Executive

MBA (eMBA)
Duration: 12 months
CONTENTS

01. About SSBM Geneva 1

02. About upGrad 3

03. Executive MBA with SSBM 4

04. Academic & Industry Expertise at SSBM 5

05. Program Curriculum 8

06. Sample Degree 13

07. Program Details 14

ABOUT
SSBM GENEVA

Swiss School of Business and Management, Geneva sits right at the heart of business
in the vibrant city of Geneva, Switzerland. Situated along the banks of Lake Geneva
at the foot of the Alps, Geneva sparkles as a global city, a financial center and a
worldwide center for diplomacy. SSBM is a global, innovative and unique school with
programs designed in collaboration with over 30 industry partners, guaranteeing
Swiss quality education and excellence.

Accredited by

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 Our Vision
Our vision is to be a unique, innovative and international business & management
school offering premium research, practice and education.

Our Mission
We are committed to continuously provide educational excellence and our expertise
in business education through our innovative cutting-edge technology and our
high-quality learning experience. We encourage diversity and global connectivity
between our students, faculty and business partners, while placing high importance
on the benefits that our business can bring to the society as well as the environment.

A Relevant Education
SSBM Geneva will help you acquire habits of reflection and critical thinking that are
crucial to understand today’s society. Recognizing the facts that individual success is
intertwined with the larger world, we encourage students to engage in improving
their critical thinking.

Business Partners
SSBMG’s faculty and collaborators have provided consulting, teaching and
project-based service to over 70 international and national companies.

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ABOUT
UPGRAD
upGrad has delivered over 20 million hours of learning, delivering programs by
collaborating with universities across the world including Duke CE, IIT Madras, IIIT
Bangalore and Deakin Business School among others.
Online education is a fundamental disruption that will have a far-reaching impact.
upGrad was founded taking this into consideration. upGrad is an online education
platform to help individuals develop their professional potential in the most engaging
learning environment. Since its inception, upGrad is focussed on helping working
professionals in their bid to learn, grow and move up in their career through a
wide-range of programs designed to improve their expertise.

Our research has consistently revealed that the greatest differentiator for
professionals looking to progress into a position of expertise and eminence in their
domain is continuous education. As they move into positions of influence, senior
management professionals are required to bring in-depth knowledge of key business
theories along with the executional aptitude that they have honed and perfected in
the course of their careers.

As the ability to partake in the academic rigors of business education becomes

limited due to the demands of work and life, professionals often find themselves in
the position of having to treat their continuing education as a burden which comes in
the way of their professional performance. Through its association with SSBM,
Geneva, upGrad endeavors to facilitate continuing education for senior professionals
without impeding their career journeys.

Our aim is simple:

We strive to create
high-impact, on-campus
hands-on experiences that
prepare students for
meaningful and productive
careers.

Ronnie Screwvala
Co-founder & Executive Chairman
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EXECUTIVE MBA
WITH SSBM
Executive MBA is one of the most advanced degrees available to those
in the field of business.

Accredited by

Stand out from the pack of MBAs and Master's with SSBM's EduQua accredited program

World Renowned Faculty

with over 15 years of experience in their domains

Swiss Quality Education

producing some of the most cited academics in the world

Outstanding Alumni Network

Become a part of a coveted network of managerial excellence

Premium support
industry-connected faculty and supervisors - each committed to your
success

1 Year Duration
Carefully and meticulously planned for an immersive learning

Multiple Career Paths

in sector of choice with a thorough understanding of the challenges facing
these sectors and the practical skills required to meet those challenges

World Class Delivery

to ensure a seamless experience in learning, research and dissertation

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ACADEMIC & INDUSTRY
EXPERTISE AT SSBM

SMEs

Dario Silic-PhD, University of Lyon 2, France

Dario’s research interests lie in Financial Engineering, Financial Management,

Corporate Finance, and European Union.

Anna Provodnikova-PhD, University of Moscow, Russia

Her research interests include management use of strategic tools in a discordant world,
as well as drivers of strategic success in a turbulent environment, and building and
maintaining a competitive advantage in a changing world.

Mario Silic-PhD, University of St Gallen, Switzerland

He has over 15 years of professional experience in various senior management positions.

Alex Lyon-PhD, State University of New York, USA

His area of study is Organizational Communication with an emphasis on leadership,

power, and ethics.

Velimir Srića-PhD, University Professor of

Management & IT & Consultant

As author or co-author he published sixty eight books, more than 400 scientific and
professional papers and articles in popular magazines.

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PROGRAM
CURRICULUM

MANAGERIAL ACCOUNTING
Introduction to Financial Statements

Financial Statements Exercise: Pizza Food Truck

Balance Sheet and Income Statement

Profitability Analysis

Operating Working Capital

Cash Flow Statements

MARKETING MANAGEMENT
Purpose and Customer Value Creation

Segmentation, Targeting, Positioning

Crafting Positioning Statements

Data-Driven Marketing

Product Decisions

Pricing Decisions

Curriculum is subject to change in the due course of time.

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FINANCIAL MANAGEMENT
Fundamentals of Financial Management

Time Value of Money

Methods to Measure Investment Profitability

Stocks

Stock Valuation

ORGANISATIONAL BEHAVIOUR & LEADERSHIP

Organisational Behaviour

HRM for Line Managers

Harvard Case Study: Lisa Benton

OPERATIONS AND SUPPLY CHAIN MANAGEMENT

Operations Management

Supply Chain Management

Harvard Simulation: Global Supply Chain Management

SALES AND DISTRIBUTION MANAGEMENT

Sales Management

Channel Management

Harvard Case Study: Castrol

Curriculum is subject to change in the due course of time.

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STRATEGIC MANAGEMENT
Introduction to Strategic Management

Strategy Formulation and Execution

Case Study: e-Design

Data-based Decision Making

DATA ANALYTICS AND DECISION MAKING

Data Analysis Tool

Case Study: Data Analytics and Decision Making's

INNOVATION AND CHANGE MANAGEMENT

Steps of Effective Change Management

Build Change-Oriented Organisations

Project: Change Management

AI FOR MANAGERS
Introduction to Artificial Intelligence

Fundamental Applications of AI

AI Use Cases in Various Industries

Case Study: AI for Managers

CAPSTONE SIMULATION

Curriculum is subject to change in the due course of time.

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INDUSTRY
PROJECTS

Learn through real-life industry projects sponsored by top companies

across industries.

Engage in collaborative projects with student-mentor interaction

Benefit by learning in-person with expert mentors

Personalised subjective feedback on your submissions to facilitate improvement

Video Presentation Change Management

Put the presentation skills learned Find and describe a major change
in the course into practice through management case (e.g. Apple upon
a video presentation. Job’s return Tesla, Rimac, Microsoft
under Nadella, Shell under Watts, etc.

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ELEMENTS OF
CAREER SERVICES
Jobs on Career Centre
Career Centre offering upGrad jobs across
experience levels and CTC ranges.
Easy apply feature for upGrad hiring
partner vacancies
Create resume at profile builder and
apply for various jobs with one click
upGrad Career Fairs
Recruitment Drive to connect you with
the best talent admirers in the industry
Get access to a wide range of
opportunities and find the perfect job
Participate in group projects and
challenges with exciting rewards
Apply your learnings to real industry
problems
Interview Preparation
Pre-recorded content on topics such as:
Profile building, communications, etc
Problem solving approach
Approaching guesstimates
Domain specific interview question bank
and much more
Profile Builder
(AI Powered)
An easy to use Resume, LinkedIn and
Cover Letter preparation tool.
Resume Score: AI-Driven Resume Score
Real time recommendations to improve
Match your resume to the JD and check
fitment
LinkedIn Profile Review
Cover Letter creation
Just In Time Interview
Prep (JIT)
For upcoming job interviews, JITs are
conducted within 48 hours for eligible
programs.
Tailored to job role and target domain
Real time feedback and tips for
improvement
High Performance
Coaching
Dedicated coaches working with you to
identify best-suited career opportunities.
Help you define your value proposition
Lay out a Career Path and help you
adhere to your timelines and goals
Help you with interview preparations,
finding jobs in the market, salary
negotiations and other preparation as
required
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ELEMENTS OF
CAREER SERVICES

Personalised Industry Industry Readiness

Session Assessments
90-minute sessions over the weekend by Industry oriented tests which are prepared
leading industry experts. and validated by domain experts.
Session categories: Career, Technical and Detailed reports
Communications Industry readiness score
Doubt resolution Identifying strengths and helping aid in
Develop proof of concepts and apply self-improvement plan for key skills
theoretical concepts in the real world
Assess skill levels
Peer networking
Classroom element
Business communication sessions and
much more

Career Mentorship
Sessions
Get personalised career advice through 1-1
sessions with industry experts.
Goal setting for better employment
results
Industry Readiness Assessment report
discussion

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UPGRAD LEARNING
EXPERIENCE

Student Support Team

Student support is available 7 days a week, 24 hours a day
You can write to us at studentsupport@upgrad.com or use the ‘Talk to Us’ option on the
Learn platform for urgent queries

Expert Feedback
Personalised expert feedback on assignments and projects
Regular live sessions by experts to clarify concept related doubts

Q&A Forum
100% expert-verified responses to ensure quality learning

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SAMPLE
DEGREE

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PROGRAM
DETAILS

DURATION PROGRAM START DATE LEARNING HOURS

12 months Please visit our website for 15+ hrs/week
more details

PROGRAM FEES
INR 4,50,000 including taxes (Flexible Payment Options Available)

ELIGIBILITY
Valid Bachelor's Degree or equivalent.Candidate must be comfortable with English as a
mode of communication as classes will be conducted in English.

ADMISSION PROCESS

STEP-1 STEP-2 STEP-3

Complete the
Application
Fill out the application
form with your academic
and career details.
Get Shortlisted &
Receive the Offer Letter
Our admissions committee will
review your profile. Upon being
selected, an offer letter will be
sent to you confirming
your admission.
Block your
Seat
Block your seat with a
payment of INR 25,000 to
enroll into the programme.
Get access to the course
material and begin your journey
to professional mastery!

For further details, contact:

admissions@upgrad.com | 18002102020

COMPANY INFORMATION
upGrad Education Private Limited
Nishuvi, 75, Dr. Annie Besant Road Worli, Mumbai - 400018
info@upgrad.com | 18002102020 14