SOCIAL MEDIA’S FOOD ADVERTISEMENT

AND ITS EFFECTS ON COSMUER’S

BEHAVIOUR

A Qualitative Research
Presented to the Faculty of Senior High School Department
UNIVERSIDAD DE STA. ISABEL
Elias Angeles St. Naga City

In partial fulfillment of the requirements in

PRACTICAL RESEARCH 1

Yap, Sophia.
Caseles, Abbey Kathleen Dollano.
Nadal, Eunice Angela Hasal.
Imperial, Shayne Gwyneth Banaga.
Sarmiento, Catherine Leigh Fortuno.
Montes, Felix Nicole Mari Lorica.
Pares, Marvelous Diane Maquiling.
Leonardo, Frenchie Aur.

Grade 11- ABM

Michael C. Portuguez, PNT

Research Adviser
 CHAPTER 4
PRESENTATION OF ANALYSIS OF DATA

This chapter of the paper presents the data gathered to know about people's
opinions on social media food advertisements and how effective they are. The
number of persons attracted by the social media advertisements will be
determined by the respondent's response, allowing us to assess if the
consumers' decisions are truly influenced by the advertisements.

Demographic Profile of the Respondents

Figure 1: Shows the distribution of the respondents in terms of this variable

35.80%

1st Qtr
58.50%
2nd Qtr
3rd Qtr
5.70%

Thirty-five-point eight percent (35.8%) of the males who participated in

the survey entitled “Social Media’s Food Advertisement and Its Effects on
Consumer’s Behavior” while, fifty-eight-point five percent (58.5%) in females
and five-point seven percent (5.7%) chose not to state their gender. This survey
is for everyone which means whether you are a student, employed, or elderly
you can free to answer the questions posed and using the pie chart or graph we
identify how many responded between males and females. Showing the total
of presenting the percentage of gender, females are more active, they showed
their interest answering this survey.
Figure 2: Shows the distribution of the respondents in terms of work

1.04%

1st Qtr
2nd Qtr

26%

Some of the people who responded to our survey have jobs. The overall
rate is 1.4%, with customer service having the highest rate. It means that some
of our respondents work as customer service representatives. "None" was
answered by some respondents, resulting in a total response rate of 26%. As
can be seen, the majority of our responders are unemployed.

Figure 3: Base from the question “Do you believe that social media
advertisement affects the consumer's choice?”

4.70%

1st Qtr
2nd Qtr

95.30%

“Yes” is the majority of the answers to this question, with a rate of 95.3%.
This suggests that most of our poll respondents believe that social media
advertising influences consumer decision-making. Furthermore, a few
participants answered "no" because they believe that advertisements on social
media have no impact on a consumer's decision.
Figure 4: Base from the question “Do you prefer social media
advertisement?”

15.10%

1st Qtr
2nd Qtr

84.90%

The majority of respondents to the study said "Yes," with an overall rate of
84.9%, and 15.1 said "No." This indicates that the majority of the respondents
favored adverts found on social media. About 15.1% of respondents do not
prefer advertisements presented on social media.

Figure 5: Base from the question “Do you agree that food advertisements are
more effective if they are on social media?”

23.06%

1st Qtr
2nd Qtr

76.04%

With ‘Yes’ as the majority of the responses with 76.4% and 23.6%
responses of ‘No’. This indicates that most of the respondents agree that
adverts provided on social media are more successful. Furthermore, roughly
23.6% answered ‘No’ because they disagree that ads are effective if they are on
social media.
Figure 6: Base from the question “Is social media a helpful tool use for
advertising?”
0.09%

1st Qtr
2nd Qtr

99.01%

From the response that we have gathered through the survey, 99.1% of the
respondents agree that social media is a helpful tool used for advertising. Their
response has been rather close to being unanimous due to the fact that they've
seen the positive effects of social media in terms of advertising. It is safe to
assume that the reason for this could be the existence of more than one
incident in their life as well as in the lives of people they know; of how
advertisements from social media help them either as a businessperson or a
consumer.

Figure 7: Base from the question “Do you find social media food
advertisements interesting?”

8.05%

11.03%
1st Qtr
2nd Qtr

80.02%

Compared to the response from the previous question, although only 19.8%
of the people find social media food advertisements not interesting or think
differently, the percentage is visibly higher than of the 0.9% that say no to the
previous question. Therefore, it is safe to conclude that the people think more
differently in terms of how they find social media food advertisements. This
could be due to various reasons such as the visual appeal of the advertisements
or maybe just simply due to some of the people genuinely not liking food
advertisements in general.
Figure 8: Base from the question “Do you think social media advertisements
can be a nuisance to people?”

30.02%

1st Qtr
2nd Qtr

69.08%

In the percentage of 30.2 some respondents answered is “NO” and 69.8%

answered “YES” therefore, most of them agreed that social media
advertisements can be a nuisance to people. We do not know what the reason
was but with the total of sixty-nine point eight we can say that this is more
chosen than “NO” option, meaning they disagree to the question given.

Figure 9: Base from the question “Do online advertisements help consumer’s
increase brand awareness”

1.09%

1st Qtr
2nd Qtr

98.01%

It shows that 98.1% of the respondent agree that the advertisement increase
the awareness for consumers. And 1.9% percent don’t agree. Most of them
agree to this scenario since people are mostly involve and influence by online
transaction these days. This online platform makes sure that every
advertisement gives a big impact to every consumer to attract and buy. That is
why we are influence by the awareness of other about the advertisements to
make sure that the product is perfectly fine through their feedback.
Figure 10: Base from the question “Is there a possibility that consumers will
ignore the ads?”

2.08%

1st Qtr
2nd Qtr

97.02%

97.2% Yes 2.8% No. To summarize, almost all of them said yes. not all
advertisements are interesting and catchy. Some are boring and some are
unbelievable. Majority of the audience are wise enough and vigilant.

Figure 11: Base from the question “Do you believe that advertising in social
media provide exhaustive information?”

1st Qtr
47.02% 2nd Qtr

52.08%

With a rate of 52.8 percent, "Yes" is the most common response to this
question. Most of our survey respondents believe that advertisements on
social media provide comprehensive information. Furthermore, some of our
respondents felt that social media advertising does not provide comprehensive
information. As a result, 47.2 percent of our respondents answered "No" to this
question.
Figure 12: Base from the question “Is it good to advertise foods products?”

0%

1st Qtr
2nd Qtr

50%

Since social media is accessible to everyone, all the respondents agree that
advertising a food product is a good idea. Because potential buyers frequently
use their phones and spend time on social media. We can see from this that
advertisement has a significant impact on marketers and consumers' choices.
Using this type of advertising allows marketers to be more informed about
their target audience's likes, dislikes, and interests, allowing marketers to
develop a better marketing strategy to attract such customers.