BA (Hons) Art & Design

Module Code: AAD4002

Module Title: Creative Industries

// Tutor: Kari Nygard

Title: Creative Industries

Briefing 31/01/22
Formative Assessment:
Interim presentation and blog review 29/03/22
Feedback 26/04/22

Summative Assessment:
Research folder, Impact report, blog/ website and 25/05/22
supporting materials. Intended learning outcomes
Feedback 08/06/22
LO1
The aim of this module is to identify future opportunities that you can Knowledge of employment
explore as a creative practitioner. You will explore elements of design opportunities within the creative
practice and relate them to career opportunities within the creative industries.
industries and there will be an emphasis on understanding how digital
technology has been integrated into industry and how creativity and LO2
making can be assisted by it. Knowledge and understanding of
key production technologies within
The aims of this module are to art and design.

● Identify future career opportunities.

● Develop an understanding of digital technology and its LO3
Understanding of the connections
application to creative practice.
between skills and employment
● Consider the ethical implications within a creative practice. opportunities within creative
industries.
Industry insights will be supplied by a range of practitioners, specialists,
facilitators and participants via guest lectures, visits and collaborations,
LO4
where emphasis will be placed upon developing strategies that consider
Knowledge of ethics and
the context of current ethical and environmental concerns.
sustainability within creative
practice.
Assessment Requirements:
All lectures, visits and trips to be evidenced in visual and written formats,
on website/ creative blog or sketchbooks (where applicable);
Formative review and presentation of interests taken from the lecture
programme with a focus on the future direction of your professional
development.

Research Folder: To include analysis of the lecture programme with

evidence of further research into possible opportunities within the creative
industries through a comprehensive record of primary research and
development, underpinned by appropriate contextual references and
annotation.

Impact report (2000 words):

You will write an evaluative account of your research and identified
opportunities within the creative industries presenting a rationale and
overview of how that sector works. This might also include referencing
practical, exploratory work relevant for the chosen part of the industry.
Presentation: of learnt, developed, and honed skills.
How you will be assessed // Suggested reading;

Formative Assessment provides the learner with feedback about your Susan Yelavich, Barbara Adams,
performance and how you improve. This feedback together with group 2019. Design as Future-Making.
critiques and self-reflection helps you to learn more effectively and reach Bloomsbury Visual Arts
the intended learning outcomes.
Howard, K., Sharp, J.A., Peters, J.
At formative assessment points throughout the year, work will be assessed (2002). The Management of a
and you will receive feedback through: staff student critiques, seminars, Student Research Project. (3rd ed.).
tutorials and presentations.
London: Gower Publishing Ltd.
Formative exercises and tasks:
To Be Updated.
F1. Ongoing Personal Development Planning (PDP). Tutorials will monitor
your personal progression, research and the development of outcomes and
will enable the development of an action plan to support independent
learning.

F2. Interim progress presentations and critique. In planned sessions you will
focus on the future direction of your professional development. You will also
reflect upon how this will impact your creative practice and contribute in Links and Resources;
feedback to the peer group. https://www.craftscouncil.org.uk/

Summative assessments: https://www.designcouncil.org.uk/

Summative Assessment indicates your success against the expected https://widevicinity.com/
learning outcomes of the module. Your work will be assessed by the course
team, at a summative assessment point. You will not be expected to be https://www.frombritainwithlove.com
/listing/category/designer-makers/
present for the summative assessment process.
https://www.priorshop.uk/blogs/
meet-the-maker
S1. Research Folder (digital and if applicable, physical recordings)
To include analysis of the lecture programme with evidence of further https://www.amalgam-models.co.uk/
research into possible opportunities within the creative industries. https://pangolin-editions.com/
major-projects/
S2. Impact report (2000 words). You will write an evaluative account of your
https://www.art808.co.uk/
research and identified opportunities within the creative industries.
To be submitted in via Turnitin.

The weighting for assessment of this module is as follows //

S1: Research Folder 50%
S2: Impact report 50 %

As above, S1 & S2.

Supporting material in the form of research notes will also be expected:

A comprehensive record of research and development, underpinned by
appropriate contextual references and annotation.
 Descriptor for a higher education qualification at level 4 on the FHEQ: Certificate of
Higher Education

Certificates of Higher Education are awarded to students who have demonstrated:

• knowledge of the underlying concepts and principles associated with their
area(s) of study, and an ability to evaluate and interpret these within the
context of that area of study
• an ability to present, evaluate and interpret qualitative and quantitative data,
in order to develop lines of argument and make sound judgements in
accordance with basic theories and concepts of their subject(s) of study.

Typically, holders of the qualification will be able to:

• evaluate the appropriateness of different approaches to solving problems
related to their area(s) of study and/or work
• communicate the results of their study/work accurately and reliably, and
with structured and coherent arguments
• undertake further training and develop new skills within a structured and
managed environment. And holders will have:
• the qualities and transferable skills necessary for employment requiring
the exercise of some personal responsibility

To reduce our carbon footprint, all briefs will be emailed as opposed to being given as
hard copy. This will also allow you direct access to links provided and to view the document at you
preferred size