Vol: 1 Issue: 1

TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER

2021-2022

Tabloid
E-Newsletter
Of
DEPARTMENT OF BUSINESS ADMINSTRATION

1
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

News at a Glance
CONTENTS

Introduction 5

Vision and Mission 5

Certificate Course on Advanced Excel 6

Movies Session -I 7

Movies Session -II 8

The Marriage of Iconic Brands 9

Harvard Case Studies 10

Eco Friendly Diwali 11

Lens of Mahabhrata @ Strategic Management 12

Mock Drill Interview Session -I 13

Lecture on Managing Human Relations in IT Era 14

Mock Drill Interview Session -II 15

Collage Competition 16

Orientation 17

International Conference on Big Data Analysis 18

Faculties Achievement 19

2
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

It is a matter of great pleasure and satisfaction that Shambhunath Group of

Institutions has come up with the latest issue of the e-newsletter. I have a
strong believe that this e-newsletter will be a pool of the entire academic,
research and co-curricular activities, growth and achievement of the
organisation.

We at Shambhunath Group of Institutions are committed to create an

ambience for nurturing innovation, creativity and excellence in our
students. We aim to prepare the young engineers and managers to
confidently and competently face the challenges of intensifying
competition by imparting high quality technical and managerial education
coupled with appropriate training and wide exposure to the state-of-art
practices. Our educational programmes lay emphasis on all round
personality development and also inculcating human values and
professional ethics which help our students become more humane and
socially alive to lead a meaningful life.

Best wishes for the success and bright future of Tabloid.

Dr. K. K. Tewari
Secretary, Utthan

In the midst of the uncertainty and chaos of 2019, 2020 and 2021, with a
heart full of hope, Shambhunath Group of Institutions has been taking new
initiative day by day to uplift the quality education, to felicitate its students
with better entrepreneurship ability and to make them employment ready
in the rapidly changing scenario. Apart from the other attribute research
and development engagement of our faculty members and students is the
main forte of our organisation. I am delighted to bring greetings in this
issue of the publication of Tabloid.

I strongly believe that the Tabloid will serve as a window through which
the complete profile of the academic and co-curricular activities,
achievements and progress made during the stipulated period can be
viewed.

I am optimistically excited about the future prospects of what we will

achieve together in the coming years.

Prof. (Dr.) R. K. Singh

CAO, SGI

3
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

Editor’s Desk

Wishing you all a very Happy New Year!

We are glad to present you the July-December, 2021 issue of the SIET,
Department of Business Administration, ODD Semester e-newsletter. The
semester was very challenging for us due to the unprecedented threat of
COVID-19 the mankind has ever faced. Despite of the pandemic,
department committed towards the academic and saw a series of events in
online and offline mode. The semester started from the certificate course on
Advanced Excel. The events like Movie Session on M.S Dhoni and URI-
The Surgical Strike ease the pressure of students and learn the leadership
skill as an outcome. Discussion on ‘The Marriage of Iconic Brands’ and
workshop on Harvard Cases helps the students to solve the critical
problems. Department organized guest lecture, mock drill interview session
and some creative events like collage competition to showcase the student’s
creativity. Semester ends with participation of the students and faculties in
International conference of Big Data Analytics.

Looking forward yet to another colourful semester ahead

Dr. Prateek Khanna

4
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

Introduction
Tabloid is a Bi-annually e-newsletter of the Shambhunath Institute of Engineering &
Technology. It captures the blend of textual and visual events and activities in different
endeavours and disciplines. The existing information and the images are passionately
contributed by the very supportive students, faculty and administrative staff under the
institute's aegis. The e-newsletter is highly newsworthy to the institute, faculty, staff, other
administrators of higher learning, and the wider public - students. Tabloid leaves a beautiful
trail of the vigorous activities of department. Tabloid can be helpful and aim to reach the
readers composed of the employees and management to inform them of important messages
and information.

DEPARTMENT OF BUSINESS ADMINSTRATION

A leading department in the Shambhunath Institute of Engineering And Technology, Prayagraj is
affiliated to Dr A P J Abdul Kalam Technical University Uttar Pradesh, Lucknow. Two year of MBA
curriculum focuses on holistic development of students. Extensive care is taken to upgrade students as
per contemporary requirements of industry and society at large. Management degrees give students
a broad foundation in topics relating to business, Finance, Human Resource and Marketing.
The Department of Business Administration is always abuzz with a plethora of activities and
has become a dynamic venue where brilliant minds representing different states converge and
share their vast reserves of knowledge and skills. It’s a result of the collective effort of the
faculty, students and staff over the past few years. We are hopeful of its acquiring greater
heights in the years to come.

VISION
To be a leading management institute that delivers holistic education to the very of business...

MISSION
M1. To prepare management professionals imparting quality education for assimilation of
positive attitude, skills and knowledge

M2. Future business professionals through quality based teaching, research and practical
training that meet industry expectations.

M3. To enrich students for innovative thinking and impeccable personal integrity resulting in
holistic development of the state.

5
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

CERTIFICATE COURSE ON ADVANCE EXCEL

August 26 to September 01, 2021
One week Certificate Course on Advance Excel With hands on Session was held from 26
July – 01 August 2021 via Online- G Meet. Different Topics were covered by course
instructor Mr. Rishi alumnus of NIT Warangal associated with DST India.

The certificate course of seven days in online mode was conducted as per the
schedule mentioned above. MBA third semester students were participants.

Knowledge of advanced Excel is one of the basic required skills in contemporary corporate
scenario. A skill set must have for all budding MBA professionals. Keeping this in mind one
week long online session was organised. It was a certificate course for skill enhancement and
making the students comfortable while using upgraded technology. It was one of the most
successful events organized for well fare of candidates enrolled for the current academic
session.

6
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

MOVIES SESSION –I
October 06, 2021
Movies are a brilliant way for students to hear up-to-date authentic speech and be exposed to
various accents. There are countless movies based on an infinite amount of things, you can
use them to introduce or spark discussions about a certain topic, be it a historical event, a
time period or the culture of country. The movie screened was URI-The Surgical Strike.

The session was organized to spread awareness about great personality and their working
environment and challenging life situations so that student can develop and enhance skills to
get motivated and learn leadership.

Movie education session was a part of

pedagogy development. It was aimed at
breaking ice among students and begins a
healthy communication. Directed by Aditya
Dhar, received National Film Award for this
feature film, it was based on true incidents.

The movie screened was URI themed on surgical strike done by Indian National Army in
response to the series of terrorist activities. This session was attended more than 200 students
of B.Tech and MBA first year, enrolled for current academic session. The aim was to create
awareness about the issues and making a successful strategy.

Key take away were learning strategic management, patriotism, discipline, responsibility etc.

7
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

MOVIES SESSION -II

October 09, 2021
This session was also a part of Movie education session. The aim was to motivate students to
go against all odds and be a winner. The movie screened was MS Dhoni, based on sports
career of former captain of Indian Cricket Team. The session was lively and enjoyed by all
students. Theme of the movie was a positive change in attitude, behaviour and learning
approaches.

The glimpse of movie session at seminar hall which ended for three hours

The event was well organised coordinated by student volunteers and faculty members.
Audience included engineering first year batch along with MBA. Actor Lt. Sushant Singh
Rajput played the lead role of MS Dhoni. The movie is inspired by true incidents on life of
great sports person MS Dhoni, who has special significance, fan following and is source of
inspiration for many youngsters.

The movie ended with a question / answer session with audience to understand their
perception towards the event and also know their key take away from the session.

8
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

Discussion on
MARRIAGE OF ICONIC BRANDS
October 11, 2021
The event focussed on the merging of two iconic brands from perspective of business and
management. Mergers, acquisitions, takeovers etc are integral part of businesses today. This
current even was a live example of how businesses are run and carried out at different points
of time. This concept and its relevance are of utmost important to all business students. The
event focused on this core concept and turned out to be a move well appreciated by all.
Commenting on the development, N. Chandrasekaran, Chairman, Tata Sons Pvt Ltd said, “At
the Tata group, we are delighted to be declared as the winner of the bid for AIR INDIA. This
is a historic moment, and it will be a rare privilege for our group to own and operate the
country’s flag bearer airline. It will be our endeavour to build a world-class airline that makes
every Indian proud. On this occasion, I would like to pay tribute to JRD Tata, pioneer of
Indian aviation, whose memory we cherish.”

9
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

HARVARD CASE STUDIES-Workshop

October 25 to November 02, 2021
The general purpose of event was to inculcate managerial skills in students via: Describe an
individual situation (case), e.g. a person, business, organisation, or institution, in detail;
Identify the key issues of the case (assignment question should tell you what to focus on);
Analyse the case using relevant theoretical concepts from your unit or discipline;
Recommend a course of action for that particular case (particularly for problem-solving case
studies).

Students and workshop organizers Dr. Prateek Khanna, Dr. Mayank Malviya and others

Harvard case studies provided an insight to MBA students about business scenario of MNC’s.
The event was aimed at providing best content at par to students so that they can enrich their
managerial skills as per requirement and want of corporate sector. The students practiced
making real life business decisions, working on the backdrop of original business situations
that arose in United States of America in due course of time. The assigned students made
groups which were required to deliver power point presentations followed by
question/answer sessions from peers and coordinators. Total nine groups are there to present
the case. Case Study topics were:

 American well- doctor will e-see you now

 Propecia- helping make hair loss history
 Dog fight over europe- ryanair (A)
 Salessoft, Inc. (A)
 Barco projection systems (A): world wide niche marketing
 Report income for dot-coms
 Aqualisa quartz: simply a better shower
 The fashion channel
 Financial reporting fundamentals.
10
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

ECO-FRIENDLY DIWALI
November 02, 2021
Creating awareness among students for Eco-friendly Diwali helps reduce noise and air
pollution. You can quickly reduce the consumption of energy by opting for eco-friendly.
Earthen lamps are perfect and can easily be disposed of without causing harm to our
atmosphere. Opting for organic colours also helps to avoid any kind of skin irritations.

Event was co-ordinated by Mr Ujjwal Kumar to spread

awareness about eco-friendly Diwali.

Prior to the greatest festival of Indian subcontinent, care was taken to ensure safety and health
of all, keeping in mind the business point of view for making the celebration a win-win event.
The students assembled in Lab-4 and both final and first year students were clubbed together
to discuss the merits of Eco-friendly Diwali. It was good to see the coordination between
seniors and their juniors, there was two way healthy discussion and professional
communication among students. Overwhelmed by the ideas, thoughts, innovations students
pledged to keep the tradition on catering local markets, business and social responsibilities in
various capacities.

11
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

STRATEGIC MANAGEMENT @ LENS OF MAHABHRATA

November 12, 2021
Strategic management refers to formulation, implementation, evaluation and control of
strategies to maintain a competitive advantage. The concept of strategic management is not
new it’s old as Mahabharata: the Holy Scripture which has a lot of value in people’ eyes. The
epic like Mahabharata makes a distinction between Dharma and Adharma , morality and
immorality, right and wrong, goodness and badness, with main eccentrics of Kauravas
(represented evil) and Pandavas (symbolized for goodness). Major highlights of the session
were company A and B Ltd. the speaker was Dr. Prateek Khanna faculty of strategic
management.

The iconic image from ages old but one of the most contemporary
and finest work in Indian literature, speaking more than a thousand
words on strategic management itself.

12
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

MOCKDRILL INTERVIEW SESSION-I

November 24, 2021
To facilitate communication skills, soft skills, phonetics, application part of business studies
an interview session was designed. This helped students to get an over view of panel
interview, get rid of their hesitation, prepare Resume, understand their gaps and upgrade
accordingly as per the required feedback. It helps to students to facilitate chances of selection.

Prof.C. B. Jha from Electronics and Communication

department headed a team with other panellists in LAB-4.

13
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

Guest Lecture On
MANAGING HUMAN RELATIONS IN IT ERA
November 25, 2021
Former Head and Director, MONIRBA, University of Allahabad Prof Ashim Mukherji Sir,
needs no word of introduction. Prof. Mukherji was invited to deliver a guest lecture on
“Managing Human Relations in IT era”. It was an hour long session followed by question-
answer round. Prof. Mukherji received a warm welcome and the event started by lighting of
lamp there by offering a memento and angavastram the symbol of respect and honour. The
event was attended by many external and internal dignitaries & other faculty members.

Prof. Mukherji has thrown a

light of information on
necessity of maintaining Human
Relations in IT era much
required by the budding
professionals. It was an
informative session as many
complex issues were discussed
that are applicable for one and
all. The event ended with
question/ answer round. The
audience was also asked to fill
feedback form.

14
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

MOCK INTERVIEW SESSION-II

November 27, 2021
Looking at success and utility of mock drill interview session-I mock interview session –II
was conducted. An event well-coordinated with senior faculty members as panellists the
students were minutely interviewed and mentored. The participants were both first and final
year students and were given proper feedback by panellists.

Final round in continuation with the first mock drill interview session.

Mock interview session-II was in continuation with interview session-I, the session was
designed in such a way that motivates student to speak and share their views on
contemporary issues. It focused on basic etiquette to face the panel, gestures, understanding
the importance of well written curriculum vitae and making responses that are relevant to the
context of interviewer’s questions, facial expressions, eye contact and relevant subject matter.

15
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

COLLAGE COMPETITION
December 01, 2021
AIM: To enrich student's experience in pictorial composition through the handling of new
materials. Collage and paper art are very important to students in this period because art helps
them to develop their reasoning, creative, imaginative, and problem solving skills. Doing art
enhances their skills, hand and eye coordination, and helps them to make cognitive advances
such as learning proportions

The students were thrilled with the activity and gave their best performance.
Group-II stood winners for the event; the theme they covered was “The Success
Iceberg”.

Mr. Ubaid Ahmed Khan Faculty of Mechanical Department called as a judge in the
event due to his vast knowledge and creativity.

16
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

ORIENTATION
December 11, 2021
One of the most important activities in academics is orientation. Organized in the seminar
hall, where various speakers from different departments took the session & valuable
information about SGI was shared.

The students were motivated to study well, perform good to learn and grow and make
optimum use of resources available to them. The Orientation programme is an opportunity to
introduce the new students to life at the Institute and facilitate a smooth transition with the
new life. The objective is to help both undergraduate postgraduate students to adjust in the
campus through a series of activities and sessions organized in SGI.

It was an interactive session and students participated in two ways communication with
respective speakers. Orientation program ended on a lighter node with refreshments and
snacks were made available to students. Dr. Prateek Khanna, HOD, told about the SGI
Infrastructure with the students such as Labs, Library AI-Labs, digital Classroom and medical
facilities.

As a part of academics curriculum induction is a must do event as it broadcasts various

details which would otherwise remain unnoticed from successive batches.

17
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

INTERNATIONAL CONFERENCE ON BIG DATA ANALYSIS

December 15-18, 2021
Online conference organised by IIIT, Allahabad this conference got response from many
students. The speakers were various professors from IIIT and also from abroad, as it was an
international conference. After the lunch break in the middle of conference the virtual meet
and discussions started with 9:00 AM in the morning and continued till 4:00 PM in the
evening.

This was the ninth international

conference of its kind
organized by IIIT Allahabad.
Online certificates were
provided to all those who
attended this conference.

The certificate of participation received by the students from IIIT Allahabad

18
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

Faculties @ Achievement
Dr. Prateek Khanna

 “Industry 4.0: A Paradigm Shift in Technological Approach for Business Organization

and Society” Publisher: Springer Nature- Sustanibility in the Gig Economy-Perspectives,
Challenges and Opportunities in Industry 4.0.
 NPTEL Online Certification (NPTEL21MG51S23070186) in Marketing Management-I, 8
week course from Aug-Oct., 2021.
 Indian Institute of Information Technology Allahabad (IIITA), Prayagraj, Ninth
International Conference on Big Data Analytics, 15th -18th December, 2021.
 AICTE Training and Learning (ATAL) Academy and Dayalbagh Educational Institute
(Deemed to be University) organized one week online Faculty Development Programme
on “Research Support Services in Academic Institutions”, August 24th – 28th, 2021.
 Subject Expert of Marketing Management by AICTE-SLAP, September, 2021.

Dr. Mayank Malviya

 Got Academic Excellence Award (2020-21) as a best faculty in the Department of

Business Administration organized on September 20th, 2021.
 NPTEL Online Certification (NPTEL21MG51S13070108) in Marketing Management-I, 8
week course from Aug - Oct., 2021.
 Indian Institute of Information Technology Allahabad (IIITA), Prayagraj, Ninth
International Conference on Big Data Analytics, December 15th - 18th, 2021.
 AICTE Training and Learning (ATAL) Academy and Dayalbagh Educational Institute
(Deemed to be University) organized one week online Faculty Development Programme
on “Research Support Services in Academic Institutions”, August 24th – 28th, 2021.
 AICTE Training and Learning (ATAL) Academy and Babasaheb Bhimrao Ambedkar
University, Lucknow organized one week online Faculty Development Programme on
“Data Analysis using R”, October 25th – 29th, 2021.
 AICTE Training and Learning (ATAL) Academy and Xavier Institute of Social Service
organized one week online Faculty Development Programme on “Emerging Trends in
Business Data Analytics for Managers”, November 22nd – 26th, 2021.

Mr. Vipin Shukla

 E&ICT Academy IIT Guwahati organized one week online Faculty Development
Programme on “Classroom Management Skills & Online Delivery Techniques”, October
4th – 9th, 2021.
 Indian Institute of Information Technology Allahabad (IIITA), Prayagraj, Ninth
International Conference on Big Data Analytics, December 15th - 18th, 2021.

19
Vol: 1 Issue: 1
TABLOID: DEPARTMENT OF BUSINESS ADMINISTRATION E-NEWSLETTER
2021-2022

Faculties ‘Speak’
“Tabloid is a blend of academia and outer perspective of students’ world”.
Mr. Malay Tiwari
Faculty, Department of
Business Administration

“Tabloid, a glimpse of co-curricular activities that shape the development of students”.

Mr. Pradeep Kumar Singh
Faculty, Department of
Business Administration

Concept, Compilation, Editing and Design

Dr. Mayank Malviya Dr. Prateek Khanna Mr. Vipin Shukla

Media & PR Cell

Mr. Ujjwal Kumar

Shambhunath Institute of Engineering & Technology

Jhalwa Prayagraj Uttar Pradesh

Pin Code: 211015

1800-12022-8555, 8127100101, 8127100202, 8127100303, mail@siet.in

20