Marketing Style Guide

Created by Lauren Lethbridge

Updated March 10, 2021
phonesoap.com
 Table of Contents

1 Products
1.1 Product names
1.2 Product colors
2 Slogans
2.1 General slogans
2.2 Product-specific slogans
3 Copy
3.1 Examples of short copy bullet points
3.2 Examples of long copy
4 Keywords and Linking
4.1 Top keywords and corresponding links
5 Claims
5.1 Bacteria we are proven to kill
5.2 Log rate per product
5.3 COVID Claims
6 What Makes PhoneSoap Different
6.1 360-degree disinfection
6.2 Quartz plating
6.3 What we can disinfect
1 Products
1.1 Product names
The names of PhoneSoap’s products (e.g. HomeSoap) should be accompanied by the
trademark symbol (™) in the upper righthand corner on first reference for internal doc-
uments and press releases. For social media, ad copy, blog posts, and other publica-
tions, refer to the product names and subheads below.
PhoneSoap Basic
Subhead: UV Sanitizer
PhoneSoap 3
Subhead: UV Sanitizer & Charger
PhoneSoap Go
Subhead: Portable UV Sanitizer & Charger
OR Battery-powered UV Sanitizer & Charger
PhoneSoap Wireless
Subhead: UV Sanitizer & Qi Charger
PhoneSoap Pro
Subhead: Rapid UV Sanitizer & Charger
HomeSoap
Subhead: Large UV Sanitizer & Charger
ExpressPro
Subhead: Rapid UV Disinfection Station
AirSoap
Subhead: Filterless Air Purifier
PhoneSoap Pads
Subhead: Microfiber Cleaning Cloths
PhoneSoap Shine
Subhead: 2-in-1 Spray Solution & Screen Cleaner

1.2 Product colors

Do not change the names of the colors each PhoneSoap unit comes in. They should
always be referred to as what is specified below.
PhoneSoap 3: Aqua, Black, Gold, Perwinkle, Orchid, Silver, and White
PhoneSoap Go: Indigo and White
PhoneSoap Wireless: Gunmetal and White
PhoneSoap Pro: Blue, Charcoal, Lavendar, Mint, Red, and White
 HomeSoap: Black and White
AirSoap: White
ExpressPro: White

2 Slogans
2.1 General slogans
List of common slogans used by PhoneSoap.
Where germs go to die.
Your phone is filthy. Let’s fix that.
Free your phone from fecal matter.
The third hand you never wash.
A petri dish in your pocket.
The best way to clean your phone.
Stay healthy with PhoneSoap.
Kill 99.99% of the bacteria on your phone.
Sanitize and charge your phone.
You can’t wash your phone but you can sanitize it.
PhoneSoap neutralizes the bacteria other phone cleaners can’t kill.
PhoneSoap gives a consisent kill of germs 100% of the time.
Stop germs, stay healthy.
360-degree disinfection will kill 99.99% of the bacteria on your phone.*

2.2 Product-specific slogans

PhoneSoap 3:
Kills 99.99% of bacteria in 10 minutes.
Achieves 360-degree disifinection.
Fits all smartphones and most case sizes.
Safely sanitizes anything that fits inside.
Acoustic amplifier.
Universal charger for any devices (USB and USB-C ports).
PhoneSoap Go:
Kills 99.99% of bacteria in 10 minutes.
Achieves 360-degree disifinection.
Safely sanitizes anything that fits inside.
*All products EXCEPT the HomeSoap claim to kill 99.99% of bacteria. The HomeSoap is only proven to
kill 99.9% and ExpressPro is proven to kill 99.99%
 Clean and charge on the go.
Travel with a peace of mind.
Built-in rechargeable battery.
Up to 4 full phone charges or 45 sanitizing cycles.
Includes carrying case.
Universal charger for any devices (USB and USB-C ports).
On a full charge, the Go can sanitize your smartphone up to 45 times.
Kills cold and flu viruses.
PhoneSoap Wireless:
Kills 99.99% of bacteria in 10 minutes.
Achieves 360-degree disifinection.
Fits all smartphones and most case sizes.
Safely sanitizes anything that fits inside.
Clean and charge wirelessly.
Wirelessly charge your phone using Qi technology.
Universal charger for any devices (USB and USB-C ports).
Compatible with all the latest phone that support wireless charging.
PhoneSoap Pro:
Kills 99.99% of bacteria in 5 minutes.
Achieves 360-degree disifinection.
Fits all smartphones and most case sizes.
Safely sanitizes anything that fits inside.
Twice the bulbs, half the time.
Larger sanitizing bay fits large phones and thick accessories comfortably.
Nano-suction feet keep the unit firmly planted.
Switch between automatic or manual mode with On/Off switch.
Vacuum-plated aluminum inner shell adds reflectivity.
Acoustic amplifier
HomeSoap:
Kills 99.9% of bacteria in 10 minutes.
Achieves 360-degree disifinection.
Safely sanitizes anything that fits inside.
Switch between automatic or manual mode with On/Off switch.
Big enough for Apple iPad Pro and other large tablets.
Universal charger for any devices (USB and USB-C ports).
Increase capacity, increased potential.
 27x the sanitizing space of the original PhoneSoap.
AirSoap:
Filterless air purifier.
Kills and captures even the smallest viruses that HEPA can’t.
Washable collecting plates mean no more costly replacement filters.
Whisper-quiet and ultra-low energy consumption.
Electric Wind Technology generates high-energy plasma field.
ExpressPro:
Commercial grade disinfection.
Clinically-tested 360-degree sanitation using propriety PhoneSoap tech.
Eliminate 99.99% of pathogens such as C.difficile, MRSA, SARS-CoV-2, and
Coronavirus 229E.

3 Copy
3.1 Examples of short copy bullet points
PhoneSoap Basic:
Lifetime bulb warranty
360-degree disinfection
10-minute sanitation cycle
Power cable included
PhoneSoap 3
Lifetime bulb warranty
360-degree disinfection
10-minute sanitation cycle
Dual charging capabilities with USB-C and USB ports
Acoustic amplifier for alarms and notifications
Power cable and adapter included
PhoneSoap Go
Lifetime bulb warranty
360-degree disinfection
10-minute sanitation cycle
Dual charging capabilities with USB-C and USB ports
Built-in rechargeable battery
Up to 4 full phone charges or 45 sanitizing cycles
Acoustic amplifier for alarms and notifications
Carrying case and power adapter included
 PhoneSoap Wireless
Lifetime bulb warranty
360-degree disinfection
10-minute sanitation cycle
Qi wireless charging
Additional USB charging port for universal charging
Acoustic amplifier for alarms and notifications
Power cable and adapter included
PhoneSoap Pro
Lifetime bulb warranty
360-degree disinfection
5-minute sanitation cycle
Auto & Manual sanitation modes
Dual charging capabilities with USB-C and USB ports
Larger sanitizing bay
Acoustic amplifier for alarms and notifications
HomeSoap
Lifetime bulb warranty
360-degree disinfection
10-minute sanitation cycle
Auto & Manual sanitation modes
Dual charging capabilities with USB-C and USB ports
27x the sanitizing space of original PhoneSoap
AirSoap
Electric Wind Technology
Washable, reusable graphene collecting plates
Whisper-quiet fans
Ultra-low energy consumption

3.2 Examples of long copy

PhoneSoap Basic:
The PhoneSoap Basic was designed with one thing in mind – sanitation.
This unit offers a no-fuss solution to your biggest growing problem: the bacteria on
your phone. The PhoneSoap Basic provides a 99.99% kill rate as proven by third-party
laboratories.
PhoneSoap 3:
 With the PhoneSoap 3, a charged phone is a clean phone. Built-in USB and
USB-C ports offer universal, simultaneous charging of two devices. The PhoneSoap 3
provides a 99.99% kill rate as proven by third-party laboratories.
PhoneSoap Go:
The PhoneSoap Go makes it easy to sanitize and charge your phone wher-
ever you may be. This battery-powered unit ensures you aren’t bound to the walls of
your home to clean and charge your devices. The PhoneSoap Go provides a 99.99%
kill rate as proven by third-party laboratories.
PhoneSoap Wireless:
The PhoneSoap Wireless uses a built-in Qi charger to eliminate the need
for a charging cable while you sanitize and charge your phone. For phones not com-
patible with wireless charging, the Wireless features a USB-A port. The PhoneSoap
Wireless provides a 99.99% kill rate as proven by third-party laboratories.
PhoneSoap Pro:
The PhoneSoap Pro uses twice the bulbs as our other phone sanitizers to
sanitize your phone in half the time. In just 5 minutes, the Pro kills 99.99% of bacteria
as proven by third-party laboratories. A larger sanitizing bay allows for large phones
and thick accessories.
HomeSoap:
The HomeSoap’s roomy dimensions can sanitize tablets, pacifiers, re-
motes, keys, and other small items. Choose between automatic and manual modes for
the 10-minute sanitation cycles. The HomeSoap provides a 99.9% kill rate as proven by
third-party laboratories.
AirSoap:
The AirSoap is the best choice for your health, wallet, and the planet.
Washable, reusable plates eliminate the need to purchase costly replacement filters
and whisper-quiet technology uses half as much energy to provide an effective reduc-
tion of germs and allergens. The AirSoap is proven to kill 99.99% of airborne viruses
and bacteria as proven by third-party laboratories.

4 Keywords and Linking

4.1 Top keywords and corresponding links
Listed below are top keywords associated with PhoneSoap and what webpage should
be hyperlinked for each keyword.
PhoneSoap phonesoap.com
UV sanitizer phonesoap.com
 UV-C light phonesoap.com/pages/faw-uv-c-light-technology
Electric air purifier phonesoap.com/products/airsoap
Portable phone cleaner phonesoap.com/products/phonesoap-go
Tablet sanitizer phonesoap/com/products/homesoap
Phone sterilizer phonesoap.com/products/phonesoap-pro
Phone sanitizer phonesoap.com/products/phonesoap-3-phone-uv-sanitzer
Screen cleaner phonesoap.com/products/phonesoap-shine-screen-cleaner
Phone cleaning pads phonesoap.com/products/phonesoap-cleaning-pads

5 Claims
5.1 Bacteria we are proven to kill
Disclaimer: We do not make any claims regarding any viruses that are not specified
below. Testing was conducted in a laboratory setting on actual phones, Apple watches,
headphones, credit cards, and keys on the following pathogens:
Escherichia coli (E. coli)
Salmonella typhimurium (Salmonella)
Staphylococcus aureus (Staph)
Methicillin-resistant Staphylococcus aureus (MRSA)
Influenza A H1N1 (Flu)
Rhinovirus (common cold)

5.2 Log rate by product

PhoneSoap Basic 99.99% disinfection in 10 minutes
PhoneSoap 3 99.99% disinfection in 10 minutes
PhoneSoap Go 99.99% disinfection in 10 minutes
PhoneSoap Wireless 99.99% disinfection in 10 minutes
PhoneSoap Pro 99.99% disinfection in 5 minutes
HomeSoap 99.9% disinfection in 10 minutes
AirSoap 99.99% H3N2 reduction
ExpresPro 99.99% disinfection in 30 seconds

5.3 COVID Claims

Our ExpressPro and PhoneSoap Pro is tested and proven to eliminate 99.99% of SARS-
CoV-2 and Coronavrius 229E.
6 What Makes PhoneSoap Different
6.1 360-degree disinfection
Using a UV-C transparent surface and a reflective inner chamber, our devices provide
360-degree disinfection. Though other may claim to provide this, to our knowledge we
are the only company that does this.

6.2 Quartz plating

PhoneSoap products suspend devices between UV light sources and quartz plates.
Quartz is one of very few materials that is transparent to the germicidal wavelength of
UV light (254 nm in our case). Other companies use glass or plastic, which appears to
be transparent but actually blocks UV light. PhoneSoap products remove all obsctruc-
tions between the UV light and the device it is sanitizing.

6.3 What we can disinfect

PhoneSoap promises 99.99% disinfection rates for only non-porous, hard surfaces like
glass, plastic, and metal. We only advertise disinfection rates that are tested and prov-
en.