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A Year Like Never Before! - December, 2021
A Year Like Never Before! - December, 2021
A Year Like Never Before! - December, 2021
2021 wrapped
Brazilian startups
Big numbers
NUMBER OF TOTAL VOLUME OF AVERAGE ROUND
FUNDING ROUNDS INVESTMENTS IN USD SIZE IN USD M&AS UNICORNS
Preliminary observations
All currency values are in USD
For best experience, please access the report in your computer.
We hope this report brings you many insights, enjoy!
2021 overview
A year like never before!
Despite the pandemic distress, there has never been a year like 2021 for Brazil's startup ecosystem!
We witnessed the most remarkable growth in investment volume, average round size, and M&As.
We've also never had so many people working on startups! Last year, over 100k people joined the Brazilian
startup teams. Without a doubt, 2021 was a magical year; no wonder 9 new unicorns were born!
300
53 3.8Bi
59
60
404
179
182
1.4Bi
19 3 10
Methodology
Companies that have gone through an IPO process or were
purchased by publicly traded companies are considered
former unicorns. Sling Hub does not view holdings as
150k
Coatue (leader), DST
Global, A-Star, The Hive 149 161 180 2 42
Brazil, Plug and Play,
Valor Capital
USD 3.4Bi
December Marketing
Advent International,
SoftBank 1 37 102
USD 5Bi
Seed 2 0% 6
About stages
With only 25 round rounds, Series C fundings represented 20% of the total volume raised by Brazilian startups in 2021.
Although they were the most frequent round, Seed investments represented only 2% of the year's total. 217 Seed investments
raised USD 157M last year.
36% of the 2021 rounds did not disclose their investment stage. Together, they raised USD 1Bi, 10% of the country's investment.
121.6M 16M 19M 157M 8 94M 1.6Bi 2Bi 1Bi 1.5Bi 206M 1Bi 1Bi
Agasus 23M
CRM&BÔNUS 51.9M Facily 2 50M
MedBeauty 17.6M
J ustos 36M Facily 135M
Eq. Crowdfunding
Grana Capital Series B Series E
961k
Merama 22 5M Nuvemshop 500M
Zletric 960k
Q uintoAndar 300M
Mercado Bitcoin 2 00M
EqSeed 927.6k
Gympass 22 0M
CloudWalk 190M
Pre Seed
BHub Series F
4.5M
Loggi 2 06M
Series C
Ebanx 430M
Trugghub 2 .6M
Series G
180 Seguros 8 2 . M
Inventa 5.6M
9 In July, VTEX went public on Wall Street! The SaaS digital commerce
platform for enterprise brands and retailers became a unicorn in September
2020, and the IPO was valued at USD 3.7Bi.
December was Nubank's time to debut in the NYSE. The largest LATAM
neobank was valued at over USD 50Bi on its first day as a publicly-traded
company.
Four other startups went public on the Brazilian Stock Exchange: GetNinjas
(Adtech), GetNet (Fintech), Infracommerce (Salestech), and Dotz (Fintech).
2019 2020 2021
0 3 6
Regional insights!
Startups in the South of Brazil raised 351% more money in 2021 compared to 2020. The region also became a bit more critical,
going from 7% to 11% of the country's total funding. Kudos to the state of Paraná, which bred three unicorns in 2021: Unico,
Olist, and Madeira Madeira. They together raised over USD 500M.
O n the other side of the country, Northeastern startups had the highest percentage growth. The region went from less than USD
18M in 2020 to USD 87M raised in 2021, a 386% increase!
T otals
Anjos do Brasil
Fintech Edtech
others
4Bi
Fintech
2Bi
Retailtech
1Bi
healthtech
Edtech
500M
250M
2 99
181
73
47
1-10M (35.7%)
<1M 54% ( )
<1M 60% ( )
<1M 41% ( )
<1M 53% ( )
200k
others
100k 2 5
Fintech
38
75k
2 41
healthtech 90
50k
edtech
Retailtech
0
O ctober
O ctober
Fintech
STARTUP FUNDING STAGE INVESTORS ON THIS STAGE
Nubank Series G Sands Capital Ventures (leader), Berkshire Hathaway, See more
750M Verde Asset Management, Absoluto Partners
Nubank Series G Invesco, GIC, Whale Rock (leaders), Tencent, See more
400M Se uoia Capital, Dragoneer Investment Group,
q
Ribbit Capital
Healthtech
STARTUP FUNDING STAGE INVESTORS ON THIS STAGE
Alice Series C SoftBank (leader), Kaszek, ThornTree, G Squared, See more
127M Globo, StepStone, Allen & Company
Edtech
STARTUP FUNDING STAGE INVESTORS ON THIS STAGE
Inspirali Educação No data DNA Capital
See more
176M
Hotmart Series C C
T V( leader), Alkeon Capital See more
131.7M
Retailtech
STARTUP FUNDING STAGE INVESTORS ON THIS STAGE
Nuvemshop Series E Insight Partners, TGM (leaders), ThornTree,
500M Sunley House, Qualcomm Ventures, Kaszek, See more
Alkeon Capital, Accel, VMG, Owl Rock Capital
VTEX IPO
See more
361M
Metrics
Beyond the funding
Funding rounds are crucial to measuring startups' success, but they are not the only metric available at Sling Hub. Sling users
have 2.9 million startup information data to explore the ecosystem in-depth. Check social media metrics, media appearances,
technologies, and much more!
up to 1M total raised
2 3 19 18
“Dialog: Startup salta de 20 para 75 “Startup onfly projeta triplicar de “Vetor AG divulga startups selecionadas
clientes em um ano e alcança 305 mil tamanho em 2022” para o Pitch Day do 4º ciclo”
usuários...”
7 3 3
“Fintech catarinense oferece “Startup francesa anuncia fusão com “Conta de luz mais cara: startups
oportunidades de trabalho no modelo empresa brasileira de benefícios” faturam ajudando pessoas e empresas a
“Nubank to list shares in mexico” “Nubank, Loggi e mais: veja 10 maiores “The Latam Startups in Which SoftBank
aportes em startups brasileiras de 2021” Invested During 2021”
Doctoralia 4.9/5
Healthtech • Paraná • B2B2C ( 5.8k reviews)
Investors
BossaNova Softbank
Fintech and healthtech are the foreigner's preferred markets to invest in.
Ventiur Kaszek
13 4
XP Investimentos 2 Verve 3
M&As
15 2 68 3 10
16 2 3
4
18
2
It's all about fintech!
111 179
Fintechs were the most bought startups and purchased
55 the most in the last year. The acquisitions reflect the
37 sector's growth, which raised USD 3.8 Bi in 2021,
increasing 193% YoY.
11
Meliuz
Finances
Magalu
Retail
Locaweb
6 Retail
Nuvini
Management
5
4
Sinqia 4 modalmais
Finances Finances
Nubank 4
Finances
Afya Limited
Education
More details
Bra • B2C Acquisition Bra • B2B2C
Magalu type of acquisition Kabum!
Retail Enter the gamer market r etailte ch
buyer strategy
705M
amount
Most expensive acquisition
buyer statistics
no data no data 26M no data E-Commerce, Marketplace
total raised business model total raised business model
buyer net profit Q4 2021
24.812 no data 23 762 no data
employees last funding round buyer acquisitions since 2017 employees last funding round
More details
Bra • B2B2C Acquisition Bra • B2B
Meliuz type of acquisition Acesso
Finances Expand financial services f n ch
i te
buyer strategy
60.7M
amount
2th acquisition of the year 6.7M BaaS
buyer info total raised business model
no data
total raised
no data
business model
Invest Tech 29 no data (6.7M)
acquiree previous investors employees last funding round
455 IPO 16.4M 2010 3 years
employees last funding round buyer's registered users f oundation time since last funding
2011 1 year
foundation time since last funding
More details
Bra • b2b Acquisition Bra • B2B
Nuvini type of acquisition Mercos
MANAGEMENT Market expansion Sales tech
buyer strategy
no data
amount
Aims 85 acquisitions by 2025
no data SaaS buyer info 1.9M E-Commerce, SaaS
total raised business model total raised business model
Qualcomm Ventures , Monashees
229 data acquiree previous investors 107 Seed (1.9M)
employees last funding round employees last funding round
2010 6 years
2019 data f oundation time since last funding
foundation time since last funding
South-East protagonism
4 8 27 10 26 66
3 2 3 3 10 7
0 1 3 3 2 4
0 0 0 0 0 1
T onolucro Delivery was the first acquisition in the North! Magalu bought 100% of the Foodtech from Tocantins in March.
Fintech Edtech
200
others
150
100
Fintech
50
Edtech
Retailtech
healthtech
10
Design
Marketing
Customer Experience
Database Taxonomist
Data Analyst
J r. Communicator
Operations
Operations
Operations
Important note!
All funding and M&A currency value have been converted into USD. The exchange rate is related to the deal date.
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