Top 50 Watch Brands of 2020 Morgan Stanley 1780x2048

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Shareof ll11Jlied ll11Jlied retail Implied IJ11)1ied average

wholesale wholesale value value (CHF retail retail price per m.)
(est.) (CHF m.) market watch (ex VAT)
share
100% 4,420 7,956 24.9% 9,822
75% 1,563 2,813 8.8 % 5,626
40% 1,195 2,152 6.7 % 4,391
76% 1,036 1,865 5.8 % 35,194
90% 1,094 1,969 6.2 % 1,313
28% 765 1,3n 4.3 % 34,425
0% 438 788 2.5 % 183,256
76% 554 997 3.1 % 415
78% 531 957 3.0 % 2,391
Rank Brands Group
Turnover in
()If m.
(est.)
Nwmer of
lllits sold (est.)
1
2
3 Cartier Watches
4 Patek Philippe
5
6 Audemars Piguet
7 Richard Mille
8
Richemont
4,420 810,000
1,758 500,000
1,630 490,000
1,160 53,000
1,145 1,500,000
1,125 40,000
788 4,300
620 2,400,000
Longines
Swatch
9 TAG Heuer --- - 589 400,000
10 IWC Richemont 540 130,000 73%
11 Breitling 479 147,900
12 Hublot           LVMH 445 37,500
13 Jaeger-Lecoultre Richemont 430 80,000
14 Tudor Rola 390 230,000
15 Vacheron Constantin
16 Officine Panerai
--

17 Bulgarl
18
19
20
21
22
23 Piaget
24 Montblanc
Richemont
Richemont LVMH
Richemont Richemont
370 23,500
320 60,000
261 44,000
240 18,000
230 21,000
225 165,000
211 90,000
185 3,100,000
181 14,796
165 85,000
40% 271 488 1.5% 20,783
78% 289 520 1.6% 8,661
90% 249 448 1.4% 10,184
78% 217 390 1.2% 21,653
73% 202 364 1.1% 17,349
100% 225 405 1.3% 2,455
60% 173 312 1.0% 3,470
40% 136 244 0.8% 79
85% 169 304 0.9% 20,528
75% 147 264 0.8% 3,106
Swatch
Swatch
25 Gucci Kering
26 Van Cleef & Arpels Watch• Richemont
27 Chopard
28 Franck Muller
29
160 220,000
153 6,500
150 36,000
140 18,000
135 96,000
90% 153 275 0.9% 1,251
60% 126 226 0.7% 34,837
80% 137 246 0.8% 6,833
90% 134 241 0.8% 13,378
75% 120 216 0.7% 2,250
Mido
Swatch
30 Lange & Sohne
31 Chanel
32 Frederique Constant 33
34 Victorinox
35
36
37 Titoni
38 Baume & Mercier
39
40
41 C. F. Bucherer
42 Oris
43 Roger Dubuis
44 Mondaine
45 Ulysse Nardin
46
Richemont
Richemont
Richemont Kering
135 3,800
115 57,500
100 105,000
91 104,000
90 215,000
67 6,500
65 136,500
63 58,500
62 80,000
60 325,000
56 11,000
55 20,000
50 35,000
50 5,000
45 330,000
40 9,000
40 12,000
0% 75 135 0.4% 35,526
90% 110 198 0.6% 3,440
90% 96 172 0.5% 1,638
90% 87 157 0.5% 1,505
90% 86 155 0.5% 720
90% 64 116 0.4% 17,782
90% 62 112 0.3% 819
50% 49 88 0.3% 1,508
90% 59 107 0.3% 1,333
90% 57 103 0.3% 318
50% 44 78 0.2% 7,127
90% 53 95 0.3% 4,730
85% 47 84 0.3% 2,400
90% 48 86 0.3% 17,200

90% 43 n 0.2% 235


90% 38 69 0.2% 7,644

90% 38 69 0.2% 5,733

Hamilton
Swatch
Harry Winston
Certina
Swatch
Swatch
Glashutte Original
Swatch
47 Bell & Ross
40 10,800
90% 38 69 0.2% 6,370
48 Dior
LVMH
35 15,000
90% 33 60 0.2% 4,013
49 Maurice Lacroix
SO F. P.Journe
27 55,000
26 650
90% 26 46 0.1% 844
90% 25 45 0.1% 68,800
73% 475 855 2.7% 6,580
78% 432 m 2.4% 5,254
80% 405 730 2.3% 19,461
73% 378 681 2.1% 8,514
78% 352 633 2.0% 2,754

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