Hypothesis

Students purchase home items no matter moving to a furnished or unfurnished home

Students have limited exposure/understanding about second-hand platforms when it comes to
home items

Seller Side

Students often throw away/give away unwanted items that could be sellable when moving

Buyer Side
Students are willing to purchase second-hand home items if the price is competitive
Since the pandemic has shifted the shopper behavior from shopping in traditional store to online
grocery. Castello, the cheese brand with strong financial positioning and high awareness around the
world, is aiming to expand the service into the direct-to-consumer channel. 
 
When the coronavirus hit, even the most basic grocery shopping had to adjust to the new online
grocery shopping behavior. Castello, the global leading cheese brand, is not an exception to
expand its service into the direct-to-consumer channel and provide customers an omnichannel
shopping experiences.

When the coronavirus hit, even the most basic grocery shopping had to address increase
customer online shopping needs. Castello, the global leading cheese brand, is not an exception to
expand its service into the direct-to-consumer channel and provide customers an omnichannel
shopping experiences.