DYELI DYELI Business Plan 2 PDF

DYELI DYELI
1 EXECUTIVE SUMMARY
As part of the Bachelor of Science in Business Administration Department and as a

requirement for the subject - “The Entrepreneurial Mind”, we were tasked to engage in a business
after evaluating our own strengths, weaknesses, interests and skills. Moreover, we were put into
groups for this subject and we did this for almost two and a half months.
The team opted to start a food-related business as it is the most appropriate and flexible type
of business as we were also attending our other classes during the time. We recently decided to
change our brand name from ‘Taste Buddies’ to the actual pronunciation of the word ‘jelly’ and
doubling the name making it catchier when said, we get DYELI DYELI. Dyeli dyeli will not just be
offering jelly-based drinks but also snacks that goes along with the flavors of the drinks. Additionally,
the need for a variety of snacks and drinks was lacking in our chosen locale which was in Bicol
University Daraga Campus as well as around the Daraga to Legazpi City area. We mainly cater to
students, university staffs, neighbors and acquaintances.
The business will be customer-based and will incorporate combinations of strategies to

maximize profit namely: cost-plus pricing strategy, competitive strategy, customer-based strategy,
exclusive distribution strategy, selective distribution strategy and social media promotion strategy.
We opted to combine two strategies for some aspects as it deems possible and can make the business
even more efficient.
The implementation od this business plan shall be working towards continual improvement
and growth in every aspect stated in this document.
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Business Plan <DYELI DYELI> - Confidential Information

For more information please contact us at dyelidyeli@gmail.com
DYELI DYELI
2 COMPANY DESCRIPTION
2.1 Mission Statement_____________________________________________________________________________
Our vision is to satisfy each and every one of our customer’s needs and desires to make
you come back again and again.
Our mission is to serve customers a variety of snacks and jelly drinks to choose from at
a budget-friendly price, good for everyday consumption in the locality using locally produced
ingredients.
2.2 Long-Term Goals and Objectives____________________________________________________________
Long-Term Goals Objectives

1. To produce a 1. To create a product that is different from others
variety of unique, 2. To research the different ways of making a particular product
delicious and tastier
affordable products 3. To utilize economical and high-quality ingredients
1. To market products properly and efficiently using social media
2. Brand and name 2. To be consistent in marketing both the products and the brand
recognition itself
3. To create a distinct and creative logo
1. To handle customer complaints seriously and take action
3. Satisfying customer immediately
service 2. To train the employees how to properly deal with customers
To meet the expectations of the customers
1.To manage and monitor the expenses incurred
4. Gain high profit 2. To sell the products at a fast and steady pace
3. To improve the products based on the response of the customers 2
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DYELI DYELI
2.3 The Management Team_______________________________________________________________________
The duties and responsibilities of the team members
DAVID SAMUEL MONTOJO
General Manager – The general manager is in charge of checking and evaluating the over-all
performance of the business. The one who makes sure that the head of each department are
performing their tasks well and decision-making is another important duty, because the manager has
to analyze situations and determine the best course of action. A general manager is also the one who
helps his/her group improve and be competent in their duties.
RONNABEL ABADILLA
Production Manager – The one who is responsible for the planning and organizing production
schedules, ensuring that health and safety regulations are met, selecting, ordering, and purchasing
materials and negotiates the costs in the market.
SILVER IRID NARRA | PRINCESS AGUILAR | PAMELA BAZAR
Assistant Production Managers – Those who assists the production manager in the stages of
production. They are in charged in producing finished product to be sold. They innovate new ideas
that may enhance the qualities of the product.
MARY ROSE AVISADO
Finance Manager - The one who is responsible for the over-all budgeting and financing of the
business and the one who ensures that the business is gaining profit. The person in charge should
maintain a far sightedness in order to ensure that the funds are utilized in the most efficient manner.
Every actions of a finance manager directly affect the profitability, growth and goodwill of the firm.
ESSIE REGAYA
Assistant Finance Manager – An assistant finance manager helps the finance manager in budgeting
and in charge of double checking if the budget is sufficient.
MA. CHASTINE EVIAN BOBIS
Marketing Manager – The one who is in charge of the promotions and making the business known.
A marketing manager is also the one in charge of the advertising and marketing the products to be
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sold and making sure that the customers have a positive outcome of our products in the business.

DYELI DYELI
LESLIE JOY BENTOR
Assistant Marketing Manager – An assistant marketing manager coordinates with the

marketing manager in developing the marketing plan along with analyzing data that is critical
to the business.
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DYELI DYELI
3 PRODUCT DESCRIPTION
3.1 The Product______________________________________________________________________ ______________
MANGO PANDAN TAPIOCA IN A CUP
A dessert most usually served last but can always stand on its
own, this mango pandan tapioca is fusion of refreshing
flavors put into a cup with a creamy milk base and chewy
texture together in every bite and sip. It comes in cups of
different sizes and is very handy.
LYCHEE TAPIOCA DRINK IN A BOTTLE
Convenience is the way to go and that is bottles. This buko pandan

tapioca drink in a bottle is the drinkable version of a creamy and
chewy lychee flavor. For this version, lychee is the flavor and comes
in a bottle of different sizes as well.
MANGO JELLY DRINK | STRAWBERRY JELLY DRINK | BUKO PANDAN JELLY DRINK
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DYELI DYELI
With teenagers being obsessed with milk teas nowadays, a refreshingly fruity and sweet drink
filled with flavored jelly cubes is the healthier choice. Best enjoyed cold, this version is bottled
and is available in different sizes. Flavors are different each week and includes the following:
mango, strawberry and buko pandan.
ALA NACHOS
Nachos produced and packed is more likely to be called a junk

food but ala nachos is different. It’s only a replicated but
healthier version of it. This ala nachos recipe includes sliced
veggies, cheese, ground meat and ketchup mayo dressing to
elevate the flavors. It comes in a solo and barkada size, good
for sharing.
CLASSIC BREAD ROLL
A hearty and nostalgic snack for some, this crusty bread roll is
filled with hotdog, cheese and bell pepper; covered and fried
in butter for added fragrance and flavor.
Note: Photos and logo presented above are all photographed and made by the members. The logo
in the pictures is the initial brand name and logo by the business which was then named ‘Taste
Buddies,’ recently changed to ‘dyeli dyeli’ which is the new name.
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DYELI DYELI
3.2 Unique Features of the Product_____________________________________________________________
MANGO PANDAN TAPIOCA
• all in one combination of different textures in every bite and sip

• handy
LYCHEE TAPIOCA
• convenient (bottled)
• possible variation of flavors
MANGO, STRAWBERRY & BUKO PANDAN JELLY DRINK
• convenient (bottled)
• non-fattening
• wide range of fruit flavors
JELLY CUP
• handy
• easy to eat
• no additional preservatives
ALA NACHOS
• lumpia wrapper as nachos

• toppings can vary according to preference
CLASSIC BREAD ROLL
• additional flavor from bell pepper

• butter as replacement for oil
PUTO PIZZA
• relatively new idea

• a fusion of very diverse cuisines
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DYELI DYELI
4 CUSTOMER ANALYSIS
4.1 Primary Target Customers___________________________________________________________________
Age: primarily 18 - 22 years old; some younger and older (in other locations)
Gender: both male and female
Location: Bicol University Daraga Campus; Daraga – Legazpi City area
Income Level: (Allowance, in case of students) estimated amount of 100 pesos and up
Social class and occupation: students from middle class families
Placing more importance on a particular market such as our fellow student is the number
one priority since we are nearer, and it is beneficial for both.
4.2 Important Product Attributes_________________________________________ ______________________
Industry: Food and Beverage
Location: University campus
Size of firm: Small-scale
Considering that we are a food a beverage business, quality and price should be
appropriate for the customers – mostly students studying in the university. Quality should be
not be too good or too bad, it should sit somewhere in the middle. However, price should be
noticeably cheaper or at least ‘student friendly,’ taking into account the everyday expenses of
an ordinary student. Another point to consider but is not of much importance when compared
to the first two is the design or packaging, as long as it catches the eye of any potential customer
and is convenient for them then that is good enough.
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DYELI DYELI
5 COMPETITOR ANALYSIS
5.1 Direct and Indirect Competitors____________________________________________________________
DIRECT
Boba Delici – They specialize in tapioca drinks with different flavors. They use a by -week system.
They have a relatively higher price. They do deliveries and is situated in the same location. They
use social media as their primary promotional and marketing tool as well as having the
advantage of a wider network in the locale
INIDIRECT
BSBA OM II businesses – They sell a variety of both creative and typical snacks and drinks at a
good price. All found on the same location as our business. Utilizes a marketing mix appropriate
for each one. Revenues and profit are of satisfactory level.
5.2 Competitor Profile Matrix_______ ____________________________________________________________
Competitor 1 Competitor 2 Competitor 3

My company
(BD) (IX) (WH)
Quality 4 4 4 5
Price 5 3 3 5
Packaging 4 5 4 5
5.3 Competitor Profile Matrix Summary________________________________________________________
My competitive
Their strengths over Their weakness over
Main Competitors advantage over
my business my business
competitor
Good and stable Similar product at an
Competitor 1 Pricey products
marketing techniques affordable price
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DYELI DYELI
Presence in the Not similar products

Wide network of
Competitor 2 marketplace is not rather
potential customers
consistent supplementary
Supplementary
Availability of
Competitor 3 Tasty product products with each
product depends
other
5.4 Learning from Competitors__________________________________________________________ ________
Learning from the business’ own competitors shall be incorporated into the marketing
mix as it encompasses every aspect of the business especially if both have a similar product. It
is true that the business can learn a thing or two especially in the marketing aspect of the
business as well as the day to day operations. From an observer’s point of view, we can only
know so much by observing our competitors because anything beyond that can be a violation of
some laws. Continual improvement is definitely the way to go as it promotes change in every
aspect that is needed at the right timing.
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DYELI DYELI
6 BUSINESS STRATEGY
6.1 Product Attribute Map____________________________________________________________ ____________
Price6
0
0 1 2 3 4 5 Quality
6
Legends:
Red circle – Dyeli Dyeli
Yellow circle – Competitor 1
Dark Pink circle – Competitor 2
Pink circle – Competitor 3
Dyeli dyeli has a unique position which is situated between the two other dots. Having
this unique position tells us that we are on the average of the three competitors, not too high of
a quality and has just the right amount for pricing the products we offer. However, there is an
overlap with Competitor 1 and 2. This means that they are equal in both attributes when
compared to the other. This also means that the quality and price of their products is similar
with each other. But this also shows that the other competitor has an advantage over our
business. Moreover, we are above the other two competitors which means we have a
competitive advantage over them.
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DYELI DYELI
6.2 SWOT Analysis_____________________ ___________________________________________________________
Threats
Opportunities
1. Businesses with similar
1. Offering several varieties
product offerings
to choose from
2. Constant changes in the
2. Open for branches and
needs and desires of
delivery
customers
3. New technologies in
3. Increasing cost of
serving business products
ingredients
Strengths To Do To Do
1. Unique product offerings 1. Continue to research and 1. Incorporate an efficient
2. Wide variety of products develop new products and profitable marketing mix
3. Sets good standard in 2. Always strive for a good 2. Observe closely current
quality and quantity of quality product having goo trends and challenges
producing products and cheap price 3. Maintain good strategies
4. Affordable products 3. Research and investment and do away with ones that
5. The process in selling is in new technologies don’t deliver an expected
highly convenient appropriate for the business result
Weaknesses
To Do
1. Lack of contact in pursuing To Do
1. Ensure good
customers 1. Know your target market
communication between
2.Lack of information and 2. Observe the behavior of the
employees and customers
communication to gain the target market as well as
2. Incorporate new
interest of the customers potential customers
technologies into strategies
3. Lack of ideas in setting up 3. Integrate appropriate time
3. Be open with suggestions
an appropriate and effective management and awareness
from customers
schedule
6.3 Competitive Advantage__________________________________________________ _____________________
Offering products with just the right price is our competitive advantage. Considering that
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our target market is primarily students who need to save their allowance and go about their day
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with an everyday budget accordingly, a cheaper price would be most suitable for them.

DYELI DYELI
Moreover, the quality is still of good quality because we want to satisfy their needs and wants
in way of the quality at an affordable price which they will surely be coming back each and every
time. These two attributes are what determines their purchase, so it makes great sense that we
focused more on these two.
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DYELI DYELI
7 OPERATIONS PLAN
7.1 Input Factors___________________________________________________________________________________
RAW INGREDIENTS
• Sugar • Mayonnaise • Water

• Evaporated Milk • Ketchup • Bread
• Condensed Milk • BBQ Seasoning • Hotdog
• Gulaman Powder • Cabbage • Bell pepper
• Tapioca • Tomatoes • Cheese
• Mango • Ice tubes • Egg
• Ground Pork • Flavored powder • Oil
EQUIPMENT
• Jug / Container • Can opener • Measuring cups

• Ladle • Butane operated and spoons
• Pot portable stove
• Knife
PREMISES
• Bicol University CBEM BMAP Office as headquarters
7.2 Responsible Actors/Staff________________ ____________________________________________________
For the duties and responsibilities of each member, refer to page 3 of this business plan
under Company Description chapter, 2.3 entitles The Management Team.
7.3 Production Process____________________________________________________________________________
For every product, a recipe was developed according from different sources and
according to a survey initiated initially by the team. The ingredients are sourced from well -
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known shops with a cheap price but of good quality. The production also consists of testing the
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product’s taste. Answering the questions – does it taste good or could it be better? After the

DYELI DYELI
actual production of the products comes the quality control which includes a final inspection of
the finished product. Packaging the product is the next step which comprise of properly
handling the packaging, in this case, plastic cups, bottles and paper plates. As well as designing
the packaging to be both convenient and creative. The last step of the production process would
be to distribute or sell the products to the customers, both new and old. Moreover, potential
customers are also welcome and very much appreciated.
7.4 Output and Performance Indicators________________________________________________________
Setting a quota for each product on each week of the business is a very simple indicator
to take note of especially when we really need to manage our time well, as both a student and
an entrepreneur. The maximum percent at which the quota is set needs to be met and
maintained for the business to be efficient and profitable.
A performance indicator specific for our type of business is the marketing related sales,
as we do not have a physical shop, social media and the internet is going to be a critical part of
our business. This is also because our target market is a frequent visitor of the internet in
general. Another one is efficiency of progress as we wanted the business to start small and
continue to grow in the following weeks. Introducing different flavors at a time and upgrading
current products make the customers expectant and curious and this can clearly show the
growth of the business. Will it strive or will it be the cause of downfall? These indicators exist
for the sole reason of answering these if-questions and will determine the end result which will
either be a positive one or a negative one.
7.5 Quality Control____________________ ____________________________________________________________
As the food and beverage industry is a very sensitive one, quality control is very
important in this field. That is why, we see to it that in the process of producing each a nd every
product, there will always be inspections before sending the products out for distribution. We
place great importance in the consistency of the quality of the product. Compliance is a must do
especially with sanitary permits and such which is anot her aspect of quality control.
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DYELI DYELI
7.6 Potential Problems and Preventive Measures_______________________ _____________________
There is a number of potential problems that may arise in the food and beverage industry
and the most serious would be spoilage or the life span of certain products. Because as we all
know, food spoils and when it does, loss is always the end result which is bad for any business.
It is definitely something we need to have preventive measures on because time management is
essential for us student-entrepreneurs. Another potential problem would be the rapid change
in trends and cost of ingredients in the marketplace as the economy grows or is in state of
inflation and such. A great preventive measure for this one would be to a lways monitor and
observe the current trends and challenges in the industry beforehand and make decisions
accordingly.
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DYELI DYELI
8 MARKETING STRATEGY
8.1 Pricing Strategy________________________________________________________________________________
The pricing strategy is solely dependent on the cost of production plus markup. If there
is a change in the expenses incurred by a particular product, then the price of that product is
more likely to be directly affected. This type of pricing strategy is called Cost -plus pricing and
we also integrated into the pricing strategy another type which was the competitive pricing
where we set the price based on what the competition charges. We are certain that with the
combination of these two pricing strategies, customers will be loyal to us compared to our
competitors. After all, both parties will benefit from this transaction as they acquire a good
quality product in exchange for a cheaper price than others and we will be getting profit from
them purchasing the product and hopefully stay in the market as long as it can accommodate us.
8.2 Product Strategy__________________ ____________________________________________________________
We mainly focused on the needs of our potential customers when thinking about what
to produce and that is a product most appropriate for the weather in the locality as well as
something that will fit their everyday budget. We are working towards a customer -focused
business where customers are encouraged to make suggestions in order for the business to truly
give the customer the satisfaction that they expect. This will be achieved by conducting real time
surveys from actual customers and potential customers of the business. By conducting these
surveys, there will be a concrete representation of the customer’s needs and wants that the
business will be willing to meet. The business is also open for feedback so as to meet the
customer’s needs and wants, thus, giving them satisfaction. Again, the focus should also be on
the quality and price of the products produced by the business.
8.3 Distribution and Sales Strategy_____________________________________________________________
Our initial focus will be in the Bicol University Daraga Campus as it is convenient for us
but is also filled of our target market. This is exclusive to that segment of the target market, in
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case of the secondary target market which consists of neighbors and acquaintances in the
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Daraga-Legazpi City area, the selective distribution strategy shall be used. Combining two

DYELI DYELI
different distribution strategies will definitely increase the efficiency and profit of the business
in general. It maximizes revenue as the area of distribution is wider. It doe s pose a challenge to
the managers but all the more reason to do it gradually rather than suddenly. Starting small but
continually growing is the way for the business’ sales strategy.
8.4 Promotion and Advertising Strategy_______________________________________________________
As have mentioned in parts prior to this one, the strongest suit that we can offer is using
social media and the internet to its fullest in the marketing mix seeing as it is something the
primary target market is using almost anytime of the day because of its ease of use and access
is relatively easy. By making our content easy to access and free of charge, we can engage with
our customers more intimately. This kind of promotion strategy can also be called digital
marketing. Primarily using Facebook as our social media platform, statistics say that the more
frequent facebook pages are updated, the more people will know about the business. This
includes facebook ads paid by the business to Facebook. Moreover, we made sure to make
appearances and sponsor local events as to make the business known in the locality even as
small as us especially around the university in our chosen locality. We also made us of the more
traditional way of promoting a product which is word of mouth, we marketed our product to
those who we already know, friends, families, neighbors, former classmates, schoolmates and
acquaintances within the locality. By using all of these strategies continually and constantly, we
hope that customers are more than happy to buy our variety of products to choose from.
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DYELI DYELI
9 FINANCIAL PLAN
9.1 Financial Statement _______________________________________________________________________
EXPENSES AND PROFIT BY PRODUCT
Mango Pandan Tapioca cup priced at 12 pesos and 10 pesos
½ kilo sugar PHP 23 PHP 23

2 cans evaporated milk 46 46
2 cans condense milk 59 59
2 packs gulaman powder 24 24
¼ kilo tapioca 12.50 12.50
1 pc mango 50 50
50 pcs plastic cups 50 50
¼ kilo plastic spoon 24 -
Total PHP 288.50 PHP 261
No. of pcs. Produced 50 50

No. of products sold 50 50
Total PHP 600 PHP 500
(Less) 288.50 261
PROFIT PHP 311.50 PHP 239
Lychee Tapioca cup priced at 12 pesos
¼ kilo Sugar PHP 12.50

1 can evaporated milk 23
1 can condense milk 29.50
1 pack gulaman powder 12
¼ kilo tapioca 12.50
30 pcs Plastic cups 30
Total PHP 119.50
No. of pcs. Produced 30

No. of products sold 30
Total PHP 350
(Less) 119.50
PROFIT PHP 230.50
Lychee Tapioca Drink priced at 40 pesos

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¾ kilo sugar PHP 33

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2 cans evaporated milk 42

DYELI DYELI
2 cans condense milk 58

3 packs gulaman powder 39
50 pcs bottle 650
½ kilo tapioca 25
3 kilos ice tubes 72
2 liters water 10
Total PHP 929

Total PHP 2,000
(Less) 929
PROFIT PHP 1,071
Mango Jelly Drink priced at 40 pesos
½ kilo sugar PHP 23

2 cans evaporated milk 44
2 cans condense milk 58
2 packs gulaman powder 26
2 kilos Ice tubes 48
20 pcs bottle 260
½ kilo tapioca 25
1/8 kilo mango powder 12.50
Total PHP 496.50

Total PHP 800
(Less) 496.50
PROFIT PHP 303.50
Strawberry Jelly Drink priced at 40 pesos and 25 pesos
3/4 kilo sugar PHP 33 PHP 33

2 cans evaporated milk 42 42
2 cans condense milk 58 58
3 packs gulaman powder 39 39
2 kilos Ice tubes 48 48
40 pcs bottle 520 (60 720
pcs)
½ kilo tapioca 25 25
20
1/4 kilo strawberry powder 32 32

Total PHP 797 Total PHP 997
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DYELI DYELI
No. of pcs. Produced 40 60

No. of products sold 40 60
Total PHP 1,600 PHP 1,500
(Less) 797 997
PROFIT PHP 809 PROFIT PHP 503
Ala Nachos priced at 20 pesos
¼ kilo ground pork PHP 45

1 pack mayonnaise 49
1 pack ketchup 58
1 bottle BBQ seasoning 44.75
1 pc cabbage 40
¼ kilo tomatoes 15
50 pcs paper plate 21
Total PHP 272.75

Total PHP 600
(Less) 272.75
PROFIT PHP 327.25
Classic Bread Roll priced at 12 pesos
½ kilo hotdog PHP 26

2 pcs bell pepper 22
1 box cheese 38.50
1 pack bread 40
eggs 32
oil 45
Total PHP 203.50

Total PHP 480
(Less) 203.50
PROFIT PHP 276.50
PROFIT BY WEEK
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Week 1
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Tried the recipes and observed market response

DYELI DYELI
Week 2
Price Product PHP Profit

PHP 12 Mango Pandan Tapioca cup 311.50
PHP 12 Lychee Tapioca cups 230.50
PHP 10 Mango Pandan Tapioca cup 239
PHP 20 Ala Nachos 327.25
TOTAL PROFIT PHP 1,108.25
Week 3

PHP 12 Mango Pandan Tapioca cup 311.50
PHP 10 Mango Pandan Tapioca cup 239
PHP 40 Strawberry Jelly Drink 803
TOTAL PROFIT PHP 1,353.50
Week 4
Event at Bicol University College of Engineering (ACLADEB)

PHP 40 Lychee Tapioca (bottled) 1,071
TOTAL PROFIT PHP 1,071
Week 5

PHP 40 Mango Jelly Drink 303. 50
PHP 12 Classic Bread Roll 276.50
Week 6
Midterms week
Week 7
Event at Bicol University College of Education

PHP 40 Mango Jelly Drink 303. 50
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DYELI DYELI
Week 8

PHP 40 Strawberry Jelly Drink 20 pcs 401.50
TOTAL PROFIT PHP 678
Week 9

TOTAL PROFIT PHP 401.50
Week 10

TOTAL PROFIT PHP 401.50
EXPENSE AND PROFIT BY MONTH

1st Month
Product Sales Expense Profit

PHP 12
PHP 1,200 PHP 577 PHP 624
Buko Pandan Tapioca cup
PHP 12
360 119.50 240
Lychee Tapioca cup
PHP 10
1,000 522 478
Buko Pandan Tapioca cup
PHP 20
600 272.75 327.25
Ala Nachos
PHP 40
3,200 929 1,071
Lychee Tapioca drink
PHP 40
2,000 1,594 1,606
Strawberry Jelly drink
PHP 40
800 496.50 303.50
Mango Jelly drink
PHP 25
1,500 997 503
PHP 12
480 203.50 276.50
Classic Bread Roll
TOTAL PHP 11,140 PHP 5,711.25 PHP 5,428.75
Net Profit
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DYELI DYELI
2nd Month
Product Sales Expense Profit

PHP 40
PHP 2,400 1,195.50 1,204.50
PHP 12
480 203.50 276.50
Classic Bread Roll
TOTAL PHP 2,880 PHP 1,399 PHP 1,481
Net profit
Total Profit PHP 6,909.75

Add: Capital 2,000
Total profit
PHP 8,909.75
and capital
Divide by 10
PHP 890.98
TOTAL
PER PERSON
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DYELI DYELI
10 CRITICAL RISKS
10.1 Critical Risks in the Pre-Launch Phase_____________________________________________________
Contrary to starting the business immediately, we ought to evaluate critical risks and
determine them accordingly and specifically. We have determined some of the critical risks in
the pre-launch phase of the business:
• Sanitary Regulations
Strictly obeying certain rules and regulations set by the concerned governing body and
the government in general. For example, applying for sanitary permits, maintaining
cleanliness and such.
• Competition
Upon entering the market, observing the competition to determine the strengths and
weaknesses of both sides and using the data to our advantage.
• Unique and innovative product

It is always interesting to have a new product that will catch the attention of potential
customers and will bring profit for the business.
• Costly ingredients
The price of ingredients nowadays is increasing, and chances are, prices of the finished
product is affected and possibly become too expensive for other customers
• Time Management
As we are still students, scheduling tasks for every day can be efficient for both the
business and us being students
10.2 Critical Risks in the Post-Launch Phase____________________________________________________
Equally as important as the critical risks in the pre-launch phase is the critical risks in the
post-launch phase which are the following:
• Competitor presence in the market

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Competitor makes use of marketing stunts and product is similar

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• Cost of production is too high

DYELI DYELI
Expenses incurred initially is too high because of costly ingredients and unpleasan t
alternatives
• Changes in the environment
Lack of technology to produce the product and trends that come and go
To avoid loss, better marketing is needed as well as trying to find healthier and cheaper
alternatives with good quality. It is beneficial to set quotas for every week of the business so as
to avoid loss. It also is good to observe both the target market’s behavior and the market prices
of ingredients used to produce the product so as to be ready for changes in price and such.
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DYELI DYELI

As part of the Bachelor of Science in Business Administration Department and as a

The business will be customer-based and will incorporate combinations of strategies to

Business Plan <DYELI DYELI> - Confidential Information

2.1 Mission Statement_____________________________________________________________________________

2.2 Long-Term Goals and Objectives____________________________________________________________

Long-Term Goals Objectives

Business Plan <DYELI DYELI> - Confidential Information

2.3 The Management Team_______________________________________________________________________

The duties and responsibilities of the team members

DAVID SAMUEL MONTOJO

SILVER IRID NARRA | PRINCESS AGUILAR | PAMELA BAZAR

MARY ROSE AVISADO

MA. CHASTINE EVIAN BOBIS

Business Plan <DYELI DYELI> - Confidential Information

LESLIE JOY BENTOR

Assistant Marketing Manager – An assistant marketing manager coordinates with the

Business Plan <DYELI DYELI> - Confidential Information

3.1 The Product______________________________________________________________________ ______________

MANGO PANDAN TAPIOCA IN A CUP

LYCHEE TAPIOCA DRINK IN A BOTTLE

Convenience is the way to go and that is bottles. This buko pandan

Business Plan <DYELI DYELI> - Confidential Information

Nachos produced and packed is more likely to be called a junk

CLASSIC BREAD ROLL

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3.2 Unique Features of the Product_____________________________________________________________

MANGO PANDAN TAPIOCA

• all in one combination of different textures in every bite and sip

MANGO, STRAWBERRY & BUKO PANDAN JELLY DRINK

• lumpia wrapper as nachos

CLASSIC BREAD ROLL

• additional flavor from bell pepper

• relatively new idea

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4.1 Primary Target Customers___________________________________________________________________

Gender: both male and female

Location: Bicol University Daraga Campus; Daraga – Legazpi City area

Social class and occupation: students from middle class families

4.2 Important Product Attributes_________________________________________ ______________________

Industry: Food and Beverage

Location: University campus

Size of firm: Small-scale

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5.1 Direct and Indirect Competitors____________________________________________________________

5.2 Competitor Profile Matrix_______ ____________________________________________________________

Competitor 1 Competitor 2 Competitor 3

5.3 Competitor Profile Matrix Summary________________________________________________________

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Presence in the Not similar products

5.4 Learning from Competitors__________________________________________________________ ________

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6.1 Product Attribute Map____________________________________________________________ ____________

Red circle – Dyeli Dyeli

Yellow circle – Competitor 1

Dark Pink circle – Competitor 2

Pink circle – Competitor 3

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6.2 SWOT Analysis_____________________ ___________________________________________________________

6.3 Competitive Advantage__________________________________________________ _____________________

Business Plan <DYELI DYELI> - Confidential Information

Business Plan <DYELI DYELI> - Confidential Information

3.1 The Product________________________________________________________

4.2 Important Product Attributes___________________

5.2 Competitor Profile Matrix_ ______________________________________________________

5.4 Learning from Competitors__________________________________________________

6.1 Product Attribute Map________________________________________________

6.2 SWOT Analysis_ _______________________________________

6.3 Competitive Advantage______________________________ _

7.2 Responsible Actors/Staff ____________________________________

7.5 Quality Control ________________________________________

7.6 Potential Problems and Preventive Measures___ _

8.2 Product Strategy __________________________________________