Confidential Position Specification

Olayan Financing Company (OFC)

General Manager, Saudi Xerox

September 2016

Metin Mitchell & Company

Metin Mitchell & Company, Ltd.
Dubai International Financial Center
Dubai, United Arab Emirates

t: +971 4 454 2130

f: +971 4 454 2131

e: info@metin-mitchell.com
CONFIDENTIAL POSITION SPECIFICATION

Position General Manager, Saudi Xerox

Company Olayan Financing Company (OFC)
Location Riyadh, Saudi Arabia
Reporting relationship Position reports to the Vice President of OFC, Mr.
Abdulkarim Al Reshaid

COMPANY PROFILE

Olayan Financing Company (OFC), an affiliate of The Olayan Group, holds and
manages all of the Group’s businesses and investments in Saudi Arabia and the
Middle East, including joint ventures with major multinationals.

Today, OFC is a fully diversified industrial, trading, services and investment

conglomerate. With around 40 affiliated companies, it is consistently ranked in the top
10 businesses in Saudi Arabia.

Saudi Xerox, based in Riyadh, is a joint venture between Xerox and Olayan Financing
Company with geographic presence mainly limited in Saudi Arabia. The company
currently has revenues of SAR 300 million. It comprises of approximately 280
employees where majority of them work in the sales or service departments. The back
office functions include Finance, Marketing, Human Resources, IT and Logistics.

Saudi Xerox sells products through direct and indirect sales with direct sales
accounting for majority of revenue. Indirect sales include resellers and channel
partners. This is a relatively small division that Saudi Xerox would like to grow.

The company has three main solutions: Entry (meant for personal use), Medium, and
Big (for major corporates such as Aramco). The Entry level products are distributed by
a master distributor in Dubai which directly sells to customers. The main focus of the
company is on Medium and Big solutions customers. The business is strong in banking
and telecommunication industries where the company holds 90% market share and
this is a position that the company would like to retain and grow. The industries the
company would like to expand into are healthcare and education which are medium
term priority in terms of growth.

This year, Saudi Xerox is completing 30 years. During the first 10 to 15 years, the
company recorded growth year after year. However, the company is currently
experiencing a slowdown and they need a dynamic, energetic leader who will help
them come up with solutions to make the offering more attractive.

OFC has the need to hire a General Manager for Saudi Xerox.

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KEY RESPONSIBILITIES

The Role

This role is based in Riyadh, Saudi Arabia and will report to the Vice President of OFC,
Mr. Abdulkarim Al Reshaid.

Direct reports will include: Finance Director, Technical Services Director, Marketing
Director, Human Resources Director, National Channel Director, National Strategic
Director, Director of Riyadh Operations, Director of Jeddah Operations and Director of
Khobar Operations.

Responsibilities:

The General Manager will have the following responsibilities:

Strategic Planning and Business Development

 Establish an overall vision and strategy for the country / local business unit that
contribute to the overall corporate plan
 Ensure that the overall vision and strategy for the country / local business is
cascaded down to function head departments to ensure vertical alignment and
horizontal integration of all functional strategies
 Develop and implement a business development strategy that aligns with the
overall corporate strategy and its long-term business objectives
 Identify, evaluate, negotiate and manage the most complex or strategically
important business opportunities, for example sales, projects, partnerships,
alliances, mergers, or acquisition that will contribute to the organization’s short and
long-term business goals
 Present and seek approval on the developed strategy from the BoD
Budget Setting
 Direct the preparation and consolidation of the overall budget and monitor financial
performance versus the budget in order to increase awareness of anticipated
costs/revenues and to identify areas of unsatisfactory performance to capitalize
upon potential performance improvement opportunities
Operation Management
 Set, and monitor the performance of the country / local business unit against
standards and targets in areas such as operation, cost control, sales revenue, legal
compliance, and human resources management
 Ensure that duties and responsibilities assigned to the various functions are carried
out in a way that is aligned with the approved strategic objectives
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Policy and Procedures Development
 Direct the development and oversee the implementation of functional policies,
systems, processes, procedures and controls to ensure adherence and
compliance
Media Representation
 Play a key role in representing the joint venture subsidiary externally to ensure
consistent and positive messages are conveyed to the different media channels
Sales and Marketing Planning
 Set and articulate the overall marketing strategy and prepare plan and approach
for market penetration
 Define and ensure the achievement of sales targets and capture sales
performance in order to enhance the company’s financial performance
 Oversee the new products costing and launching process to ensure adherence to
different standards while remaining competitive in the market
People Management
 Lead, guide, evaluate, and develop a team of senior managers to ensure that the
country/local business unit achieves its business objectives and complies with all
relevant regulations and laws
 Manage and evaluate employees’ performance with continuous feedback on their
assigned targets and provide development opportunities to maximize potential and
engagement of employees

The Person

The ideal candidate will have the following profile:

 10+ years of relevant experience including at least 3 years in positions of
progressively increasing managerial responsibilities
 Managing high level B2B relations with organizationally mature clients
 Creative and Critical Thinker
 Strong communication, interpersonal, and relationship building skills
 Driven and energetic; will be results oriented
 Strong leadership skills, team player
 Must possess a high level of integrity and commitment
 Will be fluent in Arabic and English
 Must be a Saudi national
 Bachelor’s degree in Information Technology, Economics, Marketing, or any other
related field
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CONTACT
Mrs. Nada Rizkallah
Client Partner
+961 71 385 372
nada.rizkallah@metin-mitchell.com

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