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Social Media Addiction and Its Effects To Senior High School Students FINAL
Social Media Addiction and Its Effects To Senior High School Students FINAL
School
A Research Study
In partial Fulfillment
We would be more than glad to allow us to acknowledge the ever growing support
and guidance of our Practical Research teacher in the making of the research whom she
never failed to help and hand out advices in succeeding our study.
To the members in the group; achieving this research would be incomplete without
the presence and the overall help from them.
We would like to thank as well our classmates, whom we influence and also being
influenced by throughout the process.
To God who gave us the opportunity in the making and achieving this study as a
team; and most importantly having faith within that motivated us verily.
Most importantly, thanking our own selves in making this a remarkable experience
throughout the making of the study and consuming our precious time in placing our heart
and mind in achieving it.
TABLE OF CONTENTS
Title Page
Acknowledgement
Table of Contents
Research Design 19
Research Environment 19
Research Instruments 20
Research Procedure
Gathering of Data 20
Definition of Terms 21
Bibliography 22
Appendices
INTRODUCTION
RATIONALE
Today, the ease of Internet access worldwide has made it one of the most popular
media, people tend to engage in several activities on it; some of which may be
potentially addictive. One of such activities is the use of social media (Kuss& Griffiths
2011).
Social media has become a global phenomenon and a very important means of
communication among peers, families and friends. Dearborn (2014) stated that, “social
media is a communication channel which is very popular, extremely fast, broad, has
proven to be highly effective and as well as trusted by billions of people to share and
this, people can communicate easily with everyone anytime they want.
Undoubtedly, the introduction of social media in the last decade has largely attracted
many people -- specifically students. Thus, the mass appeal of social media could be an
issue of concern, especially with regards to the steady increase in the time students
spend online that may affect and influence their behaviors. The excessive use of these
platforms is alarming enough as this could lead to social media addiction. According to
Walker (2011), social media addiction is where a user spends too much time on social
media (e.g. Facebook, Twitter, Instagram) such that it negatively affects other aspects of
his or her daily life like school, work or relationship and behaviors towards others.
refers to a “compulsive behaviour that leads to negative effects” wherein, like in other
forms of addictions such as drugs, gambling, video gaming, overeating etc., people feel
bound to particular activities such that they become harmful habits, which then obstructs
other important activities in their lives such as their school works and performance and
this can be said of people specifically students who use social media excessively.
On the other hand, as students are being addicted to social media they tend to get
influence with the things they have seen and encountered in these platforms. This is a
serious problem for this could negatively impact the student’s behavior which is evident
Undeniably, the magnitude of the use of these various platforms has become a cause
for concern in recent times. In this premise comes the interest of the researchers to
know the effects of social media addiction to the behavior of Senior High School
Lapu and Mandaue (UCLM). This study is primarily supported with the Uses and
Gratification Theory proposed by EhlinKants in 1959 for the reason that this theory is an
approach to gaining insight on how and why people look for particular media to satisfy
particular needs. Also, related studies have been found such as the “Impacts of Social
Media among the Youth on Behavior Change: A Case Study of University Students in
selected universities in Nairobi, Kenya” conducted by Rita Njorge on the year 2013.
With social media conveying individuals closer to one another more than ever leading
to one of the best medium for communication and offering wide variety of entertainment,
students nowadays have been very dependent on it and even using it excessively on
their day-to-day life. Thus, as social media addiction is becoming a common disorder to
students of today’s generation, this research will seek to have conclusions on the effects
These days the most commonly utilized method of communication is social media
and it is being used by individuals belonging to every walk of life. Due to this, social
media has become pervasive thus impacting the behaviors of the people using it. It has
revolutionized the way we communicate, interact and socialize. Also, this new approach
and space for activities not possible in the face-to-face context (Leea, Chena, Lia& Lin,
2015).
With social media providing flexibility in learning, stimulate innovative ideas, and
increase interpersonal relationships among student, these tools, however, can have
negative impacts on students as they might distract their attention from the learning
process, reduce their physical social interaction and make them potentially addictive.
The excessive use of social media tools by students has led to the changed in shape
and structure of students’ social behavior and academic practices. With such a high rate
of students using social media networking on daily basis, there is a strong need to
analyze the extent to which social media is having its impact on students. Thus, this
research will seek to have conclusions on the effects of social media addiction to the
Certainly, coming up with theories is the heart of its scientific process that needs
thorough study, evidences and investigation to support the research. Hence, in order to
know the effects of social media addiction to the participants’ behavior, the researchers
used a specific theory which is the Uses and Gratification that explains why they use
social media. The theory of uses and gratifications was first introduced by an American
had on people. He therefore suggested that researchers’ focus must be on how media is
used.
Elihu Katz first introduced the Uses and Gratification Approach, when he came up
with the notion that people use the media to their benefit. The perspective emerged in
the early 1970’s as Katz and his two colleagues, Jay Blumler and Michael Gurevitch
continued to expand the idea. This theory was contemporary because it contradicted
older views that assumed the audience was a passive group. The Uses and
Gratifications Approach views the audience as active, meaning that they actively seek
out specific media and content to achieve certain results or gratifications that satisfy their
personal needs.
According to Ruggerio (2000), internet users choose activities online that satisfy
needs like “entertainment, information and social interaction.” Uses and Gratification
theory therefore shows an affirmative relationship between the choice of using social
media and the gratification users get when they use it. Ruggerio again states that “the
Uses and Gratification theory is important for internet related research because of its
ability to examine new technologies with regards to its strengths in evaluating new media
who admit that the uses and gratifications theory is extremely effective as technology
Additionally, different studies have been found by the researchers which uses the
Uses and Gratification theory and one of which is “Social Media Addiction among
This study is a quantitative analysis of the level of social media addiction among
students of the University of Ghana. Using the Uses and Gratification theory as the
theoretical framework, which looks at people’s choice of specific media to satisfy specific
pleasures sought from the media they choose. This theory assume that users of media
rely on it to fulfil specific needs and in the process develop preoccupations with it and
will explain how students of the University of Ghana use social media and whether they
The researchers choose the Uses and Gratification Theory for the reason that this
explains why students look for different social media platforms to meet their interests
and entertainment. Also, this theory focuses on what people do with media, as opposed
to what media does to people. Thus, the Uses and Gratification Theory will be a great
help for this research for it seeks to know the effects of social media addiction to the
This study would like to check on the effects of social media addiction to the ABM
Senior High School Students’ behavior in the University of Cebu Lapu-Lapu and
a. Specific social media platform they use (Smith and Anderson, 2018);
and
et.al., 2013)
a. Procrastination of participants
b. Depression
participants’ behavior?
This study focused mainly on the students’ background of social media use and its
effects on the students’ behaviors in a selected university in Cebu for the 1st semester of
The students’ background of social media was limited only to the specific social
media platform they use such as Facebook, Youtube, Instagran, Pinterest, Snapchat,
LinkedIn and Twitter and their frequency in using the platform. Furthermore, the effects
This study only evolves to one (1) selected university in Cebu which is the University
of Cebu Lapu-Lapu and Mandaue (UCLM). Also, the study only focuses the Grade 12
The Students.This study will give awareness to student on the effects of social media
addiction on their behavior. Moreover, they can be enlightened and may practice using
The Parents. This study will help the parents to understand why their children are being
addicted to social media. Through this study, they can formulate some preventive
Co-researchers. This study can help co-researchers to receive research ideas and
information. Also, the findings of this study can be beneficial for them as they go on with
their research.
Future researchers. This study may benefit future researchers since this will serve as
blueprint for their future researches. Also, it gives them the necessary recommendations
in improving their study from the information and data being gathered by this research.
II
today’s time. Thus, researchers begun to investigate the various aspects of social media
and its effects to students’ behavior in school. Many studies have been conducted
around the world to investigate how these sites may influence issues of identity, privacy,
attempt has been made in this chapter to review literature and articles related to the
theme of the research. It is evident that there exists a relation between social media and
their impact on the youth‘s change in behaviour. Consequently, messages can reach
audiences and target groups in real time and they can generate changes and
tendencies.
This study mainly tackles about the participant’s background of social media and the
possible behaviors of participants from the usage of social media. Social media has
become a part and parcel of everyone’s life. The participant’s background of social
media has become a norm. Despite all the beneficial aspects of the uses of the social
media, it has negative impacts especially if they do not know how to handle or use social
media in a responsible way. It affects their behavior, relationships with others, students
The first main variable of this study is the student’s background of social media use.
Social media and social networks, from Facebook to Snapchat to Twitter and beyond,
are an increasingly important part of how we communicate and connect day to day. They
are a key for staying in touch and up-to-date as well as contributing to our world and
being creative. Many students look for social networking sites to expand their personal
learning network and to discover resources. Social media access and usage has grown
rapidly in the past several years. In academia, social media is a new pedagogical tool
that may be used to engage students both inside and outside the economics classroom,
The sub-variable include the specific platform they use such as Facebook, Youtube,
Instagram, Pinterest, Snapchat, LinkedIn and Twitter and their frequency in using the
platform. People use social media platforms to keep in touch with friends, to fill spare
time, to share some ideas and makes life easier. In the journal written by Aaron Smith
and Monica Anderson (2018), a new Pew Research Center survey of U.S. adults, found
that the social media landscape in early 2018 is defined by a mix of long-standing trends
and newly emerging narratives. As has been the case since the Center began surveying
about the use of different social media in 2012, Facebook and YouTube dominate this
landscape, as notable majorities of U.S. adults use each of these sites. At the same
time, younger Americans (especially those ages 18 to 24) stand out for embracing a
variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use
Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times
per day. Similarly, 71% of Americans in this age group now use Instagram and close to
half (45%) are Twitter users. People spend so much time on different sites and they
were not able to handle the social media revolution that it begins to interfere with their
On the article of Dr. Wilson (2015), it states that spending more than one hour daily at
social media sites is a sign of social media addiction. Pew Research asked users of
each platform how often they engage with the site, whether on a daily, weekly or less
frequent basis. Facebook users are highly engaged with the platform. Fully 70% say
they use Facebook daily (including 45% who do so several times a day). Some 17% visit
Facebook weekly, while 12% of users log on less often. Some 36% of Twitter users visit
the site daily, with 22% saying they go on Twitter several times a day. Another 24% say
they visit a few days a week, while 40% say they check Twitter less often. Some 17% of
Pinterest users visit the site daily, including 9% who visit several times a day. Some 29%
of users go on Pinterest weekly, while 52% say they visit the site less often. Lastly some
13% of LinkedIn users visit the site every day, including 7% who say they visit LinkedIn
.According to Melissa Leiter (2014), students have the strongest presence in different
platforms: First, Facebook it is a website that allows registered users to create profiles,
upload photos and video, send messages and keep in touch with friends, family and
colleagues. Second, YouTube allows users to upload, view, rate, share, add to favorites,
report, comment on videos, and subscribe to other users. It offers a wide variety of user-
application and social network platform that allows users to edit and upload photos and
short videos through a mobile app. Fourth, Pinterest where we go to be inspired and get
ideas, be it for style, for cooking, for design or for words of wisdom for day-to-day life.
Fifth, Snapchat focused on private, person-to-person photo sharing, you can now use it
for a range of different tasks, including sending short videos, live video chatting,
messaging, creating caricature-like Bitmoji avatars, and sharing photos and videos.
Sixth, LinkedIn is typically where people go to look for jobs and/or connect with other
business professionals. and lastly, Twitter people use it to connect with their immediate
social network, it's typically a place where people go for niche content that interests
them.
Today, young generations grow up having great contact with different kinds of social
media. It is evident that there exists a relation between social media and their impact on
the youth‘s change in behaviour. Thus, another variable of this research is the possible
behaviors of students from the usage of social media. Richtel (2010) states that lure of
these technologies, while it affects adults too, is particularly powerful for young people.
The risk, they say, is that developing brains can become more easily habituated than
adult brains to constantly switching tasks — and less able to sustain attention. Thus, this
affects the behaviors of the students on their day-to-day life. In a book titled Social
Media: Usage and Impact written by Al-Deen (2012), it states that within the past ten
years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others
explores the emerging role and impact of social media as they evolve. The contributors
including educational settings, strategic communication, politics, and legal and ethical
issues.
as to put off something until another day or time. He expanded that “students have
always faced distractions and time-wasters. But computers and cellphones, and the
constant stream of stimuli they offer, pose a profound new challenge to focusing and
learning”. According to the book of Timothy Pychyl (2010) titled Solving the
clear, you know what you ought to do and you’re not able to bring yourself to do it. It’s
that gap between intention and action. The author clarified that procrastination is a
matter of choice, having the freedom to choose whether to do the certain task or not.
Despite being able to do the task, the control of our own behavior, emotions or thoughts
altering with the demands of the situation does not go along with our intention. On the
article of The Huntington News written by Morford (2014), the social media is cited as
but its survey shows that social media takes time from studying and projects the most.
it significantly affects the way someone feels, causing a persistent lowering of mood.
Depression is more than just a low mood – it's a serious condition that affects your
physical and mental health. The book titled Social Networking and Depression written by
Feinstein, et. al. (2015) reviews the theoretical basis for a potential association between
social networking sites (SNS) use and depression as well as the empirical literature on
this association and its underlying mechanisms. Also, it states that research on social
media use and mental health has important implications for the users themselves as well
as those who interact with other social media users. Also, according to the article titled
“Does social media cause depression?” by Waldemar (2018), as the popularity of the
internet grew, depression and mood disorders among adolescents have steadily risen,
becoming the most lethal affliction to young people in the developed world. Research on
social media use has concluded over and over again that as social media use rises, so
does the number of cases of depression and mood disorders. Lastly, the third sub-
variable is the withdrawal of personal interactions. Richtel (2010) states that social
media has led us to have fewer interactions with the people that they associate with. The
majority of people have access to social media at any time they please via their
According to the article of Jeff Nalin titled Social Media and Teen Depression: The Two
Go Hand-In-Hand, when it comes to the dangers of social media, it's critical one can
understand the impact that it can have on a teenager's social skills. Interacting with
peers is about more than the words you use, and learning to read body language and
understand vocal tonality is a critical part of the puzzle that you can't overlook. Because
teenagers often rely on social media to stay in touch, they don't have many real
interactions with others. This isolation can prevent them from learning the critical social
All the above literature reviews suggest that social media addiction exists. The review
also revealed that various scales for measuring addiction to Internet and certain social
media platforms especially Facebook exist and have been used in measuring addiction
in other studies in other parts of the world. Also having reviewed literature on social
media addiction, it appears that in University, the social media addiction phenomenon
has not been explored therefore this study will look at social media addiction in the said
school. The study focuses on the effects of social media among students of the,
determine the social media platforms they use and the reasons behind the usage.
Review of Related Studies
The Review of Related Studies is among the essential part in the chapter when
conducting a research. This mainly serves as a foundation for the researchers’ proposed
study. It also serves as a guide in pursuing the research as well. It is essential for the
Moreover, various studies have been found related to the research and some of
which is the “Impacts of Social Media Among the Youth on Behavior Change: A Case
Addiction among Students of the University of Ghana”, and “The effects of Social Media
The first related study is the “Impacts of Social Media Among the Youth on Behavior
by Rita Njoroge (2013). This study aimed to address the impact and implications of
Social Media on the Kenyan youth especially those in Universities on the way they are
using these medium and consequences of that use on their behavior. This study has 80
participants from 4 selected universities in Nairobi, Kenya. Furthermore, this study uses
the qualitative research method with descriptive survey questionnaires that will be
safeguards were built in this study based on ethical considerations and requirements.
Therefore, the information that the researcher receives during the period of this study
were treated in confidence and purely for academic purposes. The study found out that
the youth in Kenya use social media a lot and are mostly using Facebook, Whatsapp
and Twitter applications. It was also found that there was no parental control. Moreover,
it made the youth lazy and most of them admitted to a waste of time that would
otherwise have gone to doing better things like reading. This study is connected to our
study because they both have the same purpose which is to know the consequences of
Another study is the “'Social Media Addiction among Students of the University of
Ghana” conducted by AkuaAdoasi Out and published in the year of 2015 in the month of
October. This study is a qualitative analysis with its main purpose of indicating whether
students of the University of Ghana are addicted to social media and the level of their
addiction as well. This study therefore sought to examine addiction among users of
social media in the said university. The participants are the students of the University of
Ghana. This quantitative study presents the findings of the data collected from 200
students of the University of Ghana to find out their usage of social media and to test
their level of addiction to it. A 20 item questionnaire was handed to respondents and a
100% response rate was achieved. This method includes frequency tables and charts,
the research questions and objectives of the study. Based on the research findings,
more than half of the respondents said they use WhatsApp on a regular basis followed
by Facebook which has over a quarter of the respondents using it regularly. The results
show that majority of the respondents use their social media account for entertainment,
followed by 22.3% who use social media for creating media content and sharing
opinions while 20.3% said they use social media to meet new people. A little above half
of the 200 respondents said they use it for social events and about a fourth said they use
it to maintain relationships. The relation of this study with our study is that it focuses on
the level of addiction the students are being addicted to Social Media in all platforms.
Last study is “The effects of Social Media on student’s behavior; Facebook as a case
study” by Hüseyin Bicen (2016). Social networks are one of the most used
communication methods of today's world. Their use in different fields has been
examined in various research studies. This study aims to examine the effects of social
media on student's behaviors which will mainly focus on Facebook. Whether there is a
positive relationship between confidence, social media participation and social media
related behaviors will also be assed with regard to using Facebook. In order to collect
the primary data, a general scanning model was used to observe attitudes of high school
students. The participants chosen were 362 high school students from level 9 to 12. The
findings highlight that Facebook is used for communication entertainment and sharing
news, pictures and songs. Moreover, their Facebook profile picture is alone and students
were aware that swearing is considered a form of misconduct, which is a good sign. The
study also indicates that students were aware of protecting their social identity as their
Facebook shares are not public. Furthermore, they respect privacy as they do not use
their friend's Facebook account. However, research found out that too much usage of
social media can lead students to be distracted in their works. This study is related to our
research since this talk about social media and its impact to student’s behavior.
All of the mentioned studies above suggest that social media does cause behavioral
changes on students. Therefore, having these related studies will be of great help to our
study since our study mainly focuses on the effects of social media among the students
in University as well as the mentioned related studies above. These related studies then
will provide evidence to our study since they have similar purposes in conducting it.
III
METHODOLOGY
Research Design
The study employed the quantitative research method since it will be looking for
numerical datas on how many students are addicted on social media. It will also be
using the non-experimental research design specifically the descriptive and correlational
design in order to know the effects of social media addiction to ABM senior high school
Research Environment
The main locale of our study is the University which was founded by Atty. on May
1995. The researchers chose this location since the study focuses on the said institution.
Also, it gives convenience to the researchers as they can easily conduct surveys about
Research Respondents
The research design used in conducting the research is descriptive and according to
Gay (1976), a descriptive research design uses 10%-20% sample population of the
whole. ABM strand of Grade 11 PM classes has 2 sections while Grade12 PM classes
has 6 sections with a total of 374 students all in all. Thus, in order to get the number of
hand on equal number of questionnaires each section, the 75 respondents is divided into
made. Results show that there will be 10 respondents from the sections AB11P2,
section.
Research Instruments
from the students. The questionnaire will be divided in to 3 parts. The first part is a Yes
questions only, and the last part is the Subjective type where in the respondents are free
Research Procedures
Gathering of Data.In gathering data the researchers will conduct the study
through room to room process in which the researchers will go to the respondents’ room.
The transmittal letter will be given to the teacher providing the recipient with a specific
context that describe why it is being sent or given as well as the purpose for sending it.
Before handing the questionnaires to the respondents we will ask them if it is okay for
them to answer the questionnaires and explain what our topic is all about so that they
will have an idea when answering. After, we will give the questionnaires to each student
and wait for them until they are all finished answering.
Definition of Terms
For a clear presentation of this research proposal, some terms are defined operationally.
Alarming This refers to a warning of danger or to be alarmed.
Frequency This refers to the number of times the participant use the
people’sbehaviors.
Senior High This refers to the specific students going through the last two
Social Media This refers to the websites wherein people can receive, send
Social Media AddictionThis refers to a high interest on social media which makes it
Bibliography
Griffiths, M. (2013).Social Networking Addiction: Emerging Themes and Issues. J Addict
Hashim, K. & Al-Sharqi, L., et.al. (2016). Perceptions of Social Media Impact on Social
issue 2, 1-11.
Communicat Journalism.
Nakaya, A. (2015). Interest and Social Media Addiction. References Point Press,
Incorporated.
Steers, M. &Morena, M., et.al. (2016). The Influence of Social Media on Addictive
343-348.
Transmittal Letter
Dr.
University
A.C.
Dear Dr. ,
Good day!
In partial fulfillment of our requirements for the subject Practical Research 2, we senior
high school students of AB12A4 would like to ask for your permission to conduct a
research study entitled “Social Media Addiction and its Effects to Senior High School
students’ Behavior in School”The study employed the quantitative research method. It
will also be using the non-experimental research design specifically the descriptive and
correlational design.
The research is conducted to know the effects of social media addiction to ABM senior
high school students of University. The outcome of this study is to identify the resulting
data regarding the main and many other reasons behind social media addiction among
the ABM senior high school students; this study can reflect and benefit on the outer
factors such as Parents, Future researchers, Co-Researchers etc. In connection with
this, we would like to ask your good office to allow us to conduct our study, rest assured
that the data we will gather absolutely confidential and to be used for academic
purposes only.
Respectfully yours,
Group 1- AB12A4
Noted by:
Approved by:
Survey Form
I. Yes or No
4. Do you think social media usage can be one of the reasons why
students procrastinate?
3. How many times a day do you open your social media accounts?
a. during class hours b. during free time c. social occasions d.meal times
III. Answer the following questions
1. In your own perspective, can social media have a negative impact to students? Why
do you say so?
2. Do you agree that the school system must implement a strict rule regarding the
overuse of social media? State your opinion.