Impact of Platforms

Facebook
Facebook created a business manager platform, through which companies and brands manage
the creation of ads that would be destined to Facebook. These ads are targeted to very specific
audiences segmented by gender, age, nationality, education level, professional level, hobbies
and more data. So this social network makes it easier for these brands to get in touch with the
consumers they are interested in and vice versa.

YouTube
YouTube, the communication platform, was created as a space that would allow people to be
creators of their own content. With the internet, people are increasingly moving away from
television and turning to YouTube to find out what is happening in the world. The boom of
this new platform made brands be part of it, with videos of 15-30 seconds, the platform
became totally necessary for commercial communication.

Snapchat
Snapchat, where users can upload a series of photos or videos that would be available to all
their contacts for 24 hours. Brands took advantage of this duration of photos and videos
creating content that could only be seen in this application and that will not be repeated again,
thus seeking complicity with the user, especially knowing that this social network is handled
especially by teenagers and young people.