JOB DESCRIPTION: DIGITAL MARKETING ANALYST

ROLE
The analyst’s role at iQuanti allows you to live and breathe digital marketing. If you are ready to step into
a journey of constant learning and if your eventual objective is to be a thought leader in this space, this is
the role for you. The analyst’s role allows you to build a solid foundation around the key pillars of digital
marketing like search marketing, customer experience, web analytics, social, etc. that makes you stand
out in this industry. To start with, you go through one of the most comprehensive on-boarding program
that makes you deep dive into theoretical concepts, provides you with hands-on work and exposes you
to a wealth of live business cases. Post that you get a chance to work with some of the most experienced
leaders, have access to advanced frameworks built over years of research and most importantly get the
opportunity to support a clientele composed of the leading brands of the world.

RESPONSIBILITIES
1. Analyze data from different digital marketing channels to gather insights on customer web
behavior and key business drivers
2. Identify and report trends and turn these into actionable recommendations that would drive
key business decisions
3. Create and manage online marketing campaigns on a daily basis to drive online acquisition for
clients
4. Acquire proficiency working on web marketing tools such as – Google Adwords, Bing Adcentre,
Google webmaster, Facebook Business Manager, Adobe Site Catalyst, Moz, etc.
5. Build expertise in organizing data for analysis using Excel, SQL and other tools based on need
6. Draw inferences from data and test hypothesis using statistical techniques
7. Prepare informative dashboards, reports, KPIs, metrics for both internal users (teams) and
external users
8. Stay abreast of current trends and best practices in digital marketing, analytics and
tools/techniques.

DESIRED QUALIFICATIONS
1. Fresh B.E./B.Tech. Graduates with technical background with strong analytical skills are eligible.
2. Google Analytics/Adwords Certification is an added advantage.

DESIRED SKILLS
1. Strong proficiency in Excel
2. Knowledge in Statistical techniques will be an added advantage
3. Knowledge in data warehousing and SQL/PL-SQL will be appreciated
4. Strong written & verbal communication skills
5. Ability to work in a fast paced environment – should excel with minimal supervision
6. Excellent attention to detail
THE COMPANY
Founded in 2008, iQuanti is a data-driven digital marketing firm that uses analytics and
proprietary models to deliver high-performance marketing programs. With more than 10 years
of experience, iQuanti turns consumer insights into actionable growth strategies for some of
the world’s largest brands. iQuanti’s proprietary ALPS tool leverages predictive modeling and
algorithmic simulations to drive more effective client campaigns.

The digital marketing space is constantly evolving, and it requires its practitioners to be nimble.
iQuanti has managed to thrive in this environment by laying particular focus on its people and
transforming this asset to a highly skilled and self-driven workforce. In the process, iQuanti has
been able to build a culture of learning, openness, and innovation which have acted as the most
important levers granting success and stability to the company in this challenging environment.

iQuanti has been recognized on the 2019 Inc 500/5000 list of fastest growing companies in the
U.S. To explore more …visit our website www.iquanti.com