vs

In a transformative era that is focused on gathering personalized insights and actionable intelligence
from raw data, Slintel and ZoomInfo are two platforms that aspire to achieve the same goal, but
using different means. How do these products fare against each other? Let’s take a closer look.

Slintel
Slintel is a technographic-powered buying intent
The Product
platform that provides access to the purchase
patterns and contact information of more than
15 million companies and 239 million decision-
makers across the world.
Zoominfo
ZoomInfo is a go-to-market intelligence platform
for sales and marketing teams that delivers
insights on around 16 million companies and
100M+ employees.

As a Slintel customer, you are assigned a
Customer Success
dedicated Customer Success Manager. Your
CSM will get on a weekly recurring call with you
to ensure that your success metrics are met.
ZoomInfo doesn’t provide a dedicated Customer
Success Manager unless you’re on their highest-
tier plan.

Tracks 25,000 technologies along with their Tracks customer insights of technologies in a
Technology Insights
market share, customer base information, similar manner, but with far less coverage and
customer subscription renewals, and contract accuracy.
expirations from over ten different sources to
identify digital signatures of technologies.

Has a vast database of more than 15 million Has a wide database that provides information
Company Insights
companies with data points like the company’s about over 15 million companies including
entire technology stack, competitors, growth financial metrics, competitors, and other
metrics, financial information, job postings, and insights.
suggests companies that will be your ideal
customers.

Displays direct dial and email information of
Lead Insights
more than 239 million key decision-makers
along with their interests, social media feed,
career trajectory, and has a database that’s
focused on high decision-making authority leads
(e.g. Manager, Directors, and above.)
While ZoomInfo also gives you access to the
same information, reports indicate that the
contacts available on the platform are
predominantly low decision-making authority
leads (e.g. Associate and lower)

Uses technographics, keywords, growth triggers, Predicts buyers for your company using similar
Predictive Intelligence
hiring triggers, and 60+ other insights to predict triggers and signals.
companies that have a high propensity to buy
your product or service.

Identifies good-fit prospects for your company Does not allow you to track keywords or identify
Keyword
by capturing insights on keywords/phrases that good-fit prospects using keyword tracking.
they focus on.

Tracks over 6 million job postings every month Does not track job posting data.
Job Postings
to help you identify fast growing companies, and
how their purchase behavior is going to change
over the next few weeks.

When you use Slintel to export leads and enrich ZoomInfo doesn’t allow you to retain their data
Data Ownership
records on your CRM, that data remains yours once you stop renewing your subscription with
forever. them.

As long as you’re on Slintel’s Professional Plan, ZoomInfo’s pricing increases drastically if you
Access
you’re given access to all kinds of insights, want complete access to all of the product’s
including company, technology, and lead
insights across the globe and across varied

Allows you to build lists of contacts that have a Allows you to filter contacts based on when they
High Confidence Filter
verified email confidence score of over 95% were updated last (restricted to 6 months or
using its high-confidence filter. lower) and build lists of verified email contacts.

Helps you reach your prospects on the right
Direct-Dial Information
channel with data that is focused on mobile
numbers and other direct-dial information.
While ZoomInfo also gives you direct-dial
information, the data is often restricted to office
phone number extensions, etc. that might make
it difficult for you to reach prospects, especially
when they are working remotely.

Owns a database that is diverse with companies Owns a database that is skewed towards
Data Diversity
of all sizes across different cities and states. insights about larger companies.

In a Nutshell
ZoomInfo’s technographic data coverage is widely considered to be inaccurate.
Slintel, however, is a technographics-first platform that has a regularly updated
database with the newest information about a company’s technology stack, customer
base, upcoming renewals, and other rich insights. Slintel’s accuracy and coverage of
Want to know more about
technographics is considered to be the best in the industry. how Slintel can boost
Slintel does not neglect its customers after they purchase a subscription. We will your company’s sales and
marketing performance?
assign a dedicated Customer Success Manager and a data team that will help you
throughout your subscription period.

While ZoomInfo has an expansive library of information on people and companies, it

lags behind when it comes to predictive intelligence. Slintel, on the other hand,
focuses on helping you find who is most likely to buy from you, today. Talk to Us

With ZoomInfo, you don’t own the data you work on. You need to delete all data when
you move away from them. In our case, you own the data you source from
our platform.

Beyond all that, Slintel provides so much more data in terms of technographics and
intent, eliminating the requirement for specific software for different types of insights.

Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% www.slin tel.c om
of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors s al es@sl intel .co m
such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market &
2 14 - 40 0 - 7 300
sales intelligence. Slintel’s customers have access to the buying patterns and contact information of
more than 15 million companies and 239 million decision makers across the world.