Corporate Finance Institute®

Advance your career

Part 1 – Character

Read the Caskey Trucking Case and identify the strengths and weaknesses of the
management.

Strengths Weaknesses
• Bill has been trucking for most of • Credit score – 609 which is poor.
Past his adult life.
• Bill relies on his parents for
Performance
work.

• Bill appears to be a hard worker. • Bill appears to lack financial

Reputation acumen.

• Bill has identified the • Bill doesn’t request financial

opportunity for diversifying his information from his
operation and engaged his bookkeeper on a regular basis.
Planning bookkeeper to assist in
preparing financial projections.

• Caskey Trucking has been in • Bill has made no effort to

Experience/
operation for a number of years. develop business relationships
independently.
Stability

• Bill invested in disability • Bill has not identified other

Attitude insurance. mitigating strategies beyond
Towards Risk diversification.

Overall • Bill lacks critical business skills and financial acumen and is very
Conclusion dependent on his parents for work.