DE LA SALLE COLLEGE OF SAINT BENILDE ANTIPOLO BACHELOR ARTS OF

COMMUNICATION ARTS MAJOR IN NEW MEDIA

AN EFFECTIVE WAY OF USING IMC PROCEDURE IN ENCOURAGING

ABM, STEM, AND GAS STUDENTS INTO TAKING ACCOUNTANCY IN
DE LA SALLE COLLEGE OF ST. BENILDE-ANTIPOLO

IMC PLAN 2020

_______

SUBMITTED BY:

LIM, MONIQUE

SEMBRANO, ALDRICH RON

GAMBOA, SOPHIA MARI

ORBON, BOJO OLIVER

______________

YEAR & SECTION:

LFCO02
SUBMITTED TO:

SIR. YANGA

COMMUNICATION ARTS DEPARTMENT

DE LA SALLE COLLEGE OF SAINT BENILDE
ANTIPOLO 2020
 TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………….……...IV
CHAPTER 1. COMMUNICATION FRAMEWORK……………………………..……....5
1.1 Business Objective……………………………………………………………….…....5
1.2 Communication Objective……………………………………………………….….....5
1.3 Statement of the Problem………………………………………….…………….........5
CHAPTER 2. INDUSTRY / MARKET ANALYSIS…………………………………...…6
2.1 Definition of the Industry …………………………………………………………..….6
2.2 Global Trend of the Industry
……………………………………………………………6
2.3 Local Industry and its Size………………………………………………………….....6
2.4 Market Competitors…………………………………………………………………….7
CHAPTER 3. BRAND ANALYSIS…………………………………………………….….9
3.1 Corporate Profile………………………………………………………………..….…..9
3.2 Product……………………………………………………………………………….….9
3.3 Price…………………………………………………………………………………….10
3.4 Place……………………………………………………………………………….…..10
3.5 Promotion………………………………………………………………………….......10
CHAPTER 4. CONSUMER RESEARCH…………………………………………..…..11
4.1 Assumption of the Study…………………………………………………………......11
4.1.1 Respondents………………………………………………………………………...11
4.1.2 Questionnaire………………………………………………………………………..11
4.2 Research
Design……………………………………………………………………....12
4.2.1 Respondents
Profile…………………………………………………………….…....12
4.2.2 Tabulated Survey
Results…………………………………………………………....25
4.2.3 Summary of Consumers’
Priorities………………………………………………....26
CHAPTER 5. IDENTIFICATION OF TARGET
MARKET………………………….......27

2
5.1 Existing
Consumers………………………………………………………………........27
5.1.1
Demographics………………………………………………………………………..
28
5.1.2
Psychographics…………………………………………………………………...….
28
5.1.3
Geographic……………………………………………………………………….…..
.28
5.1.4 Behvaioral …………………………………………………………………………..28
5.2 Potential Customers………………………………………………………………...
5.2.1 Demographics……………………………………………………………………...
5.2.2 Psychographics……………………………………………………………………….
5.2.3 Geographic…………………………………………………………………………...
5.2.4 Behavioral …………………………………………………………………………….
CHAPTER 6. IMC OBJECTIVES…………………………………………………………..
CHAPTER 7. MARKETING MIX STRATEGIES…………………………………………
7.1 Big Idea………………………………………………………………………………….
7.2 Key Visuals…………………………………………………………………………….
7.3 Creative Executions………………………………………………………………..
7.3.1 Advertising……………………………………………………………………………..
7.3.2 Sales Promotion……………………………………………………………………
7.3.3 Brand Visibility…………………………………………………………………….
7.3.4 Public Relations…………………………………………………………………..
7.3.5 Digital Platforms…………………………………………………………………..
7.3.6 Personal Contact……………………………………………………………………..

3
EXECUTIVE SUMMARY

This paper is a research made to determine what Integrated

Marketing Plan should be performed for the Accountancy program in De
La Salle-College of Saint Benilde Antipolo. This program of De La Salle
College of Saint Benilde Antipolo aims to produce future Certified Public
Accountants. This paper is a comprehensive plan that will help promote
by persuading Potential Consumers/SHS students to take up BS
Accountancy Program at De La Salle College of Saint Benilde Antipolo.
Research, Survey, Briefing and Strategic Planning were done by the
Advertisers to make this IMC Plan work.

The Advertisers’ IMC Plan also covers the current students that
took the course of Accountancy, taking in consideration the two priority
consumers in this plan(the potential and existing consumers). Potential
consumers are the students that are currently enrolled in Senior High
School (Grade 12 students) who are taking up strands such as ABM,
STEM AND GAS while the existing consumers are the students who
are currently enrolled in Accountancy in De La-Salle College of Saint
Benilde Antipolo. The advertisers are conducting this IMC Plan to
improve the marketing plan and also to persuade potential consumers
into taking Accountancy in DLS-CSBA . A part of the process is creating
a survey that was made on “Google Survey'' to gather data from both
existing and potential consumers. The survey was distributed to
different schools and was specifically given to grade 12 Senior High
School students of Juan Sumulong Memorial Junior College, Siena
College of Taytay, La Salle College of Antipolo and Our Lady of
Fatima’s Abm, Stem, Humss, and gas students and was also given to
existing consumers who are currently enrolled Accountancy students in

4
De La Salle College of Saint Benilde Antipolo.

After the data gathering, The advertisers used the collected data in
order to determine the proper approach to be used in order to attract
potential consumers to enroll to De La Salle College of Saint Benilde
Antipolo’s BS Accountancy, and using the collected data from the
existing consumers to make the advertisers’ claim and stands more
credible and reliable for the potential consumers and the IMC Plan
itself.

The advertisers came up with different strategies to be used in this IMC

Plan. Creating the Big Idea of promoting the tag line “Make Accountancy
Easy, and your stay Worthwhile” for the product to be perceived by how
the potential consumers want, creating more room for catching the
potential consumers’ attention and interest. Another variable is using
effective key visuals in order to make the imc plan more effective and
hitting the target market more accurately. The advertisers created a
visual presentation to show how the advertisement will be executed and
how the brand message will be delivered. The Advertisers included
steps in creative execution showing the process of Advertising, Sales
Promotion, Brand Visibility, Public Relations, Digital Platforms and last
is the Personal Contact. These are the five essential promotional
strategies that were created based on the research that the group
conducted. Its goal is to help communicate and show convenience to
the target audience, letting them visualize how De La Salle College of
Saint Benilde Antipolo handles both face to face and online learning
and how De La Salle College of Saint Benilde Antipolo reach their
expectations as their college/university, also that the Accountancy
program in De La-Salle College of Saint Benilde Antipolo is a great
course to take into consideration for their future study and purposes
especially to those who are aspiring CPAs.

5
Business Objective:
The advertisers’ objective is to make online schooling in DLS-CSBA a
benefit for aspiring accountancy students and Fresh Graduate Senior
High School Students taking up ABM, STEM and GAS strands in Rizal,
to increase enrolling students who are a graduate of GAS, STEM, and
ABM strands to enroll in accountancy in De La Salle College of Saint
Benilde Antipolo. Thus increasing the rate of income for the school,
teachers and staff. Making DLS-CSBA more known for its capabilities in
online education mainly in accountancy resulting in an increase of
market or consumer awareness.

Communication Objective:
To provide information and create interest among Senior High School
students who are currently enrolled in ABM, GAS and STEM strand, to
pursue them to take BS Accountancy course in De La Salle College of
Saint Benilde Antipolo, sending the message that if you graduate from
any CSB school you will be carrying high honor that the school’s
reputation and name can help them reach their dream jobs and
positions. Making the students see the convenience of enrolling in
CSBA rather than schools that are located in the north and south areas
of luzon.

Statement of the problem:

6
Accountancy is recognized as a difficult course and CSBA is a new
branch of CSB which makes it unknown for most of the people
especially for those who are not from around Antipolo, which creates a
problem in promoting since college discrimination is always present
when it comes to school name. Which raises the questions:

● Will students from Gas, Stem and Abm pursue BS Accountancy

after graduating in Senior High School?

● What media platform will be best used to reach and persuade

abm, gas and stem students?

● Can the school's name (De La Salle College of Saint Benilde)

interfere when it comes to brand messaging?

2.1 Definition of the Industry:

1
Tertiary education or known as the post-secondary education, Is any level
of education pursued beyond high school students, undergraduate and
graduate credentials. These credentials include certificates, diplomas and
academic degrees. Tertiary education refers to specialized education in a
specific field that takes after finishing high school. It is non-compulsory
and provided in a specialist institution.

2.2 Global Trend of the Industry:

The Covid-19 Pandemic has affected not only the Philippines but also the
whole education system in every country. Interrupting nearly 1.6 billion
learners in more than 190 countries and all continents.The pandemic also
caused the Closures of schools and other learning spaces due to the
avoidance of face to face contact and ended up with a solution of
implementing online learning. Now, how does online learning affect the
global trend of college learning?
When universities and colleges were affected by the pandemic, Online
Learning was implemented and 97% of college students have switched to

1
Tertiary Education Definition and Meaning. (2020, January 25). Retrieved
October 19, 2020, from https://tophat.com/glossary/t/tertiary-education/
7
online instruction. And out of 100% of students that enrolled in online
learning, 63% indicate the online instruction received is worse, compared
to in-person instruction while 31% indicate it’s about the same and 5% feel
it’s better. Making it result in only 62% of students that are highly likely to
attend the same school next term. Online Learning did not only affect the
economic progress but also the educational progress of students mainly in
College, resulting in a 15% to 35% decline of Average enrollments for the
summer 2020 semester compared to 2019 enrollment numbers.

2.3 Local Industry and its Size:

a) Local Industry
The Covid19 pandemic has not only affected the philippine’s economic
state but also its educational status. After it was declared that the
philippines will be under quarantine due to the pandemic, the economic
state dropped and several schools were placed in a situation that no one
was prepared for. But in order to continue or sustain the access for
education despite this community quarantine, schools were forced to re
open in a new educational system which we call the “new normal
educational policy”.2 But despite this way of coping to the covid-19
pandemic, the “new normal educational policy” also has its issues and
challenges. One of the issues of one of the top universities in the
Philippines which is the University of the Philippines are the New demands
on educational institutions and faculty to adopt innovative practices.
Meaning, universities and colleges are required to obtain or attain the
criteria for online/distance learning, creating a huge challenge on where the
Need for resources and time to engage in design work is present, meaning
that other universities or colleges have the possibility not to complete these
requirements because of lack of funds, etc.3

Aside from the funds, internet connection is also a huge factor for distance
learning. Schools in Bohol are also challenged by access to the internet,
and also Parents are well concerned for not only their children but also for
their expenses given the fact that not all families have the privilege of
buying or paying for gadgets since each student must have his own gadget
which would lead to additional expenses for the part of the parents.4
b) Industry size
With the growth of the Covid-19 pandemic, schools all around the world
have been greatly affected by this global issue. The Philippines is already
ranking as 25th as one of the countries that has the most cases of covid 19

2
https://www.researchgate.net/publication/341981898_The_COVID-19_Pandemic_through_
the_Lens_of_Education_in_the_Philippines_The_New_Normal
3
http://www.irrodl.org/index.php/irrodl/article/view/1913/3651
4

https://cnnphilippines.com/news/2020/6/6/internet-access-hinder-transition-to-onlin
e-learning.html
8
by having 399,749 cases as of November 11, 20205. All cities and
provinces were greatly affected by this pandemic, including Antipolo which
is in Rizal. Adjustments were made by different cities and provinces in the
philippines, one is in antipolo where The local government of Antipolo,
restricted the use of videoke machines and other sound-producing devices
that could disturb students during their online classes. Giving the people of
antipolo the availability of using those devices between 6 p.m. to 9 p.m.
only. It is written Under City Ordinance 202-964.6 The Antipolo City
Government made adjustments for students and also considered the other
locals within the area, making it more convenient for students in antipolo to
study and concentrate with their online classes.

2.4 Market Competitors:

Word of mouth, peer pressure, and even UAAP season seems to have a
huge weight on incoming college students in choosing schools for College
since students of different schools take pride in their school's name during
interschool sports competition. Those students who have the money and
resources from Antipolo tend to look for schools outside of Antipolo to
experience different cultures and gain more experience in the real world
outside of Antipolo.

There are three categories we chose to determine our market competitors:

Location, Tuition Fee, and Course Offering. By asking informal questions to
currently enrolled students in Benilde Antipolo, these are the schools we
concluded as our Market competitors

● De La Salle University-Manila
Since our target audiences are from private schools or Antipolo, we believe
that most of the students have the means to study in a big school in
Manila. DLSU has proven itself in education and sports and has been
considered as one of the top schools in Manila. The main reason we
considered this as a competitor is because a student from La Salle might
want to continue his/her study in a Lasallian institute in Manila and
someone who didn't come with a Lasallian background might be enticed to
the name and good reputation of this school.

● Polytechnic University of the Philippines, Sta Mesa

This state university offers an affordable tuition fee which is a good deal for

https://www.statista.com/statistics/1043366/novel-coronavirus-2019ncov-cases-wo
rldwide-by-country/
6
https://mb.com.ph/2020/10/15/antipolo-city-restricts-videoke-sessions/
9
students who don't want to spend a fortune on their tuition fees.

● Siena College Taytay

This private school located in Taytay has a good reputation for it is run by
Sisters of the church. It is not very expensive but it is not cheap too, which
makes it perfect for someone who wants to go out of Antipolo but is not too
far from home

● Philippine School of Business Administration, Quezon City

PSBA is known for its business courses and it's one ride away from
Antipolo. The tuition fee is average, and the school has a good reputation,
too. That is why we consider it as a competitor

● Our Lady of Fatima University Antipolo

This is the toughest competitor we have in Antipolo. Located in Sumulong
Highway, this school is known for having a free pass access, offering no
entrance exam for those interested.

3.1 Corporate Profile:

De La Salle College of Saint Benilde Antipolo is an extension to

advocate innovation for inclusion with a wider reach in the eastern part
of Manila, in order to reach more minds, touch hearts and transform
lives. DLS-CSB Antipolo is benilde campus in Rizal which offers the
course BS Accountancy in De La Salle College of Saint Benilde
Antipolo is an 11 Trimester program offering quality education for
aspiring Certified Public Accountants. It targets different markets such
as Fresh high school students (ABM, STEM, AND GAS graduates)
Aspiring Certified Accountants, Internal Auditor, Accountant,
Compliance Executive, Accounting Manager, Financial Analyst, Budget
Analyst, Certified Public Accountant, Payroll Clerk, Chief Financial
Officer and Tax Accountant. De La Salle College of Saint Benilde
Antipolo BS Accountancy program, aims to mold and equip future
certified Public Accountants and make them ready for the real world.
DLS-CSB Antipolo’s BS Accountancy programs aims to develop future
accountant students' knowledge of applying the current provision of the
International Financial Reporting Standards (IFRS) as applied through
the Philippine Financial Reporting Standards or known as (PFRS).

10
3.2 Product:

De La Salle College of Saint Benilde Antipolo offers Bachelor of

Science in Accountancy, a program that aims to equip and develop
students to become Certified Public Accountants. BS Accountancy in
De La Salle College of Saint Benilde Antipolo consists of 11 Trimesters
and a tuition fee ranging from 11,700php to 29,000php per semester. De
La Salle College of Saint Benilde Antipolo’s BS Accountancy course
aims to equip students with the knowledge of applying the current
provisions of the International Financial Reporting Standards (IFRS) as
applied through the Philippines Financial Reporting Standards, giving
the privilege of quality education and a secure future. In terms of Online
Learning, De La Salle College of Saint Benilde Antipolo is equipped
with skilled and considerate Professors that will not only teach the
students but also offer a helping hand if ever needed. Besides that,
Benilde Antipolo conducts monthly updates from the Benilde Antipolo
Well-Being Center in order to check up on students even if they are
miles away, this helps to extend a helping hand to the students for their
mental health considering that everybody is adjusting to the new normal
since the pandemic and Online Learning has been implemented. De La
Salle College of Saint Benilde Antipolo does not only prioritize school
behavior and performance, but they are also concerned with the
students’ mental health, providing them a shoulder to lean on and
helping them create a healthy Learning environment.

3.3 Price:

The tuition fee and miscellaneous fee of BS Accountancy in De La Salle

College of Saint Benilde Antipolo cost around ₱20,000 to ₱28,000 per
semester. DLS-CSB also offers scholarships to students and It can
lessen the amount of tuition fee 25% up to 75% if you pass the
examination for student scholarships.

3.4 Place:

De La Salle College of Saint Benilde used Google Suite as the main

platform for education during this pandemic. Also they are offering an
Online Library for students who are currently enrolled and they can access
it for free without a time limit.

3.5 Promotion:

De La Salle-College of Saint Benilde Antipolo will be promoted on

different types of social media platforms and official benilde websites,
The school will promote itself through giving merchandise or brochure
and Benilde has a Online advertisement like Facebook, Twitter and
Instagram account so people will kown everything about De La Salle
11
College of Saint Benilde with a simple click on the Internet. Before
pandemic student’s from De La Salle College of Saint Benilde Antipolo
go to different schools in Rizal offering to student’s to take an “BEE
Examination” those students have already forms for entrance
examination doesn't need to go to any website to download it unlike
other schools.

4.1 Assumption of the Study

Several assumptions are formed in order to create an integrated marketing
plan. Advertisers assume that after this IMC proposal, target markets will
be broader and easier to reach since De La Salle College of Saint Benilde
Antipolo will be more known for students around Rizal and eventually
around the Philippines. It is assumed that the advertisers will successfully
make 100% of fresh highschool graduates in Rizal to enroll in BS
Accountancy in De La Salle College of Saint Benilde Antipolo.Assuming
that enrollment rates will go higher even though classes will be held
virtually through online learning.

4.1.1 Respondents
The Advertisers aims to collect at least 40 respondents that are
currently enrolled and currently in the Senior High School division of
Sumulong Memorial High School, Our Lady Of Peace School, La Salle
College Antipolo, Siena College of Taytay, and Juan Sumulong Memorial
Junior College. Using Simple random sampling by distributing the online
survey to randomly selected senior highschool students that are taking up
ABM, STEM and GAS strands in the mentioned schools.

12
The study has a total of 40 respondents that are divided into two
groups, potential and existing consumers so these groups have 20
respondents. The existing consumers are the first year students of De
La Salle College of Saint Benilde Antipolo who currently enrolled in BS
Accountancy program. While the potential consumers are Senior High
School students that are currently in the (12th) grade coming from
different schools in Rizal like Juan Sumulong Memorial Junior College,
La Salle College Antipolo, Siena College of Taytay and Our Lady of
Fatima Antipolo.
4.1.2 Questionnaire
The questionnaire was prepared using Google Forms. It contained
some basic information about the respondents and factors of their
education and interest in their specific field. The distribution of the
questionnaire was done on Facebook and Messenger because of the
pandemic and It has a proper introduction to know the purpose of the
researcher’s study.

4.2 Research Design

For both existing and potential respondents, we utilized
quantitative research methods of research through online surveys via
google form and sending it thru messenger. The survey was conducted
from October 21 to October 30 for this year of 2020. This research study
helps to increase the attraction taking BS Accountancy in De La Salle
College of Saint Benilde Antipolo.

4.2.1 Respondent Profile

The respondents for study are 20 potential and 20 existing consumers, The
20 existing consumer are form De La Salle College of Saint Benilde
Anitpolo who are currently enrolled in BS Accountancy and the other 20
potential consumers are Grade 12 Students from different schools in Rizal
like Juan Sumulong Memorial Junior College, La Salle College of Antipolo,
Siena College of Taytay and Our Lady of Fatima Antipolo. The total of the
respondents are 40 but divided into two groups: potential and existing
consumers.

4.2.2 Tabulated Survey Results

TABLE 1 ~ EDUCATIONAL STANDING

13
 EDUCATIONAL
EXISTING POTENTIAL
STANDING CONSUMERS CONSUMERS

FREQUENCY % FREQUENC %
Y

GRADE 12 0 0% 26 40%

FRESHMEN 23 35.38% 0 0%

SOPHOMORE 16 24.62% 0 0%

Table 1 shows the number of potential customers who are graduates of

ABM, and STEM strand from different schools in Antipolo. This also shows
the number of freshmen and sophomore students who are currently
enrolled in De La Salle College of Saint Benilde Antipolo, taking up
Bachelor of Science in Accountancy,
TABLE 2 ~ AGE

AGE EXISTING POTENTIAL

CONSUMERS CONSUMERS

FREQUE % FREQUENCY %
NCY

17-19 years old 30 46.15% 23 35.38%

20-23 years old 12 18.46% 0 0%

Table 2 shows the age range of consumers who participated in the survey.
This helps for the advertisers to better identify the audience and determine
the proper IMC Plan for their given age. The advertisers have calculated

14
that there are 30 existing consumers that are within 17 to 19 years of age,
12 existing consumers who are within 20 to 23 years of age and a total of
23 potential consumers who are also within 17 to 19 years of age.

TABLE 3 ~ SEX

SEX EXISTING POTENTIAL

CONSUMERS CONSUMERS

FREQUENCY % FREQUENCY %

FEMALE 34 52.30% 10 15.38%

MALE 8 13 20%
12.31%

Table 3 identifies the existing and potential consumers’ age in order for
them to identify and balance the sensitivity of content the IMC plan, making
sure that the imc plan considers the majority of sex and that are within the
existing and potential consumers. This table also shows that there are 34
females who answered the survey and are existing consumers/students
who are currently taking up accountancy in De La Salle College of Saint
Benilde Antipolo and 13 Male potential Consumers who answered and
participated in answering the survey.

15
 TABLE 4 ~ SHS TRACK

SHS TRACK EXISTING POTENTIAL

CONSUMERS CONSUMERS

FREQUENC % FREQUENC %
Y Y

ABM 35 53.85% 22 33.85%

STEM 4 6.15% 0 0%

GAS 2 3.08% 0 0%

TVL 1 1.54% 0 0%

16
 HUMSS 1 1.54% 0 0%

Table 3 shows that according to the survey, with 35 existing

consumers who graduated from ABM strand, this strand produces the
largest potential Accountancy Majors. This table helps the advertisers to
weigh and also overview the possible tracks that can also be one of the
potential customers and also to center focus the track that has the largest
number of potential consumers.

TABLE 5 ~ MONTHLY INCOME

MONTHLY EXISTING POTENTIAL

INCOME CONSUMERS CONSUMERS

FREQU % FREQUENC %
ENCY Y

19,999php below 18 27.69% 7 10.77%

20,000php - 40,000php 11 16.92% 8 12.31%

40,001php - 60,000php 6 9.23% 3 4.62%

60,001php - 80,000php 4 6.15% 1 1.54%

17
 80,001php - 100,000php 2 3.08% 1 1.54%

100,001php and above 4 6.15% 0 0%

Table 5 shows the monthly income of each students’ family. The

advertisers should also consider the income to see if they can afford
education in De La Salle College of Saint Benilde Antipolo, majority of the
existing consumers only has 19,999php and below monthly income, while
for the potential consumers, majority of them has 20,000 to 40,000php
monthly income.

TABLE 6 ~ CURRENT RESIDENCE

EXISTING POTENTIAL

CURRENT CONSUMERS CONSUMERS

RESIDENCE
FREQUENCY % FREQUENCY %

ANTIPOLO 28 43.08 10 15.38%

TAYTAY 4 6.15% 10 15.38%

BINANGONAN 2 3.08% 0 0%

CAINTA 2 3.08% 2 3.08%

18
 ANGONO 5 7.69% 0 0%

MORONG 2 3.08% 0 0%

Table 6 shows the current residence of the respondents. Majority of the

existing customers live in Antipolo City with the total of 28 existing
customers with 10 potential customers.

TABLE 7 - RESIDENCE TYPE

EXISTING POTENTIAL

RESIDENCE CONSUMERS CONSUMERS

TYPE
FREQUENCY % FREQUENCY %

OWNED 37 56.92% 20
30.77%

APARTMENT 4 6.15% 3 4.62%

CONDOMINIUM 0 0% 0 0%

RENT 1 1.54% 0 0%

19
Table 7 shows the residency type of the participants. There are 37 existing
students who have their own house and 20 potential students who do.
This will help the advertisers to weigh the topic, and emphasize
convenience in the IMC plan, by considering their personal priorities if for
example majority of the students also have to divide their expenses for the
rent of their houses/apartments/condominium.

TABLE 8 ~ THINGS TO CONSIDER

Pick three (3) things EXISTING POTENTIAL

you take in to
consideration when CONSUMERS CONSUMERS
choosing a school
for College FREQUENCY % FREQUENCY %

Parents' choice 17 25.15% 10 15.38%

Tuition Fee 23 35.38% 19 29.23

It offers high quality 30 46.15% 15 23.08%

teaching

High Rating in terms 6 9.23% 3 4.62%

of handling and

20
 facilitating online
Classes

Good Feedback by 8 12.31% 5 7.69%

currently enrolled
students

I have friends and 10 15.38% 5 7.69%

family who have been
to that
college/university

It offers scholarships 6 9.23% 3 4.62%

Pamphlets 1 1.54% 0 0%

It has a prestigious 9 13.85% 1 1.54%

brand image and
reputation

It has a high graduate 11 16.92% 6 9.23%

employment rate

It has highly qualified 5 7.69% 2 3.08%

teaching staff

Table 8 calculates the most important or the priorities of students (potential

and existing) when it comes to choosing a college or university.This show
how students prioritize the quality of teaching in a university or college,
showing a result of 46.15% of existing Consumers and 29.23% of potential
consumers to take into consideration the Tuition fee rate of a college or
university when it comes to choosing a school.

TABLE 9 ~ TUITION FEE PAYOR

Who will pay EXISTING POTENTIAL

for your
College CONSUMERS CONSUMERS

21
 Tuition fee?
FREQUENCY % FREQUENC %
Y

Parents 31 47.69% 22 33.85%

Sibling(s) 2 3.08% 0 0%

Aunt/Uncle 5 7.69% 1 1.54%

Self 1 1.54% 0 0%

Grandparents 3 4.62% 0 0%

Table 9 shows who will be the ones to pay for their tuition fees. The
advertisers want to create suitable content for the students and to those
who will be paying their tuition. That is why this table’s objective is to
determine who is most likely to pay. Resulting to 47.69% of existing
Consumers are educationally funded by their parents and 33.85% of
potential Consumers are also funded by their parents.

TABLE 10 ~ COLLEGE TUITION FEE BUDGET (Per Semester)

How much are you EXISTING POTENTIAL

willing to pay for
your College Tuition CONSUMERS CONSUMERS
fee? (per semester
FREQUENCY % FREQUENC %
Y

5,000php Below 1 1.54% 1 1.54%

5,001php - 9,999php 7 3 4.62%

10.77%

10,000php - 16 24.62% 3 4.62%

19,999php

22
 20,000php - 7 10.77% 7
29,999php 10.77%

30,000php - 5 7.69% 2 3.08%

39,999php

40,000php - 3 4.62% 0 0%
49,000php

50,000php and 3 4.62% 7 10.77%

above

Table 10 shows that 24.62% of existing consumers are willing to pay

10,000php to 19,999php tuition fee per semester and 21.54% of Potential
Consumers are willing to pay 20,000 to 50,000php and above tuition fee
per semester. Giving the advertisers an overview of how capable both
existing and potential consumers are financially.

TABLE 11 - ONLINE CLASS SITUATION

EXISTING POTENTIAL

Would you still CONSUMERS CONSUMERS

enroll in college
considering
classes are still
FREQUENCY % FREQUENCY %
held online?

YES 33 50.76% 21 32.30%

NO 8 12.30% 2 3.07%

Table 11 shows that 24 existing consumers agreed that they will still enroll

23
in college even if it’s held online with 14 potential consumers also agreed. It
shows the majority of students are still willing to learn given the situation.

TABLE 12 - BRAIN DOMINANCE

EXISTING POTENTIAL

Would you CONSUMERS CONSUMERS

consider yourself
as
FREQUENCY % FREQUENCY %

LEFT BRAIN 25 38.46% 7 10.76%

DOMINANT

RIGHT BRAIN 16 24.61% 16 24.61%

DOMINANT

Table 12 shows that there are 25 existing consumers that are left
dominant brain while there are 16 potential customers that are right
dominant brain. These results can help the advertisers when it comes to
catching the potential and existing consumers’ attention by using or
attracting them with something that their brain can notice.

TABLE 13 - COURSE CHOICES

EXISTING POTENTIAL

What course do CONSUMERS CONSUMERS

you plan to pursue
in College?
FREQUENCY % FREQUENCY %

24
 Communication 1 1.53% 0 0%

Marketing 1 1.53% 8 12.30%

Tourism 0 0% 6 9.23%

Accountancy 35 53.84% 5 7.69%

Psychology 1 1.53% 1 1.53%

Financial 0 0% 1 1.53%
Management

Criminology 0 0% 1 1.53%

Medicine 1 1.53% 0 0%

PSYCHOLOGY 1 1.53% 0 0%

INFORMATION 1 1.53% 0 0%
TECHNOLOGY

NURSING 0 0% 1 1.53%

Table 13 shows the consumers’ interests when it comes to the courses that
they would want and want to pursue. For the existing consumers, 53.84%
students are really interested in taking up accountancy, and as for the
others those are people who are taking accountancy but also planned in
taking other courses that were within the choices. For potential consumers,
since we focused on getting data from ABM, STEM, GAS and HUMSS
students, the table showed the result that 12.30% of potential students
considered taking up marketing rather than accountancy in college.

TABLE 14 - CAREER PURSUANCE

25
 EXISTING POTENTIAL

What career would CONSUMERS CONSUMERS

you like to pursue
in the future?
FREQUENCY % FREQUENCY %

PILOT 0 0% 2 3.07%

TEACHER 0 0% 0 0%

ACCOUNTANT 34 52.30% 6 9.23%

ENGINEER 1 1.53% 1 1.53%

GOVERNMENT 0 0% 1 1.53%

SERVICE

POLITICIAN 0 0% 2 3.07%

SOCIAL WORKER 1 1.53% 0 0%

LAWYER 3 4.61% 1 1.53%

BUSINESS 2 3.07% 4 6.15%

MAN/WOMAN

FLIGHT 0 0% 5 7.69%
ATTENDANT

BANKING 0 0% 1 1.53%

Table 14 shows that the majority of the existing consumers are driven to be
Accountants in the future, pressing the fact that 52.30% of existing
consumers wants and are driven to be future accountants. While for
potential consumers, the table shows that majority of potential consumers
are also aspiring accountants giving the advertisers 9.23% votes from the
potential consumers.

26
 TABLE 15 - BS ACCOUNTANCY CONSIDERATION

Have you ever EXISTING POTENTIAL

considered
including BS
CONSUMERS CONSUMERS
Accountancy to
your course
choices before
applying to a FREQUENCY % FREQUENCY %
school?

YES 35 53.84% 15 23.07%

NO 6 9.23% 8 12.30%

Table 15 shows that 35 of existing consumers have considered BS

accountancy to their choice of course before applying to a school
together with the 15 potential consumers. This gives the advertisers an
overview of how many existing and potential consumers are interested
in taking up BS Accountancy in college.

4.2.3 Summary of Consumers Priorities

Based on the survey conducted on the An Effective Way of Using
IMC Procedure in Encouraging ABM, STEM, GAS Students into Taking
Accountancy in De Lasalle College of St. Benilde Antipolo by the
researchers Gamboa, Sembrano, Orbon, and Lim, resulted in a total of 65
participants who are mostly from Antipolo with the age range of 17-19 who
are mostly female who took and are taking ABM strand.
With a total of 25 respondents who are earning php19,999 average
per month, and a self-owned residency type in Antipolo.
The three top things students take into consideration are their
Parent's Choice, Tuition Fee, and High-Quality Teaching.
With the same result from the existing and potential customers, the
survey showed that 53 of the 65 respondents will have their parents to pay
for their tuition fee with an average answer of willingly to pay
PHP10,000-19,999 per semester.
Also, given the situation, 54 of the 65 respondents, both existing
and potential customers are still willing to attend online classes.
Among the 65 participants, 32 of the respondents consider
themselves as Right brain dominant, according to a blog in
“Psychologytoday”, Right Brain Dominants are the "creative" thinkers while
the remaining 33 respondents considers themselves as Left Brain

27
Dominant, which, according to the same website, are logical thinkers.7
It is also established that most of the respondents for existing and
potential respondents are sure that they want to pursue accountancy.

5.1 Existing Consumers

www.psychologytoday.com/us/blog/not-born-yesterday/201210/are-you-left
-or-right-brain-dominant
28
5.1.1 Demographics
The current market of BS Accountancy are students who are 17 to 19
years old and are mostly Females. Most of the students also have a family
monthly income that ranges from 19, 999 PHP and below.
5.1.2 Psychographics
Existing Consumers of Bs Accountancy are students who are left brain
dominant, meaning they are more analytic and logical rather than being

creative/artistic
29
5.1.3 Geographic
The existing market have a house in Antipolo City as their residence type

5.1.4 Purchase
Majority of the Sophomores and Freshmen of the current BS Accountancy
of De La Salle College of Antipolo studied ABM in their SHS years, most of
them are also educationally funded by their parents and are willing to pay
10,000php to 19,999php per sem for their education. For the issue about
online classes, 33 Existing consumers are still willing to enroll even though
classes will be held online. Majority of the Existing consumers prefer their
current courses (accountancy) meaning it was their personal choice.
Supporting that fact is that the majority of the existing consumers actually
placed accountancy in one of their college course list of choices.

5.2 Potential Consumers

30
5.2.1 Demographics
Most of the potential consumers of BS accountancy are students who are
male, are between ages 17-19 and has a family income of 20,000php to
40,000php per month.
5.2.2 Psychographics

Most of the potential consumers are right brain dominant, meaning in order

31
to catch their attention and relay the brand message effectively , it should
be compatible with their dominant brain function. Meaning the artistic the
brand message the more persuasive and interesting it may look for the
potential consumers.
5.1.3 Geographic
Majority of the Potential consumers have an owned house in either taytay
or antipolo. Based on the result of the survey, there is an equal number of
students who live in Antipolo and taytay.
5.1.4 Purchase
Most of the Potential consumers are currently studying ABM and are being
educationally funded by their parents. Most of these students are also
willing to pay 20,000php to 50,000php and above for their education. Most
of the potential consumers also plan on taking marketing when they reach
college but most of them also considered accountancy as one of their
course choices in college.

32
CHAPTER 6: IMC OBJECTIVES:
The Advertisers are dealing with students who are in the range of 17-23
years old. With the given survey results, the advertisers gained more
information giving them a chance to funnel and get to a certain objective
and approach when it comes to creating and performing the preferred and
suitable IMC Plan for the given audience or consumers (both existing and
potential). Below are the different objectives of the advertisers in order to
pinpoint the right market and attract the market itself also which are the
existing and potential consumers (Sophomore, Freshmen, and Grade 12
Senior High school students):
● Promote brand awareness through social media by actively posting
or sharing about the school by Creating an advertisement through
social media on our road at the senior high school students by
testimonies of currently enrolled and satisfied students of the
school.
- Since potential consumers are mostly right brain dominant,
a creative ad on social media will help a lot to catch their
attention, gain interest and provide information to persuade
and collect market.
- According to the survey on table 8,14 and 15, you can see
that the existing consumers believe that they have chosen
to take BS Accountancy in Saint Benilde Antipolo as their
school of choice for the reasons of (on table 8) they
prioritize a healthy and good quality teaching staff and
performance (on table 14 and 15) they are driven to be
future CPAs, and CSBA being chosen by these existing
consumers means that they do believe that CSBA offers and
delivers those services, meaning it will not only strengthen
the bond of student and school but will also help the
advertisers to deliver their brand message through the
positive feedback of the existing consumers.

● The gathered data will be used for the involvement of the smaller
markets, Making it friendly to all kinds of consumers.

- As you can see, we also asked the geography, and we are

also concerned about who and how they will pay their tuition
fee per sem. The advertisers’ imc plan also wants to involve
not only the students but also the financial blocks which are
the providers aka parents, family members etc. according to
the survey, majority of both existing and potential consumers
are being educationally funded by their parents, meaning
the advertisers’ imc plan, should also be parent and student
friendly, meaning it should cover the interest of both parents
and students in order for them to come up in a mutual
decision thus the higher possibility of delivering the brand
message and turning potential consumers in to existing
consumers.

33
● Get potential consumers to consider Taking BS
Accountancy in CSBA

- Most of the Potential Consumers Prioritize the

amount of tuition fee, and are from Antipolo and
taytay. Since the advertisers will create a parent and
student friendly approach on their imc plan, the
advertisers seek to get potential consumers to
consider taking BS Accountancy in CSBA by giving
them the information specifying the tuition range, the
benefits, possibilities and how to get a chance of
having a scholarship, also the location of the school
and convenience it brings to those who are living in
those area.
- Also to deliver the emphasis on the fact that the
existing consumers as well agree to these points and
facts about De La Salle College of Saint Benilde
Antipolo.

34
 7.1 Big Idea
The Advertisers would want to give emphasis on the fact that De La Salle
College of Saint Benilde Antipolo Campus does not just offer the college
course Bachelor of Science in Accountancy, but it also offers access for a
more convenient and accessible location, high quality teaching staff and an
affordable price compared to other universities and colleges. According to
the results of the survey, the majority of the potential consumers prioritizes
the tuition fee price and the quality of teaching in a college or university.
Potential Consumers would have these expectations in every school they
would check out. And our goal here is to reach these expectations by
creating an advertisement focusing about the school's tuition fee, and
teaching quality, thet De La Salle College of Saint Benilde Antipolo will
provide these needs and wants that they expect from a College or
University, being able to reach the standards that these potential
consumers placed in order for them to receive the education that they want
and go to the school that they think they deserve.
After pointing out the School’s quality and successfully reaching the
Potential Consumers’ standards. The advertisers will now shed light to the
information about BS Accountancy in De La Salle College of Saint Benilde
Antipolo. The advertisers will choose some of the existing consumers to
attest to the fact that in Saint Benilde Antipolo does prioritize a healthy and
good quality teaching staff and with Benilde Antipolo, BS Accountancy
Students now has the opportunity to chase their dream to be future CPAs
and with Benilde Antipolo’s educational environment, their dreams are
becoming more clear as each sem passes for they do study in a healthy
and high performance educational environment, creating the tag line
“Make Accountancy Easy, and your stay Worthwhile”. This Tag line gives
them a glimpse into how De La Salle College of Saint Benilde Antipolo
Handles their students especially those who are studying difficult courses
such as accountancy, by giving them the access of making accountancy
easier and cheaper in Benilde antipolo than other universities, but doesn't
also affect your performance and will still acquire good quality education
that will help you make more money after graduation.

7.2. Key Visuals

Logo of DLSCSBA

35
JPIA Antipolo Logo

Benilde Antipolo Logo

Poster we made for the key visual.

36
 We put together DLSCSB's logo, JPIA Antipolo's logo, Benilde Antipolo
logo, and our Tagline. We also used Benilde's colors which are Black,
Green, and White. The picture represents diversity coming together to put
on a note that Lasalle welcomes all and represses no one. We also put the
official facebook pages of De La Salle Antipolo and JPIA's page so if ever
they would want to look for more information, they could contact or check
the pages. We also made sure that the poster is easy to look at yet still
conveys the message. Stressing on the words EASY and WORTHWHILE
because accountancy is not a very easy course and college seems long,
but with these first impressions on the school, surely the youth will take the
easy and worthwhile path.

37
 7.3 Creative Executions

7.3.1 Advertising
Advertisements will be done through posters and online commercials. The
advertisers will put up signages or posters within 3kms from the campus so
the location of the school will be well-known to everyone including to those
who are just passing by, since CSB Antipolo is not as well known like the
one in Taft. This will not only benefit the familiarity of those living in
Antipolo, but also those who are passing through Antipolo to get to the
nearby areas like Teresa, Tanay, Morong, Baras, Marikina, and Taytay. And
since the school is also near Robinsons Antipolo and SM Hypermarket that
is also in the 3kms radius of the school, parents or the elderly will be able
to see and be notified of the school, since most people or even families
spend their time shopping and having their groceries. The advertisers
believe that by posting it to some place the mind is not busy or is in leisure
time, the poster will make a big impact to someone who is seeing it. This
supports the advertisers' survey that most of the students who are
incoming college will be financially supported by their parents.

38
39
For online advertisements, the advertisers will make an online commercial
on what it is like to study in DLSCSBA with a light toned commercial that is
fun and modern. Since vlogging is in' these days, the advertisers believe
that the best way to get a full viewed commercial would be vlog-type, with a
campus tour and happy jolly students in the background and a click bait to
top it all. This is because our target markets spend most of their time on
social media and scrolling through facebook.

40
 7.3.2 Sales promotion
The advertisers will choose some of the existing consumers to
attest to the fact that BS Accountancy in Saint Benilde Antipolo does
prioritize a healthy and good quality teaching staff and with Benilde
Antipolo, their dream to be future CPAs are becoming more clear as each
sem passes for they do study in a healthy and high performance
educational environment. THe advertisers will also feature different BSA
Professors from Benilde Antipolo in order to briefly discuss their credentials
to emphasize good quality teaching staff. Existing consumers will also
mention the convenience of studying in CSBA in terms of financial
capabilities of parents and guardians, featuring also scholars, both partial
and full scholars. And being chosen by these existing consumers means
that they do believe and are experiencing that CSBA offers High quality
teaching in a much affordable price for a La Salle School. making it not
only a statement but also a good persuasion for potential consumers for it
shows strength in the bond of the student and the school, Creating a
believable promotion for the Potential consumers.

41
 7.3.3 Brand Visibility

Since we are in the new normal state of our lives because of this
pandemic, the advertisers chose to put on the logo of Benilde Antipolo and
JPIA's in the bottle of mineral water and a spray bottle of alcohol because
these two are considered essentials. Everytime someone will drink water,
the logo of the school and Jpia's logo will be seen. Not only will it be new
on the eyes because it's not common for bottled water to have the school's
logo, but it will also serve as an advertisement even if it's already trash.
Alcohol bottles will be used every time someone will sanitize their hands
and we all know that it is an essential in this pandemic. Not only will it be
reusable, but it will also come handy. The advertisers believe that this kind
of brand visibility will not only serve a single purpose of advertisements, but
to also help and reach out to people.

42
43
 7.3.4 Public Relations
The advertisers will promote by using different events held by the
school and other schools such as college week, where in tertiary schools
usually opens up for colleges to advertise their school and give out fliers to
the potential consumers from the tertiary school.
7.3.5 Digital platforms
An advertisement will be made, posted through different digital
platforms specifically social media sites such as Facebook, Twitter and
Instagram. Since potential consumers are ranging between 17 to 19 years
old or most commonly identified as Gen Zs, Gadgets and social media are
commonly used by them. The advertisers will take that advantage and
spread school ads on social media as much as possible.

44
45
46
47
 7.3.6 Personal contact
Through School visitations within Antipolo and word of mouth from
existing consumers. In school Visitations, advertisers are able to talk to
potential consumers formally. Meaning, the subject matter which is the
conveniency of DLSC SBA's BS Accountancy program in terms of financial
assistance, tuition fee, location, and quality education are discussed more
openly since the main goal of School Visitations is mainly to advertise and
promote your product and in our case, De La Salle College of Saint Benilde
Antipolo’s BS Accountancy program.
As for word of mouth, this will be done by existing consumers.
Existing consumers will have the privilege to express and tell their current
experience in being an accountancy student in De La Salle College of
Saint Benilde Antipolo and will also be able to tell potential consumers that
the tag line “Making Accountancy Easy, and making your money many in
DLS CSB” is in fact true and they are currently experiencing it because of
one(1), Good quality teaching staff, two(2) Being financially capable to
enter Benilde antipolo because it offers cheaper tuition fee compared to
other colleges and universities and lastly, it is very convenient for people
living around antipolo and in Rizal. Word of mouth will not only be
generated through mass speaking but also through casual conversations
which are naturally made by students especially if a college student is
talking to a Highschool student, College applications and choosing of
school is a very hot topic.

LSCA’s SHS Grade 12 College fair last Aug 6. 2019

48
REFERENCES

Top Hat. (2020, January 26). Tertiary Education Definition and Meaning.
https://tophat.com/glossary/t/tertiary-education/

Tria, J. Z. (2020, June 3). The COVID-19 Pandemic through the Lens of
Education in the Philippines: The New Normal. ResearchGate.
https://www.researchgate.net/publication/341981898_The_COVID-19_Pan
demic_through_the_Lens_of_Education_in_the_Philippines_The_New_No
rmal

View of Issues and Challenges in Open and Distance e-Learning:

Perspectives from the Philippines | The International Review of Research
in Open and Distributed Learning. (2016, February 26). International
Review of Research in Open and Distributed Learning.
http://www.irrodl.org/index.php/irrodl/article/view/1913/3651

With the transition to online learning, students may not be given equal
opportunity, education stakeholders say. (2020, May 6). Cnn.
https://cnnphilippines.com/news/2020/6/6/internet-access-hinder-transition-
to-online-learning.html

Antipolo City restricts videoke sessions. (2020, October 15). Manila

Bulletin.
http://mb.com.ph/2020/10/15/antipolo-city-restricts-videoke-sessions/

49
APPENDICES:

APPENDIX A

Survey Questionnaire: An Effective Way of Using IMC Procedure in

Encouraging ABM, STEM, and GAS Students Into Taking Accountancy in
De La Salle College of St. Benilde-Antipolo

Good day! This survey aims to know and understand Senior High School
students in terms of decision making in choosing what school they would
like to attend in college, and what courses they will take. The questionnaire
is divided into two (2) with the first part just general questions about the
respondent’s choices of the school and career, and the second part is
composed of a quick personality test of the respondent.

By answering this questionnaire, you agree to be part of the research that

is being conducted by GAMBOA, ORBON, SEMBRANO, and LIM of De La
Salle College of St. Benilde, Antipolo for their IMARCOM subject in making
an Integrated Marketing Communications (IMC) plan.

(Answers and records that will be collected from this survey will be highly
confidential)

DEMOGRAPHIC:

Educational Standing

● Sophomore
● Freshmen
● Grade 12 Senior High School

SEX

● Male

50
 ● Female

SHS Track (pick one)

● STEM
● ABM
● GAS
● Other

MONTHLY INCOME

● 19,999php below
● 20,000php - 40,000php
● 40,001php - 60,000php
● 60,001php - 80,000php
● 80,001php - 100,000php
● 100,001php and above

GEOGRAPHIC

Current Residence

● Antipolo
● Taytay
● Marikina
● Teresa
● Other

Residence Type

● Owned
● Apartment
● Condominium
● Other

PSYCHOGRAPHIC

Would you consider yourself as:

● Left Brain Dominant (Analytical, Methodological)

● Right Brain Dominant (Visual, Intuitive, Creative or Artistic)

What career would you like to pursue in the future?

● Pilot
● Teacher
51
 ● Accountant
● Engineer
● Government Service
● Politician
● Social Worker
● Other

PURCHASE

Pick three (3) things you take in to consideration when choosing a

school for College

● Parents' choice
● Tuition Fee
● It offers high quality teaching
● High Rating in terms of handling and facilitating online Classes
● Good Feedback by currently enrolled students
● I have friends and family who have been to that college/university
● It offers scholarships
● Pamphlets
● It has a prestigious brand image and reputation
● It has a high graduate employment rate
● It has highly qualified teaching staff
● Other

Who will pay for your College Tuition fee?

● Parents
● Sibling(s)
● Aunt/Uncle
● Self
● Other

How much are you willing to pay for your College Tuition fee? (per
semester)

● 5,000php Below
● 5,001php - 9,999php
● 10,000php - 19,999php
● 20,000php - 29,999php
● 30,000php - 39,999php
● 40,000php - 49,000php

52
 ● 50,000php and above

Would you still enroll in college considering classes are still held
online?

● Yes
● No

What course do you plan to pursue in College?

● Communication
● Marketing
● Tourism
● Accountancy
● Other

Have you ever considered including BS Accountancy to your course

choices before applying to a school?

● Yes
● No

53
CURRICULUM VITAE

Name: Aldrich Ron R. Sembrano

Contact Number: 09086462276

Address: Blk 5 Lot 6 Cherville Street San Lorenzo Homes

Brgy San Jose Antipolo City

Age: 20 years old

Email: jinxsembrano@yahoo.com

Nationality: Filipino

Date of Birth: April 3 2000

Place of Birth: Quezon City

Sex: Male

Marital Status: Single

Skills and Hobbies: Cooking, Dancing, Photography and Filmmaking

EDUCATION

COLLEGE:

De La Salle College of Saint Benilde Antipolo

HIGH SCHOOL:

Senior High School - Juan Sumulong Memorial Junior College

High School - Sumulong Memorial High School

ELEMENTARY:

San Antonio Village Elementary School

54
HONORS AND AWARDS:

N/A

PROFESSIONAL SERVICE:

• The 1994 Benilde Dance Crew

•3rd Taytay National Anthem FilmMaking (2018)

LANGUAGES:

Tagalog, English

55
NAME: Bojo Oliver G. Orbon

Contact Number: 0928726249

Address: 12 maligaya st rosario 6 subdivision brngy sta lucia,

Pasig city

Age: 21 years old

Email: orbonbojooliver@gmail.com

Nationality: Filipino

Birthdate: August 8 1999

Birth Place: San juan city

Sex: Male

Marital Status: Single

Skills and Hobbies: Playing basketball, riding a bike

EDUCATION

COLLEGE:

De La Salle College of Saint Benilde antipolo

HIGH SCHOOL:

Senior High School - Siena College Taytay

High School - Siena College Taytay

ELEMENTARY:

Siena College Taytay

HONORS AND AWARDS:

• Best in Investigatory Project

56
•1st Runner up Basketball Municipal 2016

PROFESSIONAL SERVICE

N/A

LANGUAGES

Tagalog, English

57
Name: Angela Monique Lim

Contact Number: 09959620531

Address: 164A H. Alarcon St. Antipolo City

Age: 24 Years Old

Email: Angelamonique.lim@antipolo.benilde.edu.ph

Nationality: Filipino

Date of Birth:

Place of Birth:

Sex: Female

Marital Status: Single

Skills and Hobbies:

N/A

EDUCATION

COLLEGE

De La Salle College of Saint Benilde Antipolo 2019-present

Far Eastern University 2016-2019

HIGH SCHOOL

St. Scholastica's College Manila 2013-2016

Sumulong Memorial High School 2010-2013

ELEMENTARY

St. Clare Montessori School 2006-2010

HONORS AND AWARDS

N/A

PROFESSIONAL SERVICE

58
Tour Coordinator - Vamos Travel and Tours 2018-present

Project Manager and Tour Coordinator - Hitch Travel and Tours 2016-2018

English as Second Language Tutor - Asia Pacific Nazarene Theological

Seminary 2014

Assistant Teacher - Juan Sumulong Memorial Junior College Elementary

Department 2014

LANGUAGES

Filipino, English

59
Name: Sophia Mari A. Gamboa

Contact Number: 09173003610

Address: blk1 L8 Hazel St. Piedra Blanca homes Brgy San Luis Antipolo
City

Age: 21

Email: ayiiiiiiiiip@gmail.com

Nationality: Filipino

Date of Birth: April 17, 1999

Place of Birth: Mandaluyong City

Marital Status: Single

Skills and Hobbies: Basketball, Making music, Drawing, Photography

EDUCATION

COLLEGE:

De La Salle College of Saint Benilde Antipolo

De La Salle Medical and Health Science Institution

HIGH SCHOOL:

La Salle College of Antipolo

ELEMENTARY:

Smarty Montessori School

HONORS AND AWARDS:

Best in Poem Writing

Best in Sports

60
Athlete of the Year

3rd place Mr. and Ms. STEM

3rd place Mr. and Ms. MLS

Sports Fest MVP

Mythical 5

PROFESSIONAL SERVICE:

Commguild

Hagala/1994

Search in (Circle 13)

Artist of Baybayin Records

LANGUAGES:

Tagalog, English

61