Social

Media Content Calendar

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

9:00 AM 11:00 AM 10:00 AM 11:00 AM 10:00 AM 11:00 AM 10:00 AM

Twitter post Twitter Facebook Facebook about Twitter post Instagram Instagram post
about Post post about Smokey about Great post about Humana
Harvest with a poll season pass Mountain Pumpkin sponsor
Festival Cabins LumiNight
10:00 AM 12:00 PM 1:00 PM 1:00 PM 1:00 PM 1:00 PM 1:00 PM
Facebook Instagram YouTube Instagram Instagram Twitter YouTube video
post about Post about video about Grist about post about what to
Harvest the fall food showcasing Mills Harvest about pack for
Festival with menu Harvest Festival upcoming Dollywood
link attached Festival events
to access
tickets
12:00 PM 1:00 PM 3:00 PM 2:00 PM
Instagram Facebook Twitter Blog post about
post about about the post with a the food and
how the DreamMore fun fact drinks at
Harvest has Resort and Harvest Festival
begun Spa

I have defined multiple target audiences depending on the social media site Dollywood uses.
Instagram and Twitter are targeted toward the younger demographic aged between 20-45,
while Facebook is between the ages of 30-60. Instagram and Twitter have captions that are
short and sweet with little information attached to them. Facebook is the platform that goes
into more detail about the events they offer. After evaluating their socials, I have determined
that Twitter is used most so, I have deiced to post on Twitter five of the seven days and
implement some interactive content by posting a poll. Next, I used Instagram to promote their
newest event, Harvest Festival, showcasing their food and where to purchase tickets. I
published Instagram content five days throughout the week. Along with Instagram, Facebook is
a major social media site they use. Through Facebook, I targeted Gen X. This allowed me to post
content that provided information about their resorts and cabins. I posted four Facebook posts
that correlated with the sprout social website and Hubspot as to when the engagement was at
its peak. I did this for all the social media platforms that Dollywood uses. Lastly, I incorporated
a YouTube video and a blog post. I gave ideas that I thought would be useful to all generations.






Monday, September 27

9:00 AM
Platform: Twitter
Caption: #HarvestFestival has returned! Bring your friends
and family to see Dollywood glow!





10:00 AM
Platform: Facebook
Caption: Dollywood’s Harvest Festival has great food,
attractions, shows, and much more! Come see us now thru Oct.
31st to experience Americas #1 Fall Family Event. You can
purchase tickets through our website!
https://www.dollywood.com/themepark/Festivals/Harvest-
Festival





12:00 PM
Platform: Instagram
Caption: It’s spooky season in Dollywood and the
Harvest Festival has officially begun! You can
purchase tickets on our website. Link in bio!







Tuesday, September 28 Example:

11:00 AM
Platform: Twitter
Caption: Lets take a Vote! What’s your
favorite part of the #HarvestFestival?
Poll options: Food, Roller Coasters, Great
Pumpkin LuminNights, Wildwood Grove

12:00 PM
Platform: Instagram
Caption: Our Fall food menu is back and
we couldn’t be more excited!
#HarvestFestival








1:00 PM
Platform: Facebook
Caption: Its Fall Yall! What better way to spend it then at
Dollywood's DreamMore resort and Spa? Visit our website to
see our special offers!







Wednesday, September 29

10:00 AM
Platform: Facebook
Caption: If you’re wanting to experience everything
Dollywood has to offer grab a season pass! With
everything exciting happening this season you wont
want to miss out. Visit our website to get yours today!
https://www.dollywood.com/Tickets/Season-Passes

1:00 PM
Platform: YouTube
Video Idea: Make a video showcasing the Harvest Festival. Include the food, Wildwood Grove,
and the Great Pumpkin LuminNights. Interview some of the guests and ask them about their
experience. Also, ask about their favorite aspect of the festival.




3:00 PM
Platform: Twitter
Caption: Fun Fact: Did you know that the Lighting
Rod is the fastest wooden rollercoaster in the world
with speeds of 73 mph. Retweet if you didn’t know!






Thursday, September 30

11:00 AM
Platform: Facebook
Caption: Wind down and refresh
with us in an elevated getaway in the
Smokies. Dollywood’s Smokey
Mountain Cabins makes for a
spectacular getaway for the whole
family. Book with us at
https://www.dollywood.com/Cabins




1:00 PM
Platform: Instagram
Caption: Our favorite treat is Grist Mills homemade
cinnamon bread made daily. Comment your favorite
treat below!







2:00 PM
Platform: Dollywood Blog
Blog Idea: Six must have food and drink items during the Harvest Festival.

Friday, October 1st

10:00 AM
Platform: Twitter
Caption: Happy October! It’s officially time to set out those
pumpkins. Come check out the Great Pumpkin LumiNight
with glowing pumpkin sculptures and much more!





1:00 PM
Platform: Instagram
Caption: It is finally our favorite
month Happy October! Harvest
Festival runs from now until
Oct. 30th, come visit us!









Saturday, October 2nd

11:00 AM
Platform: Facebook
Caption: Dollywood is Top 10 in theme parks, water parks, and theme park hotels. Plan your
dream vacation to visit the Smoky Mountains and feel right at home!


1:00 PM
Platform: Twitter
Caption: The summer has ended but, the fun hasn’t! Check out all of our events planned for
October at https://www.dollywood.com/Calendar.

Sunday, October 3rd

10:00 AM
Platform: Instagram
Caption: What day is it? It's October 3rd. Celebrate the Harvest Festival presented by Humana
with us through Oct. 30th.

1:00 PM
Platform: YouTube
Video idea: The video will show how to pack for Dollywood. This video can show what they
need before they come to the parks. It can show where to park, how to access the ticket and
some theme park essentials.