2017-2018

ENTREPRENEUR
CONTEST
Get Ready!

Agricultural
Enterprise Course
Economics – Starting Up – Financing - Branding
 VISION & MISSIONS

• To Supply knowledge and practical tools for

establishing agricultural enterprise businesses.
An agricultural operating
business planned by • To create high personal and group involvement
AgroStudies students and in enterprise assessments and considerations.
fund-raised to reality. • To supply students with topnotch current
market solutions, strategies and case studies.
• To assist with allocations of entrepreneurial
business Fund-&-Capital raising instruments.
 Starting Up – From Team to Funding

Lesson 2 - Topics

• Creating A Winning Team

• Business Environment Models
Agricultural • Marketing Strategy
Enterprise • External Funding
Program
Starting Up – From Team to Funding

From Team to Funding Lesson 2 9:30 – 10:45, (11:00 – 12:00 Branding completions).

Creating a Winning Team

Business Environment &

Management Models.
CEO responsibilities.
 Starting Up – From Team to Funding
Creating A Winning Management Team
Inverted Pyramid (reversed hierarchy)
A reverse hierarchy (or inverted pyramid) is a conceptual organizational
structure that attempts to "invert" the classical pyramid of hierarchical
organizations. In this structure, key decisions are made by the employees
in direct contact with customers, while progressively senior management
positions provide support and help to the customer-facing employees.
Flat Organization (independent management)
CEO
Marketing Production Human Resource Information Service
A flat organization (also known as horizontal organization or delayering) has
an organizational structure with few or no levels of middle management
between staff and executives. An organization's structure refers to the
nature of the distribution of the units and positions within it, also to the
nature of the relationships among those units and positions. Tall and flat
organizations differ based on how many levels of management are present
in the organization, and how much control managers are endowed with.
 Starting Up – From Team to Funding BUSINESS INVIRONMENT MODELS
PESTEL ANALYSYS
SWOT ANALYSYS
Political P S W
Factors
Taxation, Regulation,
L Unemployment, E
Stability etc.
Legal Factors Economical
Employment Law, Factors Strength Weakens
Health & Safety,
Product Safety, Interest rate, Inflation
Advertising rate, Recession,
Regulation etc. Growth etc.

ENTERPRISE
AGRICULTURAL
E BUSINESS S
Environment Socio Culture
Factors Demographics, Social
Culture, Values,
Waste Disposal,
Energy Consumption,
Language, Religions,
Education, Lifestyle,
Opportunities Threats
Pollution, Water etc. Literacy, etc.
Technological
Factors
Internet, E-
Commerce, Social T
Media, Electronic
Media, R&D etc. O T
 Starting Up – From Team to Funding

Basic Products & Services

The Pareto principle (also known as the 80/20 rule, the law of the
vital few, or the principle of factor sparsity) states that, for many
events, roughly 80% of the effects come from 20% of the causes.

If INCOME A is about 80% of all

INCOME B your business income…
If only a few of your products /
Would your Business services are responsible for most of
cover the fixed costs if House-Hold, your income – what are they?
income B is absent? Government,
Business, Farm… What is the average price of these
Balance products and services? Can you
calculate a yearly income using
these basic products / services?

EXPENCES
Starting Up – From Team to Funding

Marketing Strategy - Creates Income

Advertising (P10 Model for “Brain-Washing Consumers”)

Marketing (Making Contact with the Consumer)

Sales (The Art of “Taking Money”)

INCOME
Starting Up – From Team to Funding

From Team to Funding Lesson 2 13:00 – 14:15

Mission 2
Active Board meeting:
Choose Your Team +
Basic Product + continue Branding)
Submit in the Module!
Finish with Group Presentations.
Starting Up – From Team to Funding

From Team to Funding Lesson 2 14:15 – 15:15

External Funding

Investors, Funds, Government

Support Programs, Crowdfunding,
Strategic Partnering.
Starting Up – From Team to Funding

EXTERNAL FUND & CAPITAL SOURCES

Private Investors and Angels Strategic Clients

The Best Source of
Current Employers Funds – Go Sell Now!
Find in your country
Strategic Partners NETWORKING
As Big as Can Be! FFF – Friends Family & Fools
Don’t Ask – Just Network Sources
Social and Private Funds
Banks – Advantages (?)
for Business and
and Disadvantages (!)
Enterprise Governmental
Supporting Programs
Funding, Education
and Counseling
 Starting Up – From Team to Funding
Examples of Fund & Capital Funds In Africa
https://www.feedthefuture.gov/model/african-agricultural-capital-fund
http://www.phatisa.com/funds/aaf/
In 2011, USAID, together with six partners,
announced a first-of-its-kind effort to invest $25
http://www.dafml.com/
million in the African Agricultural Capital Fund
(AACF) which will deliver much needed growth
capital to boost the productivity and profitability
of Africa's undercapitalized agriculture sector.
Over the next five years, Pearl Capital Partners,
a specialized African agricultural investment
Databank is the AAF SME Fund: US$36 private equity
fund manager based in Kampala, Uganda, will
fund established to focus on food production and
invest the AACF's $25 million in at least 20
processing at the small and medium enterprise (SME)
agriculture-related businesses in East Africa.
level throughout the African continent. Investment
The investment infuses equity and expertise
requirements: US$ 150 k to US$ 4 million (PHATISA 5-
into a sector that has suffered from under-
25M). No more than 300 permanent employees. Total
investment, and paves the way for raising the
asset value of no more than US$ 15 million. Strong
productivity and incomes of at least a quarter of
management team with a demonstrable entrepreneurial
a million households.
background and willingness to collaborate transparently
with an engaged investor. Clearly articulated and
compelling vision for the business showing significant Ranch Agricultural
growth potential. Realistic entry valuation and ability to and Small Project
achieve a profitable liquidity event in the medium term. Business Start-Ups
http://www.gatesfoundation.org/How-We-
Work/Quick-Links/Program-Related-
Investments/African-Agricultural-Capital-Fund
The foundation is committed to
relieving hunger and poverty
throughout the developing world.
The success or failure of smallholder
farmers determines whether they
have enough to eat, are able to send
their children to school, and can
earn any money to save. Growing
these generally working-capital
intensive businesses is key to
improving smallholder access to
inputs and markets. Partner: Pearl
Capital Partners East African fund
manager specializing in agricultural
investments with a track record of
managing the grant financed African
Agricultural Capital investment fund
Support and the African Seed Investment
Student Fund Foundation focus: Promote
Initiative the expansion of businesses that
serve smallholder farmers
http://www.gatesfoundation.org/How-We-Work
 Starting Up – From Team to Funding

PITCH

The path from idea to application in reality

Operation & Definition & Allocation of Necessities

Management

Capital
Vision Business External Requirements The First
Framework Business
Fund Pitch Contacts
PITCH Plan
Raising
Vision Vision Vision
Reality IDEA
PITCH PITCH