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Five cloud computing startups to z 1

watch heading into 2016

f
by
Alan R. Earls

o n
Hoping to challenge the cloud status quo, new vendors are making moves in IaaS and
SaaS. Here are five cloud startups that piqued analyst interest in 2015.

Each year, a new crop of startups enters the ever-active cloud computing market. Given the
tough competition, most...
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 won't go far. But some of these cloud computing startups will thrive, prosper and maybe
even go on to change the technology landscape.

The odds seem good that in 2016 we'll see

some new cloud vendors begin to have a real
impact -- and perhaps enough market traction
for IT decision makers to take a closer look.

Here are five cloud computing startups that

caught analysts' attention this year, and are
worth following in 2016.

1Velostrata
Colm Keegan, senior analyst at Enterprise Strategy Group (ESG), an analyst firm in Milford,
Mass., says his organization has been focusing on how traditional businesses are
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 incorporating cloud and how those spending decisions will flow through the industry.

Velostrata, which recently came out of stealth mode, has a technology that helps streamline
the movement of data into and out of the cloud. "One of the concerns that you hear regularly
is that if you push data into the cloud, it will be hard to get it back, and potentially costly,"
said Keegan. As a result, data simply goes into the cloud and stays there.

Velostrata, based in San Jose, Calif., has a tool that analyzes data to help businesses
efficiently move into public cloud environments like AWS and Google Cloud Platform. Its
software also provides baseline information to help businesses make cloud-related
decisions, Keegan said. For instance, he explained, if you have a 1 TB database, Velostrata
identifies the small number of active gigabytes that are most suitable for cloud hosting,
along with those that are better suited to remain on-premises.

1CoreOS
As container technology continues to gain ground in the enterprise, CoreOS is another
startup worth watching, Keegan said.

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 "They have created, in effect, an operating system for
managing containers that integrates security and [CoreOS has] created,
in effect, an operating
management features that aren't available with system for managing
Docker," he said. For instance, when IT shops need to containers that
run a single container instance on multiple virtual integrates security
and management
machines, there is currently no central way to manage features that aren't
and provision that environment. CoreOS, based in San available with Docker.
Francisco, incorporates some advanced features and
functionality that help address that challenge, Keegan
said. Colm Keegan

z
Senior analyst at Enterprise
Strategy Group

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Also, he noted, the CoreOS Tectonic platform runs the Google Kubernetes container
management system, along with software called Rocket, which the company claims provides
a faster and more secure way to deploy containers.

1Ravello Systems
Ravello Systems, a startup in the software as a service (SaaS) market, is another cloud
business that stood out this year, Keegan said.

"They have a SaaS-based offering that allows businesses to rapidly create VMware instances
in a public cloud by leveraging nested virtualization," he said. Nested virtualization is the
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 process of running a hypervisor on a virtual machine to further subdivide resources on a host,
thereby supporting multiple application services that don't require too much CPU or memory.

Ravello's SaaS offering orchestrates and manages the creation of cloud-based virtual
machines based on users' VMware images and data, including all the requisite security,
networking services and load balancers. This allows organizations to deploy virtualized
applications to support a variety of use cases, such as application development and testing,
training and proof-of-concepts. For IT organizations that need to quickly deploy a temporary
set of cloud-based application services, Ravello is an interesting option, Keegan said.

1DigitalOcean
In the infrastructure as a service (IaaS) space, DigitalOcean, based in New York, is a cloud
computing startup to follow in 2016, said Holger Mueller, principal analyst at Boston-based
Constellation Research Inc.

With a specific focus on developers, DigitalOcean provides public cloud infrastructure at

global scale, Mueller said. The vendor says it maintains a provisioning time of less than a
minute, low I/O latency, private networking and an API that gives developers control over

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 their virtual private servers.

1Bracket Computing
Fresh off a recent funding round from investors, Bracket Computing, based in Mountain
View, Calif., says its computing cell software gives businesses a secure and virtual
infrastructure that can span public and private clouds, as well on-premises data centers.
William Fellows, analyst at Boston-based 451 Research, said Bracket's computing cell
enables enterprise applications and data, as well as security and networking, to exist in a
"single software construct."

Alan R. Earls asks:

Which emerging cloud computing startups

interest your business, and why?
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 Z
0 Responses Join the Discussion

Of course, only time will tell which of these five cloud computing startups really takes off.
But, in the meantime, it will be interesting to see how their technology fares as we move into
next year.

m Next Steps
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Discover more about Skimble, the app startup

This was last published in November 2015

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 m Dig Deeper on Software as a Service and cloud
computing

ALL NE W S G E T S T A RT E D E V A L UA T E M A NA G E PROB L E M S OL V E
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q q
cloud computing Software as a Service (SaaS)

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DevOps pros move beyond Industrial Internet opens cloud
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