and help the unravelling to take place.” foods to eat and avoid.” Blockaden

CAREERS 2/2022 Business Spotlight 33 


Another one of her clients, Rebecca, was about to
start IVF treatment again when she discovered Przy-
billa’s services. “I have stage-four endometriosis, and
I had read that massage can actually break down the
adhesions that are formed. I saw my womb as some-
thing that was broken before. But Diane saw my body
differently, as an open, ready womb, as a channel that
was going to be used. She just breathed into me, I
guess.”
d er Emer
ren genc
Sur e
Navigating the menopause
Changing the way in which the womb is seen and Menopause
understood is important not only for women who WINTER
are still menstruating, but also for those who are peri-
or postmenopausal. Former touch therapist Kate

Separation
Codrington, based in Watford, Hertfordshire, UK, Maiden or
now works as a menstrual and menopause mentor, Perimenopause Second Spring
workshop facilitator, podcaster, artist and author. AUTUMN SPRING
“The discussion around the menopause is
wreathed in shame,” Codrington says. “It is becom-
ing more acceptable to talk about it, but what is hap-
Mother of projekts
pening is there is more fear, more hysteria and more
and/or babies
desire to ‘fix’ it, which is the opposite of what needs
to happen. We want an expert to tell us what to do,
SUMMER
or we take a supplement and put magnets down our
knickers to ‘fix’ it. But we are not broken. It is society
that is broken.” Constant renewal:
In her debut book, Second Spring, Codrington ex- a seasonal approach to
plores the menopause through the lens of the sea- women’s life cycles
sons. The term “Second Spring” refers to the post-
menopausal phase of a woman’s life (see diagram).
Through her work with Alexandra Pope at Red their lives. Female empowerment is not MELITA
School, an educational menstruation movement, about a constant state of productivity, CAMERON-WOOD is
a half British,
Codrington became interested in the Inner Seasons but, rather, an acceptance and celebra-
half Maltese
menstrual model. This shows the seasonal stages not tion of the body’s natural cycles. Or as writer and editor
only of each period, but also of a woman’s life. fertility massage therapist Clare Spink at Business
In her book, Codrington aims to raise awareness puts it: “My work is not only about con- Spotlight. Contact:
careers@business-
of this seasonal approach to the menopause. Rather ceiving a baby, it’s also about conceiving spotlight.de
than filling women with fear, her book encourages your true self.”
them to appreciate this new stage of life. “I wanted
to write this book because people do not know about
adhesion [Ed(hi:Z&n]  facilitator peri- or postmenopausal
Second Spring or Alexandra Pope’s work on the sea- , Verwachsung [fE(sIlEteItE]  [)peri O:
sons and menstruation,” Codrington says. “To me, , Moderator(in), )pEUst)menEU(pO:z&l] 
appreciate sth.
this was such a helpful structure to understanding Leiter(in) ,  vor oder nach der
[E(pri:SieIt] 
Menopause
the menopause. I wanted to stress the fact that you ,  etw. schätzen fix sth. 
,  etw. beheben premenstruum
already know what to do because the strategies that clue , Hinweis,
[)pri:(menstruEm] 
we use in the premenstruum are a really good clue Schlüssel IVF (in vitro fertilization)
,  vormenstruelle Phase
[In )vi:trEU
about what needs to happen.” conceive sth. 
)f§:tElaI(zeIS&n]  put sth. 
,  etw. konzipieren;
Whether working as fertility massage therapists, ,  künstliche Befruchtung ,  hier: etw. ausdrücken
Illustation: Carina Crenshaw

hier: verstehen
belly dance instructors, voice activation therapists, knickers stage ,  hier: Stadium
debut [(deIbju:] 
menopause mentors or authors, all of these wom- , Erstlings-
[(nIkEz] UK 
supplement 
,  Schlüpfer, Unterhose
en have the common goal of helping other women , Ergänzungsmittel
endometriosis
to reconnect with the “feminine”. It is a means of lens 
[)endEU)mi:tri(EUsIs]  wreathed in shame
,  Linse; hier: Brille
re-empowering themselves at different stages of , Endometriose [ri:Dd] , schambehaftet

34  Business Spotlight 2/2022 CAREERS


CAREER COACH

“Promoting you should


promise the right kind
of disruption”
Es gibt gute Gründe, eine frei gewordene Stelle extern
neu zu besetzen. Vieles spricht aber auch dafür, sich
innerhalb der Belegschaft umzusehen. Wie verbessern
Sie selbst Ihre internen Aufstiegschancen?
MEDIUM AUDIO PLUS

⋅⋅
T
here are many good reasons Two: start leading. You don’t need a title to lead. Official “role
why companies should fill key power” is awarded to those who have already shown the ca-
positions with in-house talents. pacity to lead without it. This is not done by walking around
In-house people know the store with your little boss hat on telling people what to do. It is
and how things are done. They need little done by asking the right questions, assuming responsibility
or no onboarding. They are often cheaper BO GRAESBORG is and offering support. You also need to demonstrate not only
a consultant and
than external hires, and promoting some- a willingness to engage in conflict when necessary, but also
coach, and author
one from within sends a strong signal that of C(O)RE: The the ability to see things from an organizational and not just
it pays to perform well. Boaching Guide to an individual perspective.
On the other hand, there are two good Career Success. Promoting you should promise your organization the right
He was previously
reasons why companies often decide responsible for
kind of disruption. So, you want to make it a reasonable assump-
to go with external hires instead. Firstly, executive educa- tion for the decision-makers that a) the people in your team will
if things have to be done differently, it tion at a multina- want to stay on and work with you, but also that b) you will push
tional electronics
makes sense to have someone different the team to innovate and improve performance, and c) when or-
company. Contact:
do them. Secondly, bringing someone coach@business- ganizational directives need to be carried out, you can be trusted
external in to lead a team can be signif- spotlight.de to get them done.
icantly less disruptive than promoting
Illustrationen: Georg Lechner, doodlemachine/iStock.com; Foto: privat

someone from inside the team to lead it.


For those of you who are looking to advance  disruptive pay 
,  hier: aufsteigen [dIs(rVptIv]  ,  hier: sich lohnen
advance within your organization rather , störend
approach  promote sb. 
than seeking opportunities elsewhere, , Vorgehensweise engage in sth.  ,  jmdn. befördern

⋅⋅
here’s what you do: AUDIO + PLUS ,  sich auf etw. einlassen
assume responsibility rely on sb.
One: stop complaining about your [E(sju:m]  hire  US [ri(laI] 
You can listen to
organization seeking to bring in new Bo Graesborg on , Verantwortung ,  neu eingestellte(r) ,  auf jmdn. bauen
people rather than relying on existing Business Spotlight übernehmen Mitarbeiter(in)
Audio. You can also sound , solide;
talent. As we saw above, there can be do reading compre- assumption know the store ifml.  hier: gut, triftig
hension exercises in [E(sVmpS&n]  ,  den Laden kennen;
sound reasons for this approach. (Be- , Annahme hier: die Abläufe kennen
walk around with one’s
Business Spotlight
sides, complaining is very unsexy and Plus. To order, go little boss hat on ifml. 
to www.aboshop. decide to go with sb./sth.  onboarding  ,  sich als Chef(in)
highly unlikely to get you anywhere spotlight-verlag.de ,  sich für jmdn./etw. ,  Einarbeitung, Einführung aufspielen
interesting.) entscheiden

CAREERS 2/2022 Business Spotlight 35 


LEADERSHIP

Getting intimate
Vertrauen bildet die Grundlage für ein gutes Miteinander am Arbeitsplatz.
Aber wie sieht es mit Vertrautheit zwischen Vorgesetzten und ihren Untergebenen aus?
Kann und darf es die überhaupt geben, und wenn ja, in welcher Form?

Von BOB DIGNEN


ADVANCED AUDIO PLUS

I
ntimacy is rarely discussed when talking policies forbid romantic relationships between
This article will
help you to... about leadership. For many, it suggests direct colleagues or between managers and
something too personal, even unprofes- direct reports.
• reflect on intimacy
and leadership sional. This is partly because one definition It is important, therefore, to respect the psy-
• think about how to of “intimate” implies a close, possibly sexual chological needs and cultural norms of others.
balance the intimacy relationship. Yet, “intimacy” has many shades If you try to establish deep intimacy against
needs of others of meaning. “Customer intimacy”, for example, others’ expectations, this can cause others to
• identify tactics to
develop intimacy simply implies an in-depth knowledge of a cus- feel that you are being impolite — and may
during professional tomer’s goals, needs, preferences and context. be seen as unprofessional. On the other hand,
conversations The concept of intimacy provokes important choosing a low intimacy style may lead to
questions. How much of ourselves do we wish perceptions of coldness and arrogance, and
to reveal? How much of others do we wish to to resistance from those with a high intimacy
compliance policies
explore? Should we continue to collaborate preference.
[kEm(plaIEns )pQlEsiz] 
, Compliance-Richtlinien with relative strangers? Or do we want to en-
connectivity [)kQnek(tIvEti]  counter people more deeply and as they truly Core competencies
, Verbundenheit are — complex, fascinating, enlightening and There are four core competencies that are
core ,  Kern- sometimes needing our help but fearful to ask? needed to build intimacy in a situationally in-
direct report [dE(rekt]  telligent way.
,  direkte(r) Untergebene(r) Expectations of intimacy
due to , aufgrund One of the main challenges when it comes to 1. Understand intimacy preferences
encounter sb. 
intimacy is that people have very different ex- Your starting point is to diagnose people’s per-

⋅⋅
,  jmdm. begegnen pectations. Perhaps due to a complex history sonal intimacy preferences:
enlightening  with their parents, some individuals develop People with a low intimacy style are gener-
, erhellend; hier: bereichernd a psychological fear of intimacy. Others dis- ally quiet in professional contexts. They talk
imply sth. [Im(plaI]  play introversion, favouring the inner world when talk is needed to provide information
,  etw. beinhalten, of thinking and imagination over the outer or to support decision-making. Their tone
auf etw. hindeuten
world of dialogue and interaction. Culture can is often serious, with little use of humour or
in-depth ,  gründlich, detailliert also be a factor, with environments such as IT small talk. They can be direct, both when giv-
intimacy [(IntImEsi]  and finance typically being less person-centric ing opinions and responding to others. Their
,  Intimität, Vertrautheit
than sales and marketing are. National cultures focus is on data rather than emotions. They
introversion , Introvertiertheit may play a role, too. People from task-oriented will seldom spontaneously share private in-
Foto: NanoStokk/iStock.com

⋅⋅
perception , Wahrnehmung countries, such as Germany, may, in general, formation.
provoke sth. ,  etw. hervorrufen favour low emotional connectivity — at least People with a high intimacy style are gen­
reveal sth. ,  etw. offenlegen until competence and reliability have been es- erally more talkative. They thrive on inter-
tablished. And low intimacy is even a require- action and are proactive in offering both
thrive on sth. ,  bei etw. auf-
blühen; hier: in Bestform sein ment in many organizations now: compliance relevant and, potentially, less relevant

36  Business Spotlight 2/2022 CAREERS


Close or distant:
what level of intimacy
do your staff want?

CAREERS 2/2022 Business Spotlight 37 


professional information. Their tone or frustrating, and thoughts about fu-
is often light, with frequent use of hu- ture roles. Conversations can quickly
mour. They are careful not to offend reveal one’s professional and personal
others and thus use indirect language motivations, such as financial success
when giving opinions and responding or work-life balance. And this can lead

⋅⋅
to others. They will often share both to deeper understanding and intimacy.
personal and professional information Social intimacy: Conversations about
about themselves and ask questions to this domain can lead to enthusiastic
know more about others across both and fun discussions about hobbies and
dimensions. passions. While the tone of conversa-
Task/questions: On a scale of 1 (low) to tions is often light, care is needed, as
10 (high), score your intimacy level and people’s free time is often linked to sen-
that of key colleagues and stakeholders. sitive family obligations or relationship

⋅⋅
Where do you see similarities and diffe­ preferences.
rences? How might you manage diffe­ Private intimacy: High intimacy topics
Social intimacy:
rences? (See our ideas later in the article.) include things such as relationships, enjoying a
health, conflicts at work, shared hobby
anxiety [ÄN(zaIEti] 

Deepen the
2. Understand etc. It may be better to , Sorge
intimacy domains wait for others to sig-
blend sth. with sth. 
There are a number of nal their willingness ,  etw. mit etw. verbinden
key intimacy domains.
In each domain, it is pos-
sible to explore deeply
sense of to step into this zone
rather than forcing it by
expressing your own ex-
bode: not ~ well for sth. 
,  für etw. nichts Gutes
verheißen

held beliefs and values,


personal experiences, shared identity: periences.
Questions: Which inti-
bonding 
,  Bindung, Verbundenheit

the “we”
feelings and emotions. macy domains are you domain , Bereich
Doing so can deepen most comfortable with, emphasis 
,  Betonung, Akzent
the sense of shared iden- and why? What ques-
tity — the “we” — that tions could you ask to face-to-face 
,  persönlich, direkt
characterizes intimacy and productive deepen intimacy in each domain? (See
offend sb. ,  jmdn. kränken

⋅⋅
relationships: also our list of questions on page 39.)
Business intimacy: Conversations score sth. ,  etw. (mit
Punkten) bewerten
focus here on topics such as current 3. Choose the right channels
market trends, company performance, Work is in a new hybrid phase, in which stakeholder 
, Projektbeteiligte(r)
innovation, strategic direction, etc. This face-to-face contact is reduced. This may
vulnerability
is an excellent starting point for people not seem to bode well for intimacy. Con-
[)vVlnErE(bIlEti] 
with both low and high intimacy styles tact via virtual platforms tends to be more , Verletzbarkeit
to explore, share and reveal their per-
spectives, professional identity and

⋅⋅
priorities.
Challenge intimacy: The emphasis
LEARN FROM THE EXPERTS
here is on developing a deeper connec-
tion around daily challenges, concerns In Relationship Mastery: A Business
and anxieties. This domain blends an Professional’s Guide (David Fraser
emotional focus with a task focus. Peo- Publications), Dr David Fraser looks at ways in
which you can relate to others more effectively.
ple can reveal their core values in rela-
The ideas in the book will help you to build
tion to leadership, collaboration and more intimate relationships and to navigate
efficiency, as well as feelings of worry, the conflicts that accompany intimacy.
vulnerability and uncertainty. This al-

⋅⋅
lows bonding and intimacy to grow.
Career intimacy: This is another rel-
atively safe area, involving thoughts intimacy [(IntImEsi] ,  Intimität, Vertrautheit
about one’s career history, current roles
and responsibilities that are enjoyable

38  Business Spotlight 2/2022 CAREERS


transactional. Less time is given to personal topics or the un- Techniques to increase intimacy
planned conversations that we associate with creating intimacy. These three techniques can help to increase intimacy in your

⋅⋅
Some leaders are now organizing events in offices to encour- relationships if that is what you think is appropriate:
age social connectivity, fun and bonding. Others are discover- Offer support. Find ways to help people with their chal­
ing that remote communication can have advantages: we don’t lenges. As people accept help, they expose their vulnerability,

⋅⋅
need to meet in person to have intimate discussions. Also, lead- needs and fears.
ers can make themselves available remotely much more easi- Give feedback. Sensitive, critical feedback in particular can
ly to international team members. They can also have private significantly stimulate intimacy. As people sense that you are
conversations with team members away from the prying eyes able to provide useful insights and solutions, they may open

⋅⋅
of colleagues in the office. This can also foster intimacy, as can themselves more as a route to self-improvement.
encountering people in their domestic environments with the Connect people to your network. Sometimes, the most im-
help of virtual communication. portant part of who we are is who we know. Introducing oth-
Questions: How effectively have you used hybrid working to in- ers to useful contacts is a great way to deepen your intimacy
crease the levels of intimacy at work? What more could you do? with them.

4. Take a learning approach


It is difficult to know whether we are working at the optimal lev-
el of intimacy. We need to learn as we go. Here are some ques-

⋅⋅
tions you can ask yourself to reflect on and adapt your approach:
What level of intimacy is my counterpart trying to establish DEVELOP YOUR LEADERSHIP
with me? Here are some questions you can use to
Observe whether others talk about “distant” topics relating to start professional conversations in each of
the core domains of intimacy.
business or about more social and personal topics. Also, observe
their communication style. Is it intimate, with warmth, humour acknowledge sth.  Business intimacy
and informality, or is it sooner distant, neutral and formal? And ,  etw. anerkennen • What are the key developments in your
how do they respond to your questions? Expansively, adding appropriate [E(prEUpriEt]  sector?
• How is the company doing right now?

⋅⋅
new information, or more precisely and narrowly? ,  angemessen, situations-
gerecht • What strategy are you following?
Who — if anybody — should adapt their communication?
• Where is your organization looking to
If you notice a difference in intimacy styles, think about who as we go 
,  hier: nach und nach
innovate?
should adapt to the other person: you, your counterpart or nei-
counterpart  Challenge intimacy
ther of you? Reflect on your preferred level of intimacy and
,  Gegenstück, Pendant; • What are your main challenges?
your motivation for that level. How flexible are you in adapting hier: Gesprächspartner(in)
• What’s the top priority for you?
your approach — both the topics to be discussed and your com- expose sth. ,  etw. ent- • What progress are you making with… ?
munication style — rather than expecting your counterpart to hüllen, preisgeben • Are you worried that… ?
adapt? It may even be helpful to discuss preferences explicitly foster sth. ,  etw. fördern
with your counterpart and simply acknowledge your different Career intimacy
insight  • What made you join… ?
styles and needs. ,  Einblick, Erkenntnis
• What do you enjoy most about… ?
prying eyes [praIIN]  • What’s the worst thing about… ?
,  neugierige Blicke • What’s the next role for you?
remote communication 
, Telekommunikation Social intimacy
• Have you got any plans for the weekend?
route , Weg
• Do you have your next holiday booked?
technique [tek(ni:k]  • Do you enjoy… ?
,  [wg. Aussprache] • How do you relax?

Private intimacy
AUDIO + PLUS • How is the situation with… ?
• Is it difficult to… ?
Foto: privat; NanoStokk/iStock.com

You can listen to an • Are you OK with that?


interview with Bob
Dignen on Business • Can I help at all?
BOB DIGNEN is a director of Interna- Spotlight Audio and
tional Leadership Performance (ILP)
try our exercises in
Business Spotlight
and York Associates. He specializes Plus. To order, go
in executive leadership coaching and to www.aboshop. core ,  Kern- look ,  hier: sich
training. spotlight-verlag.de umsehen
Contact: leader@business-spotlight.de domain , Bereich

CAREERS 2/2022 Business Spotlight 39 


ENGLISH FOR...

U V

v
y
X
w x at
W

ak
ak ak
L A N G UAG E  S E C TI O N

am
al ao

an

ap

ar as
Illustration: Mike Ellis

aq
bt

40  Business Spotlight 2/2022 LANGUAGE


Money matters
Wie heißt es doch so schön? Geld macht nicht glücklich!
Trotzdem braucht man es.

Von HILDEGARD RUDOLPH


EASY

1. parental benefit(s)/allowance Money — easy come, And if, after all this spending, any money
[E(laUEns] , Elterngeld
easy go…
⋅⋅
is left, you can either save it or invest it:
2. child benefit(s) , Kindergeld
(Wie gewonnen, so zerronnen …) Money in a savings account (Sparkonto)

⋅⋅
3. childcare fee  You need money to make a living (seinen earns you interest (Zinsen).
,  Gebühr für Kinderbetreuung

⋅⋅
Lebensunterhalt bestreiten): You can acquire property (Immobilien)
4. pocket money UK, allowance US 

⋅⋅
to buy food, clothes and other prod- for your own use or to let.
, Taschengeld
ucts of daily use (Produkte des täglichen If you invest in shares (Aktien), you get
5. rent , Miete

⋅⋅ ⋅⋅
Bedarfs) dividends (Dividenden) in return.

L A N G UAG E  S E C TI O N
mortgage [(mO:gIdZ]  , Hypothek
to pay for housing (Wohnen), furni- Gold or other precious metals are usu-
6. bigger purchases [(p§:tSEsIz] 

⋅⋅
,  größere Anschaffungen ture, household items (Haushaltsgegen- ally considered a safe investment.
stände), insurance policies (Versicherun- Some people hope for lucrative gains
7. apprentice’s pay [E(prentIsIz],

⋅⋅
trainee allowance [treI)ni: E(laUEns]  gen) and services on investments in agricultural com-
,  Lehrlings-, Ausbildungsvergütung to spend money on cultural events, modities (Agrarrohstoffe). However,
8. utility costs [ju(tIlEti]  hobbies, leisure activities (Freizeitak- speculation in foodstuffs may be
, Wohnnebenkosten tivitäten) and holidays deemed questionable and unethical.
9. bursary [(b§:sEri] UK,
scholarship [(skQlESIp], grant 
, Stipendium Don’t confuse! Caution: False friends!
10. student loan  , Studiendarlehen Borrow and lend are both translated as • The German phrase bar bezahlen is
11. monthly wage , Monatslohn leihen. However, you borrow sth. from pay (in) cash in English.
annual salary  , Jahresgehalt sb. (etw. von jmdm. (aus)leihen) and you • The English word bar refers to a place
commission  , Provision lend sb. sth. (jmdm. etw. (ver)leihen): where one can have a drink or go out
fee  , Honorar • Can I borrow your pen to take notes late at night. This is also Bar in German.
during the meeting? • The English word spend is ausgeben
12. Christmas bonus [(bEUnEs] 
, Weihnachtsgeld
• Could you lend me €20 this evening? in German and not spenden, which is
I’ll pay you back tomorrow. donate in English.
13. holiday (US vacation) pay 
, Urlaubsgeld

14. sickness benefit, sick pay 


, Krankengeld
Other useful vocabulary Verbs take out a mortgage
[(mO:gIdZ] , eine
15. social security contributions  Nouns pension scheme apply for sth.  Hypothek aufnehmen
, Sozialabgaben [(penS&n ski:m]  ,  etw. beantragen
bank transfer  , Altersvorsorge
16. income tax , Einkommensteuer , Überweisung earn sth. ,  etw. verdienen Adjectives
17. unemployment benefit/allowance/ social welfare 
commuter allowance   lease sth. ,  etw. leasen, affluent [(ÄfluEnt] 
pay , Arbeitslosengeld , Sozialhilfe
, Pendlerpauschale mieten; (ver)pachten , wohlhabend
18. commuting costs [kE(mju:tIN]  standing order UK 
current (US checking) let sth. UK, rent sth. (out) generous , großzügig
,  Pendlerkosten, Kosten für den Weg , Dauerauftrag
account , Girokonto US ,  etw. vermieten
zur Arbeit indebted [In(detId] 
VAT (value added tax),
debt [det] , Schulden make ends meet , über , verschuldet
19. state pension [(penS&n]  sales tax US , MwSt.
(Mehrwertsteuer) die Runden kommen short of cash 
,  staatliche Rente instalment , Rate
company pension  ,  Betriebsrente pay sth. off ,  etw. abzahlen ,  knapp bei Kasse
payslip  vehicle insurance
private pension  ,  private Altersvorsorge [(vi:Ik&l In)SUErEns]  stingy [(stIndZi] ifml.
,  Lohn-, Gehalts- service a loan 
20. inheritance , Erbschaft zettel; -abrechnung , Kfz-Versicherung ,  ein Darlehen bedienen mean UK , geizig

LANGUAGE 2/2022 Business Spotlight 41 


SKILL UP!

Space
Auf geht’s! Hier geht es um Wörter und
Wendungen rund um den Weltraum.

Von DAGMAR TAYLOR

rocket
MEDIUM AUDIO PLUS

Tricky translations
Here, we look at words that are difficult to translate
because they have several meanings.

How do you say


Himmel in English? racket
1. We can translate Himmel as sky; am Himmel is in the
sky: Die Sonne schien, und es gab keine einzige Wolke am False friends
L A N G UAG E  S E C TI O N

Himmel. , “The sun was shining and there wasn’t a Many words in German and English seem similar
single cloud in the sky.” but have very different meanings.

2. Unter freiem Himmel is outdoors or in the open air: What’s Rakete in English?

⋅⋅
Das Festival fand unter freiem Himmel statt. , “The festi- Rakete = rocket
val took place in the open air.” In the case of der Him- Blue Origin, founded by Jeff Bezos, uses a reusa-
mel öffnete seine Schleusen, we say the heavens opened. ble rocket to send people into space.

3. Used in a religious sense, Himmel is translated as It’s not “racket”!

⋅⋅
heaven: Die Schauspielerin sagte, dass Theater ihre Vorstel- racket = (Tennis-)Schläger; Krach
lung vom Himmel sei. , “The actress said that theatre The tennis player smashed his racket in anger

⋅⋅
was her idea of heaven.” during the match.
The expression Himmel auf Erden is translated as The children were making such a racket that I
heaven on earth; Himmelfahrt is ascension (into couldn’t work at home.
heaven); Christi Himmelfahrt is Ascencion Day, and
Mariä Himmelfahrt is the Assumption of Mary.
Jargon buster
4. Something that is described as himmlisch is divine Know the jargon, but be careful how you use it, as
or heavenly: Es war eine tolle Party und das Essen war others may not understand it.
himmlisch! , “It was such a great party and the food
was heavenly!”
blue-sky thinking
5. Finally, the English version of Du lieber Himmel!
is Heavens (above)! or Good heavens! And we Example:
translate the expression Himmel, Arsch und Zwirn! as “Entrepreneur Gary Dahl used blue-sky thinking to
Bloody hell! in British English. There are many al- come up with his Pet Rock idea. He made millions.”
ternative expressions (e.g. “Damn!”, “For heaven’s/
God’s sake!”, etc.) that work just as well. Explanation:
“Blue-sky thinking” refers to ways of thinking about a
entrepreneur the-sky’s-the-limit  ifml. subject or a problem that are new and original but may
[)QntrEprE(n§:]  ,  alles ist möglich, nach not always be practical. A blue-sky-thinking session al-
,  Unternehmer(in) oben sind keine Grenzen
gesetzt; hier: schier lows creative brainstorming aimed at generating the-
unzählige sky’s-the-limit ideas and solutions.

42  Business Spotlight 2/2022 LANGUAGE


Common collocations
Here, we look at some key word partnerships with “space”.

“space” + verb +
noun “space”
space age  space mission  conquer space 
, Raumfahrt-, , Raumfahrtmission ,  den Weltraum /
(Welt-)Raumzeitalter das Weltall erobern
space probe 
space agency  , Raumsonde explore space 
, Raumfahrtagentur, ,  den Weltraum /
space programme 
-behörde das Weltall erforschen
, Raumfahrtprogramm
space centre  fly (in)to space 
What luck! space race 
, Raumfahrtzentrum ,  in den Weltraum /
This happens ,  Wettlauf ins All
ins All fliegen
once in a spacecraft 
space rocket 
blue moon , Raumschiff(e), launch into space 
, Weltraumrakete
-fahrzeug(e) ,  in den Weltraum /
space shuttle  ins All starten (lassen)
space debris 
, Spaceshuttle,
,  Weltraumtrümmer, -müll reach space 
Raumfähre
,  den Weltraum erreichen;
space exploration 
space station  auch: in die Erdumlaufbahn
, Weltraumforschung,
, Raumstation gelangen
Erkundung des Weltraums
space suit  sail into space 
space flight 
, Raumanzug ,  in den Weltraum /
, Weltraumflug;
ins All fliegen
Raumfahrt space tourism 
, Weltraumtourismus
space-goer 
Essential idioms , Weltallbesucher(in) space travel 

L A N G UAG E  S E C TI O N
, Raumfahrt;
space junk 
Read the two versions of this short dialogue. Then ,  Weltraumschrott, -müll
Reise ins All
read the idiomatic one again. Can you remember the
meanings of the idioms?
Space clean-up
The European Space Agency is planning to launch a robot-
First, the idiomatic way
ic-armed space junk collector into space in order to remove an
Eric: Congratulations on the new job, Kirsten!
item of space debris from orbit. Planned for 2025, ClearSpace-1
You must be over the moon. A chance like
is the first space mission dedicated to removing an object in
that comes along only once in a blue moon.
orbit. The ClearSpace space probe will track down Vespa — left
Kirsten: Yes, I’m thanking my lucky stars. And the
in orbit by ESA’s Vega launcher in 2013 — grab it and drag it out
company’s products are out of this world.
of orbit, with both spacecraft burning up in the atmosphere on
It’s going to be a challenge though, so I bet-
the way back to planet earth.
ter come back down to earth sharpish.
Eric: You can do it. It’s not rocket science, is it?

Now, more simply Grammar point


Eric:  Congratulations on the new job, Kirsten! We use both to refer to two things or two people. You can use
You must be very pleased. A chance like

⋅⋅⋅⋅
both as a determiner before a noun:
that doesn’t come along very often. Both spacecraft will burn up in the atmosphere.
Kirsten: Yes, I’m grateful every day. And the compa- For both billionaires, the path to space began more than a dec-
ny’s products are extremely good. It’s going ade ago.
to be a challenge though, so I better return

⋅⋅
You can also use both on its own, as a pronoun:
to normal sharpish. You’ll always get one or the other globular cluster above the
Eric: You can do it. It’s not very horizon — sometimes both.
Fotos: 3DSculptor, FabrikaCr, Vaara/iStock.com

complicated, is it? You can add a noun phrase after both — with or without adding

⋅⋅⋅⋅
of. However both of must be used before us, you and them:
be over the moon  UK ifml. once in a blue moon ifml.   Space is a passion for both (of) these men.
,  völlig aus dem Häuschen ,  alle Jubeljahre einmal
sein
Space is a passion for both of them.
out of this world ifml. 
come back down to earth  ,  himmlisch, fantastisch
We can use both... and to emphasize the link between two
,  auf den Boden der Tat- Dialog und Übungen zu

⋅⋅
thank one’s lucky stars  things. This creates a stronger connection than and on its own:
sachen zurückkehren diesem Thema hier
,  seinem Glücksstern / kostenlos anhören!
It’s not rocket science.  guten Stern danken
Collisions with cosmic dust can be very dangerous for both
www.business-
,  Das ist nicht kompliziert. spotlight.de/audio-gratis the spacecraft and the passengers.

LANGUAGE 2/2022 Business Spotlight 43 


KEY WORDS Listen and learn!
You can download an MP3 file of this
Key Words list from our website:
www.business-spotlight.de/downloads

Vocabulary trainer
Use our Key Words list to learn vocabulary from the current Business Spotlight.

antidote a medicine that helps against the effects of a poison Gegenmittel


copywriter a person who writes the text of advertisements Werbetexter(in)
NOUNS

direct report an employee whose position is directly below that of their manager direkte(r) Untergebene(r)
impairment a physical or mental disability Beeinträchtigung
obituary an article about a person’s life and achievements that is written after their death Nachruf
and usually published in a newspaper

administer sth. to sb. to give something to someone, typically medicine jmdm. etw. verabreichen
job-hunt to look for a job Arbeit / eine Stelle suchen
VERBS

reclaim sth. to regain something, such as land from a swamp etw. zurückgewinnen
relocate to move to another place umziehen
talk over each other to talk at the same time as someone else, making it difficult to understand the durcheinanderreden
others
L A N G UAG E  S E C TI O N

insane mentally ill, mad verrückt


ADJECTIVES

makeshift used temporarily for a specific purpose until a proper means is available behelfsmäßig
pejorative derogatory or disapproving abwertend
soaked completely wet durchnässt
strenuous difficult and exhausting anstrengend

know the store ifml. to know all the details of something and how it works den Laden / die Abläufe kennen
EXPRESSIONS

not bode well for sth. to look bad as to the outcome of something für etw. nichts Gutes verheißen
stop sth. in its tracks to cause something to come to a complete halt etw. zum Stillstand bringen
take turns doing sth. (of two or more people) doing something alternately abwechselnd etw. tun
walk around with one’s to act (in the workplace) as if one were the boss sich als Chef(in) aufspielen
little boss hat on ifml.

KEN’S CORNER

Know the store


MEDIUM
KEN TAYLOR is a com-
The expression “know the store” means “know There are two similar expressions with “know”: munication consultant
Illustration: bsd555/iStock.com; Foto: Gert Krautbauer

and personal coach.


an organization well from the inside — know ● “Know the ropes” means “understand the de-
Contact: keywords@
the way it works, know its strengths and weak- tails of a specific task or situation”. It comes business-spotlight.de
nesses”. from a sailor’s competence in handling ropes
Employers are often faced with a dilemma on sailing ships. , “He’s been here for 20 years accountant , Buchhalter(in)
when recruiting staff for key positions. Should and knows the ropes. He can show you what
faced: be ~ with sth. 
they recruit someone externally who might to do.” ,  sich etw. gegenübersehen
bring in fresh ideas or should they recruit some- ● “Know your onions” means “be very knowled-
knowledgeable [(nQlIdZEb&l] 
one in-house — someone who “knows the store” geable in a particular area”. , “My accountant ,  sachkundig, kompetent
— who would not need time to learn about the really knows her onions and has saved me a recruit sb. [ri(kru:t] 
organization but could start acting immediately? lot of money.” ,  jmdn. einstellen

44  Business Spotlight 2/2022 LANGUAGE


ANZEIGE

Schulpatenschaften: Junge Menschen sind unsere Zukunft

Einander besser verstehen


Junge Menschen auf allen Kontinenten unserer Erde sind unsere Zukunft. Zur Sicherung eines dauerhaften interkontinentalen
sowie friedvollen und hilfsbereiten Zusammenlebens haben sie daher eine große soziale, ökologische und ökonomische Verantwor-
tung. Um dieser Verantwortung gerecht zu werden, müssen sie sich zum einen gemeinsam verständigen und gegenseitig verstehen,
zum anderen miteinander reden und Lösungen zu ihrer Existenzsicherung erarbeiten. Damit ist die Sprache ein wesentlicher
Grundstein für die Kommunikation junger Menschen untereinander und für das gegenseitige Verständnis. Folglich ist es unsere
Aufgabe, jungen Menschen unabhängig von ihrer gesellschaftlichen Herkunft mit allen zur Verfügung stehenden Lehr- und Lern-
methoden das Erlernen von Sprachen zu ermöglichen. Die Erledigung dieser Aufgabe ist ein wichtiges und dringendes Anliegen von
MitMenschen – Stiftung der PSD Bank Hessen-Thüringen eG. Bernd Michael Matt, Vorstandsvorsitzender, Stiftung MitMenschen

Die zur PSD Bank Hessen-


Thüringen eG gehörende Stiftung
Gelbes Haus Offenbach MitMenschen unterstützt als Pate Upstairs, Wiesbaden
Verlässlichkeit für eine gute Zukunft Schulen mit Sprachmagazinen und Anlaufstelle für junge Menschen in Not
fördert seit vielen Jahren Sozial-
Im Gelben Haus Offenbach, verbringen Jugend- Upstairs, ein Projekt des Evangelischen Vereins
und Hilfsangebote. Eine Auswahl
liche in der Produktionsschule
tionsschule Holz ihren Arbeits- für Innere Mission in Nassau, berät und begleitet
der geförderten Projekte
alltag miteinander. Da wird gelernt, geschwitzt, Jugendliche, die von sich aus präventiv um Hilfe bitten,
stellen wir vor:
geflucht und oftmals auch gestritten. Wichtigster damit sich ihre akute Notsituation nicht noch weiter
Ansatz ist daher, ein Umfeld anzubieten, in dem verschlimmert. Insgesamt haben seit 2001 viele
die Jugendlichen sinnstiftende Resonanz erfahren: Lernerfolg, Hundert Jugendliche das Angebot genutzt.
Verantwortung und Ermutigung ebenso wie Konfrontation,
Auseinandersetzung und Diskussion. Eine Sozialpädagogin,
ein Schreinermeister und weitere Lehrende arbeiten bei uns
mit 15 Jugendlichen – ein ganzes Jahr und manchmal noch länger.

Jugendberufsförderung Erfurt
Jugendwerkstatt Gießen
Neue Perspektiven für benachteiligte Jugendliche Erfolg mit wohnortnaher beruflicher Rehabilitation
Die Teilnehmer der wohnortnahen Maßnahmen sind vor allem
Die Jugendwerkstatt Gießen bietet für Jugendliche in schwierigen
beim Lernen beeinträchtigte junge Menschen. Ihre Aussichten auf
Lebensphasen Ausbildungs- und Berufsvorbereitungsangebote
berufliche Eingliederung sind wegen der Art ihrer Behinderung nicht
sowie eine Förderung der Persönlichkeitsentwicklung. Die Jugend-
nur vorübergehend stark gemindert. Es werden junge Menschen in
werkstatt ermöglicht den Betroffenen eine umfassende pädago-
den Berufsfeldern der Metalltechnik, Holztechnik, Farbtechnik, in
gische und psychologische Betreuung, kombiniert mit praktischer
Gastgewerbe und Hauswirtschaft, in Wirtschaft und Verwaltung
handwerklicher Förderung und Qualifizierung.
unterstützt.

Evangelische Fachstelle Pilot, Hanau


Das Bildungsprojekt Schulpatenschaft
Berufsorientierung vor dem Hauptschulabschluss
Fremdsprachen lernen fördert die Allgemeinbildung und macht
„Wie soll es nach der Schule weitergehen? “ Diese und weitere Fragen,
Jugendliche fit für Ausbildung und Beruf. Werden auch Sie ein Teil des
stellen junge Menschen an die Mitarbeitenden von Pilot, der Evan-
100ProLesen-Netzwerks, und fördern Sie als Lesepate die Lese- und
gelischen Fachstelle Jugendberufshilfe in Hanau. In Einzelberatung
Lernkompetenz von Schülerinnen und Schülern. Informieren Sie sich
und Seminaren wird die Berufsorientierung in den achten Klassen
unter 0221-65 08 08 69 oder per E-Mail an lesepaten@100prolesen.de
und den neunten Vorbereitungsklassen für den Hauptschulabschluss
oder www.100prolesen.de.
umgesetzt.
SHORT STORY

Appar8
Wenn der Partner, mit dem man sich eine feste Beziehung
erhoffte, sang- und klanglos verschwindet, bleibt nur eins:
Rache — und das am besten per App!

Von JAMES SCHOFIELD


ADVANCED  AUDIO
L A N G UAG E  S E C TI O N

I
got Appar8 by mistake. ask him. At that moment, the Appar8 icon lit up: “Do apparate [(ÄpEreIt]
I had wanted an app called Best Face for my not leave the building!” ordered the message. “An ap- non-stand. 
,  in Erscheinung treten
smartwatch, but I accidentally clicked on parition is apparating.” (Kunstwort aus „apparatus“
Appar8 as well. Friends told me Best Face would I looked up and found a middle-aged lady in a blue und „appear“; Wortspiel
help cheer me up after I’d been ghosted by a guy tracksuit with a clipboard on her knee, sitting on the mit „Appar8“ mit derselben
Aussprache [(ÄpEreIt])
called Jason. He’d looked like a perfect long-term ro- end of my sofa. She put on her glasses and ran her
mantic interest, but disappeared after two months finger down a list of names: “Potts?” she asked. “Ellie apparition [)ÄpE(rIS&n] 
,  Erscheinung, Gespenst
with no explanation. He didn’t call and just ignored Potts? I’m Myrthe Williams from Appar8.”
clipboard 
my messages. “Appar8?” , Klemmbrett
Best Face sent peppy pieces of advice to my “You have our app on your smartwatch. It just sent
emergency call
smartwatch when it sensed from my pulse rate that us an emergency call. It seems you were ghosted by [i(m§:dZEnsi] , Notruf
I was upset. “Those who wish to sing, always find a a Mr...,” she looked at her list again, “…a Mr Jason Dix
get some endorphins
song!” it told me after I dropped a bottle of milk on and you were about to go to see him. Bad idea, he’ll going [en(dO:fInz] 
the floor one day. “Choose to be opti- just make you feel worse. What you ,  die Endorphinproduktion
ankurbeln
mistic. It feels better!” I was informed need is revenge.”
after Jason’s latest story popped up on “Those who It was then that I noticed something ghost sb. 
,  jmdn. (plötzlich)
Instagram. Then it would play Abba and
suggest I dance around for a while to wish to sing, strange. I could see right through her.
My pulse rate must have exploded be-
komplett ignorieren
guy [gaI] ifml. , Typ
get some endorphins going.
A couple of weeks went by and — always find cause Best Face decided to join in: “The
best way to pay for a lovely moment is to
peppy US ifml. 
,  schwungvoll, peppig
apart from the dancing — I couldn’t
really say Best Face was helping. Then
a song!” enjoy it,” it suggested. For the first time,
that sounded like good advice.
revenge , Rache
tracksuit , Trainingsanzug
one evening, with the help of a bottle of “Revenge?” I asked.
wine, I thought about why Jason had vanished after “Yes. At Appar8, we help people get revenge. I’m upset 
,  verärgert; geknickt
our last date. Not understanding this “why” was driv- from the Bad Boyfriend department. All of us have
vanish , verschwinden
ing me crazy, so I decided to go round to his place and had similar experiences to yours in our time, so we

46  Business Spotlight 2/2022 LANGUAGE


can help. And tonight, Mr Dix is about to start a live He tried to get off the machine, but his feet were held adjust sth. 
peloton class — with a new trainer.” by special bike shoes, so he couldn’t. I was enjoying ,  etw. anpassen,
verstellen
She snapped her fingers, my television turned on this.
ages: in ~  
and there was Jason, sitting on his exercise bike and “Hey!” Jason shouted at the screen. “Stop!”
,  seit Langem
pressing buttons on its computer screen. He was Moina looked at the camera, but Myrthe shook
annoy sb. 
very proud of this machine and had told me all about her head. ,  jmdn. verärgern,
the live classes with music, the trainers shouting at “The final sprint, please,” she said. aufbringen
you and the different statistics the sensors collected. Moina and the girls put their heads down and blue ifml. 
Now that I think of it, he was pretty boring on the started pedalling so fast that their legs were just a ,  hier: traurig
topic. blur. blur: be a ~ [bl§:] 
“What are we doing?” I asked. , verschwimmen,
undeutlich zu sehen sein
“Teaching him a lesson,” she answered. “Or, rather, “Ghosting girls, so that’s your game,
Moina is.” Make them think that they’re insane. BO (body odour)
[)bi: (EU] ifml. 
She snapped her fingers again and this time, we We’ll decide your ghastly fate, ,  Körpergeruch
could look over Jason’s shoulder at his screen. On The ghostly girls from Appar8!” chant 
the right were all the boxes to measure , Gesang;

Jason sent
speed, heart rate and other statistics, Jason’s heartbeat hit 200 and his face hier: Anfeuerung
while in the middle was Moina, sitting was now purple. eye sb. 

a long letter
,  jmdn. beäugen
on a bike and looking back at us. She was “OK,” I said. “Enough.”
wearing a white leotard, her hair was up “Really?” said Myrthe. “He’s not dead feel sore 

L A N G UAG E  S E C TI O N
of apology
, schmerzen
and behind her in the gym were more yet!” But she gave a sign to Moina, the
girls on bikes, just like her. Myrthe nod- girls all disappeared and Jason toppled ghastly

ded, Moina smiled, music started and


the class began.
for his off the bike. He lay on the ground, sob-
bing with relief. I picked up the remote
[(gA:stli] ifml. 
,  scheußlich, grässlich

After a couple of minutes, Moina be-


gan a kind of rhythmic chant:
behaviour control and turned off the television.
“Thanks, Myrthe,” I said. “I can see it
giggle , kichern
give sb. a hug 
,  jmdn. umarmen
now. He’s just a prat.”
heart rate 
“OK, class, let’s go, let’s go! She gave me a hug. It was very cold. “Good,” she ,  Herzfrequenz, Puls
Who’s the guy? We wanna know! said. “If you need us again, you know where we are.” insane , verrückt
He’s the guy who made you blue, When I went to bed, I slept properly for the first
leotard [(li:EtA:d] 
Jason Dix — we’re here for you!” time in ages. To this day, I’m not really sure what hap- ,  (eng anliegender)
pened that night. On the one hand, I had drunk a lot Gymnastikanzug
On “you”, all the girls on their bikes pointed at Ja- of wine. But on the other, Jason sent a long letter of prat UK ifml. 
son. He liked that. It had often annoyed me how he’d apology for his behaviour a couple of days later. Now, , Idiot(in)

say girls were eying him when we went out together. why would he have done that? purple 
I could see his heart rate was up to 150 beats per min- , dunkelrot

ute. Myrthe smiled: “Send him up a hill, girls.” remote control 


, Fernbedienung
Moina nodded, adjusted her controls and I could
see that Jason was now having to work harder. Then soaked , durchnässt
all the girls stood up on their pedals, put their arms sob , schluchzen
in the air and started swaying from side to side. Jason sway 
Fotos: Serghei Starus; Prostock-Studio/iStock.com privat

did as well, which made everything even more diffi- ,  schwanken, schaukeln
AUDIO
cult for him. I giggled. sweat [swet] 
You can listen to , Schweiß
this short story on
“Faster, faster, you can’t stop, Business Spotlight topple off sth. 
Audio. To order, ,  von etw. kippen
Biking on until you drop. go to www.aboshop.
One and two and three and four, spotlight-verlag.de wanna ifml. 
,  want to
Even if your legs feel sore!”

Jason’s heart rate was now at 185, and his T-shirt


JAMES SCHOFIELD is a writer,
was soaked with sweat. He sometimes had BO, I re- business coach and podcaster.
membered, so it must be smelling pretty bad in there. Contact: story@business-spotlight.de

LANGUAGE 2/2022 Business Spotlight 47 


TEST

Test your
language skills!
Testen Sie nun Ihre sprachlichen Kompetenzen.
Die Übungen auf diesen zwei Seiten basieren auf
Artikeln dieser Ausgabe.

Von DAGMAR TAYLOR


EASY MEDIUM ADVANCED
L A N G UAG E  S E C TI O N

1. What does it mean? M 2. Building resilience A

James Schofield’s short story “Appar8” (pp. 46–47) contains In “Learning to cope” (pp. 10–13), you can
many useful expressions. Decide whether the following state- read about how to soften the impact of stress.
ments are correct or incorrect. Match the nouns (A–E) from the article to
their definitions (1–5).

Correct Incorrect
A. buffer
A. When you adjust something, you change it B. derivative
slightly, especially to make it more suitable C. disorder
or effective. D. strain
E. trade-off
B. If you annoy someone, you tell them
something officially.
1. something that is based on or comes from an-
C. If something is a blur, you cannot see its other source
shape clearly. 2. the act of balancing two things that are op-
posed to each other
D. Someone who ghosts someone continues
to cause problems for them for a long time. 3. an illness that causes a part of the body to stop
functioning correctly
E. If you give someone a hug, you put your arms
around them and hold them tight, especially 4. a thing that reduces a shock or protects some-
to show that you like or love them. one against difficulties
Foto: eyetoeyePIX/iStock.com

5. mental pressure or worry felt by someone be-


F. If someone topples off something, they
cause they have too much to do or manage
complete something successfully by doing
or adding one final thing.
A– ; B– ; C– ; D– ; E–

48  Business Spotlight 2/2022 LANGUAGE


3. Money matters 5. Agents of their own destiny A

In the English for… section (pp. 40–41), we In Women at Work (p. 15), Patricia Akankwatsa
present useful expressions on the topic of writes about marketplace women in Kampala, Ugan-
money. Complete this dialogue about money da. Choose the correct option to complete each state-
issues with the English translation of the Ger- ment.
man words in brackets.
A. The fruit and vegetables at Kalerwe Market are
Jen: Would you like to go and see Coldplay at fresher and cheaper than the farm
Wembley next summer? at other markets in Kampala.
Andy: Oh, I love Coldplay! How much are the 1. produce 2. productions
tickets? I’m a bit (A)
B. The poor single mothers who work at the market
(knapp bei Kasse) at the moment.
can’t afford day care for their .
Jen: The tickets are about £300 each. But don’t
1. strollers 2. toddlers
worry, I can (B) (leihen)
you the money. C. The Institute for Social Transformation (IST) is an
Andy: Really? That’s so kind of you! It’s just that international NGO that aims to turn women into
when I checked my (C) leaders and agents of their own .
(Girokonto) earlier, I hadn’t received this 1. density 2. destiny
month’s (D) (Gehalt)
D IST trains the marketplace women in
yet and I had to pay my
, organizational leadership, and
(E) (Miete) this week.
rights and power.
I can (F) (überweisen)

L A N G UAG E  S E C TI O N
1. advocacy 2. advocates
the money as soon as I get paid.
Jen: Seriously, don’t worry about it. Just E. The women are pushing for action on the availabili-
(G) (bar bezahlen) ty of bathrooms and childcare in
whenever you can. I’m so excited that the markets.
we’re going to see Coldplay together! 1. facilities 2. utilities

ANSWERS
4. Connecting with the “feminine” A Test your language skills!

In “Empowerment through connection” (pp. 30–34), 1. What does it mean? 3. Money matters
Melita Cameron-Wood writes about women helping A. Correct (adjust sth. = etw. A. short of cash
anpassen, verstellen) B. lend
women to reconnect with the “feminine”. Choose the B. Incorrect. If you “annoy some- C. current account
correct option to complete each statement. one”, you make them slightly D. salary
angry. (annoy sb. = jmdn. E. rent
ancestors | empowerment | lens | supplements | verärgern, aufbringen) F. transfer
C. Correct (blur: be a ~ = verschwim- G. pay (me) in cash
thought patterns
men, undeutlich zu sehen sein)
D. Incorrect. If someone “ghosts 4. Connecting with the
A. For many women, female is a someone”, they suddenly stop “feminine”
concrete goal that they work towards every day. all communication with them, A. empowerment = Stärkung; hier
B. People’s behavioural and bodily responses are often usually online, in order to end a auch: Selbstwertsteigerung
relationship. (ghost sb. = jmdn. B. ancestors = Ahnen/Ahninnen
connected to difficulties that their
(plötzlich) komplett ignorieren) C. thought patterns = Denkmuster,
or immediate family have experienced. E. Correct (give sb. a hug = jmdn. -strukturen
C. Fertility massage therapist Clare Spink helped a umarmen) D. supplements = Ergänzungs-
client to reconnect her with the “feminine” by shift- F. Incorrect. If someone “topples mittel
ing her . off something”, they become E. lens = Linse; hier: Brille
unsteady and fall off whatever it
D. When it comes to the menopause, women often is they are on. (topple off sth. 5. Agents of their own destiny
take to “fix” it. = von etw. kippen) A–1 (produce = landwirtschaftli-
E. In her debut book, Second Spring, menstrual and che(s) Erzeugnis(se)); B–2 (tod-
menopause mentor Kate Codrington explores the 2. Building resilience dlers = Kleinkinder); C–2 (destiny
A–4 (Puffer); B–1 (Derivat); C–3 = Schicksal); D–1 (advocacy = In-
menopause through the of the
((krankhafte) Störung); D–5 (Be- teressenvertretung); E–1 (facilities
seasons. lastung); E–2 (Kompromiss) = Einrichtungen)

LANGUAGE 2/2022 Business Spotlight 49 


ONE QUESTION

Who am I?
Von MELITA CAMERON-WOOD
MEDIUM AUDIO

From a copywriter to a renowned


and controversial novelist:
who is our mystery person?

⋅⋅ I was born on 19 June in Bombay, British


India.
⋅⋅ I went to Rugby School in the UK.
⋅⋅ I continued my education at King’s College
I had an at the University of Cambridge.
operation
to correct ⋅⋅ I was brought up as a Muslim, but I
⋅⋅⋅⋅ I am no longer in hiding.

⋅⋅
am an atheist. I have never stopped writing, despite

my drooping ⋅⋅
I once worked as a copywriter for many threats.
Ogilvy & Mather, where I came up I was knighted for my services to

eyelid
with memorable advertising slogans literature by Queen Elizabeth II in

⋅⋅⋅⋅
and catchphrases for brands such 2007.
as Aero chocolate and American I have been married four times.

⋅⋅
Express. I support Tottenham Hotspur FC and

⋅⋅
Grimus, my first book, was published the New York Yankees.
in 1975. It received bad reviews and I love using Montblanc fountain

⋅⋅ ⋅⋅⋅⋅
was not a success. pens.
My second book, Midnight’s Children, I mentor young Indian writers.
was awarded the Booker Prize in I have lived in the United States since

⋅⋅
1981. 2000.
My literary work is known both for its
magical realism and my controversial

⋅⋅
exploration of politics and religion.
In 1989, Ayatollah Ruhollah ban sth.  issue sth. [(ISu:] 
Khomeini, the former Supreme ,  etw. verbieten ,  etw. ausstellen;
Diesen Text hier Leader of Iran, famously called upon hier: erteilen
brand , Marke
kostenlos anhören!
www.business- “brave Muslims” to kill me and my call upon sb.  
knighted: be ~
[(naItId] 
spotlight.de/ publishers following the publication ,  jmdn. aufrufen
audio-gratis ,  zum Ritter geschlagen

⋅⋅
of The Satanic Verses. come up with sth.   werden
I went into hiding for ten years after ,  sich etw. ausdenken
memorable

⋅⋅
 ho am I?
W this fatwa was issued against me. controversial [(memErEb&l] 
For the answer, go to The Satanic Verses has been banned in [)kQntrE(v§:S&l]  , einprägsam
www.business-spotlight.de/ , umstritten
many Muslim countries, was publicly publisher [(pVblISE] 
Foto: andersphoto/Shutterstock.com

who0222 copywriter   ,  Verleger(in); Verlag


burned in Bolton, UK, and even
, Werbetexter(in)

⋅⋅
Our mystery person in issue caused violent riots in Pakistan. riot [(raIEt] 
drooping eyelid   , Aufruhr
1/2022 was Greek-American Many booksellers were bombed for ,  Ptosis, hängendes
stock sth.  

⋅⋅
author, columnist and stocking and selling The Satanic Verses. Augenlid
businesswoman ,  etw. führen,
I had an operation on my eye to fountain pen   am Lager haben
Arianna Huffington.
correct my drooping eyelid. , Füllfederhalter

50  Business Spotlight 2/2022 AND FINALLY


ISSUE 3/2022

Public speaking
Do you get nervous when
you have to hold a presenta-
tion or speak in a meeting?
Ken Taylor gives you essen-
tial vocabulary and phrases to
talk about your fears and pro-
vides tips to help you relax.

Streaming CO2
How bad is streaming for the
planet? We look at the green-
house gases it generates and
the environmental cost of
watching our favourite films.

Pay more, get less


No service, longer waits,
cancelled flights. Companies
ächste with shortages of goods and
Die n n
be vo workers are skimping on
Ausga ht
ess Spotlig what they offer while charg-
Busin m ing the same or higher prices.
eint a
ersch 2022
bruar
23. Fe
Overcome your fear
of public speaking

impressum leserservice
Geschäftsführerin Leitung Produktion und Druck
Malgorzata Schweizer Redaktionsmanagement ­ Vogel Druck & Medienservice GmbH, Fragen Konditionen
zum Abonnement und zu Abonnement pro Ausgabe
Thorsten Mansch 97204 Höchberg
Chefredaktion (V.i.S.d.P.) Einzelbestellungen (12 Ausgaben p.a.)
Judith Gilbert, Vertriebsleitung Vertrieb Einzelverkauf
Unser Serviceportal erreichen Deutschland: € 7,90 inkl. MwSt.
Dr. Ian McMas­ter Nils von der Kall / Zeitverlag DMV Der Medienvertrieb GmbH & Co. KG Sie 24 Stunden täglich unter: und Versandkosten
www.dermedienvertrieb.de https://kundenportal. Österreich: € 8,90 inkl. MwSt.
Geschäftsführende Redakteurin Leitung Marketing
spotlight-verlag.de und Versandkosten
(Chefin vom Dienst) Frederik Leder Vertrieb Abonnement
Schweiz: sfr 10,90 inkl.
Maja Sirola DPV Deutscher Pressevertrieb GmbH Privatkunden und
Leitung Anzeigen Versandkosten
www.dpv.de Buchhändler Übriges Ausland: € 7,90 zzgl.
Redaktion Malgorzata Schweizer Tel. +49 (0)89/12 14 07 10 Versandkosten
Tenley van den Berg (frei), Verlag und Redaktion Fax +49 (0)89/12 14 07 11
Dr. Karl Brehmer (frei), Sales Manager Sprachenmarkt Spotlight Ver­lag GmbH abo@spotlight-verlag.de Studierende bekommen gegen
Melita Cameron-Wood (Text, Online), Eva-Maria Markus Kistlerhofstr. 172 Nachweis eine Ermäßigung.
Hildegard Rudolph (frei), Tel. +49 (0)89/8 56 81-131 81379 München Lehrer, Trainer und Firmen
Michele Tilgner (frei) e.markus@spotlight-verlag.de www.business-spotlight.de Tel. +49 (0)89/95 46 77 07 Die Lieferung kann nach Ende
Fax +49 (0)89/95 46 77 08 des ersten Bezugsjahres
Bildredaktion Anzeigenverkauf ISSN 1617-1888 lehrer@spotlight-verlag.de jederzeit beendet werden
Sarah Gough, iq media marketing gmbh – mit Geld-zurück-Garantie für
Judith Rothenbusch Toulouser Allee 27 © 2022 Spot­light Ver­lag, Einzelverkauf und Shop bezahlte, aber noch
40211 Düsseldorf auch für alle genannten Autoren, Tel. +49 (0)89/95 46 99 55 nicht gelieferte Ausgaben.
Gestaltung Tel. +49 (0)02 11/ 8 87–13 02 Fotografen und Mitarbeiter. sprachenshop@spotlight-
Georg Lechner info@iqm.de verlag.de Einzelverkaufspreis
Mediainformationen: www.iqm.de Der Spotlight Verlag ist ein Deutschland: € 7,90
Mitarbeiter dieser Ausgabe Tochter­unternehmen der Unsere Servicezeiten
Sabine Hübner-Pesce, Anzeigenpreisliste Zeitverlag Gerd Bucerius GmbH & Co KG Montag bis Freitag: Im Spot­light Ver­lag
8 bis 20 Uhr, ers­chei­nen
Ina Sinning (Übersetzungen, frei) Es gilt die jeweils gültige Preisliste.
Samstag: 9 bis 14 Uhr Spotlight, Business Spotlight,
Foto: gradyreese/iStock.com

Infos hierzu unter:


Autoren Écoute, Ecos, Adesso,
www.spotlight-verlag.de/mediadaten Postanschrift Deutsch perfekt
Bob Dignen, Julian Earwak­er, Spotlight Verlag GmbH
Bo Graesborg, Olive Keogh, Litho Kundenservice, Fragen zu Themen im Heft
Karen Richardson, James Schofield, Mohn Media Mohndruck GmbH 20080 Hamburg Schreiben Sie unserer
Dagmar Taylor, Ken Taylor, 33311 Gütersloh Deutschland Redaktion für alle Fragen,
Paul Wheatley Vorschläge und Kritik eine Mail:
business@spotlight-verlag.de

PREVIEW 2/2022 Business Spotlight 51 


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