Họ và tên: Nguyễn Hoàng Hải Long Mã Sinh viên: 1972202010133

Khóa/Lớp: (tín chỉ) CQ57/51.4LT2 (Niên chế): CQ57/51.04

STT: 15 ID phòng thi: HT thi:…...
Ngày thi: 13/12/2021 Ca thi:

BÀI THI MÔN: Tiếng Anh Nghe – Nói – Đọc – Viết

Hình thức thi: Bài tập lớn
Thời gian thi: 6 Tiếng

BÀI LÀM
LISTENING TEST HP 5.15

Listen to recordings about different topics and do the tasks required.

Recording 1: 
Task 1: What is mainly discussed in the recording?
 The recording is mainly discussed about the advantages and disadvantages of job
sharing.
Task 2: Take notes on the main points, using parallel bullet points:
Advantages of job sharing for employees:
 People who have had to give up working for one reason or others can, through job
sharing, rejoin the workforce in a way which they find practicable.
 Don’t have to give up one thing in order to do something else
 While you are satisfying your other longings, you can carry on working and earning a
living
 People who need to juggle their jobs and their family responsibilities get an element of
flexibility, which lets them carry on working when they might otherwise not be able to.
Disadvantages or employees:
 For people who are a bit ambitious, job sharing lessens your chances of climbing the
corporate ladder the way round.
  You're likely to come in for less training just because the cost of sending two people on
a course is twice the cost of sending just one
 You'll probably never be paid overtime as each of you is counted as a part-time worker
and you never get up to the maximum working hours
Advantages of job sharing for employers:
 Job sharers tend to be more productive, and this can reflect very favorably on the
overall profitability of a department.
 Job sharing schemes can make the difference between employees going off somewhere
else and staying so staff turnover on many occasions is lower in companies operating
these scheme
 They're less likely to take sickness absences than their full-time colleagues.
Disadvantages for employers:
 It's not necessarily easy to do, even with the best will in the world because job sharers
sometimes don't see each other
 Bosses may not see the employees on the scheme regularly, and this can lead to
communication problems.
 There's the training problem and the costs involved in training two people instead of
one
Task 3: What is the most important thing you have learnt from the recording?
 From the recording, I have learned that job sharing can help us to get more experienced
and earn more money. But sometimes, Job sharing is the main reason that can not help
us to promote in the corporation, especially with the one who is ambitious, and we have
to make the right decision in having a job sharing.
Recording 2: 
Task 1: Summarise what is being discussed in the recording, using a COMPLEX
SENTENCE. 
 The recording discussed about the introduction of a new kind of accounting system
through a training course, which is being represented by Donna Fisher.
Task 2: Take notes on the main points
Complete the notes, using the words given
The course is delivered to…
Overview
 A new accounting system, which is going to be rolled out in all the subsidiaries
worldwide over the next 18 months.
Standardized system
 Every company in the group will be using the same standardized accounting system, the
same accounting software, and the same accounting principles.
straightforward communication 
 The new accounting system will help all the companies much simpler and more
straightforward in communication.
A follow-up course next month
 A follow-up course next month in which you'll have the chance to do some practical
activities and to see in more detail how it's all going to work.
Practical matters
 To finish the session slightly earlier than planned
Task 3: What is the most important thing you have learnt from the recording?
 From the recording, I learned that joining in this course will help me to understand more
about the new kind of accounting system and it practical in communication with other
companies.
Recording 3: 
Task 1: What is mainly discussed in the recording?
 The recording is mainly discussed about the Customers Relationship Manager or the
CRM
Task 2: Take notes on the main points, using parallel bullet points:
The objective of CRM
 Ensuring that customer relationships generate maximum profitability for the company
while in the process of maintaining and enhancing those relationships
The center of CRM 
 The center of CRM are information systems

An example of Personalized individual treatment 

 Mrs. X, buys cosmetics from you and you know from the information you have gathered
that she has a teenage daughter. Perhaps she'd also like to buy cosmetics for her daughter
and you could interest her in a younger range of products.
Some key areas using CRM
 Marketing automation
Allows to concentrate your marketing efforts on your most profitable customers and
manage your campaigns so that your marketing budget is spent in the most cost-
efficient and profitable way.
 Customer service
Customer service as a part of CRM is being able to deal efficiently with problems and
queries when they arise in such a way that they actually enhance the customer's
feelings of loyalty and satisfaction.
The role of the internet 
 Collected and transmitted all of the data with a large organization
 Allows both employees and customers to access information and communicate with
each other efficiently.

Task 3: What is the most important thing you have learnt from the recording?
 From the recording, I have learned that what is CRM and CRM seems to be very
important in developing business, especially in the way catching the customer
feeling and experience.
READING HP5.15

Read the article and complete the following tasks

Task 1: (6ps) Summarize the article in ONE PARAGRAPH (No more than 7 sentences). Make sure
your summary follows the structure of a paragraph which has a topic sentence (2ps)
introducing what the article is about and supported by the ideas from the text (3ps) and then
finished with an ending sentence to sum up the paragraph (1p).
 Summarize:
The article “Continuous improvement – The march of the mobiles” is about the non-
stop development of the mobile industry. In the beginning, the author shows the
example of a new source of growth in the mobile industry. After that, he mentions the
problem of the mobile industry: it is almost saturated and the reason for it. Next, he
finds the solutions for mobile companies such as new products, new services, … At last,
the writer believes that there is no limit to the potential market for mobile
communications.
Task2:  (4ps) Read the text and answer the questions
1.  Is there no limit to the potential market for mobile communications? Why?
 In my opinion, I think that mobile communication will be continued to develop without
any limitation because the producers always know how to exploit their market. If their
product cannot be sold with their customer for their use, the Producer will continue to
produce the product for the customer’s pet, household, … so that their development
cannot be limited.
2.  “The march of the mobiles” means
 The march of the mobiles means
3. The oft-quoted statistic means .........................................................................
4. What are the two ways in which mobile phone companies can boost revenues?

Continuous improvement
The march of the mobiles
Is there no limit to the potential market for mobile communications?

WHEN it comes to new designs for mobile phones, the model announced last week by a
start-up based in Scottsdale, Arizona, really takes the biscuit. Shaped like a bone, it
operates only as a speakerphone, picks up automatically when called, is mounted on a
red strap for wearing around the neck, and is labelled with a large paw—because the
PetsCell, as it is called, is a mobile phone for dogs. PetsMobility, the firm behind this
astounding device, boasts of “Connecting every member of your family—even your pet”.

This is not quite as ridiculous as it sounds. Indeed, you can expect more examples of this
kind of thing in the coming years. The reason is that the mobile-telecoms industry has
become a victim of its own success. With sales of 600m units a year, mobile phones are
simultaneously the world's most widespread communications devices, computing
devices and consumer-electronics products. Almost everybody in the developed world
now has one, and growth is booming in the developing world too. China is the world's
largest market for mobile phones, and Africa is the fastest-growing. In the least
developed parts of the world, entrepreneurs such as Bangladesh's “telephone ladies”
rent out mobiles by the minute, putting phones into the hands of even the poorest. The
oft-quoted statistic that two-thirds of the world's population has never made a phone
call is no longer true. 

As a result, the industry is frantically looking for new sources of growth, since it will not
be able to rely on subscriber growth for much longer. And in the developed world, it
cannot rely on subscriber growth even now. Hence the logic of selling phones for dogs.
Another untapped market is phones for infants: Communic8, a British firm, has launched
 the MyMo, a simple phone aimed at four-to-eight-year-olds, while SK Telecom in South
Korea offers a similar device, i-Kids, with built-in satellite tracking. And even when every
human, cat and dog has a phone, there are always cars, laptop computers, household
appliances and industrial machinery. Install a phone and some sensors inside a
bulldozer, and it can call a mechanic before it goes wrong. DoCoMo, Japan's leading
mobile operator, estimates that the potential market for mobile phones in Japan is at
least five times the number of people.

Another approach is to encourage people to use their existing phones more than they
do at the moment. Third-generation networks, which will offer lots of extra capacity, will
lead to lower prices and, the industry hopes, more phone calls. Similarly, there is much
excitement about “fixed-mobile convergence” (see article), a technology that allows
people to use their mobile handsets to make cheap calls at home over fixed-line
networks—again, it is hoped, boosting usage. Extending mobile coverage, so that
subscribers can make calls wherever they are, is another tactic. Coverage is already
available in underground railway networks in many cities, and within two years it will be
extended into what is many people's last remaining phone-free environment:
aeroplanes.

When everyone on earth is on the phone all day long—calling their dogs, cars or washing
machines, if not each other—will the market finally be saturated? No. Plans are already
afoot to stream music, video and other downloads to mobile phones in the dead of
night, when networks are almost empty. Even being asleep, it seems, need not prevent
you from using your phone. Evidently the industry has far to go before it reaches the
limits of mankind's desire to communicate. 

WRITING TEST 5-15

Question 1: 
Write a summary of the reading text in Unit 4: How about now?

The application of IT in information management, according to the article "Automating

management - How about now," speeds up the decision-making process and creates a real-time
economy. Gary Reiner, GE's CIO, the GE business, and the digital nervous system are all
presented first. Following that, the reader is informed that this technology can monitor
everything in real-time time. The author then goes on to illustrate the advantages of real-time
technology and a real-time organization. Finally, the author expresses concern about the
economy being put on autopilot.

Question 2: Write an essay (250 words) to answer the question below:

The advertising is going through one of the disorienting periods in its history as consumers
are better-informed and rejecting traditional sales messages. 

Write an essay to explain why some of the traditional methods of advertising and marketing
do not work.
You should spend about 40 minutes on this task.

Consumers are becoming more aware and rejecting the traditional sales messaging, which
makes advertising become one of the most perplexing eras in its history. The traditional
method seems not to work much for these reasons.
To begin with, the media has grown increasingly fragmented and diversified. To be more
precise, in the past, there was no online world or social platforms, making it much simpler for
marketing to reach individuals, for example, the company simply required a single TV advert to
reach a big number of people. Furthermore, advertising will have to determine which platform
is most effective in attracting customers. Companies frequently spend tons of cash to span all
outlets, which is only for their product being seen as common on the internet, television, and
newspapers.
Moreover, buyers are today more knowledgeable and skilled. Because individuals tend to reject
traditional sales pitches in many kinds of websites, social networks, … this provides a significant
issue for the advertising sector. They are frequently irritated by being inundated with too many
advertising messages on a technical level. As a result, when advertisements are shown to
viewers, they will have a trend to ignore them. For instant, Viewers seem to skip away from the
advertisement on Youtube or the film they watch because this advertisement blocks them from
the content they are watching.
In a nutshell, the advertising sector is experiencing a time of turmoil, with consumers being
overwhelmed by numerous types of communications and individuals becoming increasingly
bored in conventional ads.