Chlorophile

Social Media Marketing Plan

Proposal No: Proposal No: CAMS-CHLO-AB-460A

Dated: 05th October, 2019
Goals for Chlorophile

Reach towards Indian Population who are interested in

Organic Clothing online.
Educating them through Facebook, Instagram, Twitter and
Pinterest.
Build Engagement from Followers.
(Likes, Comments, Shares, Video Views)
Creating Awareness about Chlorophile Brand.
Target Audience

Geographic Location: India

Demography: Millennial’s
Interest: Organic Clothing
 Potential Audience on Facebook

Potential
Audience on
Facebook-
59,000,000

Location: India

Interest: Men’s
Clothing,
Women’s Clothing

Age- 18-45
Branding
Positioning

• Better for Earth

• Better for Farmers and Producers
• Lasts Longer. Feels Good
• Better For You
Tag Line Suggestions

• Cruelty Free Clothing

• Breathable Clothing
• Sustainable Clothing
• Start Healing Yourself
Campaign Ideas

• Campaign 1
The Hottest Deals In Town
40%-60% Limited Period Offer
Shop Now

• Campaign 2
Half A Price Store
Flat 50% Sale
Shop Now
Post Ideas

Monday Normal Clothing Vs Product Pictures Why Choose Generic Posts

Motivation Organic Clothing Chlorophile?

National and Gif Based contests Sharing Campaigns Wear This On a Wear this for Party
International Days on Timeline Saturday Night

Give Aways- Which Jewellery Question of the Maze Games Caption This Photo
Discount Codes will you choose? Day? Contest
and Vouchers
Fill in the Blanks Tag Your Friend Gifting Day Posts Current Trends in Sharing Blog posts
Contest Contest Fashion Industry
Samples Posts

Product Post Special Day Post

Facebook Shop Section
Samples Ad
Instagram Promotions
Pinterest
Pinterest

Website Link to Drive Traffic

and Increase Online
Purchase
Scope of the Work

 Regular Updates On Facebook, Instagram, Twitter and

Pinterest
 Posting Videos to Facebook, Instagram and Twitter
 Building Followers on Facebook and Instagram
 Follow Influencers on Twitter and re-tweet their most popular
tweets
 15 Creatives for Facebook, Instagram and Pinterest
 30 Tweets per month
 Deliverables

Facebook
No of Posts Per Month Likes Reach Impressions

15 1250 10000 12500

Pinterest, Twitter & Instagram

No of Posts Per No of Tweets Per No of Posts Impressions
Month Month Per Month
15 30 15 1200
Plan Of Action

Social Media Channels Amount per Month

Social Media Ad Budget Rs.20,000/-
Retainer Fee Rs.20,000/-
Total Rs.40,000/-

*18% GST Extra on the Budget

Payment Terms

Payment Terms: Quarterly payment to be paid in advance

GST 18% extra

Payment to be made in favor of: ‘Cams Infotech Private Limited’

Order to be placed on: Cams Infotech Private Limited

East Court, 3rd Floor,
H-22, First Main Road,
Anna Nagar East, Chennai – 600 102
Phone: +91 44 49530405
E-mail: abdul@camsinfotech.com
Web: www.camsinfotech.com

Proposal Validity: One month from the date of this proposal

Period: 1 month
Terms and Conditions

1.Authorization.
The above-named client is employing Cams Infotech Private Limited, located at East Court, 3rd Floor, H-22, First Main Road,
Anna Nagar East, Chennai – 600 102 for “Proposal for Social Media Marketing” under the following terms. By signing this
document, the client and Cams Infotech Private Limited agrees as to the legitimacy of this contract.

2.Project Elements.
Please review the detailed information and rates on our proposal.

3. Project Limitations.
Our costs do not include any additional work, which is not mentioned in the proposal. If you need any additional services,
please contact us for such rates.

4. Sole Agreement.
The agreement contained in this constitutes the sole agreement between ‘Cams Infotech Private Limited’ and ‘Client’.

5. Price Lock.
Prices for the contract chosen by the client shall never increase unless there is deviation from the initial requirement.

6. Cancellation
If the client terminates this Contract by a written order, word of mouth, breach of contract, or non-payment, the client shall pay
for the work done and can be cancelled on a mutually agreed terms.
THANK
YOU