RESEARCH

DESIGNS
practical research 2
lesson 2
APPROACH
DETERMINES
TOOLS
the researcher determines the
to be employed

quantitative
qualitative
QUANTITATIVE VS. QUALITATIVE RESEARCH
• collection of numerical data

• usually used in the social sciences

• aims to gain deeper awareness of human behaviour

• the goal is prediction

• test or experiments using statistics, figures, mathematical

models

• investigates the why and how of decision making

• starts with a question

• aims to establish relationships and generalizations based

on these relationships
• small but focused samples

• valid, reliable, and verifiable research

• usually more objective

• produce information on specific cases (not

general conclusions)

• answers what or how many/much questions

• methods include interviews, observation, focus

groups

• the bigger the sample size, the better

 QUANTITATIVE RESEARCH DESIGN
DEFINING C HARACTERIS TICS

• uses structured techniques

like questionnaires

• finds the evidence to

support or contradicts the
hypothesis

• data collection from larger

samples

• data is quantified then

informs statistical analysis

• data presented in graphs

and charts
 HOW THEY WORK

QUALITATIVE QUANTITATIVE
STEPS
RESEARCH RESEARCH

observing and question, hypothesis

question explaining an (to be proven or
occurrence disproven)

interview guide or variables are

observation checklist, quantified, collected
collecting information
non-probability through questionnaires,
sampling graphs

transcription, coding, analyzing the statistical analysis

thematic analysis information using software
 MORE NOTES ON QUANTI RESEARCH
• data collection is very
significant

• the quality of conclusion

depends on the quality of data

• human errors in data collection

and storage affect quality of
information derived

• Big Data, Data Analytics, Data

Visualization, Machine
Learning are emerging fields,
alongside User Experience
(UX) or Human-Centered
Design
data collection is faster numeric interpretations

larger sample size makes

sometimes too technical
it generalizable
emphasis on statistical
use of statistical software significance

generally more objective lost in translation,

miscommunication
more replicable
easier to manipulate

Quantitative Research
 RESEARCH EXERCISE 3
• Determine the appropriate type of research to use. Determine the
data needed (e.g. pictures, text and/or sources of data to be used)

1. Satisfaction of senior citizens on PhilHealth claims

2. The effect of single-parent families on children education

3. Prevalence of showbiz fanaticism among teenagers

4. Impact of Metro Manila traffic on student commuters

5. Frequency of driving under the influence of alcohol in the

Philippines

6. 1 to 10 of Pages 15-16
RESEARCH LOG
ENTRY 2 WHAT EXCITES
AND SCARES ME
IN VENTURING TO
QUANTITATIVE
RESEARCH?
 “

READ LESSON 4
assignment for next meeting