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  • Focus: Target SMALL GROUPS of Consumers

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    Alicia Chao
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    The document outlines different generic business strategies including targeting large markets or small consumer groups, pursuing cost leadership through low prices or best value, product differentiation, and market focus. It categorizes strategies for low cost, best value, market penetration, and targeting large price-sensitive markets or smaller consumer groups.

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    Generic Strategies

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    The document outlines different generic business strategies including targeting large markets or small consumer groups, pursuing cost leadership through low prices or best value, product differentiation, and market focus. It categorizes strategies for low cost, best value, market penetration, and targeting large price-sensitive markets or smaller consumer groups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    3 views3 pages

    Focus: Target SMALL GROUPS of Consumers

    Uploaded by

    Alicia Chao
    The document outlines different generic business strategies including targeting large markets or small consumer groups, pursuing cost leadership through low prices or best value, product differentiation, and market focus. It categorizes strategies for low cost, best value, market penetration, and targeting large price-sensitive markets or smaller consumer groups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    Target SMALL GROUPS of consumers

    pizza hut, motel low price Low-cost Focus

    boutiques,
    best price-value Best-value Focus
    branded watch Focus Taget LARGE MARKET (price sentitive)

    Producing standardized products


    Market penetration or Market
    development
    lowest price
    Low-cost dollar stores
    available

    Cost
    Best Value best price-value
    Leadership
    Generic Strategies to achieve economy
    Integrated Strategies
    of scale

    Product
    Differentiation Developoment
    Strong R&D Apple

    Producing unique products and services

    Price insensitive

    New node
    Generic Strategies
    1. Taget LARGE MARKET (price sentitive)
    2. Cost Leadership
    2.1. Low-cost

    2.1.1. lowest price available

    2.1.1.1. dollar stores

    2.2. Best Value

    2.2.1. best price-value


    2.3. Integrated Strategies

    2.3.1. to achieve economy of scale

    3. Producing standardized products


    4. Producing unique products and services
    5. Differentiation
    5.1. Product Developoment

    5.1.1. Strong R&D

    5.1.1.1. Apple

    6. Price insensitive
    7. Focus
    7.1. Low-cost Focus

    7.1.1. low price

    7.1.1.1. pizza hut, motel

    7.2. Best-value Focus


    7.2.1. best price-value

    7.2.1.1. boutiques, branded watch

    7.3. Market penetration or Market development

    8. New node
    9. Target SMALL GROUPS of consumers

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