C E R T I F I C AT E P R O G R A M I N

BUSINESS ANALYTICS
Online
CONTENTS

01. About upGrad 1

02. About IIT Bombay 2

03. Program Overview 3

04. Why study Business Analytics? 4

05. Who is this program for? 5

06. Key learnings from the program 6

07. Top skills you will learn 7

08. Program Modules 8

09. Message from the CEP's Office 12

10. Know the Faculty Members 13

11. Certificate from IIT Bombay CEP & QIP 17

12. Admission process details 18

ABOUT
upGrad

upGrad is India’s largest online higher education company. Founded in early 2015, upGrad has onboarded over
53K paid learners and impacted more than half a million individuals globally, within a short span of 5 years.

upGrad provides online programs in the areas of Data Science, Machine Learning and AI, Technology,
Management and Law to college students, working professionals and enterprises. These programs are designed
and delivered in collaboration with top-notch universities IIT Madras, IIIT Bangalore, O.P. Jindal Global University,
MICA, NMIMS Global Access, Duke CE, Deakin University, Liverpool John Moores University and others.

With an 85% program completion rate, robust tech platform, outcome-based learning approach, industry-
relevant curriculum, finest university credentials, strong mentorship, and steadfast career support, upGrad
has established its position as the leader in the Indian education system.

The company has been awarded the title of ‘Best Tech for Education’ by IAMAI in 2019. upGrad received the ‘Best
Education Brands’ award by Economic Times in 2018, Most Innovative Companies in India' by Fast
Company in 2017 and has been ranked as the #1 startup by LinkedIn in its top startups in India list.

Based on our market research and conversation with the industry, we have identified Business Analytics as one
of the sectors with critical demand supply imbalance in terms of quality machine learning and data science
professionals available in the market. Our vision is to design and deliver the best-in-class Advanced Certification
in Machine Learning and AI Program to empower the tech professionals to take up the next generation
technology-driven roles in top IT, Tech, E-commerce, Product and Services Firms. If you are reading this, you may
already wish to accelerate your career in this field.

Our aim is simple:

We strive to create high-impact, on-campus hands-on
experiences that prepare students for meaningful and
productive careers.

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ABOUT
IIT BOMBAY

Established in 1958, the second of its kind, IIT Bombay was the first to be set up with foreign assistance. The funds
from UNESCO came as Roubles from the then Soviet Union. In 1961, Parliament decreed the IITs as ‘Institutes of
National Importance'. Since then, IITB has grown from strength to strength to emerge as one of the top technical
universities in the world.

The institute is recognised worldwide as a leader in the field of engineering education and research. Reputed for
the outstanding calibre of students graduating from its undergraduate and postgraduate programmes, the
institute attracts the best students from the country for its bachelor's, master's and doctoral programmes.
Research and academic programmes at IIT Bombay are driven by an outstanding faculty, many of whom are
reputed for their research contributions internationally.

IIT Bombay also builds links with peer universities and institutes, both at the national and the international levels,
to enhance research and enrich its educational programmes. The alumni have distinguished themselves through
their achievements in and contributions to industry, academics, research, business, government and social
domains. The institute continues to work closely with the alumni to enhance its activities through interactions
in academic and research programmes as well as to mobilise financial support.

In today’s fast-paced, ever-changing business world, making the effort to invest in your own learning and
professional development is an absolute must. To strengthen your professional profile and differentiate yourself
from your peers, you need to continuously develop new relevant skills. Here’s where IIT Bombay Executive
Education can be your learning partner of choice! Through our short-term, experiential programmes geared
towards practical industry application rather than dry theory, business professionals have a remarkably
cutting-edge means to ensure that their career is always on an upward trajectory.

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PROGRAM
OVERVIEW
In the past decade, thanks to the growing proliferation of smartphones and smart devices and the increasing
adoption of Data Science technologies - AI, ML, Data Analytics, Business Analytics - the world has been churning
out colossal volumes of data and Although we now sit on this data goldmine, raw data is of little or no value to
us unless processed, analysed, and interpreted. This is where Business Analytics enters the scene. Business
Analytics has become indispensable in today’s competitive world.

Business Analytics and Data Science can help you operate from a new vantage point. With accessibility and
comptency to leverage relevant business information from both inside and outside a corporation, helping it to
competency in the increasingly competitive marketplace. Explore external data and its sources that, when
integrated into business analytics, can help increase efficiecies develop innovative strategies, optimize
processes, and more. Business analytics involves three core methods:

Descriptive - Which interprets historical data to identify trends that can create value for a business.

Predictive - That leverages statistics to predict futures.

Prescriptive - That uses a host of techniques to determine which outcome is likely to deliver the
best results in a specific business scenario.

This program is designed to equip the participants with the required foundational skills to make informed
decisions in their organizations. The program will emphasize on practical understanding of various concepts to
harness the power of analytics in gaining valuable business insights.

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WHY STUDY
BUSINESS ANALYTICS?
Business analytics is all about uncovering insights from raw data and using it to influence business decisions
positively. When companies can analyze their past performances, they get to identify missed opportunities
and subpar strategies. Business analytics helps Businesses understand the purchasing behaviour, tastes,
requirements, etc., of the buyers. Understand with this data, one can extend highly-targeted offers/
discounts, campaigns, and products to target customers, winning their loyalty time and again. In the long run,
the efforts put into creating a unique customer experience boosts the customer satisfaction factor significantly.
It also is one of the most vital tools for increasing operational efficiency. By analyzing the performance of
business processes, campaigns, marketing strategies, and business decisions, one can optimize the results.
Since business analytics enhances operational efficiency and improves decision-making, it inevitably creates
new opportunities to increase the financial gains of businesses.

The potential of business analytics is not limited to identifying opportunities to boost decision-making and
operational efficiency. Companies can use analytics to conduct market and competitor research to find out
untapped opportunities such as new markets, new customer segments, new product ideas, etc. As new doors
open, the potential to grow and earn more profits increases manifold.

As an increasing number of organizations realize the potential of data backed by different Data Science
technologies, the demand for skilled professionals is also rising. Any business failing to take the data-driven
demand is going to fall behind in the race. However, be it AI, or ML, or Business Analytics tools, these will
not deliver tangible results if a company lacks the right talent. The global business analytics market continues
to grow steadily as we speak, indicating that there’s a rapidly growing demand for certified business analytics
experts. In fact, business analysis ranked as one of the most demand skills of 2019. Unfortunately, the demand
far exceeds their supply, and while this is bad news for companies, it is great for aspirants who are looking to
build a career in Business Analytics.

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WHO IS THIS
PROGRAM FOR?

Analysts and Consultants

Current and aspiring Business Analytics, Data Analytics
or Business Intelligence professionals

Decision Makers/ Influencers

Entrepreneurs and business owners who aim to grow their businesses
through effective data analytics. Also suitable for business and functional
heads across different verticals.

Data Practitioners
Professionals working or aspiring to work in Business Analytics
or Data Science who want to improve their skillset and accelerate
their career.

Mid-Level Professionals across Functions

Professionals working in business functions such as marketing, operations,
strategy who want to understand the ways to leverage data to perform
better in their role skillset and accelerate their career.

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 KEY LEARNINGS FROM OUR
CERTIFICATE PROGRAM
IN BUSINESS ANALYTICS

Learn from one of India’s Experience interactive

best Engineering School. live online learning through live
NIRF Ranking 3. lectures and real-world projects.

Understand key analytical, Interact with leading

modelling, statistical and programming IIT Bombay faculty and
tools like Python, SQL and Tableau industry experts

Leverage analytics to drive Receive a Certificate

the growth of a company’s of Completion from
value chain, marketing/sales, IIT Bombay CE & QIP
HR processes and more

(National Institutional Ranking Framework (NIRF) set-up by MHRD Gov of India) 6

TOP SKILLS
YOU WILL LEARN

Neural Time Series

networks Analysis

Linear and Non-Linear Exploratory

regression Data Analysis

Statistical
Inferencing

Decision Trees

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PROGRAM
MODULES

PYTHON CRASH COURSE 4 WEEKS

Introduction to the language used for data science, Python. Get introduced to the fundamentals of
Python and learn to use the same for data manipulation and visualisation.

INTRO TO COURSE 1 WEEK

Get an overview of course along with interesting examples in the field of business analytics. Understand
the opportunities that exist in the field.

DESCRIPTIVE STATISTICS (0.5),

1 WEEK
PRELIM STATS CONCEPTS (0.5)

Understand foundational concepts of descriptive statistics, conditional probability and random variables
and their distributions that form the base of advanced techniques.

PRELIM STATS CONCEPTS 1 WEEK

Use probability axioms to check consistency of probability information, define random variables and
model them using density functions, compute moments of a distribution.

EXPLORATORY DATA ANALYSIS 1 WEEK

Learn how to find and analyze the patterns in the data to draw actionable insights.

STATISTICAL INFERENCING 2 WEEKS

Build a strong statistical foundation and learn how to 'infer' insights for a huge
population using a small sample.

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PROGRAM
MODULES

ANOVA AND SAMPLING 1 WEEK

Understand how to formulate and validate hypotheses for a population to solve real-life
business problems.

PROJECT 1
STATISTICS & EXPLORATORY DATA ANALYSIS
Practice how to analyze data sets to summarize their main characteristics, often with
visual methods.

LINEAR AND NON-LINEAR REGRESSION 2 WEEKS

Venture into the world of predictive analytics by learning how one variable can be
predicted using several other variables

LOGISTIC REGRESSION 1 WEEK

Learn your first binary classification technique by determining which customers of a

telecom operator are likely to churn versus who are not to help the business
retain customers.

PROJECT 2
PROJECT ON REGRESSION
Explore how statistical methods are used to find the relations between two or more
independent and dependent variables.

TREE MODELS 1 WEEK

Learn how the human decision making process can be replicated using a decision
tree and other powerful ensemble algorithms.
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PROGRAM
MODULES

TIME SERIES 2 WEEKS

In this module, you will learn how to analyze and forecast a series that varies
with time.

PCA 1 WEEK

Understand important concepts related to dimensionality reduction, the basic idea

and the learning algorithm of PCA, and its practical applications on supervised and
unsupervised problems.

K-MEANS, K-NN 1 WEEK

Learn how to group elements into different clusters when you don't have any pre-defined
labels to segregate them through K-means clustering, hierarchical clustering, and more.

NEURAL NETWORKS 1 WEEK

Learn the most sophisticated and cutting-edge technique in machine learning - Artificial
Neural Networks or ANNs.

PROJECT 3
PROJECT ON PREDICTIVE ANALYSIS
Use a variety of statistical techniques from data mining and predictive modelling, that
analyze current and historical facts to make predictions about future or otherwise
unknown events

TEXT MINING 1 WEEK

Learn how to work with text data to clean them, extract them and transform them into
usable features to be used in your analytical techniques.
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PROGRAM
MODULES

OPTIMIZATION 1 WEEK

Learn about the fundamentals of linear and non-linear optimization to reach optimal
solution under various decision constraints

SIMULATION 1 WEEK
Learn about simulation to understand decision making under uncertainty.

APPLICATIONS I BUSINESS PROBLEM SOLVING,

1 WEEK
BIG DATA, MARKETING ANALYTICS

Learn how to approach open ended real world problems using data as a lever to draw
actionable insights and understand it's applications in various functions

APPLICATIONS II: OPERATIONAL ANALYTICS,

1 WEEK
FINANCIAL ANALYTICS, HR ANALYTICS

Understand the need for critical thinking mindset while solving business problems,
able to connect the learning to apply on real life cases, appreciate the use of Analytics
in specific domain

PROJECT (FORUM FOR PARTICIPANTS

1 WEEK
TO TALK OF THEIR PROBLEMS)

Identify a business problem in your area of work and formulate it into a business analytics
problem and approach to solve it.

PYTHON ADVANCED/SQL/TABLEAU 2 WEEKS

Learn how to work with databases with fetching and manipulating data and working
with visualization tools such as Tableau.

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MESSAGE FROM
THE CEP’S OFFICE

With the rapid pace of growth in science and technology and frequent paradigm shifts in policy, governance
and management, continuing education of working professionals in the industry is a vital need. The Continuing
Education Programme (CEP) office at IIT Bombay meets the human resources training and knowledge
up-gradation needs of the industry.

As the pace of technological innovation and adoption gathers speed, it has led to the genesis of myriad
opportunities for business growth. Consequently, our approach towards continuing education has adapted
to these fundamental changes in critical and transformative ways. Our courses draw on learnings from across
the core technical, managerial and design disciplines taught and researched at IIT Bombay. Therefore, we can
deliver inter-disciplinary material along with the pedagogical rigour that IITs are known for, making for
unrivalled offerings in the context of continuing education.

Equip yourself with the knowledge and skills needed to develop a competitive edge and propel your career into
the future.

Prof. Siddhartha Ghosh

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KNOW THE
FACULTY MEMBERS

Dr. Ravindra D. Gudi is currently the Professor-in-Charge of the IIT Bombay Research Park Foundation.
He has served as Head at Department of Chemical Engineering at Indian Institute of Technology, Bombay.
He also holds the Institute Chair Position in Artificial Intelligence and Machine Learning. He earned his B-Tech
and M-Tech degrees from IIT Bombay and a PhD from the University of Alberta (1995).

His research interests lie broadly in process systems engineering and green engineering, i.e. modeling,
optimization, control and fault diagnosis of process systems, sustainability in industrial practices. Dr. Gudi has
published over 135 scopus indexed papers and has 9 US patents to his credit, in various areas of process
systems engineering. He has guided over 60 PhD and M.Tech students in their research at IIT Bombay. Dr. Gudi
is a recipient of several awards including the Canadian Commonwealth Fellowship by the Government of
Canada (1991-1995), Lovraj Kumar Memorial Award for promotion of Industry Academia Interaction, (July 1998 -
January 1999) Manudhane Applied Research Award (2006), Herdillia Award for Excellence in Basic Chemical
Engineering (2009). He serves on several technical committees of IFAC. He has also been an active consultant to
the industries in India and abroad.

Educational Qualifications
• B.Tech., I.I.T. Bombay, 1985
• Ph.D., University of Alberta, 1995

Prof. Ravindra D. Gudi

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KNOW THE
FACULTY MEMBERS

Dr. Mani Bhushan is a professor at the Department of Chemical Engineering at Indian Institute of Technology
Bombay, Mumbai, India. He is also affiliated with systems and control and climate studies programmes at IIT
Bombay. He earned his B-Tech (1997) and PhD (2001) degrees from IIT Bombay.

From 2001-2002, he worked as a postdoctoral fellow at Purdue University. He also worked as a faculty at
Department of Chemical and Materials Engineering at University of Alberta from 2003-2005 and was a visiting
researcher at Carnegie Mellon University in 2014. His research interests include sensor network design, state and
parameter estimation, and data-driven fault detection and diagnosis. He is also interested in applications of control
and data analytic tools in energy and climate areas, specifically in estimation and operation of solar thermal power
plants, data-driven based inferencing of aerosols effects on meteorological variables and precipitation, and matrix
factorization based pollution source apportionment. He is recipient of IIT Bombay young investigator award (2010),
Departmental Best Teaching Award (2018), A IUSSTF Research fellowship (2014).

Educational Qualifications
• B.Tech., I.I.T. Bombay, 1997
• Ph.D., I.I.T. Bombay, 2001
• Postdoc, Purdue University, 2001-2002
• Assistant Prof., University of Alberta,
Canada, 2003-2005

Prof. Mani Bhushan

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KNOW THE
FACULTY MEMBERS

Dr. Usha Ananthakumar is a Professor in the area of Decision Sciences and Quantitative Methods at Shailesh J.
Mehta School of Management, IIT Bombay. Her areas of research include Applied Statistics, Classification under
Imbalance, Statistical Learning and Data Mining. Her publications have appeared in International journals like
Asia Pacific Journal of Tourism Research, International Journal of Production Research, International Journal of
Production and Operations Management, Journal of Quantitative Economics, Studies in Economics and Finance,
International Journal of Emerging Markets etc., Her teaching interests include Statistical Methods, Multivariate
Data Analysis and Predictive Analytics. She also conducts short-term programs for executives in the field
of Analytics.

Educational Qualifications
• Ph.D (Statistics), Indian Institute of Technology,Bombay (1995)
• M.Phil (Statistics), University of Madras (1991)
• M.Sc (Statistics), University of Madras (1990)
• B.Sc (Statistics), University of Madras (1988)

Prof. Usha Ananthakumar

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KNOW THE
FACULTY MEMBERS

Sharad Bhartiya is a professor at the Department of Chemical Engineering at Indian Institute of Technology
Bombay, Mumbai, India. He received his Ph.D. degree in chemical engineering from Oklahoma State University
in 2000. From 2000 to 2002 he worked as a postdoctoral fellow at the University of Delaware. His current
research interests include modeling, estimation and model-based constrained control of switched/hybrid
dynamic systems and optimization of large scale dynamic systems. On the applications side, Prof. Bhartiya is
involved in novel approaches for simulation moving bed chromatography, optimal operation of solar thermal
power plants, fuel cell integration with other energy systems.

Educational Qualifications
• B.E. R.E.C., Durgapur, 1991
• M.Tech.., IIT Madras, 1993
• Ph.D., Oklahoma State University, 2000

Prof. Sharad Bhartiya

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CERTIFICATE FROM
IIT BOMBAY CEP & QIP

Indian Institute of Technology Bombay

Continuing Education &

has successfully completed the CEP course on

Business Analytics
conducted by IIT Bombay during November 2021 to June 2022

Prof. Siddhartha Ghosh 65da5 Prof. Mani Bhushan

Professor-in-Charge (CE & QIP) To verify, scan the QR code or visit http://www.cep.iitb.ac.in/cep/nverify Course Coordinator

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ADMISSION
PROCESS DETAILS

PROGRAM START DATE

Refer to the website for program start date

PROGRAM DURATION AND FORMAT

7.5 months | Complete Online Live Lectures on Weekends.

ELIGIBILITY
Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university
(UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline with a minimum
of 01 years of work experience (after diploma or graduation).

The program would require learners to have a pre-existing

1) Familiarity with basic programming concepts such as data types, functions, loops in any language
(preferably python)
2) Understanding of basic statistical concepts (matrices, calculus, differentiation)

TUITION FEE
₹1,50,000 (Plus taxes)

SELECTION CRITERIA

01 02 03 04
STEP STEP STEP STEP

Submit the Based on Eligibility students and Offer letter is sent Student makes
Application Form supporting documents students to the student a payment
are shortlisted

TO KNOW MORE CONTACT US AT

Chief Admissions Counsellor iit-bombay-programs@upgrad.com
1800 210 2020 (Indian Learners) +91 22 6849 3868 (International learners)

IIT Bombay reserves the right to modify, amend or change the structure
of module delivery, after due consensus with the University partner. 18