Topic 6: Litigation is time-consuming and expensive for

businesses. Do you agree or disagree with that statement?

Introduction:

It is believed that lawsuit takes time and money for companies. This
essay totally agrees with that statement. From my perspective, disputation
does not provide significant advantage to enterprises.

Body:

Topic sentence: For corporations, litigation is time-consuming and costly

because of some reasons.

- Supporting idea 1: Litigation takes a long time

+ The judicial process was sophisticated
+ It takes time to assess evidence, determine witness reliability, and
review documents.

Example:

 Apple was sued that their Facetime, iMessage, and VPN on

Demand features had infringed on VirnetX patents related to
communications security. The legal battle between the two
companies has spanned more than ten years, having first kicked
off in 2010
 The time limit for preparation for first-instance trial of a civil
case is 4 months from the date of acceptance of the case. For
cases of complicated nature or due to objective obstacles, the
trial preparation time may be extended for another 2 months
- Supporting idea 2: Taking legal action/litigation is costly.

+ It involves a number of expenses such as attorney fees and jury

fees.

Example:
  In 2016, Apple Inc. was sued for slowing customers’ old iPhones.
After lengthy litigation, this company acknowledged its update
reduced power demands and had to pay up-to-93 million USD
in attorney fees.
 For instance, litigation costs might be unusually high if
defending a case will obviously require a team of top end. “If
you're good at something, don't do it for free.”
 if discovery will require the retrieval and translation of
documents and information that is stored in an inaccessible
format, a foreign language, or if the volume of witnesses to be
interviewed, documents to be reviewed is simply unusually
huge.
Conclusion:

For all these arguments, I strongly think that the corporation suffers
more drawbacks than gains as a result of litigation.

7. The world that we live in today is dominated by advertising. Do you agree or

disagree with that statement?
Introduction:
Body:
- Topic sentence 1: we cannot escape from advertising, Ads everywhere
make us uncomfortable
Ex: advertising on the mobile phone. With the latest technology
mobile companies are now able to send advertising messages via
SMS to consumers' phones whenever they choose.
- Topic setence 2: it encourages people to buy products they may not
need or cannot afford
Ex: Children and young people in particular are influenced by adverts
showing the latest toys, clothing or music and this can put enormous
 pressure on the parents to buy these products. / Alcohol adverts
encourage excessive consumption and underage drinking

Conclusion: In conclusion, many aspects of advertising do appear to

be morally wrong and are not acceptable in today's society.

8. While no one doubt that most celebrity endorsements do increase sales, more
and more advertisers are turning to other less risky ways. What is your opinion?

Intro: It is argued that although there is little doubt that most celebrity
endorsements improve revenue, companies are increasingly shifting to other,
fewer risky methods. I personally believe that there are other better strategies to
drive profits than just relying on celebrity appeal.

Body:
Topic sentence: Many marketers have realized that hiring a celebrity to promote
their brand is quite dangerous for several reasons.
 Supporting idea 1: Firstly, when a famous person engages in wrongdoing,
it has an impact on the companies with which they are associated. 
  As a result, businesses will be stranded, lose consumers, and have
a significant difficulty in maintaining their reputation.
 Exp: Tiger Woods’ highly publicised infidelity in 2009 reportedly cost
Nike $1.7 million in sales and 105,000 customers.
 Supporting idea 2:  Secondly, having a well-known face to promote a
brand can be eye-wateringly expensive, which is perceived as a major
waste of money in their budget.
 Exp: Michael Jordan’s contract estimated $80-90 million annual
income from various corporate partners, including Nike, Hanes, and
Gatorade.

Conclusion: In conclusion, Attracting the attention of customers thanks to the

celebrity image is no longer important as before. Instead, advertisers should
apply different business strategies to develop their brand