Professional Documents
Culture Documents
Introduction To Popular Culture
Introduction To Popular Culture
Give examples
Role of TV in Significant custom because:
diffusing Popular • Most popular leisure activity
Culture • Most important means by which culture is diffused
Globalization
The expansion of
economic, political,
and cultural
processes to the
point that they
become global in
scale and impact.
The processes of
globalization
transcend state
boundaries and have
outcomes that vary
across places and
scales.
1. Restaurants
2. Food
3. Television
4. Music
5. Beauty/Fashion
6. Gadgets and Appliances
Cultural Hegemony and Consumerism
• Ideas propelled by the culture
industry
• Last season’s fashions are so
last season
• Planned obsolescence
• Shopping completes us
Cultural
Hegemony and
Consumerism