List of Tables

LIST OF TABLES

Table Table Name Page

No. No.

3.1 Age of Respondents 27

3.2 Gender of the Respondents 28

Level of Education of the Respondents 29

3 .3
3.4 Occupation of the Respondents 30

3.5 Marital Status of the Respondents 31

3.6 Family Size of the Respondents 32

Family Monthly Income of the Respondents 33

3.7
Respondents and Daily Purchase of Aavin Milk 35
3.8
Respondents and Duration of Buying Aavin Milk 36
3.9
3.10 Respondents and Source of Purchasing Aavin Milk 37

3.11 Respondents and Type of Aavin Milk Purchased 38

3.12 Respondents and the Time of Availability of Aavin Milk 39

3.13 Respondents and Factors Motivated them to Buy Aavin Milk 40

Initially
3.14 Respondents and Purpose of Using Aavin Milk 41

3.15 Respondents and the Reason for Buying Aavin Milk 42

Respondents and Complaints Regarding Aavin Milk 43

3.16
Table Table Name Page
No. No.

46 -
4.1 Age And Level Of Satisfaction (Two-Way Table)

4.2 Age And Level Of Satisfaction (Chi-Square Test) 47

4.3 Gender and level of Satisfaction (Two — way table) 48

4.4 Gender And Level Of Satisfaction 49

(Chi-Square Test)

4.5 Level Of Education And Level Of Satisfaction 50

(Two-Way Table)

4.6 Level Of Education And Level Of Satisfaction 51

(Chi-Square Test)

4.7 Occupation And Level Of Satisfaction 52

(Two-Way Table)

4.8 Occupation And Level Of Satisfaction 54

(Chi-Square Test)

4.9 Marital Status And Level Of Satisfaction 54

(Two-Way Table)

4.10 Marital Status And Level Of Satisfaction 55

(Chi-Square Test)

4.11 Size Of Family And Level Of Satisfaction 56

(Two-Way Table)

4.12 Size Of Family And Level Of Satisfaction 57

(Chi-Square Test)

4.13 Family Monthly Income And Level Of Satisfaction 58

(Two-Way Table)

4.14 Family Monthly Income And Level Of Satisfaction 59

(Chi-Square Test)

4.15 Daily Purchase Of Aavin Milk And Level Of Satisfaction 60

(Two-Way Table)
4.16 Daily Purchase Of Aavin Milk And Level Of satisfaction 62
(Chi-Square Test)

4.17 Duration Of Buying Aavin Milk And Level Of Satisfaction 62

(Two-Way Table)

4.18 Duration Of Buying Aavin Milk And Level Of Satisfaction 64

(Chi-Square Test)

4.19 Source Of Buying Aavin Milk And Level Of Satisfaction 64

(Two-Way Table)

4.20 Source Of Buying Aavin Milk And Level Of Satisfaction 66

(Chi-Square Test)

4.21 Type Of Aavin Milk Purchased And Level Of Satisfaction 66

(Two-Way Table)

4.22 Type Of Aavin Milk Purchased And Level Of Satisfaction (Chi- 67

Square Test)

4.23 Time Of Availability Of Aavin Milk And Level Of Satisfaction 68

(Two-Way Table)

4.24 Time Of Availability Of Aavin Milk And Level Of Satisfaction 70

(Chi-Square Test)

4.25 Motivating Factors To Buy Aavin Milk And Level Of 70

Satisfaction (Two-Way Table)

4.26 Motivating factors to buy aavin milk and 72

Level of satisfaction (Chi-Square Test)

4.27 Purpose Of Using Aavin Milk And Level Of Satisfaction (Two- 72

Way Table) ,

4.28 Purpose Of Using Aavin Milk And Level Of Satisfaction 74

(Chi-Square Test)

4.29 Reason For Buying Aavin Milk And Level Of Satisfaction 74

(Two-Way Table)

4.30 Reason For Buying Aavin Milk And Level Of Satisfaction 76

(Chi-Square Test)
List if Exh Thus
 LIST OF EXHIBITS

S.No. Chart Name _----

1 Age of the Respondents

2 Gender of the Respondents

3 Level of Education of the Respondents

4 Occupation of the Respondents

5 Marital Status of the Respondents

6 Family Size of the Respondents

7 Family Monthly Income of the Respondents