Professional Documents
Culture Documents
UCLA Alumni Assoc Annual-Report-2017
UCLA Alumni Assoc Annual-Report-2017
LifeBruin
Continue to build on Bruin
Connections
Next Steps
space for alumni to submit
UCLA ONE
Topics:
specifically for an online audience, and
programming that took place in and around • Diversity and Innovation
campus was filmed so that Bruins around the
,
Marianne Roos ’76
Christina Chu ’17
Bruins It was a great night with an incredible Alumni volunteers Students attending Communication Studies
1,059
The addition of new group Barry Eggers ’85 – Founder & Partner, Lightspeed Venture Partners
Alumni functionality allows professional Brian Lee ’93, J.D. ’96 – Co-Founder & CEO, The Honest Company
schools to build their brand within
2,500
the platform, and industry-based A select group of economics courses culminated in
Total participants at events
on campus and throughout networking can flourish. Economics in Action, a conference in which students
the Los Angeles community presented on real-world topics and their intersection
with economic theory while receiving feedback from
Events such as: Next Steps alumni judges.
• A men’s basketball game Utilize UCLA ONE to drive
• “One Bus, One Cause” volunteer experience
• Professional development workshops industry-based networking
and develop original content
Sharpe Fellows Program
• UCLA gymnastics meets
for the platform.
An intensive professional development training program,
the Sharpe Fellows Program places juniors in internships at
Next Steps prestigious companies.
• Expand the Alumni Mentor
The Spirit Squad
Program to include professional Applications received
school matches. Capturing the Bruin spirit through
cheer, dance and pep, as well as
• Elevate the program’s in-person community service, the Spirit Squad Alumni interviewers
events to increase attendance made appearances at a record-
and feelings of connection to the breaking number of events and
program and to the university. raised an unprecedented: days of interviews to select the best
and brightest juniors
• Increase communication with
program participants and
Students received placements in fields including:
opportunities to seek and utilize Investment Banking, Finance, Technology
their feedback.
9 Bruin Connections Bruin Connections 10
The Second Act | First Gen Alumni Network hosted a screening event of “Aliens”
featuring Ricco Rossi for attendees
from a diverse range of careers.
The UCLA Alumni Band funded a True
Bruin Distinguished Senior Award for UCLA
Marching Band member Andrew Sprenkel ’17.
Networks
Westwood Women’s Bruin Club
Transformation Grant because while vets gain a wonderful
education at UCLA, they’re still so often
unable to translate their military experience
Gold Shield Alumnae supported into a civilian resume. Plus RAH exposes them
UCLA Affinity Programs recognizes the rich
Cerritos, CA | Chester, NJ
Chevy Chase, MD | Concord, CA The Office of Parent & Family
Programs is committed to helping
families participate in their student’s
Next Steps
• Increase accessibility for Spanish-
Providence,
Parent RI | Rancho Mirage, CA and community. • Reengage former Parents’ Council
volunteers with the launch of the
Programs
Roseville, CA | San Diego, CA
families, determining what their
unique needs are, and whether or
not our current resources meet
San Diego | Conejo Valley students and parents in their home towns.
Domestic
International
South Bay
Bruin | Rose Bowl Bruins Bruin Recruiters
Silicon Beach
Recruitment| Washington D.C. To bring UCLA physically
to otherwise under-served
Denver, CO | Austin, TX
applications surpassed six figures as more
than 102,000 high school seniors applied
for admission for fall 2017. But, even with
Admission to represent UCLA
at high school college fairs.
Seattle, WA | Bountiful, UT
such extraordinary volume, UCLA and the
UCLA Alumni Association are committed
to helping prospective students gather
information, explore their options and find Bruins volunteer
Baltimore, MD | Livonia, MI
answers to their questions. Additionally,
newly admitted students have multiple
opportunities to experience the spirit that
College fairs
throughout
Philadelphia, PA | Honolulu, HI
characterizes the university.
*Partial list New Bruin Send-off locations
California
Dallas, TX | Chicago, IL
19 Bruin Recruitment Bruin Connections 21
travel groups
Revenue goals were
Patagonian Frontiers
development team to create a young
with family, friends and fellow alumni. With
every detail planned, our globetrotters are
with UCLA.alumni travel product to reach the large
free to explore with open hearts and minds number of alumni in these age brackets
Inland Empire Network Those who attended were excited to meet each
other and connect with UCLA across geographic
boundaries. The conference had:
Regional
People in Different
attendance, covering networks the world
LosNetworks
Angeles Downtown Network Listening Tour Next Steps
Monterey Area Network
After graduation, many Bruins settle in
Furthering our international engagement, we
toured Europe this summer, listening to Bruins
Continue increasing
engagement
Sacramento Network
friendships and making new ones.
*Partial list of networks
Programs
UCLA Muslim Alumni Association
hosted a book
signing of “Coach
Wooden and Me”
Alumni of UCLA
honored comedian,
actress and writer Ali
Wong for pushing
400+
During the 2016 We celebrated with Bruin
400+
parties for UCLA Attendees in College
College Station, Texas Provo, Alumni across the Station, TX alone for our
game against the Texas
country with: A&M Aggies
Alumni, family and
7days
Michigan, Arizona, USC and
Washington State
Alumni 150
Basketball Tournament, we
continued our pregame
Events 200+
guests and the UCLA
Bruin Marching Band and
UCLA Spirit Squad for a
game versus Arizona State
Pullman, WA
Bruin faithful in
Sacramento, CA for games
versus Kent State and the
100+
for the Bruin Bash at the Rose Bowl and in The University of Kentucky
Alumni Awards
We recognized alumni who
have led with their true Bruin
spirit to make an impact on
our community and the world.
The awards ceremony at the
Centennial Ballroom at the
Luskin Conference Center was
attended by:
300+
Alumni, family and friends
gathered to celebrate this
year’s awardees
Liberty Mutual | Bank of America
34 Bruin Connections Marketing 34
Luskin Conference Center was featured in the April edition of the Alumni
Marketing
Newsletter Connect and became the #1 post of all
time on the UCLA Facebook page with 283K views.
H&R Block
35 Marketing Marketing 37
Social Media Social Media Growth New and Refreshed Logos Next Steps
• Promote membership
The Alumni Association has grown an active by rethinking how it
social media community of: is represented on the
Overall
alumni website. Reduce
YouTube +58% the number of clicks
needed to purchase a
Members Instagram +35% membership. Clarify
This highly engaged community generates the list of benefits by
an average of: Twitter +19% grouping our advantages
in sections and
Facebook +14% improving the overall
Monthly impressions... Daily impressions... display. Conceptualize
LinkedIn +14% and reorganize the
and hundreds of daily interactions. presentation of
membership tiers and
Top Performing Social Posts
other components of the
page to make it easier to
understand.
• Completely redesign
the alumni.ucla.edu
homepage by the end of
the fiscal year in response
to strategic planning
suggestions from the
User-generated Content Anderson Report.
• Bring life to the first
Virtual Alumni Day, put
on by any university,
an online celebration
of UCLA that features
compelling, original
and diverse materials
#FutureBruin(s) #UCBruinsEverywhere #BruinPets to a worldwide alumni
7,300+ posts to date 1,200+ posts to date 600+ posts to date
audience.
3,269 member survey responses analyzed
38 Bruin Connections Five Year Strategic Plan 39
10 board members
constituents, we will
create tailored and Access to UCLA Sports platform, we have the
specific opportunities opportunity to inform and
engage our members on
10 schools
Five Yearaudited true values of being a
Bruin for life.
Career Programs
are receiving the professional
development necessary to
enhance their careers.
48 In-depth interviews
development and alumni networks. membership giving. strong bonds.
Mailing Address:
UCLA Alumni Association Email: alumni@alumni.ucla.edu
James West Alumni Center Phone: 310-825-2586
Box 951397 Toll Free: 800-825-2586
Los Angeles, CA 90095-1397