1.

INTRODUCTION:
 PICTORIAL:
 PRODUCT LINE: Fortune magazine categorizes Google as an “Internet
Services and Retailing” company, along with e-commerce companies like
Amazon and eBay.
 WHEN ESTABLISHED: Menlo Park, California(September 4, 1998)
 FOUNDER(S): Google was started by founders Sergey Brin and Larry
Page. Sergey and Larry met at Stanford University where they invented a
search engine for the school's computer system.

 EMPLOYEES: 26,316 (March 31, 2011)

 HEADQUATER: 1600 Amphitheatre Parkway, Mountain View, California,
United States
 MAJOR PRESENCE AROUND THE WORLD:

Google Global Offices: Google has office locations around the world. Some of
those office locations are listed below.

Google Amsterdam, Netherlands
Google Bangalore, India
Google Beijing, China
Google Budapest, Hungary
Google Buenos Aires, Argentina
Google Copenhagen, Denmark
Google Dublin, Ireland
Google Hamburg, Germany
Google Helsinki, Finland
Google Hong Kong, Causeway Bay, Hong Kong
Google Hyderabad, India
Google Italy, Milan, Italy
Google Japan, Tokyo, Japan
Google Krakow, Poland
Google London, United Kingdom
Google Lulea, Sweden
Google Madrid, Spain
Google Manchester, United Kingdom
Google Melbourne, Victoria, Australia
Google Mexico, Mexico City, Mexico
Google Montreal, Quebec, Canada
Google Moscow, Russian Federation
Google Mumbai, India
Google Oslo, Norway
Google Paris, France
Google Prague, Czech Republic
Google Sao Paulo, Brazil
Google Seoul, South Korea
Google Shanghai, China
Google Singapore, Singapore
Google Stockholm, Sweden
Google Sydney, New South Wales, Australia
Google Taipei, Taiwan
Google Toronto, Ontario, Canada
Google Waterloo, Ontario, Canada
Google Wroclaw, Poland
Google Zurich, Switzerland

2.QUALITY STATEMENT
3.MISSION STATEMENT
Google Mission Statement: "To organize the world’s information and make
it universally accessible and useful."

4.ORGANIZATIONAL STRUCTURE
 MAIN
 QUALITY DEPT ORG

5.APPLICABLE QUALITY STANDARD

6.QUALITY FAILURE CRITERIA
7.QUALITY REPORTS
 BASIC PRODUCT
 HR SYSTEM

Google Employment and Workplace:

Google's workplace amenities are known by many and duplicated by few. In

order to help employees maintain a healthy work-life balance, Google
provides these benefits onsite to its employees.
 Workout room with weights and rowing machine
 Locker rooms
 Washers and dryers
 Massage room
 Assorted video games
 Foosball
 Baby grand piano
 Pool table
 Ping pong
 Roller hockey twice a week in the company parking lot
 Snack Rooms with free snacks foods, fruit, and beverages
 Free breakfast, lunch, and dinner at the employee cafe

 PROCUREMENT SYSTEM
Web based tender system to source, award and manage the total
procurement process. Leverages supply and demand, through reverse
auction, ensuring that goods are bought at the best possible price.
Developed in PHP with MySQL/PostgreSQL database.
 OPERATIONS
 CUSTOMER SATISFACTION
 Google lost its top position in US customer satisfaction among search
portals in 2010,according to analysis of the 2010 American Customer
Satisfaction Index (ACSI) by ForeSee Results.
Google has the most loyal following, with 80% of its users citing it as
their primary search engine.
Between June 2009 and June 2010, leader Google experienced
minimal change, dropping 1.7% from 66.1% to 65% market share.
About the Data: The American Customer Satisfaction Index is a
national economic indicator of customer evaluations of the quality of
products and services available to household consumers in the US.
Data from interviews with approximately 70,000 customers annually
are used as inputs into an econometric model to measure
satisfaction with more than 225 companies in 45 industries and 10
economic sectors, as well as more than 130 federal government
departments, agencies, and websites.
8.VENDOR QUALIFICATION CRITERIA

9.REVENUES OF PAST 10 YEARS (2000-2010)

 REVENUES: € 1,919 million(2010)

10. CHANGE MANAGEMENT SYSTEM