Template for

Exercises 1A, B, C, and D

• SUBMISSION:

Refer to Blackboard
 Please work on page 15 of your workbook:
Exercise #1A
Step 1: List down your favorite Creative Products.

Step 2: Think of at least three ways each Creative Product

differs from other products in its field.

PRODUCTS 1ST 2ND 3RD OTHERS

DIFFERENTIATION DIFFERENTIATION DIFFERENTIATION

Integrated
handy Usesinto
Fits its own
myservice
bag Integrates
Sprays to other
evenly R&D for
iPhone
Alcohol operating system as such as apple games, devices such as apple camera is
dispenser compared to apple music, and home, apple watch, always
android phones apple tv to become a and the likes.
new
seamless product
Self-driving Can install apps on car Uses electricity as All their cars
Tesla Car such as Netflix compared to car fuel are rated high
on safety
standards
Listen to music with Accessible to all Offers high quality Cheaper
Spotify your friends online devices with an music and podcasts than buying
internet an album
Please work on page 17 of your workbook:
Exercise #1B
Step 1: List down your favorite Creative Products.

Step 2: Think of at least three ways THE Creative Product delivers better
experience for you (“Value”). For example:
1. It makes me more productive; it makes my life easier.
2. It makes me reflective; it makes me think about things
3. It makes me expressive; it allows me to connect with others

PRODUCTS 1ST VALUE 2ND VALUE 3RD VALUE OTHERS

Fast to use and sturdy Several apps that can help Facetime and iMessage are Failproof and
which saves time me reflect such as notes, higher in quality when seamless to use
iPhone meditation, etc… communicating with others

I use it to get financial Makes me think about what Allows me to have a Very simple
Twitter news which saves time people are talking about and discussion with other design which
when searching ang most importantly “WHY?” members of financial twitter can be used by
watching traditional news community anyone
sources

Steam A site where you can buy I think about what games I can play with other people One-stop shop
almost all games in the PC are on sale and what games such as friends and family for all PC games
as compared to going into has good development in with just one click of a and at a cheaper
the store physically the long run button price
Please work on page 19 of your workbook:
Exercise #1C
Step 1: List down your favorite Creative Products.

Step 2: Think of at least three ways the Creative Product you via your basic
senses (‘Delightfulness”) For example:
1. Sense of sight: colors, patterns, contrast 4. Sense of taste: flavors
2. Sense of smell: aroma, odor 5. Sense of touch: texture,
3. Sense of hearing: grammar, voice, music weight, temperature

PRODUCTS 1ST 2ND 3RD OTHERS

DELIGHTFULLNESS DELIGHTFULLNESS DELIGHTFULLNESS

Mechanical Sight – Many different Hearing – Specific keyboards Touch – Feel of a mechanical Taste and
colors and designs have different sounds when keyboard is smoother and smell does
keyboard typing such as quiet or loud better than normal not apply
keyboards

Dove soap Sight – different colors and Smell - – different aroma Touch – Soap can be smooth Hearing and
patterns depending on depending on which soap or rough whether choosing taste does
which soap an exfoliating soap or a not apply
normal bar soap
Sight – Golden brown, big, and Smell – Smells flavorful as Taste – Doesn’t taste too salty Touch –
KFC Chicken looks crispy compared to normal fried chicken and a little smoky in flavor texture
depends on
either original
or hot chicken
Creative & Innovative Offerings
Exercise #1D

Lasts long and has

own software and
support

DIFFER
Functional and Unique system
The laptop delivers Long-lasting that is fun to use
Gray on the outside
efficiency through
Macbook but lot of colors on the
its longevity and
operating system
fast responses

DELIGHT
Seamless
DELIVER simple
design

Define Define