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Textual Learning Material - Module 1
Textual Learning Material - Module 1
Objectives
After reading this unit, you should be able to:
• Understand the concept and definition of human resource management and
how personnel management is different from human resource management
• Know the objectives and significance of HRM
• Know both the managerial and operative functions of HRM
• Understand the basics of HR policies
• Know the HR challenges before managers
• Understand the changing role of HRM
1.1 Introduction
You know that most of the problems in organisations are human and social, rather
than physical, technical or economic. You also know that it is not a mass of machines
and technical processes but a body of men that needs special attention, if the
organisation is to survive and flourish. That is, perhaps, why Akio Morita, the founder
of Sony Corporation once remarked that there is no magic in the success of Japanese
companies, in general, and Sony, in particular. The secret of their success lies in the
way they treat their employees. They view employees as the most valuable assets
of their companies, because it is the employees who supply the organisation with
their work, talent, creativity and drive. It is perhaps again for this reason that once a
company president remarked, “…I do not know of any major project backed by good
ideas, vigour, and enthusiasm that has been stopped by a shortage of cash. I do know
of industries whose growth has been partly stopped or hampered because they can’t
maintain an efficient and enthusiastic labour force, and I think, this will hold true even
more in future.”
Notes it is essential that you should know the fundamentals and intricacies of this specialised
area of management.
i) Welfare Stage (1915 to 1920s) - This stage involved provisions for welfare facilities.
Welfare Officers were also appointed in some factories during this stage.
ii) Personnel Administration Stage (1930s) - During this stage, activities like
recruitment and selection, basic training and record-keeping, etc., started taking
place in factories.
iii) Developing Stage (1940s and 1950s) - A whole range of personnel activities
emerged during this stage.
iv) Mature Stage of Personnel Management (1960s and 1970s) - During this stage,
personnel activities like manpower planning, OD, management development,
etc., came to the forefront. Personnel management not only got increasingly
professionalised, but also got sophisticated.
vi) Human Resource Management, Phase II (1990s and onward) - Since 1990s,
more emphasis is being laid on processes like culture management, team work,
learning organisations, empowerment, more flexible and delayered organisations,
Amity Directorate of Distance & Online Education
Human Resource Management 7
downsizing, strategic approach, evolving coherent HR policies. Also, borrowing and Notes
emulating the best practices are some of the other hallmarks of this stage.
In our country, since the 1990s, there is emerging a new human resource
management on account of the initiation of the process of globalisation and
liberalisation. As a result, the form and content of capitalist relations between the
various factors of production are undergoing a sea-change, leading to the emergence of
a new era of human resource management.
Notes integration and strong cultures, stemming from top management vision and leadership.
It emphasises that people are committed to strategy, adaptable to change and
assimilated in the corporate culture.
To acquire right men at right jobs at right time and in right numbers
Notes
(ii) Organising - After plans have been developed and course of action
determined, organising is next in order. The process of organisation is essential for
accomplishing the objectives of the enterprise. Organising involves the establishment
of an organisation at structure through determination and grouping of activities, the
assignment of activities to the specified individuals and departments, defining roles,
establishing relationships, the delegation of authority to carry out the responsibility and
provision of coordination of men and work.
(iii) Directing - Having a plan and an organisation to execute it, the next step is
getting the job done. As the process of management is concerned with getting work
done through and with people, they require proper motivation. The management is
required to lead, guide, motivate, supervise, communicate and inspire them towards
improved performance.
The HR Manager is also expected to do all the above things in getting people to
Notes go to work willingly and effectively. Though all managers must unavoidably direct their
subordinates, the HR Manager should possess exceptional expertise in this regard.
(vi) Representing - In the long run, the success of an organisation depends upon
the image it has been able to create in the eyes of its customers, the Government,
employees, trade unions, financers, suppliers and society, etc. The managers have
got the responsibility of representing the organisation before all the groups mentioned
above. They have to project an image of the management as also of the organisation
before the groups referred to above. This is possible only when the management is well
informed and is faithful to the objectives of the enterprise.
The HR Manager is supposed to bring about coordination in its various activities and
resources. He has to ensure harmony between individuals’ and organisation’s goals
and make the individuals see how their jobs contribute towards the accomplishment
of the dominant goals of the enterprise. He has to make the personnel know and
understand the objectives of the organisation.
etc. As monetary income plays an important role to fulfil the physiological and some of
Notes the psychological needs, it is a highly morale booster.
The ultimate objective of all the functions, both managerial and operative, is to attain
the objectives of the enterprise. The existence of HR management in an organisation
can be justified only when along with procurement, development, compensation,
integration, and maintenance of personnel, it also contributes substantially towards the
accomplishment of basic objectives of the enterprise on the one side, and discharges
its responsibility towards the community, on the other.
1.4 HR Policies
HR policies are directed at the approach the organisation intends to adopt in
managing its people. HR policies serve as the basis for converting espoused values in
use, or enacting them.
Once the HR policies are framed, there comes the problem of their transmission
and application. As a matter of fact, it is the middle management and the first line
supervisors who will be more concerned with the transmission and application of
policies. Middle management should be responsible for communicating the policy to
operating levels. Here communication involves a lot of functions, e.g., interpretation of
policies, clarification of areas of uncertainty and misunderstanding and also imparting
training to lower level staff in policy application.
As far as the line supervisors are concerned, they should be responsible for
implementing HR policies. In some cases, the HR department should also be
responsible for adopting HR policies in their respective fields.
Contents of HR policy
i) Recruitment and selection
ii) Training and development
iii) Transfer and promotion
iv) Evaluation, wage and incentive
v) Labour welfare and social security
However, there is no rigidity with the above. The above elements can be contracted
or expanded depending upon local conditions and other economic, social and political
factors. Even sub-policies can be prepared for each of the above elements, if need be.
The above elements and statements are just guidelines. Adjustments are always possible.
According to their primary focus, the HR challenges faced by managers have been
categorised by Gomez- Megia, Balkin and Candy into the following types:
a) Environmental Challenges (which are largely beyond the management’s control)
i) Rapid Change
iv) Globalisation
v) Government legislation
vi) Evolving work and family roles (e.g., dual career families)
ii) Decentralisation
iii) Downsizing
viii) Outsourcing
c) Individual Challenges
i) Matching people and organisations
iii) Productivity
iv) Empowerment
v) Brain drain
Thus you will find that in the times to come, human resource management is likely to
emerge as a more powerful functional area attracting the attention of all concerned and
making significant contribution to the industrial world.
In the early 1900s, the personnel people firstly took the responsibility of hiring and
firing from supervisors, ran payroll department and administered benefit plans. The
job was largely to make sure that all the rules and procedures were followed. With the
increase in the role of technology, the function of HR department also expanded and
encompassed employee selection, training and promotion.
Notes Today, HRM is speeding through and its role is shifting from a guide to that
of a strategic partner and a change agent. The metamorphosis of personnel into
human resource management reflects the competitive business environment
today.
Emerging Roles
Linking HR strategy to business strategy- many organisations are conducting
HR planning
In brief, you will come across the following changing role of HRM:
1.7 Summary
This unit has attempted to familiarise you with the concept of HRM and defined HRM
as the planning, organising, directing, and controlling of the procurement, development,
compensation, integration, maintenance and separation of human resources. Having
distinguished personnel management from HRM and pointing out the objectives and
significance of HRM, the managerial functions and operating functions of HRM have
been discussed at length. A brief discussion about HRM policies spells out how the HR
policies are formulated and implemented. While discussing the challenges faced by
HRM, three types of challenges, viz., environmental changes, organisational challenges
and individual challenges, have been discussed in detail. In the end, the challenging
role of HRM has been discussed and emerging role of HRM has been brought out.
Why should an organisation have its own HR policies? How are these formulated Notes
and implemented by an organisation?
Discuss, in brief, the challenges faced by HRM? Also, explain the changing role of
HRM.
2. What is procurement?
3. Define HR Policy.
Rao, P.S., 2007, Essentials of Human Resource Management and Industrial Relations,
Himalaya Publishing House, Delhi.
Sharma, D.C. and Sharma R.C., 1988, Personnel Management and Industrial
Relations, S.J. Publications, Meerut.