University of Northeastern Philippines

Senior High School Department

ORTEGA ST. SAN ROQUE, IRIGA CITY
Website: www.unep.edu.ph
Tel. No. 299-18-00
PACUCOA LEVEL ACCREDITED PROGRAM LEVEL II

Business Plan

Submitted By:

DHANDREB F. SABULARSE
11-Copernicus

Submitted To:

MEA C. QUINGQUING
Subject Teacher
 I. INTRODUCTION A: Business Concept and Business Model

SunScreen SPF50 provides customer both UVA and UVB

protection. It protect skin from ultraviolet-B (UVB) rays,

which cause sunburns and skin damage, as well as ultraviolet-

A (UVA) rays that increase your risk for skin cancer.

Sunscreen also commonly known as sunblock, sun lotion, sun

screen, sunburn cream or block out, spray, gel and other

topical product that absorbs or reflects some of the sun's

ultraviolet (UV) radiation on the skin exposed to sunlight

and that helps protect against sunburn. Sunscreen is one of

the important skin care and healthiest things can use to

protect skin from damaging effects of the sun. A good

sunscreen with potent UVA and UVB blocking can keep

from getting burned, minimize the development of wrinkles

and other signs of aging, and can reduce the risk of skin

cancer. Our SunScreen are affordable and budget-friendly to

it’s customer. The company will sell this product to

everyone, yet will offer this mostly to teenagers and women.

 B. Business Goal: Vision, Mission, Objectives

Vision

“Our Vision is to be free of care”

Mission

“To provide the best and affordable sunscreen for customer”

C. Business Offering and Justification

Sunscreens are used to protect the skin from the harmful

damaging effects of the sun. They help to prevent premature

aging such as wrinkles, leathery skin). Sunscreens also help

to decrease the risk of skin cancer and also of sunburn

skin. The active ingredients in sunscreens work either by

absorbing the sun's ultraviolet (UV) radiation, preventing

it from reaching the deeper layers of the skin, or by

reflecting the radiation. Most people nowadays using skin

care products but not using enough sunscreen. Sunscreen is

the most important skin care without wearing it you are

exposing your sensitive to unnecessary damage from sun

exposure.

II. EXECUTIVE SUMMARY

 Sunscreens are substances that protect the skin from the

harmful effects of solar UV radiation by absorbing,

reflecting, scattering, or otherwise deflecting UV photons,

avoiding their absorption by the components of the skin. To

use sunscreen, apply generously to all exposed skin for 30

minutes before sun exposure. If staying outside for long

periods, reapply sunscreen every 2 hours.

SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Cheap and affordable

 Not sticky to the skin

 Weather
 For all types of skin
 After application, you have to wait
 Easily absorb by skin before exposing to the sun

 Lightweight

THREATS OPPORTUNITIES

 Hot weather  Anyone can buy this product

 Sweating  Can afford by students

 III. BUSINESS PROPONENTS

Dhandreb Sabularse

General Manager

Aiko Cerillo Ma. Lourdes Dorosan Juliet Dimaiwat

Production Manager Marketing Manager Financial Manager

Jessa Cabaltera Christian Dorosan Erika Pan

Production Staff Marketing Staff Financial Staff

 IV. TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION

Our target customers are the teenagers and women who’s using
skin care, the UNEP student and teachers that is interested
to buy and for those who have acne and serious skin problem.
We have this tagline “to be carefree means to be free of
care” because we should taking care of our skin against from
damaging effects of the sun. The main value proposition of
SunScreen focused on a brand strategy with it’s unique
selling proposition 50% percent refund of payment for those
who experience allergies. The company approved this unique
selling proposition to ensure the safety use of customers
and make them feel fresh.

Location of UNEP

The UNEP will be our target market.

 V. THE PRODUCT AND SERVICE OFFERING

Sunscreen has evolved over the years starting out as a

lotion with a SPF 2. Back when sunscreen was invented it was
a red thick, sticky formula similar to petroleum jelly and
far cry from the lightweight, hydrating formulas we have
today. In the nineties, sunscreen evolved bringing with it
various different formulas including gels and sprays. Factor
20 and 30 were launched and a UVA rating was put in place.
Sunscreen provides a barrier which prevents the UV rays from
penetrating the skin. Chemicals and minerals form a
protective film that reflects the harmful rays and absorbs
them instead of the skin. Our product has a powdered zinc
oxide that treat and prevent diaper rash and other minor
skin irritations. It works by forming a barrier on the skin
to protect it from irritants. It also have a shea butter a
ingredient for softening skin. Shea butter has anti-
inflammatory and healing properties. Shea butter doesn't
contain chemical irritants known to dry out skin, and it
doesn't clog pores. It's appropriate for nearly
any skin type. The company offers a promo, discounts and
freebies for customer who buy this product three times and
make assures its customer the best sunscreen ever.
 VI. CAPITAL STRUCTURE

GROSS SALES

Estimated Number of Product: 20/per day

Estimated Price: P 79.00/each

20 x 79 = P 1,580 Estimated Sale

COST

Coconut Oil @199 x 1 = 199

Powdered Zinc Oxide @350 x1 = 350

Pure Aloe Vera Gel @85 x2 = 170

Walnut Extract Oil @550 x2 =1,100

Shea Butter @40 x2 =80

TOTAL =1,899

EXPENSES

Plastic Sachet @35 x1 =35

Sticker Paper @25 x2 =50

TOTAL =85

EXPECTED PROFIT

Sale less the cost and expenses

P 1,580_ P 1,899_ P 85 = P 404 PECTED NET INCOME PER DAY E