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    © All Rights Reserved
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    12 views15 pages

    Ibm Kumar Jaivardhan

    Uploaded by

    AKANKSHA PREETI

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    of 15
    Kumar Jovasdran RolL Mo 262 2002 PED M-X-Jor0—22 Monagerond . oO 82 Aaketing in all abort motions parr art pofect ancowbion, The Afr nancly Product, PIN, place anf prometion together fom popect rarlieda'ng mix ar LQ these me interrelated AD One Srother . 1. Product Concept a —t Cnbinetion Y eu ~ wry Spat deft Size k design of dhe product phe Packaging & Labelling Atta bales rovica. J. Price Concept > V relates Ae the policy ; price ond — Arotegies auto) el uit pooduet. SU depedert on He dtn lard of vig aL ® parang; pores of dhe curtower. Price of poodmct b determine 3. Place Concept Seis Common {er fre prodct & be rangferre{ from proBuctr Ab Usdrrer . Phypicel. dissbvtion otrretated vidh tnerrelalef waenvides Ake ip Cote amd movin tnd- st wfiniched ov reed gos for their dinely oworlads ity at pro Dorsch rf Ditton the path dlr ukich the gorls will be hansered from plee of pchicton Ay ide comin . © Lk weber dnforring inp dhe CBrrume, Abort Dro prortlink. Premetional ectvidies mathe ueR Hi Ar Mook of me yf eee eee dake its plece. Major ebementy Ore Advembisicg , Publicity, Salas pronation , fertomel telLiry K One te needy oh forives tre turhperer ove verfed , Uke togctrer balpy the Him in Ahowtng up ids revenues. Kha the businagy enrivrhret croryer, to de the reeds of dhe Cnitomer » Ulr omy a balance Attoleer the frm ak wartet. Lo integrated appooneh Bands mahi 4 formed fe pryethe Leeds A Cusdorer orieted, ratetng ad a Link 0 formed western Ke fier end Cnetomer. @ Saie Mardieding ard Gor Beyme-tadiony dorgedny ond penton » Ob makes Hoe procew of mebebig seany bay gonk 4ST LD te oteacd He butane, orl atatia SESISH ole getting righ+ Customer. Segmerdoction dofints whaler dhe busines QUvirder its verdirners on Demoggtighic ito dmslle, toored on featiary meh a4 ape, InCore pertorolidy trots ov bedavion. YW helps in “tnereavre pales — Mah profit — noewe grows —[noresse martet dhare — Atfroet now Cndoner. a provide ofemate marketing Brect om Tergetiog mated iy niche speific mabetig. ~ Undi-fferebiodin prarhe'y ~ tfereetieted baeding — Concerrater | frmpeh matedmg © 3 the Let itep of STF Mules, prozes. Yereons where you pooduck florfa Monde different fron ther pooduct ty fhe paket ah houwlt Y bette. Ban ew Comperdspvely prooduct. Posibeni STANDARDIZATION =. Cus Tomi ZATION Gree oe many attractive reeroy Ax dardasbie wrinLig k porbuess ere global mule — Ow dn tortert eration & : oo eg the gene Cotent Bb hebrred agrerz ah — Curtores seo He tare jnmgesyprodincds descrip br anQ mere —ro matter uber they are — Which Crredes olobal poodle? B4 brow 8 -eyuty, — Curjeres ihe beiry tented the dane 44 YO" brand Costtorigdion Uy an othexnohve Which we decertranin, aol ppexctiors wij dh Shrorg'y local el nudbinonal syproaches . A ho benedite a4, = Mahere per more nitaellg wrlorporde the heeby of wtrmeer ay differed match Companies heliye, a more relevad Cvtornx Appeserce , Shivh yerevaht pertivet, maleet MrmL exealibs UY, — Customers oppecicte Sruty thot theiy ie at ® 03 WD Seterndional Product life Cycle, willy wn time ork were nator border. lp makehing progim en doth Pomuht rl foreign pllfors. Ltt tndladas eeomonic Principles 02 oterkardy bike mlik derel- — tence; High Income Comnsiry Developing / low In Come Connt7, ® Sk ia — Layout of the dorend forthe <= Manuforesrring tre product a Competitions in Satter Ato Poakenig Mande: Differet deges de : k pb pds y Lencred) in tmyet prarlectigy here the imterked cmriners met wel anne of ET presente Compebiion of dtmadionnl evel Ub obeend dricy dire terrrtont prot jrstredottion sage of (he Uigecpte x Gaye. Two [ Gort) An affective eetel iarpclamnen oi negpirenerds im ids dnaget wariet. a ofthe prBnot cracks maker mrvifs i andidenttfy the raked tigpe wf . = it is hasbed bry Promed yo Kales Volrme grens fuchradity inowenre tn gree “hin prompts & ® Ondhy Level of the pordinct liefecydle, , the Lenk of pode denn and balt) Veduoy an (rreayr valep Arlu'ry a Recline ty poy aly. true 4 Mowrene un poopit verging ; ait dro busine} ronal Lemp hing a dle, Valores tom high. Ye Meye dom [Sebueoction) Halts peck the peak ofl roey va fives poral foe puter ere. leg katinue Uw tube Bites eater bdo dha marked , Mabete, must try develop run ord alhanctive ure df prodmnct BE Sage ve (Dectire} Ayrl Moje G produet difergcle, les decreas aL mory eel pordach ae Javncereh oy US Corti med, Thy has megediee apa on sales ok price Ktreboe of Osgind perducf ® OS DM Rote NTO in bringing back I = hade om trock ° NTO — Wor) Trade sryeniscechion wos erbabli An 1995 with (rowieg objechves —> To et b ewe cute writes for tnterohingt 2 toad To Pret a panel fer neqonivhig , oh luieg abbitionL tro fle Uiberedi tin >? Te} re cla toca neltobh of Aion makin W10 prometes businew Lberotizebin ond . Plebolizeaion Shes tmptemerted a ubrderfol. Aelline in tariff Aerel,. hepicstive. Toile on denn ce setarihy hen " onsdy ky eke i Phe Megd north Ohi Vere t ee Prifs WTO poy aw lov yele rele in peace among dhe cout WT0 Leds eeeg re trode ond invertrot por b, @ (owdries fet a tondpuchve ad foty imbibe, ad iq with diepte pre hele isme due Ao prevence of WI0. W10 Heyt a Whe Ly Aecrenring fas Aig. Le loners trote boryiens Wm negahiate ang through, Aan — dy SO ration pricy ® GO. Alebal bupinoy bie BNE Sieh ie ileal Saat Coutries with (o

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