E-Marketing and Branding the correlation

Introduction to the topic

E-Marketing by its very nature is one aspect of an organizational function and a set of
processes for creating, communicating and delivering value to customers and for managing
customer relationships in ways that benefit the organization and its stakeholders. As such an
aspect, E-Marketing has its own approaches and tools that contribute to the achievement of
marketing goals and objectives which include branding of the product or service. Thus branding
is all about communicating the deliverables of the product and service that differentiate it from
the competition, so branding is not about getting the target market to choose us over the
competition, but it is about getting our prospects to see us as the only one that provides a
solution to their problem.

For the same we will try and understand the correlation of E-Marketing how it helps develops
and sustain the brand, plus what are the pros and cons of E-Marketing when used as a tool for
Branding a product or service

Need for research

Today in most of the organizations E-Marketing is considered as the tool to develop and sustain
in the completion. it is also considered as the best tactics to advertise and brand the company
and its catered products or services. Thus there is no specific method to understand the validity
that it really helps in branding of a product or service.

The objectives that a good brand will achieve include:

 Delivers the message clearly
 Confirms your credibility
 Connects your target prospects emotionally
 Motivates the buyer and Concretes User Loyalty

There is tool or measure that gives a complete idea that E-Marketing has been the best method
to promote the brand. Because the companies doesn’t opt only for the E-marketing tactics
rather go for various other marketing practice
So this research aims to bring forth the importance of the E-Marketing the positives and digs out
the reality how dependable and credible is the branding done through this marketing medium.

Commercial Viability of the Research

This research can be extremely useful to the following for understanding the correlation of E-
Marketing and Branding:

 Brand Managers/ Marketing Heads

 Internal /External Consumers
 Marketing and Advertising Consultants
 Students learning Marketing
Data collection

The sources of data collection would be from primary and secondary sources.
Primary sources would include conducting interviews of marketing heads and other employees.
If needed focus group sessions & personal interviews would be conducted to arrive at the
desired results
Secondary data collection would be from journals, books; articles published on the internet or
any previously published material relevant to this topic.

Conclusion

E-Marketing is considered as one of the best tools to promote and build a brand at a relative
lower cost and effectiveness. Brands are promoted on internet and other media before getting
launched, even some times lot of speculations are created when brands are rejuvenated or
introduced .however the basis aspect of E-marketing when we talk about Branding is all about
developing the Brand identity and image in front of the customer to make the brand “Top of
mind recall “when selection of a brand is being done by the customer.