S. No.

Consumer Name Consumer Profile Interviewer

1 Mr. Aashutosh KM Sunita

2 Mr. Gurucharan KM Sunita

3 Ms. Babli KM Sunita

4 Mr.Mathavakrishna Krishnapriya Ar

5 Ms.Ramya Krishnapriya Ar

6 Ms.Vijayalakshmi Krishnapriya Ar
7 Ms. Abhinandita Rath Kshyanaprava Pra

8 Mr. Shubhranshu sahu Kshyanaprava Pra

9 Ms. Komal Naaz Kshyanaprava Pra

10 Himani Raina
11 Himani Raina
12 Himani Raina
13 Mr. Anay Shrivastava Amit Kumar Shriv

14 Mr. Aditya Sood Amit Kumar Shriv

15 Mr. Prashant Bharadwaj Amit Kumar Shriv

16 Avinav Mahanta
17 Avinav Mahanta
18 Avinav Mahanta
19 Mr. Onkar Sangoram Aman Abhishek
20 Mr. Harsh Vardhan Aman Abhishek
21 Mr. Anurag Gunjan Aman Abhishek
Discussion Summary
He is using Aamze fit smart watch since last 2 year.
He likes to explore new option keeping budget on contraints.
He checkes review from online sources also asked suggestions from friends or relative.
First smart watch he bought because i)it was in trend ii)wanted to experian messaging,calling
and fitness tracking features.
User basically look out for i)features ii) battery life and ii)performance while finalyzing the
product.
He prefer buying from e-commerce website wherever he gets the best deal.
The main reason is ease of ordring(i)don't want to travel ii)don't want to make any decision in
hurry ii) don't want to get influenced by sales person.
He is satisfied with the current Amazefit smart watch because feature are as per expectation.
He is not a brand loyal person, he look out for the best feature with better price range.
He can change smart watch in the interval of 1.5 to 2 year.
Looks of watch doesn't matter much for him but bit care about fitness features and more
concerned user interface and value for money

From the past 6 month he is using Samsung Galaxy Watch4 Classic.

He basically likes smart watches because he can change the watch face. he believe smart
watches looks kinda cool
He is not much into fitness tracking but good to have feature for him.
He likes calling and messaeging feature of it. He don't always have phone upfront so with smart
watch on hand he can see who is calling him.
While purchasing he compare all latest launched product with disccount,new features and
online reviews, friends suggestion.
He prefer buying from e-cmmerse website because of i)ease of buying/ordering process
ii)discounts iii)return/replcement process
He is somewhat satisfied with his current smart watch becasue its latest launched in the market
but has less battery life(1-day) and high-priced.
He was not satisfied with previous watch because that had less feature but that has best battery
life(2-weeks) and less priced.
He is not a brand loyal person. He go with the price, quality, features, battery life.
His frequency of buying a smart watch is once in 2-3 year.
Smart watch apperarence and user interface matters most to him, value for money too.
She was using MI-smart band gifted by her organization. Last smart watch she used for less
than a year
which did not had messaging,calling and notification features
She likes to have messaging,calling and notification features in her samart watch.
She will prefer going to brand store to buy smart watches(don't trust online sellers afraid of
fraud) or she would buy from any trusted e-cmmerse websites.
She is not much into discount.
Before buying she would check customer review, friend recommendation if they are using any.
Most most probably she will buy apple smart watch in near future
Looks, user interface, value for money matters, fitness tracking features good to have features.

Before buying the Fitbit smart watch,The interviewee looking for a smart watch for Fitness
tracking purpose.
He got influenced by his friends to buy a smartwatch & he searches the information about
various smart watches through Online
Once he got the purchase initiation and he checked with his friends to get the feedback of the
watches which they are using
He choose the product Fitbit after all the consideration and his parents bought the watch for
him.Currently using it for more than 1 year less than 2years.
He bought the watch online Amazon website due to good sale price & Value of money
He is highly satisified with the watch and couldn't find any dissatisfaction in his current
smartwatch
He has given very good rating for the Smartwatch which he is currently holding and planning
to buy the
same brand in his next repurchase.

She has the intention to buy a smartwatch in near future.

She got influenced by watching online reviews and look for variety of smartwatch products
from multibrand store
she is giving more importance to the apperance and then to fitness features.once she finds the
right watch she will look for more offer and buy the product for herself.
She has given good rating for the apple smartwatch which she intended to buy in near future
She has a plan of changing the smartwatch in every 3 years

She got Mi smartwatch as gift from one of her friends before a year
She is neither influenced or nor bought this watch on her own but she read the review online
and get the feedback of friends if she is going for a new smartwatch
Her friend bought the watch online Amazon website due to good sale price & Value of money
She has given decent rating for the Mi smartwatch however she said she is not comfortable
with user interface of the current watch
She has a plan of changing the smartwatch once the watch is damaged or broken and buy any
popular band/product at that time
Abhibandita is a fitness freak person and belongs to today's young generation who believes in
cool concept and being in trend everytime. There are many smartwatch users in her family
which influenced her buying decision to a great extend.
She had word to word discussions, checked for various promotions and advertisements sites
and then went for Ecomm sites like Amazon to check the reviewes and end user experience ( as
there were many online buyers due to covid restrictions).
Finally she bought it online from Amazon site due to Covid restrictions. She is highly satisfied
with the product and hence not looking for any upgradation unless and untill the current one
stops working.
She found its quality worth value for money and belives in brand loyalty to a great extend.

Shubhranshu is a fitness freak person and his main purpose of buying smart watch are vital
measurements, smart concept of calling and messaging feature.
All kinds of discounts, seasons sales influenced his buying decision to a great extend.
He also conducted market survey before buying as he wanted the product should have ease of
features and even consulted his family members as there are many smart watch users in her
family.
Finally he bought his watch from ECom site - Amazon due to good discount and value for
money.
However after using for some time he found the user interferance to be bit challenging or
complex.
Hence he
Komal gotisher
looking for some
MI smart watchupgradation in the
as a gift from oneproduct and hasmember.
of her family his views toischange
She in near
a fitness freak
person and ease of features like flexible UI, good battery life, waterproof, small in size and vital
measurements will ber her main reasons to go ahead for buying smart watch.
Heavy discounts, any season sale or some reccomendations from friends will gratly influence
her buying decison.
She will also prefer checking some ecomm sites - flipkart, amazon for reviews and ratings,
Quora insights and talk to the users in persons who are already using smart watch.
She is highly satisfied with her gifted product and doesnot wishes to change unless and untill
the current one stops working.
However sometimes rarely she finds some difficulty in touch mechanism and when it somes to
repurchasing the major factors that she will take into considerations are waterproof, good
battery life, compatible features and cost effective.
The main motive of purchasing is fitness & to track Health as he gined wait during covid time.
This watch he took from his mother & he wish to buy a smart watch again with having calling
& messaging feature.
As he influenced from his friend were using smart watch with calling feature, later he searched
online & collected reviews.
Shortlisted two smart watches Noise & Fire Bolt brand & then finalized Noise brand to
purchase on his next birthday as he asked from his father to gift the same.
He also interested to buy the same from online store becaues its easy & during this pendamic
do not want to go exclusive stores to buy.

"The main motive of purchasing is fitness & to track Health, also it can be used as a normal
watch to see the time for him .
As he influenced from his friends & later he searched online & collected reviews.
Shortlisted some smart watches brand like Mi, Noise & BoAt & others then finalized BoAt
brand to purchase as it was in budget & Trendy.
Later he asked father to purchase
Father purchased the same from online store Amazone becaues of discount & no cost EMI.
He is fully satisfied with his watch & as of now no complaint .
His father is interested to buy another watch but tis time with different Brand .

The main motive of purchasing is fitness & to track Health,

As he influenced from his friends & later he searched online & collected reviews.
As he purchased Apple because he is very much impressed with the fitness feature as the
accuracy is very high currently his watch dont have calling feature so will upgrade in near
future.
He purchased the same from online store Amazone becaues of discount & no cost EMI.
He is fully satisfied with his watch & as of now no complaint.
as per him he is not in hurrey to purchase again but whenever he purchase or upgrade his watch
will go with the same brand (Apple)