Investor Presentation

May 2020

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Contents

1 Our journey 11 Our competitive advantage

2 The Bareek way 12 Our performance

3 Our wares 13 Our road map

4 Our traction 14 The ask

5 Our objective 15 Our team

6 Our supply chain 16 Our investors and advisors

7 Our data-driven approach

8 The Bareek retail vision

9 The opportunity

10 Our COVID-19 positioning

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We’ve spent the last two and a half years learning from the market in
order to refine our brand philosophy
Our journey
Launch of new product Launch of Bareek’s third Selected as a Top 50
categories of Nehru Jackets, collection Emerging Brand in India as
Official launch of PET yarn and Natural Dyes part of LBB’s annual awards

Jul 2017 Mar 2018 Dec 2018 Jan 2019 May 2019 Oct 2019 Feb 2020

Launch of Bareek’s second Showcase at the Lakme Showcase at India Fashion

collection Fashion Week in Week and launch of Bareek
collaboration with UNEP and Label, our upper line
Reliance extension

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Proud of our ever-growing community, Bareek wants to define the next
generation of Indian design aesthetics and conscious consumption
The Bareek way
As a torchbearer for conscious fashion and new age menswear, Bareek and its message has found
resonance with a growing band of patrons that are changing their consumption patterns

Bareek founder, Aman Singh, The Bareek team engaging patrons

moderating a session with key at an event in Bangalore, India
industry stakeholders on shifting
fashions and sustainability

Aman Singh presenting a case for

circular apparels at the Circular
Design Challenge in partnership with
the United Nations and IMG Reliance

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Bareek offers a range of conscious and sustainable collections, with
product line extensions on the way
Our wares

Natural Organic
Dyes Cotton

Ikat Shirts

Nehru Jackets

Recycled Bags &

Khadi Shirts Bomber Jackets & Shorts Achkans, Blazers, Kurtas & Trousers PET Yarn Accessories 4
We were given back-to-back showcases at India's biggest fashion weeks,
a first for an emerging brand in the bridge and affordable luxury segment
Our traction (1/2)
Having been chosen by IMG Reliance and the Fashion Design Council of India from 1000+ entries in the
emerging talent categories, Bareek has sedimented its position as an up-and-coming label to watch out for

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Our work has received organic and growing traction across media
platforms and advocacy channels
Our traction (2/2)
Advocacy

“Designer Aman Singh believes that creators have

to take the first step towards ensuring sustainable
and organic clothing before the consumers follow.”
Pioneer

“We have to say that their shirts are a breath of fresh

Digital

air. They marry age-old crafts techniques with

contemporary silhouettes. The way the Bareek shirts
feel are also something to write home about.”
Little Black Book

“Bareek is a brand which imbibes the ethos of

conscious sartorial consumption, and one that
Print

embodies the effortless, the simple, the subtle -

made for those who understand the process of craft
and the time that goes into it.” India Today

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Time to give Fabindia a run for their money with a new age Indian brand
that meets the latent needs of contemporary menswear
Our objective

What do we aim to achieve? How are we going about it?

With a clear focus on

replacing and occupying
the very same space that A transparent A scientific A global Indian
Fabindia enjoys in the minds value chain approach to brand for
fashion menswear
of the consumer, Bareek
aims to be a new age brand
where craft traditions are We champion our We bring together a Keeping one eye on
master crafters and data-driven approach global aesthetics and
reinterpreted to meet the makers, with through predictive the other on the
needs of contemporary transparent supply fashion for identifying international
menswear and occasion chains from product winners, and consumer, we are
procurement of fabrics driving rapid bringing together
wear to production production with agile unique customer
inventory experiences
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Our supply chain penetrates the Indian subcontinent, and has A transparent
value chain
been fortified and refined over the last 5 years
Our supply chain

The network enables access to

international standards of quality for

Conscious
Handloom Cotton Khadi

GOTSTM Certified
Linen + Khadi Organic Cotton

Ikat Block Prints

Sustainable / Circular
Natural Dyed
Recycled PET Yarn
Cotton

Deadstock TENCEL™

REFIBRA™ Textile Waste

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We have evolved a data-driven approach to design, supply and A scientific
approach to
production, bringing fast fashion models to conscious consumption fashion

Our data-driven approach

Bareek brings scientific and data-driven mechanisms across the value chain for identifying product
winners, responding to customer preferences real-time and driving agile sourcing, production and
inventory management
Data modeling based on customer preference and
trend insights from our online and offline channels to
help us identify product winners

Data-
driven
design

Leveraging rapid Tapping into and

production coupled with identifying the right craft
agile inventory models Rapid & clusters for sourcing
to produce and store Cluster raw material for product
agile
best-selling SKUs in mapping winners with quick turn
production
order to satisfy real-time around times
demand
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Bareek plans to reinvigorate online and offline retail experiences A global Indian
brand for
to create engaging touch points with new and existing patrons menswear

The Bareek retail vision

1 Targeted eCommerce approach

with weekly product updates to
increase and sustain customer
engagement, dedicated online
advertising spends and content
generation disbursed through
owned channels
2 Offline presence through partner
stores through which we will
engage our prospects through
interactive events, creative
collaborations and cultural
outreach programs for both our
Essentials and Label lines
3 Activations with like-minded brand
partners in the form of co-hosted
events and pop-ups to increase our
brand awareness, customer base
and engagement channels in key
markets

Bareek Dak, the fortnightly Bareek’s retail concept and Gallery Bareek at the Jazz India
newsletter prospective collaborations Circuit, New Delhi
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Bareek is targeting the growing apparel market in India and APAC with a
focus on premium and affordable luxury for men
The opportunity

The Indian apparel market size is Of this, Bareek is targeting 14% of

expected to reach $59.3 billion by the market through the following
2022, which will make it the sixth categories in the premium / bridge
largest apparel market in the world and affordable luxury segments
for men:

While the appetite for western $59.3

styles is likely to increase, Shirts
billion by
Handloom Khadis, Ikats, Cottons and
traditional wear is expected to 2022 Natural Dyes
account for a 65% market share
by 2023 Jackets
Kurtas
APAC Emerging will be the fastest Nehru Jackets,
Ethnic Kurtas and
Blazers and
growing region by sales growth in Tunics
Bombers
the fashion industry

Source: Mckinsey- State of Fashion 2019,

Statista, Euromonitor International
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While we expect market contraction due to COVID-19, we are well
positioned to weather the storm and emerge as a strong local brand
Our COVID-19 positioning

50% ê in textiles sales, The market landscape is going to shift, with luxury and offline retail
taking a hit. As an e-commerce first brand in the mass prestige category,
20-25% ê in consumer & retail Bareek has the edge and the requisite capabilities to capture significant
expected in FY20 due to COVID-19* market and mind share as India progresses to support a local
consumption philosophy.

Our positioning in the face of COVID-19

We’re a nimble and
agile company
Our modular manufacturing
with smaller lots and quicker
delivery times, gives us an
edge over others. Since we’re
tech-driven, our algorithms
help us pre-order fabric stocks
for best sellers on the basis of
add-to-carts, views and sales.
We’ve pivoted to a just-
in-time inventory model
Our near zero inventory format
helps us produce items within
our unit according to online
orders. Once the order is
placed, production begins and
the order is fulfilled and
successfully delivered within
7-8 working days, pan-India.
We’re lean and have
low overheads
We operate with a lean team
and a production facility,
which has enabled us to have
low overheads restricted to
team salaries, utility costs of
our studio cum production
unit, and textile production
costs directed to our weaving
clusters.
We have a covetable
customer database
We have 1000+ premium
customers through word-of-
mouth and limited ad spends.
30% of these customers have
been loyalist repeat buyers.
We plan to exponentially grow
our community and database
leveraging our past organic
growth and dedicated ad
spends.

*Source: Mckinsey – Getting Ahead of Coronavirus 12

 Bareek differentiates itself from competitors with its responsible and
sustainable supply chain
Our competitive advantage
Supply Chain Responsibility

Luxury Affordable
Accessibility
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Bareek has only just scratched the surface in terms of dedicated
distribution channels and outreach platforms
Our performance

Return on online ~INR 50 Total

ad spends in 3x lac
revenue till
FY20 Q4 date

Increase in Current
~INR 2
visitors between 1,800% sales per
FY20 Q3 and Q4 lac month

Unique website Repeat online

visitors in FY20 Q4 30,000+ 1 in 4 customers within 1
alone month

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We are on an aggressive yet realistic growth trajectory with clear goals
and steps outlined for the next five years
Our road map

Dedicated ~INR 17 lac in INR 2 cr Total team INR 50 lac+ to 10x increase in
eCommerce monthly in FY22 size of weavers & total unit sales
penetration revenues revenue 20 production units from FY20
Targets
for FY22

Pan-Indian + ~INR 2 cr in INR 25 cr Total team INR 6 cr+ to 13x increase in

international monthly in FY25 size of weavers & total unit sales
presence revenues revenue 70 production units from FY22
Targets online

for FY25

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At present, we are looking to raise funding to help us achieve our targets
for FY22 which will stronghold our ambitious journey
The ask

We plan to direct this funding to cover our expenses

We are looking to and capital delta over the next two years for:
raise funds of • Product development and production (22%)
• Marketing & advertising (8%)
INR 1.3 • Team expansion (23%)
cr • Office and studio space (8%)
to meet our
targets for FY22 Post FY22, we plan to raise a Series A round for the
next phase of our aggressive growth journey

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 We operate with a lean team to translate our designs to high quality
apparel supported by a strong tech and production foundation
Our team
Aman Singh | Founder Saurabh Maurya | Lead Fashion Designer Our Mastercrafters | Production
Prior to founding Bareek, Aman was a Creative Saurabh graduated from the National • 1 pattern master and 3
Supervisor at Wieden + Kennedy, in-charge of Institute of Fashion Technology (NIFT), sampling tailors
creatives for Royal Enfield, Make In India and Bengaluru • Fabrication unit association
Audi. Having garnered hands-on experience in with a Bachelors Degree in Fashion Design. with 25 tailors on stitching
operations, business development and product During his tenure at NIFT, Saurabh was machines with a capacity of
development, Aman leads a small-yet-effective awarded multiple scholarships and prizes 7000 pieces per month
team with a demonstrated history of working with for his works including ‘Most Innovative • 100+ handloom weavers
and scaling brands. Aman is on course to build Project’ and ‘Best Design Project’ across all across W. Bengal, Gujarat,
Bareek as the go-to conscious menswear label campuses. His ability lies in melding craft Tamil Nadu, Madhya
that is proudly made in India, with a capacity to techniques with contemporary silhouettes Pradesh & Telangana
go global. that transform into avant-garde designs.
Chandra Shekhar Kumar | Samarjit Bhattacharya | Consultant Sajeev Renjan | Consultant Divya Maria | Consultant
Consultant (Web Development) (Content) (Design) (Digital Marketing)
Chandra Shekhar adds a wealth of Samarjit oversaw and executed the Sajeev has worked closely Divya has worked on digital
knowledge in CSS and HTML marketing communication strategy with BMW, Pernod Ricard strategy for some of India's most up-
coding and has ~10 years that transformed Royal Enfield, from its & Indigo Airlines over the and-coming brands including
experience in coding and web sleepy factory in Oragadam in 2007, last 10 years. Having Urbanclap and Nykaa. At Nykaa, she
designing. He has worked on to the world market leader and designed collaterals and drove digital advertising spends to
digital assignments for Indigo juggernaut in the mid-sized iconic packaging for these get maximum exposure and ROI and
Airlines, Eicher Group and Audi motorcycling segment. Mr. brands, Sajeev brings a has been an integral part of the team
among others at Wieden + Bhattacharya was also leading wealth of experience in his that has scaled the skincare and
Kennedy, New Delhi. He is creative for Make In India and Audi. field. He leads graphic fashion aggregation brand to its
currently working as a part-time He looks after marketing and design and art direction at current level. Divya is responsible for
consultant for Bareek and other communications content at Bareek. Bareek. digital marketing and growth at 17
Our council of advisors are veterans of industry, and will guide us on
marketing, manufacturing, design and social impact
Our advisors
Sunil Sethi, President, FDCI
Sunil is an advisor to Bareek, who has guided us to expand retail operations and shall connect us with buyer networks across the
globe as we expand.
Mr. Sunil Sethi is a veteran of the fashion industry and currently serves as the President of The Fashion Design Council of India (FDCI).
Over the years he has represented elite designers and world’s reputed stores including Anthropologie, Crate & Barrel, Armani Casa
etc. for their product development and buying out of India. Since 2002, he has taken more than 25 Indian Fashion Designers to the
International platform, selling their products under their own brands to notable stores like Selfridges, The Conran Shop and Habitat to
name a few. In addition, Mr. Sethi is a part of the Li & Fung Group as Sr. Vice President. Li & Fung is a multinational company with
extensive global presence and operates a sourcing network with 70 offices across 40 countries.

Mark Kahn, Co-founder & Managing Partner, Omnivore (VC)

Mark will come on board as a co-investor and advisor and shall bring his experience and value addition from a social impact
perspective. Coupled with his connections in the VC circle, Mark will help us raise capital in our follow on rounds as we scale Bareek.
A Harvard Business School graduate & co-founder of a $100 million social impact fund – Omnivore – based out of Mumbai, Mr. Kahn
has invested in more than 24 startups in the agrotechnology and social impact space focused on breakthrough technologies for food,
agriculture, and the rural economy. Mark serves as a Director for multiple Omnivore-backed startups, including Skymet, Eruvaka, and
MITRA. Previously, Mark was the EVP (Strategy & Business Development) at Godrej Agrovet, one of India's foremost diversified
agribusiness companies. At Godrej Agrovet, Mark was responsible for corporate strategy, M&A, R&D, and new business incubation.

Harminder Sahni, Founder & MD, Wazir Advisors

Harminder shall help guide us in product strategy and market penetration. Given his experience in data-driven businesses, he shall
also assist us with data analytics and insights. Consequently, he shall advise and scale the venture for our series-A round.
Harminder successfully mediated and completed the acquisition of Shantanu & Nikhil for Aditya Birla Fashion & Retail Limited
(ABFRL). He is the Founder and Managing Director of Wazir Advisors – a consulting firm that offers strategy and management
advisory in retail, CPG, textiles, apparel and skilling sectors. With a wealth of knowledge and business interests in apparel,
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Thank you

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