AN ORGANIZATIONAL STUDY AT SPINDRAFT PVT.

LTD, COIMBATORE

Submitted by

MRUDUL V

720620631043

SUMMER TRAINING REPORT

Submitted to

HAPPY VALLEY BUSINESS SCHOOL

In partial fulfilment of the requirements for the

award of thedegree

of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY

CHENNAI 600 025

November, 2021
 BONAFIDE CERTIFICATE

Certified that this Summer Training report titled An Organizational study at SPINDRAFT

PVT.LTD, Coimbatore, is the bonafide work of Mr. MRUDUL V who carried out Summer Training

under my supervision. Certified further, that to the best of my knowledge the work reported herein does

not form part of any other Summer Training report or dissertation on the basis of which a degree or award

was conferred on an earlier occasion on this or any other candidate.

Mrs. A. Aaziya Dr. T Bina

(Assistant professor) (Principal)

 ACKNOWLEDGEMENT

I express my sincere thanks and gratitude to Mr. C SUBRAMANIAM for his guidance that helped
me significantly in the completion of my summer internship and giving me an opportunity to do the
internship in the company. I express my heartfelt gratitude to DR.C. KANAGARAJ, Dr. T BINA
PRINCIPAL Happy Valley Business School for providing us an opportunity to gain practical experience
about an organization. I express my sincere thanks and gratitude to my guide Mrs. A. Aaziya for giving me
proper guidance, moral support and encouragement to carry out this project. I also express sincere thanks to
my friends and parents who helped me for the competition of my work and provide love and encouragement
for doing this work.

MRUDUL V
 Content

Sl. No Title Page no

1 Introduction 1-3

2 Organization Design 4-6

3 Production 7-10

4 Finance 11-12

5 Marketing 13-17

6 Human Resource Functions 18-20

7 Conclusion 21-22
INTRODUCTION

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 In 1767, a Lancashire entrepreneur, Richard Arkwright (1732–92), devised a simple but remarkable
spinning machine. Replacing the work of human hands, the water frame made it possible to spin cotton yarn
more quickly and in greater quantities than ever before. A spinning machine is a piece of equipment which is
used to spin fibers such as wool, flax, or cotton into thread, yarn, and related materials. Spinning machines
come in a wide variety of shapes and sizes.

The spinning is the foremost part of the textile industry. The process of spinning contains twisting of
extensive strands of fiber to form yarn. This yarn is then used in textiles to produce the fabrics and clothing.
The spinning machine produces the yarns or threads from the raw material of fibers such as cotton. The
cotton is a natural fiber and when it processed through the spinning machine it comes out as yarns or threads.
This yarn is used to sewing the clothes. Otherwise, it is used to make the cotton fabrics and from the cotton
fabric, the workers made clothing of cotton. Get the list of manufacturers from through textile info media to
buy the new high-tech machine in your budget.

There are some of the special categories of the spinning machine in which the few of the natural
fibers get processed. So as per the nature of the various fibers the spinning machine is divided into various
categories like cotton spinning, metal spinning, ring spinning, wet and dry spinning, air jet spinning and
some of the other, that works well and reduces the human efforts. The machine sets many filaments on it
where the produces round gets set in a circular manner. The raw material situates at the upper part of the
machine and gets processed in between of the machine to make yarns. Find the manufacturers from of the
spinning machine who offers the best services of the machine including the spare parts.

SPIN DRAFT

The Business Name SPIN DRAFT owned by C. SUBRAMANIAM which is located at 79, PO,
SIDCO Private Industrial Estate, Kurichi, Coimbatore, Tamil Nadu 641021.

Name of Director
The Chief executive Officer of SPIN DRAFT is Mr. C. Subramaniam, and the partners are
Mr. N. Krishnakumar and Mr. M. Sivakumar
Company profile
Incorporated in the year 2000, Spin Draft is engaged in manufacturing high precision
drafting components such as gearing unit, spinning machinery component, industrial gearing unit,
fluted rollers for ring frames and speed frames, roller stands, nose bar, arm bar, Texparts PK 2100

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Series Drafting for Ring Frame, Texparts PK 2000 Series Drafting for Ring Frame, Texparts PK
3000 Series Drafting for Ring Frame, Texparts PK 5000 Series Drafting for Speed Frame, Texparts
PK 1500 Series Drafting for Speed Frame. Over the years, we have brought innovative and high
performing products, which can meet the exact requirements of our clients across the country. All
our efforts have paid us the turnover figure of three and a half crores which is sure to increase in
the years to come. We have our marketing associate office in major cities of India such as New
Delhi, Ahmedabad, Chennai, Mumbai and Andhra Pradesh to assist closely with customers.
Quality is assured in all our products and therefore, we stringently monitor our production process
to deliver flawless products. Moreover, our efforts in the sphere of R&D have enabled us to
develop better and improvised products at par with the international standard.
Spin Draft introduce us as the suppliers of spare parts for spinning accessories across the globe to
customer specification. They are in textile field for the past two decades serving our customers in
domestic and international for their entire satisfaction.

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ORGANIZATION
DESIGN

4
ORGANIZATION CHART
An organizational chart is a visual chart that represents the structure of a company. It highlights how
teams and departments are organized, the reporting relationships across the organization, and every
individual’s role and responsibilities. An up-to-date organization chart template serves several important
functions for your organization.

Organization chart for Spin Draft

BOARD OF DIRECTORS

CEO

MARKETING PRODUCTION FINANCE

FOREMEN

WORKMEN

DEPARTMENTS:
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Organization Structure
An organizational structure is a system that outlines how certain activities are directed in order to
achieve the goals of an organization. These activities can include rules, roles, and responsibilities. The
organizational structure also determines how information flows between levels within the company.

DEPARTMENTAL STRUCTURE TO IDENTIFY SPAN OF CONTROL

This company has two types of departments one department is for consultancy in this department
they will take care of the activities of managing the data within the organization and they will give
consultancy services to their customers and the other department is for sales and services in this department
they will take care of sales and the after sales services to their customers it is the centralized control where
the authority and orders are coming from the one source.

REPORTING STRUCTURE:
This company follows the traditional vertical reporting structure where the front level managers will
report their daily progress to their immediate middle level managers and the managers will update the same
information to the top-level management. This type of reporting culture helps the employees and employers
to identify and complete their roles and responsibilities clearly and when the problem arises this culture
helps the employer to identify the employee’s point of view and clear the problems immediately. This helps
the employees to feel special about them and their need in the organization and work effectively for the
success of the organization.

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PRODUCTION

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Production Process

Drafting system:

Drafting system makes important role at yarn quality and performance of the machine. Normally 3
over 3 drafting system is used at ring frame. Total draft, draft distribution and arrangement of drafting
system is very important both for yarn quality and machine performance.

1. Bottom Roller

Bottom Rollers are iron rode used for rolling the yarn. Bottom Roller plays a major role in ensuring
yarn quality. Precise concentricity guarantees high yarn quality (evenness and strength). Equally influential
to yarn breaks are the running conditions of the rollers. Precise running bottom rollers allow to extend the
spinning limits into finer yarn count ranges.

Advantages of Dynamic Bottom rollers

• Made of high-grade alloy steel, hardened and tempered to withstand top arm high pressure.
• They are heat treated at HRC 55 - 60 precision ground and inspected for longer life and durability.
• Maximum eccentricity is maintained at ± 0.02 mm.

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 • Helical and grounded flutes for better yarn quality and perfect transfer of fibres
• Higher return on investment.

1. Top Roller
Top roller quality is of major importance for spinning quality yarn. The smooth running of
the top roller in the direct contact with the roving influences the drafting result and herewith the
quality. Texparts top rollers are fitted with antifriction bearing. This brings advantage for all spinning
processes (roving, ring spinning, compact spinning and worsted spinning). A wide range of top roller
versions and gauges offers the ideal fit for every individual application. The top rollers are supplies
without cot as a standard. All basic type can be delivered with ready ground cots according to
customers specification for all types of rubber quality and dimensions.

Advantage
➢ Long service life at high load capacity due to optimized bearing seal.
➢ Silent and smooth-running performance.
➢ Small roller diameters
➢ Minimized friction
➢ Long service intervals
➢ Simple maintenance

Different parts of ring spinning machine:

1. Roving bobbin
2. Roving
3. Bobbin holder
4. Guide roller
5. Drafting arrangement

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6. Guide
7. Lappet
8. Bobbin tube
9. Ring
10. Ring rail

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FINANCE

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 Finance is a broad term that describes activities associated with banking, leverage or debt, credit,
capital markets, money, and investments. Finance also encompasses the oversight, creation, and study of
money, banking, credit, investments, assets, and liabilities that make up financial systems.

Types of finance

There are mainly six types of finance:

1. Debt Finance and

2. Equity Finance.
3. Public Finance,
4. Personal Finance,
5. Corporate Finance and
6. Private Finance.

Source of Income
Income source means all source of income to the community authority, including community
development charges of which the new community authority is the beneficiary as provided in section 349.07
of the revised code, rentals, user fees and other charges received by the new community authority, any gift or
grant received, any monies received from any funds invested by or on behalf of the new community
authority, and proceeds from the sale or lease of land and community facilities. The main source of income
of Spin Draft is sale of its machineries.

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MARKETING

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 Marketing Process

Product Mix
Product mix, also known as product assortment or product portfolio, refers to the complete set of
products and services offered by a firm. A product mix consists of product lines, which are associated items
that consumers tend to use together or think of as similar products or services..

Product Line
A product line is a group of related products all marketed under a single brand name that is sold by
the same company.

Product Description
A product description is a form of marketing copy used to describe and explain the benefits of your
product. In other words, it provides all the information and details of your product on your ecommerce site.
These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or
quirky.

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential
customers using the internet and other forms of digital communication. This includes not only email, social
media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Types of Digital Marketing

Some of the most popular types of digital marketing, providing a brief overview of each:

Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing
search engine traffic to the business’s website. To accomplish this, SEO marketers research words and
phrases consumers are using to search for information online and use those terms in their own content.
According to leading SEO software company Moz's "Beginners Guide to SEO," SEO encompasses many
elements, from the words on your web pages to the way other sites link to you on the web to how your
website is structured.

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 ▪ Content indexing – It is important to allow search engines to clearly “read” what your site content
is, by doing things like adding alt text for images and text transcripts for video and audio content.
▪ Good link structure – It is important that search engines can “crawl” your site structure to easily
find all the content on your site. There are many things that an SEO specialist can do to properly
format links, URLs, and sitemaps to make them most accessible to site crawlers.
▪ Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you
want your site to be found for in your content and headers is one of the fundamental building blocks
of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword
variations as possible. Writing high-quality content that uses keywords in the headers and a few
times in the crawl-able page content is now considered better practice and will make pages rank
better in search results.

Content Marketing

Content marketing uses information sharing to increase brand awareness. Ultimately, the goal is to
have the reader take an action towards becoming a customer, such as requesting more information, signing
up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-
books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the
consumer, not just advertise the brand or try to make a sale. Content marketing is about building a
sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not
just making a single transaction.

Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one
of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy,
providing value to consumers and over time convert an audience into customers. Email marketing pros not
only know how to create compelling campaigns, they also understand optimal audience outreach and are
skilled at analysing customer interactions and data, and making strategic decisions based on that data,
according to the American Marketing Association. Email marketing software can offer many different
analytical measures, but two that marketers are always striving to improve are the open rate –the percentage
of recipients who opened the email – and the click through rate – the number of recipients who opened the
email and clicked on a link in the email. According to leading email marketing software company Constant
Contact, there are many things marketers can do to make their emails more appealing to users and more
likely to be opened. These include:

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 ▪ Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running
out to get a special deal or that there are only a limited number of the offer available, can increase the
number of people clicking through to your website.
▪ Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s
name is a proven way to increase open and click through rates. (A sample subject line: “Katie, a
special offer just for you.”)
▪ Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from
you can help keep some of your email subscribers subscribed to your list and clicking on your
emails.

Mobile Marketing

This digital marketing type is this focused on reaching your target audience on their smart phone or
tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile
applications. Marketers can tailor offers or special content to a geographic location or time, such as when a
customer walks into a store or enters an event.

Marketing Analytics

One of the major advantages of digital marketing is that it is highly trackable and measurable. Once,
the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the
coupon, you knew the message resonated. Today, analytics allow marketers to track user behaviour at a
highly detailed level: how many times they click on a link, how much time they spend on a web page, how
often they open emails, and much more. But the vast amount of information available about digital
marketing performance can feel like drinking from a fire hose, and marketers must be able to truly
understand what the data mean and how they should inform strategy.

Social media Marketing

Social media marketing is an online marketing method that utilizes different social media
platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture
customers’ attention and connect brands with a broader, more diverse audience segment. Social media
marketing for small businesses and enterprises is a powerful way to reach your prospects right where they
spend their time online and bolster your brand engagement.

Address: Guru Daksha Consultancy and services LLP,

Coimbatore, Tamilnadu
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Marketing agents
A marketing agentic is a services provider for measures concerning the marketing mix:
Communication, Price, Product, and Sales. They assist companies with the planning, design and execution
phases of their marketing activities. These agents are working all over India for developing the business of
SpinDraft.

Traditional Marketing Agency

Unlike digital marketing agencies, traditional marketing agencies focus on traditional marketing
services like:

• Public relations
• Brand management
• Print marketing
• Broadcast marketing on television or radio

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HUMAN RESOURCE
FUNCTIONS

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Human Resource
Human resources is the set of people who make up the workforce of an organization, business sector,
industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals
command. Similar terms include manpower, labor, personnel, associates or simply: people.
Functions of Human Resources:
➢ Performance measurement and evolution
➢ Recruitment
➢ Training and development
➢ Compensation and benefits
➢ Legal issues and personal policies

Manpower Planning
Manpower Planning is essentially the process of getting the number of qualified employees and seek
to place the right employees in the right job at the right time, so that an organization can meet its objectives.
Manpower Planning or Human Resource Planning is a forward-looking function.
Recruitment Policy:
Recruitment may be defined as the process of attracting right talent with right skills, right attitude
and right experience. It is one of the very important and most discussed topics of human resource.
Recruitment nowhere is used alone. It includes various terms with it, those terms are selection and induction.
As per recruitment and selection policy the process of talent acquisition starts from recruitment and is
processed further with selection and continues till induction. We can explain the term selection as well as
induction. Selection is the process of choosing the best person for a given position. Recruitment is attraction
and selection is to choose. Induction means introducing the person to position. In other words, we can say
success of the company is based on right recruitment to a very large extent as the process of recruitment is
based on proper strategies.
An organisation to survive well must have a concise Recruitment and Selection Policy so that it can
have the best talent from a pool of candidates. Having a robust recruitment policy is the first demand of an
efficient hiring process. The company must follow the recruitment policy and procedure.

Wages and Salary

Salary is a fixed amount paid or transferred to the employees at regular intervals for their performance and
productivity, at the end of the month whereas wages are hourly or daily based payment given to the labor for
work finished in a day.

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Incentives and other Benefits:

The employees in the company receive incentives which are given based on quarterly production. That
means the employees who produce more without any rejection will be awarded more in addition to the
salary. Some of the benefits given to the employees are
➢ Bonus
➢ Gratuity
➢ Annual tour for the employees
➢ Provident fund.

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CONCLUSION

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Conclusion

The project study at Spindraft has help me in gaining a good industry exposure and enhance my
knowledge. The project has helped me in developing a better knowledge regarding the industry and
organizations that will prove to be of worthy during the placements.
From the study conducted it was found out that the organization environment was systemic, and the
interdepartmental communication were found effective. The company also takes various steps to keep up the
quality from its raw materials to the final product and also takes innovation as serious factor for its
technology development.
Summing up, I am thankful to the Company and the Project that gave me an opportunity where I
could learn new things, enhance my knowledge, gain some industry exposure and at the same time, do
something that could be beneficial for the company, and it’s interested people.

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