FM-BINUS-AA-FPU-78/V2R0

BINUS University

Academic Career: Class Program:

Undergraduate / Master / Doctoral *) International/Regular/Smart Program/Global Class*)

 Mid Exam  Final Exam Term : Odd/Even/Short *)

 Short Term Exam  Others Exam : _____________

 Kemanggisan  Alam Sutera  Bekasi Academic Year :

 Senayan  Bandung  Malang 2021 / 2022

Faculty / Dept. : School of Information Systems / Deadline Day / Date : Wednesday, Februari 16th
Information Systems 2022
Time : 13.00
Code - Course :ISYS6093003 – Information System Class : All
Concept
Lecturer : Team Exam Type : Online

) Strikethrough the unnecessary items
The penalty for CHEATING is DROP OUT!!!

Ketentuan umum:
General Rules:
1. Mohon untuk membaca instruksi soal dibawah ini sebaik mungkin.
Please read the exam instruction carefully
2. Mohon tidak melakukan copy-paste (plagiarism). Tindakan Plagiarism = Mencontek.
Please do not copy-paste (plagiarism). Plagiarism = Cheating
Lihat poster dibawah ini:
Look at this poster below:

Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 1 of 7
 FM-BINUS-AA-FPU-78/V2R0

3. Mohon perhatikan deadline waktu penyerahan jawaban ujian sesuai dengan jadwal di
binusmaya.
Please pay attention to the deadline of exam answer submission according to Binusmaya
4. Mohon mengerjakan ujian ini secara INDIVIDU, bukan berkelompok.
Please do this exam INDIVIDUALLY not in GROUP
5. Tidak ada dispensasi jika mengumpulkan jawaban melewati deadline (TANGGAL dan
WAKTU) yang telah ditentukan di Binusmaya dengan alasan apapun. Mahasiswa
diharapkan tidak mengumpulkan jawaban mendekati deadline
There is no dispensation if you submit the answer over the deadline (DATE and TIME)
specified in Binusmaya for any reason. Students are not expected to submit answers near
the deadline.
6. Setelah file jawaban di upload, mohon pastikan kembali dengan cara mendownload
kembali jawabannya sesuai dengan matakuliahnya.
After the answer file is uploaded, please check it again by downloading the answer
according to the course.
7. Setelah file jawaban diupload, mohon untuk melakukan screenshot layar hasil upload
jawaban dan pastikan terdapat icon waiting
After the answer file has been uploaded, please take a screenshot of the uploaded
answer screen and make sure there is a waiting icon

Instructions:
1. Answer this exam questions by typing it in Microsoft Word. Write Your Student ID,Name,
Class, Lecturer Name, and Course
2. For each number in your exam answer, put reference (s) link from the official website,
outside of blogs, social media, Wikipedia and Technopedia
3. After that, generate Ms. Word file into pdf file (not in ms word/link/zip/rar/other format),
then upload to Binus University exam website.

1. Mohon soal ujian ini dijawab dengan cara diketik dalam Microsoft word. Tulis NIM, Nama,
Kelas, Nama Dosen, dan Mata Kuliah
2. Pada setiap nomor jawaban ujian, harus disertakan link referensi dari website resmi, di luar
blog, social media, wikipedia, dan technopedia
3. Setelah itu, File Ms. Word dijadikan pdf (tidak dalam bentuk Microsoft
Word/link/Zip/RAR/sejenisnya) dan diupload ke website exam Binus University.

LO 1 : Define the basic concepts of information systems

LO 2 : Explain the concepts of information system development and strategy
LO 3 : Illustrate the application of information systems in the business world

Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 2 of 7
 FM-BINUS-AA-FPU-78/V2R0

1. ERP – LO2, LO3 = 20%

CASE STUDY ERP IMPLEMENTATION – PT. CIRACASINDO PERDANA

THE CUSTOMER Ciracasindo Perdana has been dedicated to beverage system business for
the last 20 years, dealing with the production and distribution of high-end beverages brands such as
SUNFRESH Natural Fruit Juices, DOUWE EGBERTS Coffee and EQUAL Sweetener to entertain
hospitality industry, including star hotels, restaurants, cafés, industrial catering, retail outlets like
Hypermart, Carrefour, Ranch Market, Kem Chicks, etc. In addition, it supports beverages companies
such as Arnott’s, Garuda Food, Tang Mas, Orang Tua, etc. The company has wide-ranging products
and packaging with about 150 items in total, and currently operates sales offices in 6 different regions
from Jakarta to Ujung Pandang.
As the company’s business grows, the need for a more comprehensive set of enterprise
resources planning (ERP) system increases. The current system cannot handle high capacity and the
company’s growing expectation due to its limited capacity and non-integrated nature. Furthermore,
overcapacity in the current database system results in loss of valuable data. Adding more resources
to operate and manage existing system has caused inefficiency and high cost. In overall, Ciracasindo
has faced the risk of business disruption that will potentially hamper the company’s effort to achieve
goals and objectives. Then, a project was initiated with strategic objective to provide speedy and on-
time reporting, increase data accuracy, and reduce resources. Ciracasindo opted for SAP to help it
achieve these objectives. The company also expected an experienced partner to realize business
improvement from SAP implementation in faster manner.
CONCLUSION Ciracasindo’s business is growing faster than their existing system can handle.
To cope with more complex operations and future business direction, the company requires major
overhaul in their system and the more modern SAP was selected as Ciracasindo’s new business
enabler. The company needed to implement complete range of SAP modules as quickly as possible
to experience the business benefits sooner.

Source:
https://www.fujitsu.com/downloads/ID/csciracasindo.pdf

Based on the case study above, please explain in detail the ERP’s modules that need to be
implemented by Ciracasindo to improve its business operation, and explain the relationship
between ERP implementation and Transaction Processing System! Please provide adequate
arguments to support your answers! Your answer needs to consider the context of Ciracasindo’s
business!
Note: put your reference (s) link

2. Cloud Computing – LO2, LO3 = 20%

Cooperating with Google and Mambu, Bank JAGO Presents Banking Data Processing in Cloud
Computing
JAKARTA - PT Bank Jago Tbk (ARTO) cooperates with Google Cloud Service in developing its
banking platform. The Bank Jago application also collaborates with a SaaS (software as a service)
banking platform from Germany, namely Mambu.
Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 3 of 7
 FM-BINUS-AA-FPU-78/V2R0

This collaboration allows Bank Jago to operate more efficiently so that it can provide optimal
and relevant digital services to meet customers' life needs (life solutions). Moreover, Mambu offers
products that enable their clients to process banking services more efficiently."This partnership
provides a core banking solution that is in line with Bank Jago's aspirations and allows us to offer
flexible cloud-based banking services to our customers", said Bank Jago President Director, Kharim
Siregar in a written statement.
Meanwhile, Mambu has 180 clients in more than 65 countries, such as Dutch state-owned bank
ABN Amro, German digital bank N26, Islamic Bank, and a French telecommunications company,
Orange. "We are very excited to present and introduce a composable banking architecture in
Indonesia", said Mambu APAC Managing Director, Myles Bertrand.
Composable banking itself is a form of design and implementation of financial services by
combining various systems with their respective uses and advantages. The combination of these
systems is flexible and fast, enabling banks to provide modern and adaptive customer experiences in
today's digital era.
In Indonesia, Bank Jago competes with a number of digital banks such as Seabank Indonesia
and Bank Neo Commerce. Bank Jago became one of the first digital banks in Indonesia after acquiring
Bank Artos in 2019. This digital bank also received investment from Gojek in 2020.

Source:
https://voi.id/en/technology/56208/cooperating-with-google-and-mambu-bank-jago-presents-banking-data-processing-in-cloud-
computing

Please explain the type of clouds that needs to be used by Bank Jago! What cloud computing
services that shall be selected by Bank Jago? What benefits that received by Bank Jago by
implementing cloud services? And what risks need to be managed by Bank Jago regarding the cloud
computing implementation. Please provide adequate arguments to support your answers!
Note: put your reference (s) link

3. CRM – LO2, LO3 = 20%

CRM FOR STARTUPS

“Before GO-FOOD, Indonesians could really only get food delivered from the big Western chains
such as KFC and McDonalds,” says Nova Kurniawan, VP of ERP and Platforms Implementation at GO-
JEK. “Now, GO-FOOD allows customers to order from approximately 150,000 merchants.”This has
created a vibrant local economy. GO-FOOD’s top five merchants are all independent local vendors,
and the company now has more than 1 million registered drivers. “GO-FOOD has expanded the
market for local merchants,” confirms Kurniawan. “Through GO-FOOD, local merchants can reach a
much broader audience, customers have more choice, and local drivers get more business.”
While that’s a worthy contribution to Indonesian society, managing such rapid growth has been
a challenge for the evolving company. Prior to implementing CRM, the GO-FOOD sales
team onboarded merchants manually and managed their data via spreadsheets in Microsoft Excel
and Google Sheets. As thousands of merchants rushed to register via the GO-FOOD website, this
created a complicated workflow that required the sales team to manually replicate account data
across a number of back-end systems.

Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 4 of 7
 FM-BINUS-AA-FPU-78/V2R0

“The sales team would manually complete and validate lead information coming in from our
website,” explains Kurniawan. “New account information would then have to be replicated across
our order management system and mobile app.” In addition, the manual spreadsheets simply could
not accommodate the enormous volume of data the GO-FOOD team was dealing with,
says Kurniawan. “We needed to create and manage 150,000 merchant records. There was no
automatic update history – we didn’t know when a record had been updated or by whom. We were
relying on our employees to manually record every step.”
Kurniawan and the GO-FOOD Team turned to Sales Cloud for the solution to their problems.
“Sales Cloud was a simple way to improve this process,” he says. “Being cloud based, we didn’t need
to invest in new infrastructure and hardware. It’s easy to implement and ready to use.”
Kurniawan explained that Sales Cloud provides the speed and agility his team requires to support the
company’s exponential growth.“ In terms of the number of users, it’s easy to scale up as we grow,
and we’re not concerned about memory capacity as we add more merchant accounts,” he says.
Despite being in the early days of its deployment, Kurniawan is already noticing the impact
Salesforce is having on the business as his team works towards streamlining workflows. “The
problems we had using the spreadsheets are already being addressed,” he says. “We now have
accurate, qualified information and users can only edit the information they are assigned to. There’s
a checklist of steps to complete, so we are seeing workflow improvements as well.”
The company is also using Salesforce to onboard new partner merchants onto the GO-FOOD
platform. “Salesforce allows us to manage the onboarding process in a streamlined and structured
way,” says Johan Surani, Senior Vice President of Merchants at GO-JEK “This has helped increase the
speed at which we onboard merchants and reduced errors that we historically faced when manually
onboarding merchants.”
Kurniawan also expects the data to reveal important market insights that will help to direct the
company’s future growth strategy. “The Salesforce platform allows us to see the density of our
merchants in different areas so we can identify where the gaps are,” he says. “This will help us to
direct business to growth areas by canvassing new merchants in certain service areas that are lacking.
We can also use the data to ensure there is diversity within our food offerings in all our service
areas.”
While Kurniawan and his team are pleased with the results so far, they see more room for
improvement as Sales Cloud is extended to GO-JEK’s other verticals, and all their back-end systems
are integrated into a single platform. “We really want to integrate Salesforce with our order and
content management systems so we have one single view of our business,” says Kurniawan. “This
will make processes faster and easier for our users.”
Surani says Salesforce has also improved collaboration across departments and provides “end-
to-end visibility so we know exactly what is happening with every single merchant at any point in
time. “This takes our onboarding experience for merchants to a whole new level. It makes our team
much more collaborative, more efficient and strengthens our relationship with merchants because
they feel the power of this new efficiency right from the start.”
Going forward, GO-JEK also plans to use Marketing Cloud to inform its strategic decision-making
and help its merchants better serve their customers. “We want to use Marketing Cloud to better
attract new merchants, engage with existing merchants and better understand the needs of newly
onboarded merchants,” says Surani. “We hope to provide our merchants with data around
Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 5 of 7
 FM-BINUS-AA-FPU-78/V2R0

seasonality or trends that GO-JEK is seeing.” Providing that level of local data to merchants will help
GO-JEK deliver on its goal to localise innovation in order to provide solutions that are most relevant
to its Indonesian customers and merchants, says Jakubowski.

Source: https://www.salesforce.com/ap/customer-success-stories/go-jek/

Based on the case study, please explain in detail what type of CRM systems that have been
implemented by Gojek? Also, explain the components related to the CRM implementation!
Furthermore, what are the benefits of the CRM implementation for Gojek? Please provide
adequate arguments to support your answers!
Note: put your reference (s) link

4. Business Analytics - LO2, LO3 = 10%

Predictive analytics is a category of data analytics aimed at making predictions about future
outcomes based on historical data and analytics techniques such as statistical modeling and machine
learning. The science of predictive analytics can generate future insights with a significant degree of
precision. With the help of sophisticated predictive analytics tools and models, any organization can
now use past and current data to reliably forecast trends and behaviors milliseconds, days, or years
into the future.
Source:
https://www.cio.com/article/228901/what-is-predictive-analytics-transforming-data-into-future-insights.html

Please explain in details 3 (three) predictive analytics applications that can be used for the
industry to improve its competitive advantages in the market. Choose the industry according to
the last digit of your student ID:

Last Digit of your student ID Industry

0 Healthcare
1 Banking
2 Education
3 Insurance
4 Manufacture
5 Media
6 Retail
7 Entertainment
8 Food and Beverages
9 Hospitality
Provide adequate references to support your answers!

Note: put your reference (s) link

5. SCM – LO2, LO3 = 20%

Supply chain management (SCM) is the function of planning, organizing, and optimizing the supply
chain’s activities. Imagine you are an owner of Clothing Company and want to implement SCM in

Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 6 of 7
 FM-BINUS-AA-FPU-78/V2R0

your Company. Create a video explanation (max 5 minutes) about SCM implementation from
Clothing Company based on 5 components of SCM (Plan, Source, Make, Deliver, Return)!
➢ Please wear decent clothing when shooting the video!
➢ Share your video link (YouTube unlisted video or use Flipgrid) in your answer sheet!

6. System Acquisition - LO2, LO3 = 10%

Implementation of E-Government in Indonesia, What is Necessary?

Corruption Perception Index (CPI) year 2015 placed Indonesia on 88th out of 168 countries
measured scoring 36. The score improved by 2 points that improves 19 positions compared to the
previous year. Indonesia is far behind its ASEAN partners like Singapore (CPI Score 86) and Malaysia
(CPI Score 50). This is a sign that Indonesia is still fighting against corruption. The chance for
corruption is high when practices of transparency, accountability, and participation don’t guide the
governance process.
E-budgeting and e-planning are the two earliest applications of the e-government that were
introduced upon the enactment of Presidential Instruction No. 3/2003 regarding the National Policy
and Strategy of e-government implementation and the e-government Blue Print by the Minister of
Information and Communication that was launched in 2004. After more than a decade, the
government stated that in 2018, e-budgeting and e-planning should be applied nationwide.
Source:
https://theprakarsa.org/implementation-of-e-government-in-indonesia-what-is-necessary/

In your opinion, what system implementation method is suitable to be used for e-government
implementation? What kind of IS Infrastructure is needed to build the e-government? Explain your
answer!

Note: put your reference (s) link

===== Honesty is The Beginning of Your Future Success =====

Verified by,

Marisa Karsen (D4639) and sent to Department/Program on Jan 14, 2022

Page 7 of 7