Assignment question

Class – BBA 2 nd year

Subject- Marketing Management

Unit -1

1.Explain scope and importance of marketing management.

2. Difference between selling and marketing.

Unit -2

1. What is marketing mix? Explain elements of marketing mix.

2. What is marketing research? Explain objectives of marketing research.

Unit 3-

1Discuss factors affecting price of a product.

2.Describe method of pricing.

Unit -4

1.What is sales promotion? Explain its methods.

2.What is packaging? Discuss its role and function

Unit -5

1.What do you understand by distribution channels? Explain its types and factors affecting choice of a
distribution channel.

2. What is retailing? Explain types of retailing.