RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED

Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato

Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

January 13, 2022

CONSES DIANNE PERIA-FAJARTIN

MASTER OF ARTS IN EDUCATION-GENERAL EDUCATION
COLLEGE FACULTY
TEACHER EDUCATION DEPARTMENT
RAMON MAGSAYSAY MEMORIAL COLLEGES MARBEL INCORPORATED
Ma’am,
I am presently conducting a study entitled “PERCEPTION AND ATTITUDES OF
PARENTS IN THE INFLUENCE OF TELEVISION ADVERTISEMENT ON CHILDRENS
HEALTH”. I need your expertise in validating the instrument to be used. Attached is the
questionnaire to be used in the study. Please help me evaluate the questions and the option
whether they are relevant or irrelevant basing on the following criteria: Suitability and relevance
of the study evaluated, appropriateness of the language used and correctness of grammar. You
could use the following symbols for the comments.

S means suitable. This shows that the questions and the option in that item are relevant. (Yes)
NS means not suitable. This shows that the questions and the option are not suited or irrelevant
in the study. (No)
Any other comments you want to say about the question please feel free to write it under the
specified columns.
Thank you.

NIÑA P. TAMPOS
Researcher

Noted by:
CHRISTINE JOY F. ILUSTRY
Adviser

January 13, 2022

 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

NATHANIEL F. BANGOC JR
MASTER IN EDUCATION IN EXCEPTIONAL EDUCATION
COLLEGE FACULTY
TEACHER EDUCATION DEPARTMENT
RAMON MAGSAYSAY MEMORIAL COLLEGES MARBEL INCORPORATED
Sir,
I am presently conducting a study entitled “PERCEPTION AND ATTITUDES OF
PARENTS IN THE INFLUENCE OF TELEVISION ADVERTISEMENT ON CHILDRENS
HEALTH”. I need your expertise in validating the instrument to be used. Attached is the
questionnaire to be used in the study. Please help me evaluate the questions and the option
whether they are relevant or irrelevant basing on the following criteria: Suitability and relevance
of the study evaluated, appropriateness of the language used and correctness of grammar. You
could use the following symbols for the comments.
S means suitable. This shows that the questions and the option in that item are relevant. (Yes)
NS means not suitable. This shows that the questions and the option are not suited or irrelevant
in the study. (No)
Any other comments you want to say about the question please feel free to write it under the
specified columns.
Thank you.
NIÑA P. TAMPOS
Researcher
Noted by:
CHRISTINE JOY F. ILUSTRY
Adviser

January 13, 2022

JONIPOL FORTALIZA
MASTER IN MATHEMATICS
COLLEGE FACULTY
 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

TEACHER EDUCATION DEPARTMENT

RAMON MAGSAYSAY MEMORIAL COLLEGES MARBEL INCORPORATED
Sir,

I am presently conducting a study entitled “PERCEPTION AND ATTITUDES OF

PARENTS IN THE INFLUENCE OF TELEVISION ADVERTISEMENT ON CHILDRENS
HEALTH”. I need your expertise in validating the instrument to be used. Attached is the
questionnaire to be used in the study. Please help me evaluate the questions and the option
whether they are relevant or irrelevant basing on the following criteria: Suitability and relevance
of the study evaluated, appropriateness of the language used and correctness of grammar. You
could use the following symbols for the comments.

S means suitable. This shows that the questions and the option in that item are relevant. (Yes)
NS means not suitable. This shows that the questions and the option are not suited or irrelevant
in the study. (No)
Any other comments you want to say about the question please feel free to write it under the
specified columns.
Thank you.
NIÑA P. TAMPOS
Researcher
Noted by:
CHRISTINE JOY F. ILUSTRY
Adviser

Validation Sheet

For the Evaluator. Please check the appropriate box for your rating.

Point Equivalent:

5 - Excellent
4 - Very Good
3 - Good
2 - Fair
 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

1 - Poor
CRITERIA 5 4 3 2 1
1. Clarity of Direction and items. The vocabulary level, language structure and conceptual
level of respondents. The test directions and items are written in a clear and understanding
manner.
2. Presentation / Organization of items.
The items are presented and organized in logical manner.
3. Suitability of items.
The manner items appropriately represent the substance of the research. The questions are
designed to determine the conditions, knowledge, perceptions and attitudes that are
supposed to be measured.
4. Adequateness of items Per Category.
The items represent the coverage of the research adequately. The number of questions per
area is repetitive enough of all the questions needed for the research.
5. Attainment of the Purpose.
The instrument as a whole fulfills the objectives of which was constructed.
6. Each item question requires only specific answer or measures only behavior and no aspect
of the questionnaire suggest bias of the researchers.
7. Scale and Evaluation Rating System.
Scale adapted is appropriate for the items.
COMMENTS/SUGGESTIONS:

CONSES DIANNE FAJARTIN

VALIDATORS SIGNATURE

Validation Sheet

For the Evaluator. Please check the appropriate box for your rating.

Point Equivalent:

5 - Excellent
4 - Very Good
3 - Good
2 - Fair
1 - Poor
CRITERIA 5 4 3 2 1
1. Clarity of Direction and items. The vocabulary level, language structure and conceptual
level of respondents. The test directions and items are written in a clear and understanding
 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

manner.
2. Presentation / Organization of items.
The items are presented and organized in logical manner.
3. Suitability of items.
The manner items appropriately represent the substance of the research. The questions are
designed to determine the conditions, knowledge, perceptions and attitudes that are
supposed to be measured.
4. Adequateness of items Per Category.
The items represent the coverage of the research adequately. The number of questions per
area is repetitive enough of all the questions needed for the research.
5. Attainment of the Purpose.
The instrument as a whole fulfills the objectives of which was constructed.
6. Each item question requires only specific answer or measures only behavior and no aspect
of the questionnaire suggest bias of the researchers.
7. Scale and Evaluation Rating System.
Scale adapted is appropriate for the items.
COMMENTS/SUGGESTIONS:

NATHANIEL BANGOC
VALIDATORS SIGNATURE

Validation Sheet

For the Evaluator. Please check the appropriate box for your rating.

Point Equivalent:

5 - Excellent
4 - Very Good
3 - Good
2 - Fair
1 - Poor
CRITERIA 5 4 3 2 1
1. Clarity of Direction and items. The vocabulary level, language structure and conceptual
level of respondents. The test directions and items are written in a clear and understanding
manner.
2. Presentation / Organization of items.
The items are presented and organized in logical manner.
 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

3. Suitability of items.
The manner items appropriately represent the substance of the research. The questions are
designed to determine the conditions, knowledge, perceptions and attitudes that are
supposed to be measured.
4. Adequateness of items Per Category.
The items represent the coverage of the research adequately. The number of questions per
area is repetitive enough of all the questions needed for the research.
5. Attainment of the Purpose.
The instrument as a whole fulfills the objectives of which was constructed.
6. Each item question requires only specific answer or measures only behavior and no aspect
of the questionnaire suggest bias of the researchers.
7. Scale and Evaluation Rating System.
Scale adapted is appropriate for the items.
COMMENTS/SUGGESTION:

JONIPOL FORTALIZA
VALIDATORS SIGNATURE

Name: NIÑA P. TAMPOS

 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

Tittle: PERCEPTION AND ATTITUDES OF PARENTS IN THE INFLUENCE OF TELEVISION

ADVERTISEMENT ON CHILDRENS HEALTH.

Contact#:09676983255
Statement of the Problem
The study aimed to determine what are the perception and attitudes of parents in the influence

of television advertisement on children in Mabini Elementary School students.

Specifically, it sought to answer the following question:

1. What are the perception of parents in the influence of Television advertisement on

children’s health I terms of:

1.1 Concern for junk Foods Ads

1.2 Family conflict

1.3 Advertising positive (information effect)

2. What are the attitudes of parents towards the influence of Television advertisement on

children’s health in terms of:

2.1 Inappropriate ads and Inciting ads

2.2 Ads as a window to the world

3. Is there any significant relationship between the perception of the parents and attitudes

of parents influences Television advertisement?

 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

Name _________________________________________________
DIRECTION. The statements determine the factors influencing your preferences.
Put check mark ( / ) on the box that corresponds your answer according to the following scale.
SCALE DESCRIPTION

5 -4.21 - 5.00 Very Strongly Agree

4 -3.41 - 4.20 Strongly Agree

3 -2.61 - 3.40 Agree

2 -1.81 – 2.60 Slightly Dis Agree

1 - 1.00 – 1.80 Strongly Dis Agree

TABLE 1. PERCEPTION OF PARENTS IN THE INFLUENCE OF TELEVISION

ADVERTISEMENT ON CHILDREN

1.1 Concern for Junk Foods Ads

5 4 3 2 1
1. Children usually demand junk food they have seen in TV ads
2. Most TV ads are misleading and they deceive the children
3. TV ads encourages consumption of food high in sugar, fat and salt
which causes aggressiveness in children
4. Junk food TV ads persuade children to consume unhealthy and less
nutritional food
5. TV ads encourage children preference towards branded food
consumption like McDonald and KFC etc.
6. TV advertising to children uses tricks and gimmicks and affect their
ability to think wisely
7. TV ads arouse desire for purchase of product among children that
would otherwise be silent.
1.2Family Conflict
1. TV ads make children put pressure on their parents to buy things for
them leading to family conflict
2. TV ads teaches children to apply different persuasion techniques
such as anger, negotiation, flattery and lies to convince their parents
to buy advertised products
3. TV ads influence children more than parents while making purchase
decisions
1.3Advertising Positive (information Effect)
1. TV ads inform the children about different brands of the product
2. TV ads gives market place knowledge to the children
3. TV ads make children inform about more product choices
 RAMON MAGSAYSAY MEMORIAL COLLEGES-MARBEL, INCORPORATED
Purok Waling-Waling, Arellano Street, Koronadal City, South Cotabato
Tel. No.: (083) 228-2880
BACHELOR IN ELEMENTARY EDUCATION

TABLE 2 ATTITUDES OF PARENTS TOWARDS THE INFLUENCE OF TELEVISION

ADVERTISEMENT ON CHILDREN

2.1Inappropriate and Inciting ads

5 4 3 2 1
1. Children are negatively affected by adult ads which are for products
not related to children
2. TV ads dictate carefree/ careless attitude (as they reveal much of this
world on a perpetual holiday, eating out, shopping endlessly, just
having fun and doing nothing else.)
3. TV ads dictate that doing mature things at young age is allowable
(showing children as miniature adults doing shopping, cooking,
dispensing medicines and going out with friends on their own.
4. TV advertising leads to unsafe behavior, children are impressed by
the dangerous activities shown in them
5. I often feel hesitant/ embarrassed in watching some ads with my
children
2.2 Ads as a Window to the World
1. TV ads make kids smarter than my generation
2. TV ads shape child’s belief about the world around by messages that
cast deep impressions
3. TV is an educator for children, it complements formal school learning
4. TV ads have a progressive and educative influence on my children.
5. TV ads have a progressive and educative influence on my children.
6. TV ads can explain to children how to handle a fearful situation (For
example, first day of school, a visit to dentist is not terrible as expected.
7. TV is an educator for children, it complements formal school learning.
8. I am generally interested in watching TV ads.
9.TV ads make kids smarter than my generation.
10 It is possible for parents to exercise restrictions regarding TV programs
but not regarding TV ads.