Institute of Management Technology, Ghaziabad

Post-Graduate Diploma in Management, 2021-23

Marketing Management - II (MM-II)

Term Project

Topic: Design a brand in the shoe category and decide on the 4 Ps.
Submitted by: SECTION B,
APO 1
Anmol Verma (210102012)
Anusha Harikumar (210103026)
Kriti Goel (210103203)
Kartik Agarwal (210102028)
Pranav Khanna (210101067)
Shubhankar Das (210103150)
Saptadeep Ghosh (210103141)

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 CONTENTS
1 Introduction..............................................................................................................................3
1.1 Industry Analysis..............................................................................................................3
1.2 Insights from Customer Interview about Sports Shoe category.......................................6
1.3 Brand Introduction & Product...........................................................................................7
2 PRICE.......................................................................................................................................9
3 PROMOTION........................................................................................................................11
4 distribution..............................................................................................................................13
5 References..............................................................................................................................14
6 ANNEXURE..........................................................................................................................15

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 1 INTRODUCTION

This project aims to design a brand in the shoe category and decide on the product, price,
distribution channels and promotions of that brand.

1.1 Industry Analysis

 The total revenue generated from the industry worldwide is around 48,206 million USD
in 2021, and it is expected to grow annually at a rate of approximately 12% CAGR till
2025.

 Nike is the sole leader in the sports shoe segment with 36% of the market share with a
revenue of 23billion USD only from the footwear segment. Adidas and Puma are in 2nd
and 3rd position with revenue of 13.67 billion USD and 2.91 billion USD in 2021
globally.

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 The sports shoe industry in India generates around 905million USD in 2021, and it is
expected to grow at a rate of 24% CAGR till 2025.
 85.8% of the revenue is collected from the offline sales channel, and 14.2% is collected
from online channels in India. The online channel is expected to capture a 30% share till
2025

 The Indian sports shoe market caters to men, women, and kids, with men comprising
55% of the market and women and kids accounting for 30% and 15% of the market.
 Around 60% of the revenue in India is generated from the cities Chennai, Mumbai, Delhi,
Bangalore, and Kolkata.
 The increase in the number of fitness/health enthusiasts in the country has been a critical
factor in the growth of this market.
 The average price of sports shoe per unit in India is around 80 USD which is expected to
increase to 85USD at the end of 2025.

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NIKE: Segmentation and Targeting

Table 2.1.1
Type of segmentation Segmentation Nike Target Segment
Criteria
Geographic Region Worldwide
Cities Urban
Demographic Age Age 18-35
Gender Male & Female
Generation Millennials, GenZ
Social Class Middle and Upper Class
Occupation Athletes, Fitness Enthusiast
Behavioural Degree of loyalty Hard core loyal; Switchers
Benefits sought 1. Sense of achievement & belonging
2. Self-expression
3. Quality, comfort & Style
User Rate Heavy Users
User Status Potential users, first time users, regular users
Psychographic Lifestyle Believers, Thinkers, Achievers
Personality Determined, Self-motivated

NIKE Target Segment: Serious Athletes in the age group of 18-35

NIKE Positioning Statement:

To serious athletes, Nike is that brand of shoes that gives confidence because it provides the
perfect shoe for every sport

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PUMA: Segmentation and Targeting

Table 2.1.2
Type of segmentation Segmentation Puma Target Segment
Criteria
Geographic Region Worldwide
Cities Urban
Demographic Age Age 18-35
Gender Male & Female
Generation Millennials, GenZ
Social Class Middle and Upper Class
Occupation Athletes, Fitness Enthusiast
Behavioural Degree of loyalty Hard core loyal; Switchers
Benefits sought 1. Price Effective
2. Quality, Comfort & Style
User Rate Heavy Users
User Status Potential users, first time users, regular users
Psychographic Lifestyle Believers, Thinkers, Achievers
Personality Determined, Inspired, Fun

PUMA Target Segment: Fitness Enthusiasts in the age group of 18-35

PUMA Positioning Statement:

To the fitness enthusiasts, Puma is that brand of shoes that keeps them ahead of everyone by
giving most desirable and sustainable sports lifestyle

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ADIDAS: Segmentation and Targeting

Table 2.1.3
Type of segmentation Segmentation Adidas Target Segment
Criteria
Geographic Region Worldwide
Cities Urban
Demographic Age Age 18-35
Gender Male & Female
Generation Millennials, GenZ
Social Class Middle and Upper Class
Occupation Sports Athletes
Behavioural Degree of loyalty Hard core loyal; Switchers
Benefits sought 1. Performance
2. Sense of belonging
3. Sense of exclusivity
User Rate Heavy Users
User Status Potential users, first time users, regular users
Psychographic Lifestyle Believers, Thinkers, Achievers
Personality Determined, Self-motivated, Positive

ADIDAS Target Segment: Sports Professionals in the age group of 18-35

ADIDAS Positioning Statement:

To the sports professionals, Adidas is that brand of shoes that build a positive share of mind by
providing the best sport shoes in the world

1.2 Insights from Customer Interview about Sports Shoe category

Buying Process:
 Need arises from physical fitness activity like gym workout, walking, running,
trekking, cycling, and playing variety of sports.
 Information is gathered from e-commerce websites, google search, friends’
recommendation, YouTube videos and introspection at the retail outlets.
 Awareness about the brand is usually generated from commercials on various
platforms like Television broadcast, YouTube ads, Instagram ads, friends,
colleagues, blogs and articles, and celebrity endorsements.
 Deciding factors:
 Comfort
 Durability
 Brand Image
 Price Point

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  Design
 Weight of shoes
 Sweat Absorbent
 Reviews on e-commerce
 Word of mouth
 Buying Medium: Both online (website & e-commerce) and offline stores
 Price Range: INR 2K – INR 5K
 Unsatisfying Need: Stylish Look, Lower Price Point, More variety range and
durable
 User Rate: Heavy Users
 Product Usage: 10-24 months
 Brand Loyalty: Mix of switchers and loyal
 Age of customer: 21-35 years
 Location of customers: Tier 1 & Tier 2 cities
 Customers were sports and fitness enthusiast

1.3 Brand Introduction & Product

Brand Name: CELER

It comes from Latin, where it has the meaning “swift”.

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CELER: Segmentation and Targeting

Table 2.2.1
Type of segmentation Segmentation Celer Target Segment
Criteria
Geographic Region India
Cities Tier 1 & Tier 2
Demographic Age Age 21-35
Gender Male & Female
Generation Millennials, GenZ
Social Class Middle and Upper Class
Occupation Sports Athletes
Behavioural Degree of loyalty Switchers
Benefits sought 1. Durability
2. Stylish
3. Value for Money
User Rate Heavy Users
User Status Potential users, first time users
Psychographic Lifestyle Explorers, Experiencers, Strivers
Personality Stylish, Determined

CELER Target Segment: Young Adults in the age group of 21-35

CELER Positioning Statement:

To all young adults who need stylish sport shoes at competitive prices, Celer is a brand of shoes
that sets them apart from the crowd by providing the perfect combination of comfort and style.
Product Specification:
1. Stylish
2. Bright colours
3. Priced at 2k-5k
4. Made of sustainable materials
5. Durable
6. Insole sweat absorbent
7. Colours are chosen such that it does not look dirty (not white)
8. Light Weight
9. 1 year warranty

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 2 PRICE

1. Selecting the pricing objective:

As our product is a new entrant in the market and quality is our top priority, we will aim to
become the product-quality leader of the market. We will provide the best quality product at an
affordable rate. The items will be luxurious and at the same time affordable. We want to instil
the fact in our customers that we are selling the highest quality product and at the same time the
product is very much in their reach.
2. Determining Demand
As per the interviews and surveys that we have conducted, we have seen that everyone is price
sensitive in this market (shoe market). Everyone waits for promotional sales, festive discounts,
special events or stock clearance sales to buy their shoes. So, we can conclude that the demand
is price elastic which means the demand will go down as soon as the price increases and vice-
versa. This happens because there are lot of options for consumers, there is threat of substitution
as well, we have seen consumers are ready to
whenever they will get a better product in that
price range, and the threat of new entrants is
always constant. Now-a-days customers are
aware of all the brands in the market, and
they always do their research before buying a
shoe and choose the best product at the
cheapest price for their benefit. And as we are
targeting a very young audience (21-35) who
are tech savvy and they take out time to do
their research, we need to provide the best product in order to survive in the market.
3. Estimating Cost
We will be considering all the variable and fixed costs that we will incur and use target costing
method to set our price. We won’t be looking for huge profits at this point as we are only at the
stage of entering the market and we must compete with our competitors. We will ensure that we
cut cost at every stage, right from designing the product, technology used, manufacturing to sales
and promotion of the product. We will inspect every element to cut cost.
4. Analysing competitors’ cost, prices and offers
In India, Reebok is the unchallenged market leader of sports shoe sector with 46% of the market
share, in fact it is ahead of the world market leader Nike in India. Nike has only 11% market
share in India, this is mostly because Reebok provides shoes at a much affordable price range
i.e., Rs 1200 – Rs 7000 whereas Nike, Adidas and Puma starts at a much higher range, and they
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target the middle-class people who are very price sensitive. Indian customer perceives Reebok
not only as a sports brand, they use their shoes for casual wear also apart from when they are
participating in any sports activity. As we are also targeting a similar consumer segment, who are
price sensitive and they require shoes which they can use for any day-to-day activities, we are
considering keeping the price of our shoes in the range of Rs 1500 – Rs 5000.
5. Selecting a pricing method:
Finally, we will be focusing more on what we are being valued in the market by our consumers.
We will be using Perceived value pricing method as we will be providing exactly what we
promise. The product will be delivering more unique values than our competitors, and the
product will be perceived as the market leader with unique qualities among our consumers.
6. Selecting the final price:
Keeping in mind the kind of target audience that we have, considering all the factors like
demographic, psychographic, geographic and behavioural, we have decided that our product
must be an affordable luxury for our customers.
Price: Rs 2499.
7. Discount and Allowances:
Seasonal Discount: We will be providing seasonal discounts on our product in order to capture a
greater market share. Seasonal discounts will be provided directly to the consumers only not for
retailers or wholesalers.
Promotional Allowance: We will be providing promotional allowances to our retailers and
dealers to reach more people in a short span of time by participating in our promotional
campaigns.

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 3 PROMOTION

Celer’s main source of promotion would be advertising, events, sales promotion, online and
social media marketing, and mobile marketing.

The objective of all the messages across channel would be to establish the need for Celer Sport
Shoes, make people aware of Celer and build the brand to influence purchase intention. The
Video advertisement would have a transformational appeal which would elaborate on non-
product benefit but the emotional values of the brand.

Celer would do advertisements and events involving high profile celebrities and athletes of India.
These celebrities would feature in an ad that would showcase the brand’s tagline “Be Different”
by showing how Celer shoes help to stand out from the crowd. This advertisement would be
showed on YouTube videos/streams of creators with viewers aligned with Celer’s target
audience and on television broadcast during shows that have brand’s target audience as viewers.
Celer would also use Digital Out-Of-Home advertisements in the form of digital banners in
airports and metro stations. Celer would also use posters, billboards and display signs in
shopping malls and point-of-purchase displays. The advertisement would also support causes
like inclusivity, etc.

Celer’s shoe packaging boxes would have the logo of the brand and the tagline “Be Different”.
The packaging box would be of high quality made of sustainable materials as well.

Celer would also sponsor marathon, sports competition, and other fitness/sports related events
which have eyeballs of watcher in the age group of 21-35. Celer would also organize a product
launch event on YouTube, Facebook and Instagram and would continue to organize events for
different occasions and causes.

Brand would also use personal selling through trained sales personnel at the retail outlets to
persuade target consumer to use the brand’s product.

Celer’s target audience are young adults, who are interested in fitness. As most of the young
adults are on social media, Celer would promote its product through social media interacting
with the target audience through Instagram, YouTube, Facebook, and Twitter. Content based on

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YouTube ads and different content for Instagram Reels and YouTube shorts would be made for
social media advertisement.
Celer would also have its own website which would comprise of blogs on sustainability and
other causes Celer support along with the e-commerce availability. The website would have
simple and clear navigation, consistent layout, and relative and effective content in the form of
blogs, pictures, and videos. The website would be mobile-friendly and Celer would also provide
the people with an App. The App would inform the customers about discount sale, launch of new
product and other news about Celer.
Celer would also work on bringing Celer website higher on the Google search list using Search
Engine Optimization for the keywords like Celer, Celer shoes, shoes, best shoes, sports shoes,
etc.

Bulk discounts and timely discounts through online and offline stores are also ways with which
Celer is planning to attract many consumers every day and attract mass attention at bigger sales.

Celer will have a marketing campaign “Be Different” which will motivate people to stand out
from the crowd. Celer would do such inspiring campaigns of different themes from time to time
and gain the emotional trust of their customers.

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 4 DISTRIBUTION

1. E-commerce websites (Amazon, Flipkart, etc.):

E-commerce websites are the best method to reach every corner of the country, as they have the
best networks. In India, most customers do their research on these websites only by reading
customer reviews, products specifications and then comparing the product with the competitors,
so it becomes essential for us to choose an e-commerce website as one of our major distribution
channels.
2. Celer Own Website:
We would be selling from our website as well. As this will help us build bonds with our
consumers, we will be using relationship marketing to make long-term loyal customers.
3. Retail Outlets:
We will be opening our retail stores only in tier-1 cities as of now. This will help our customers
to experience the overall service that we will provide, and for us, it will allow us to build an
emotional connection with them. It will enable them to check the product manually. Try and buy
will be the ultimate motive for opening retail stores.
4. Retailers and wholesalers:
We will try to earn most of the revenue from this channel. Retailers and wholesalers will reach
the most significant number of customers in a brief period; this will help us build a reputation for
our brand, brand awareness will increase, and the customers will get a much clearer essence of
the values that we are providing.

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5 REFERENCES

1. “Global edition, entitled Marketing Management 15th Edition, ISBN: 9781292092621, by

Phillip Kotler and Kevin Lane Keller, published by Pearson Education Limited, publishing
as Pearson, Copyright 2016 by Pearson Education Limited”
2. https://www.adidas.co.in/
3. https://www.nike.com/in/
4. https://in.puma.com/

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 6 ANNEXURE

Interview 1:
https://drive.google.com/file/d/1xjkKFtCiCVOM8HxvsEMh14a89sd9-1cG/view?usp=sharing

Interview 2:
https://drive.google.com/file/d/1bhUw3Ej5ELRRvWglcMKEGXe_Y1BEx9nP/view?
usp=sharing

Interview 3:
https://drive.google.com/file/d/1JmejFlmQmqQ4-ldMSKgw-7kG_5Lv6Tq_/view?usp=sharing

Interview 4:
Purchaser Background
The customer Bhavya Raman is a 25-year-old male software engineer. He is currently working
for an IT consultancy firm as a Technical Business Analyst. 
Interview: 
Q1. When did you purchase a sports shoe?
A1. I purchased a shoe about 10 months back
Q2. How often do you purchase a sports shoe?
A2. About once in every 2 years
Q3. Which sports shoe brands are you aware of? And from where did you hear about them?
A3. Reebok, Nike, Puma, Adidas, Fila. I am aware of them through their commercials, celebrity
endorsements and friends who use the products.
Q4. What do sports shoes mean for you? Where do you typically use them?
A4. I don’t really play any sports, for me sports shoes are shoes I use for running and in the
gym ?
Q5. Do you use separate shoes for running and in the gym ?
A5. No, I typically use the same shoes
Q6. Which brand was the last sport shoe you purchased?
A6. Puma
Q7. Are you loyal to the brand while purchasing?
A7. No, not particularly 
Q8. So have you switched shoe brands in the past?
A8. Yes, I have shoes from Puma, Nike and Adidas
Q9. Which of them has been your choice of brand so far and why?
A9. Puma, I am not a professional athlete and Puma shoes provide me a reasonable quality
product at the right price point?
Q10. Can you rank the top factors you consider before your purchase?
A10. 
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 1. Price 
2. Comfort
3. Design
4. Weight of the Shoe 
5. Longevity 
Q11. What price are you comfortable to pay for shoes?
A11. Anywhere between INR. 1.5 – INR 3K 
Q12. Do you do any sort of research before buying a shoe and if so how?
A12. I normally look up products online within my price range, then I look at the customer
reviews for those products and finally I’d go to the mall and have a look at the shoes and try
them on to see if they feel comfortable.
Q13. Is there anything you would want to improve or would like to have in your shoes which
you feel the current brands don’t offer?
 A13. There are not many options available for basic running shoes within my price range, in the
INR 2-3K range that offer the kind of design, and quality I would like. Most of the time my
selection is limited to 2-3 shoes from different brands. 
Q14. Would you consider purchasing a new brand of sport shoes, within your price range and of
the quality and design you require?
A14. Yes, I would. However, I’m not so sure on how I’d be confident of the longevity of the
product since it is a new brand, maybe if they had some sort of data /testimonials/celebrities to
give me confidence on it, I’d certainly give it a go.
Q15. Where do you finally purchase the product from?
A15. From an offline Retail Store
Q16. Do you look for any discounts before making the purchase?
A16. I generally inquire at the store if there are any offers. In case I require a new pair of shoes
and come across an upcoming sale, I would hold my purchase until the sale period. 
 
Interview 5:
Interviewer-Saptadeep Ghosh
Interviewee- Pritam Biswas
S- Hey Pritam, so we are doing a bit of a survey related to one of our marketing projects, we are
currently focusing on all the shoe brands that are available in the market.
So, let’s start, Pritam please introduce yourself. You could mention your age, location, do you
work somewhere or are you a student, etc.
P- Currently I am working as a warehouse manager in Flipkart and I stay in Durgapur, West
Bengal. I am 24 years old, completed my engineering in 2019 and I am also a content creator, I
upload videos of my dancing whenever I get time on social media.
S- Have you learnt dancing somewhere? And from how many years are you dancing?
P- No I have not taken any classes, but I am doing this from last 7-8years.
S- So as a dancer, I would like to ask you what are the brands of shoes that you prefer? And how
long you have been using the brand? Or do you switch very often?
P- I have 6-7 pair of shoes, mostly I go for Nike, Adidas and Puma shoes only. I have been using
their shoes from the beginning only and I don’t switch to any other brand very often.
S- Do you analyse any other brand when you buy shoes or you blindly buy from these brands
only? 

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P- I blindly go for these brands, there are other brands that others use, but I have never gone for
those.
S- May I know why?
P- Maybe the kind of name they have in the market, most of us use these 3brands only. And the
quality is also good.
S- And which one among the 3brands Nike, Adidas and Puma you prefer the most?
P- Nike
S- Why?
P- Nike shoes are most light weight in comparison to Puma and Adidas, biggest disadvantage of
Puma is their shoes are a bit heavy.
S- And what about the durability, comfort, price effectiveness, the there are shoes which are very
stylish, what about these factors? Do they play any role or just light weight is the only criterion?
P- Yeah, I give durability and comfort also a great importance, that is the reason I never go for
local brands because those shoes torn out in 6months or so, you may develop some medical
issues in your feet as well. But fashion and price doesn’t account for much of my decisions,
because whenever I go for buying shoes, I already know my range and as I am a dancer, my
shoes are not what my audiences should be looking at, so stylish shoes are not my priority.
S- If I ask you to rank these qualities from your perspective.
P- 1. Light weight 2. Comfort 3. Durable 4. Price 5. Stylish/Fashionable
S- Have you ever considered things like carbon footprint, chemicals used in making, as a whole
the sustainability factor?
P- No, never thought about it that way.
S- And how often do you use these shoes and how many shoes do you buy in a year?
P- I use it whenever I practice or I make a video, so very frequently I use it and, in a year, I buy
2shoes at max, because I need to think about my budget as well.
S- And if I ask you which brand among the three is most price effective?
P- Puma, they give a lot of discounts in sales.
S- Do you shop online or offline?
P- I have never bought anything of their showrooms. Its always online shopping.
S- Why? Because offline shopping also comes with a lot of benefits?
P- In showrooms they never give discounts, that’s the only reason. If you know your size just go
for online shopping.
S- And how do you decide that you will buy this particular model only? And from where do you
get to know about these? Do you take advice of your friends or you check their advertisements?
P- I get to know about their latest models from the social media only and we also have discussion
among our group as well, there we get suggestions, reviews.
S- You are currently active on which social media handles? And what is the amount of time that
you spend daily in social media?
P- Currently I am there on Instagram, Facebook, Twitter and I have a channel in YouTube as
well.
S- And whose promotional campaigns do you find most attractive?
P- Nike, they make very engaging ads.
S- Can you compare the packaging standards of the 3 brands? Which one is the best?
P- Puma is the best when it comes to packaging of products. They pack in big boxes, and the
boxes are well built which helps in keeping the shoes undamaged in transit.
S- And what about the return and refund policy of the product?

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P- All the 3brands are equally good in this, I can’t compare, they give good services to their
customers.
S- And what about the warranty/ guarantee?
P- It depends upon shoes I guess, I recently bought a shoe from Nike, it had a warranty for
180days, for Puma and Adidas I don’t remember exactly but I think they also give warranty, and
if they are not giving then they must give.
And in my opinion these brands must give a warranty of 1year, because whenever we buy a
shoe, we always have in mind that we must use it for 1year atleast. So, if they give a warranty of
1year, it will be very good.
S- One change that you would like to bring in these brands apart from the warranty part that you
already said?
P- It will be very helpful if they reduce the price otherwise, they must focus on making the shoes
lighter and more comfortable.
S- On a scale of 10 rate the 3 brands.
P- Nike -8
Puma- 7
Adidas-7
S- Will you recommend these brands to your friends, to be specific Nike? Or you will ask them
to do their own research and find the one that suits them.
P- Maybe I will ask them to do their own research, because everyone is different and they have
their own priorities.
S- Anything else that you want me to know, or any comment that you would like to make, or
provide any suggestion.
P- I think I have told you everything that I knew.
S- Thanks a lot Pritam, thank you for your time.
P- Welcome.
 
Interview 6:
Interview of Aniket Pawashe, an electrical engineer, 34 years old, working in Mumbai Metro
project and enjoys cycling and photography.
Q1. Which sports shoe brand do you use?
Ans- I use New Balance shoes.
Q2. Why do you prefer using that brand?
Ans- I use it because it is light weight and reliable.
Q3. For what purpose do you use the shoes?
Ans- I use the shoes regularly for my running and cycling.
Q4. What do you see when you buy sports shoes?
Ans- The look and sole of the shoes along with the product price.
Q5. How long does the brand’s shoes last?
Ans- I have been using the same shoes since 2 years.
Q6. Have you faced any problems so far?
Ans- Yes, the soles wear out after a couple of years.
Q7. Even after facing the above mentioned issues, why didn’t you switch to some other brand?
Ans- I get shoes with almost the same design and features at affordable prices here. That’s the
reason I didn’t switch. Moreover, the same issue was faced by me while using Nike shoes.
Q8. Any improvements which you would like to suggest?

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Ans- Yes, the only suggestion from my end will be to make the sole grippier.
Q9. You prefer buying shoes from which medium, online or offline?
And- I prefer online medium since good discount offers are available.
Q10. Any additional comments from your end.
Ans- The lack of exclusive outlets of the brand is one problem I would like to address.   
Q11. Would you recommend this brand to others?
Ans- On a scale of 1-10, I would give an 8 because the brand’s shoes are light, comfortable and
long lasting.

Interview 7:
Divya Ranjan, 22 years 
Q1. When do you wear shoes?
Ans- I usually wear sports shoes while gymming, skipping and walking.’
Q2. How often do you perform the above mentioned activities?
Ans- I exercise 3days per week and those are the time I use my sports shoes.
Q2. From which brand do you buy shoes from and why?
Ans- Rebook and Adidas. Though I prefer Adidas, since being a flat foot I find its shoes
comfortable to wear.
Q3. To which parameters do you give importance to when you buy a shoe?
Ans- My main requirement is that the shoes should go with all types and color of dresses.
Q4. How long have you been using the current shoe?
Ans- I have been using it since 4 years.

Interview 8:
K: Hello Anusha, we are conducting a research project focusing on sports shoes brand and I
would like to ask you certain questions on it. Tell me a bit about yourself. 
A: I am 26 and from Mumbai I have completed my engineering from Ramrao Adik Institute of
technology and also have 34 years if work experience at TCS.
K: What are you hobbies do you go to the gym or something?
A: I like to dance, yoga and go out for walks. 
K: that’s great! That must require you to have sports shoes. What brand so you use?
A: I am using New Balance sports shoes currently. 
K: why those? Are you satisfied?
A: so, my feet are pretty curved and I sometimes have trouble finding footwear that fits me well.
I am satisfied with these because they work for me perfectly. Also, I like the look of it.
K: what else do you like to use?
A: I also use BATA shoes a lot. Not for sports but normal wear mostly. They are very affordable,
durable and also have good variety available.
K: what do you look for while buying your shoes?
A: to me, the weight really matters. I also look at the sole for grip and heaviness. I had to walk
last during my time at office so such specifications were very important.
K: what did you wear to your office?
A: for office wear I preferred Hush puppies. It is available at bata store and they are located
literally everywhere. 
K; what brand would you recommend to your family and friends?

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A: definitely Bata. I really like their products as they are really good for their price and also are
easily available in the market. They also last long. 
K: great, I think this would be it. Thank you for your time! It was good talking to you.
A: yes, same! Bubye!

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