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CRAWFORD Roman Imperial Coins and Formation Public Opinion
CRAWFORD Roman Imperial Coins and Formation Public Opinion
'R. JO.'t3Q
Studies in
Numismatic Method
presented to
PHILIP GRIERSQN
edited by D
C. N. L. BROOKE, B. H. 1. H. STEWART,
J. G. POLLARD andT. R. VOLK
1-. ((11
~
ACULTAD D!OEOOUf'IA E 1m
BI8LtOl"ECI\
• of public opinion
• The authority and personality ofthe Roman emperor and his government were mediated
to the subject population in a variety of ways. Perhaps the most important was the
complex of stories circulating probably even among relativdy humble people, many of
them about contact with the emperor or his representatives. 1 Of course such contact itself,
when it occurred, also mediated the authority and personality of the emperor and. his
government; the imperial cult, too, had an important róle to play, as did the erection
of figured monuments and imperial buildings and the distribution of imperial largesse.
Within the empire as a whole, the plebs in Rome naturally had privileged access to the
benefits of imperial rule and saw far more of the emperor and his works.
On the nature and importance within this context of the ról~Lthe imperil!! coina~s...
widely differing vie~_are expressed; at one extreme there is the view that the emperor
himself paid particu!ar attention to the ~.?i~2f..~s for his coinage in order to d;raw
attention to his virtues and his sug;esses and that these types had a major impact on
the population of the Rom~!" Empire, at the other ;xtremethé-ii"~~ that only mh;ora
department of government was involved and that the eiE!~E!~}.!~p'c~_.?!._t~.e_i!!,perial
coinage were ~tt1~_noticeda..ndoften .~i~~~ . ..._~--
1begin by looking at the extent to which historians in antiquity made use of buildings,
statues, inscriptions, archaeological discoveries and coins as historical evidence and then
consider the impact which was made by all of these and by coins in particular on th~
public as a whole. My conclusions are perhaps valid only for the educated c1asses, whQ.
created most of such records as we have which are relevant t~-this investigation - bu~
it is_unlikely ~!.~_t~~_~~pa~!.~!-a co~.2.~ ani~~~~.!.a..~.e.easa..!!.!
..!'.a..~.~eat~!.:...
• ,~., .. --Some'ofihe-most striking references to coín types conveying some message which we
possess seem to be indlrect'Tfiiscomes out particufarTyclearlyiñtnecase-ofDío's recor¡r-
1, .'
o'fihepTilcíñg ofCaesar's head on the coinage; the measure is recorded by Dio along
with the other measures voted by the senate towards the end ofCaesar's life.4°.Thereis
no evidence that Dio or his sources ever saw the coins in question (fig. 2).
Perhaps the most dramatic coin types 01' antiquity are those 01' the celebrated issue
01' Brutus, with the head 01' the Liberator on the obverse and the cap of Liberty between
two daggers with the legend EID MAR on the reverse (fig. 3). The production 01'this
issue is duly recorded by Dio:u •Brutus dealt with these affairs (before going to Asia
but those which are intelligible often suggest that the coins were intended as presents, to meet Cassius), and on the coins which he struck he placed his portrait and the pileus
wh~rto gods'or to-other't\u;;an beings. It would besurprisíñgl(nó:'oneevc-rnoticed with two daggers, proclaiming thus and by the legend that he had freed his country with
;hatiypeorlegen3·"was'onll.cOln·ll.ñd'ii"is possíble that conscious selection sometimes Cassius.' The description is tolerably accurate, but again there is no reason whatever
tookplace ofatype. suitable as.apresent or to accompany-~~~~iaLAn"asorDomitian to suppose that Dio or his sources ever saw one 01' these coins. They were not produced
'wlth Forturíaas reverSe type wasfound in the maststep of the Roman ship from in large quantities and are 01' extreme rarity now. Furthermore the description 01' the
•••••• 4
•••
•••
AUGUSTUS
•• 5
NERO
6
CONSTANTINE
legend, with the involvement of Cassius, is not such as one would derive from an
inspection of the coins, which bear no reference to Cassius. I think we may believe that
Dio's record of the coin does not derive from autopsy by anyone, but from a chronicle
of the activities of Brutus.
The same is true, I think, of a record in Suetonius of a coin type of Augustus. In 45-44 Be, most straightforward procedure for naming a coin is to adopt the name of the
while the future Augustus was at Apollonia waiting for Caesar, his fortune was told by denomination, to treat it in fact as purely and simply a piece of money. Both drachma
Theogenes on the basis of his horoscope. In due course, Suetonius continues, he made and denarius are names ofthis kind. But both in the Greek and in the Roman world
his horoscope public and struck a silver coin with as its type the sign of the zodiac coins were often named after their types. The Roman examples which come most relldily
Capricorn, under which he was born (fig. 4). Augustus was'c:>fC~!~!1º!.!>.or~ ..':mde! to mind are quadrigati, bigati, victoriati, each mimed after a type, Jupiter in a quadriga,
Capricorn, but under Libra, but the reason forthe-érrorofSuetonius (and of Manilius) Victory in a biga and Victory crowning a trophy respectively (figs. 7-9).4& (It is
-neednot.détaifiUs.c'i"l'heíiñking of the remark about.A~gustl.is;coiñtype with the story presumably not an accident that in each case the legend ROMA is associated with the
of his horoscope and its publication suggests to me that the record of the coin type comes reverse type.) Tetrarchic nummi were perhaps called 'doubles' because they bore two
from. thememoirs ofAugustusoranassociate, not from- observaii"~¡'¡:·-··· .- - figures on the reverse (fig. 10).46
" . There-is no way oft~úi~gwhether the briefreferencéby'S~eto~i~~to the coin type Greek examples are equally ready to hand. One of the commonest coins of the later
of Nero showing him playing the Iyre derives from observation (fig. 5).43 Only with the Hellenistic world was the cistopllOros, named from the cista mystica which it bore (fi~.
description of the consecration coinage of Constantine in the Vita Constantini of 11). Similarly, the New Style silver coinage of Athens was distinguished from the 0111
Eusebius am I reasonably sure of the relevance of observation (fig. 6).44 Style by the olive-wreath which it bore on the reverse, occasioning the nallle
While we cannot conclude from the passages we have been considering that the Greeks stephanephoros (fig. 12). The late Lycian issues were known as citharephoroi, from the
and Romans often noticed the programmatic coin types with which they were confronted, Iyre which formed the reverse type (fig. 13).47
one inference is possible. 1f chroniclers thought it worthwhile to record what rulers put Coin types in the Greek world were also noticed without giving their names to the
on their coins, we may reasonably infer that the rulers themselves and the educated classes coins in question. The type of the Persian daric (fig. 14) provided Agesilaus with lhe
as a whole attached at least some importance to the subject. The belief of the author occasion for a bitter joke at the expense of the Athenians and Thebans bribed by Persia
of the de rebus beflicis, which we have already considered, is thus to a certain extent to stir up trouble in Greece, that he was driven from Asia by 3°,000 arehers.48
vindicated. The basic types of the Republican bronze coinage, a head of a deity on the obverse
What did the Greeks and Romans notice about the coins which they handled? The and a prow on the reverse (figs. 15'·16), similarly found their way into the imagination
in tile types which indicated the issuing authority. This appears most clearly in the case
ofihe Rorr,i,nTmper'¡~í~~i~~g~ '~~'~h¡C'h-th;-h~adof theemperor is the most significant
••
redemption of the second tithe must have the imperial image intact.64 The colloquial
expression domini for coins, surely deriving from observation of the imperial image, is
also worth noticing in this contex t. 66 The phrase Kaisaros nomisma was used by Epictetus,
13 'neither a banker nor a shopkeeper may reject the coinage of the emperor, but if someone
citharephorus produces it, whether he wishes or not, he must give over what is being sold for it' .68 We
need not doubt that the identifying feature of the coinage of the emperor was the image
of the emperor. An imperial law of AO 343 made the point explicitly, •all the solidi, on
which our images appear and for which there is universal veneration. must be treated
as of the same value ... '67
•• Of course, the corollary of the fact that the empero!,s head on the Roman imperial
coinage symbolised his authority was the fate which this head sulfered when the emperOr
portrayedfeiJ:WTliedeíaéement ofreliefs andinscripti;;ñ~w¡:;iChi~cluded a represeñüi"tioQ
or a .mentio'ñ of añ--'emperoc wh;-;ufi~red 'd~";'~"d¡i~ m;moriae ¡s·-a w~fí:kñ~wn
phe~~~~~~~-~--it-'did-'ñ~t-escape-ñóiice 'iñ-añiiq;ty"-oñ'6~mitiañ;s death th~- sen~t;
deCr~d'i¡;athis inscriptions were everywhere to be destroyed and his memory to be
of the users of the coinage. The Roman equivalent of the slight1y curious English obliterated.68 As early as the fourth century BC, Lycurgus told a story (probably
expression, heads or tails, was capita aut navia.u Two further comments may be made. apocryphal) about the melting down of a statue of Hipparchus, son of Charmus,
The erroneous beliefthat these coins were the oldest produced by Rome made their types sentenced to death in absentia for treason.80 Coins ofthe Roman Empire, surely becau~e
the most discussed of all antiquity and provided the stimulus for increasingly wild of the presence on them of the imperial po¡;n;ii, didñot-'always-é~- the fate of the
antiquarian and etymological speculation.60 But despite this interest, Pliny, true to form, man responsible for their production. Dio recordsÜiát- afte¡:ihe'de~t¡:;-of CajtguÍa:The
asserted wrongly that while the reverse type of the as was a prow, that of the triens and senaiedecrée(rtfíarairth~b¡:onze'C'Ofñage which bore his image should be melted down.
quadrans, two of the fractions of the as, was a raft.61 He was misled by the poetic An analogous political judgment is implied in Statius' derisive reference to an as
expression quadrans rati,us which he had read in Lucilius and generated a elear example Gaianus.8• Some thrifty souls in the Rhine army camps who seem to have wished to
of the preference for literary speculation rather than visual investigation.
The Greeks and Romans, then, noticed at least some coin types which had no necessary
connection with the issuing authority. But all the coin types so noticed were very common
indeed (despite which they were still sometimes mistakenly read or reported) and were
almost devoi~ of any kind ..of P.!:<;>~~Il1rI1a!~~co._~!~~t. The ~nly~yp~t.J:It:~~s
whic~.c.()~~_
Justify ..the be1ie( thaf"prógrammatic cointypes were ..noticed. is un~erifiable and
.improbable. Ii could be' argllerlihattheir"inter¿stwas' li~i'tedto·I~~'Pii.¡2~,~<itih~ü~
appearance, and that they were not récord~dpreClserY--bCCause~~ __ "thei~,~P.!t~I.11~!~l
sfgnliicance. But, if this is -so, -lt--is'surp-ri-srng---ihatClCerO"sn~merous references to
ephemerafpolitical concerns of the late Republic do not inelude a reference to coin types.
Cicero knew that Pompeius struck coinage at Apollonia in 49 BC, but he does not record
the types of this or any other issue.62
In any case, by far the most_~.idely noticed feature of ancient coins was that element
express their disapproval ofCaligula wíthout going lo the lenglhs demanded by lhe decree (fig. 20), lhe ('he/onu; (lortoises) of Acgina (fig. 21) are familiar, and lhe K/uuke,~ (owls)
ofthe senate contenled lhemselves wilh a chisel blow lo deface the emperor's image. Their of Athens (fig. 22) are the mosl familiar of all. The imporlance of the semu of Alhens
Ilandiwork survives to be inspected.62 Caracalla had the coinage of Geta melted down.63 is apparenl not only from the extent to which it was copied (figs. 23-24), but also from
A political judgement is also implied in another slory of Epictelus. Aman was offered the comment of Xenophon that the coins of Athens were in demand everywhere and even
a coin of Nero and rejected il in favour of one of Trajan, despite the fact that the coin carried a premium outside Athens.68 Their preponderance in the Aegean at the turn of
ofNero was of greater intrinsic value.u There is a curious Jewish example of the same the fifth and fourth centuries is attested by a story of Plutarch. Gylippus was entrusted
attitude; because of the outrages committed by Hadrian against the Jews in and after with the money being sent back to Sparta by Lysander. The money was placed in bags
D 132, some Talmudic texts held that the coins bearing his image should not be used
•••• and sealed with a note inside each bag saying how much there was. But in the course
and even went so far as to reverse their normal rule, saying that they could be used when of the journey home Gylippus unpicked the stitching at the bottom of the bags, removed
so worn that the image could not be recognised.66 some of the money and stitched the bags up again. The ephors were at a loss to account
The evidence of coinages other than the Roman imperial confirms the view that the for the discrepancy until Gylippus' servant informed them that there were many owls
only reaUyimportant element in the typology was that whichserved to identify th.eissuing asleep under Gylippus' roof-tiles.66
aüihóniy:'ManyGréekéOíñswéié-ííamed~ ~fter Úie'cíty"whlchlssuéd ihem, KyziÍ<iñoi Further evidence that the only real1yimportant thingabout a coin was whetherit issued
-and so'on. But one can go further: the norm for Greek coinages was for the type of the fr~m arespectable authorityorñOtñiaybe dra;;';-fr;;m'th-;;-habitórna~I~g~~i'ns';tte~
coinage of a city to be the current badge of that city. When Sestos decided to resume -j)éopíé. 'fhe Lyd'iáJ;-Kr~i;;¡;;¡-(fig:-i5) and Persían Dar;cs (fig. 26) belong to this class,
bronze coinage in the second century BC, the twin reasons given are that the sema of as do the Carian Muusso/eiu (fig. 27) and the Macedonian Phi/ippeioi (fig. 28), the great
the city (in this case a seated Demeter) may be current and that the city may derive profit gold coinage which found its way into Hellenistic literature as the gold coinage pur
from the coinage (fig. 19).66 A city's sema was known independently of her coinage; it exce//ence and made its way from there through early Roman comedy into Augustan
was often used in the fourth and third centuries BC to decora te an inscription relating poetry; coins were likewise named for Alexander and his successors. The whole of Sulla's
to the city or to one of its members.67 In the field of coinage, the p%i (colts) of Corinth coinage in the east was named Lucu//ion (e.g. fig. 29), largely, I think, beca use Lucullus
was remembered as the collector of the levies of money which went to provide the metal
for the coinage.70 Three oddities are coinages apparently named from women, the
Phi/istideion, the Berenikeion and the Demareteion. The Phi/istideion is simply mentioned
by Hesychius and is presumably the portrait issue struck by Hieron 11 (fig. 30). The
••• Berenikeion is mentioned only in passing by Pollux in the middle of a list and presumably
refers to the coinage of Oerenice 11, consort of Ptolemy 111Euergetes and ruler of
Cyrenaica in her own right, a coinage which bears her portrait and inscription (fig. 31).71
The Demareteion is a curious and instructive case. By analogy with other coins named
after people, it should be a common coin. Out it cannot now be identified with certainty.
••• 20
Corinth
21
Aegina
Diodorus, Pollux and Hesychius tell contradictory, etiological stories about its origin,
which are patently invented. Again by analogy, it should either be named, like the
Lucu//ion, beca use Demarete provided the wherewithal to produce ¡t, or because it bore
what was believed to be her portrait.72 In my view it is the common fifth/fourth-century
tetradrachm of Syracuse, with the head of Arethusa mistaken for that of Demarete
• ••
(fig. 32).
It seems, then, that there is little evidence for officia.1interest in coin types and evetl
less evidence that. in-the-Greco~Romañ-'worTa"coin"-t'ype;- ;hich"m"ity"bt;"caIied
progr;~~~tTc' 'OÚle'r'á~pects-ofcoi~';'á'~(f-¿ol~"tyPé~~;;
it;d' ~~~h'¡~p~~t:'~lth~~gh
•
ñOtJCed.73 This'fucti;Probablyeven more significant than the fact that the situation ",ith
,~e.spe:tt~ c()inty'pe~~i'!e.r~~~~~~~..'x
..E~.?,~.t~~.~i~l.Jllti0':l\Vit~,!~s~t
t~~~~~"r!i?~~~~nts.
Out the facts require at least some attempt at explanation. Why did the inhabitants of
23 24 !he Rom.a~-Eire ~!notic,:,the programmatic element in the eve-r-ehang1ngcoiñ'tYPes.
Arab imitation ..~QI11~ll!~~~I:-.
~!-~_",~i(:~_,~~l:)'"\V.l:!l: --.----- ,,-~ -,-.- -....... ...- .
Athens
One. problem remains, to find anexplanation for the diversi%. imaginativeness and
ofteh grclIibéauty of Roman ~ríar~ªI~JX~j~ The rul~the R~~-;n"'Empire were
•
on"nlé"wlloíe"Tiltelligeñlmeñ"and 1 find it hard to believe that with so much else on their
hands they, or indeed their senior advisers, devotea·al1f:t_()-~aYl;\.t!~~"t!pI)J~t
the ..Q~~sing
and designin~~~~~.gL~~~_h a).'!!2!~_n.?:one"tookany notice.
lile 'reaso~, 1 think, is a combination ~racéide·ñtandhúman-nature. The accident is
that ~¡;~e:;h~.~~t"~~()l?~"~~.~~~I~~ig[~º¡!lªg~::;ª;g9:Yl;[ii~~""bii~.int~Ils~IX~2fu2itiiive
•
oligarcny. The Republican oligarchy entrusted the production of its coinage, as it was
&;üñd to do, to añ'"anrÍüarryciiiiñgiñgiñagistracy; the rest follow~~ earlier that
the norm for Greekooín types wasthe'bad~'of"the city and all that the Roman oligarchs
did with the coinageoft"¡:¡eíi'cíiy,"wh~hey'~b~~dóñed the public types with which il
began, was to place their own priva te badges oñíi.'Q'uesúoñsabout'tbe'reeeptión of this
coinage by those who saw it probabíy-dfJ"not arise.
The victor in the civil wars eventually exclul,tedall but his own badges from the coinage
and fromthís-poiiir()r'frorrtonevery'~ooñafier li theímperilli' coinllge was: 1iitil)k,
largely carried on byan independent artistic tra~ition. The~ma~w~;~t~ch~f¡~íl)
capablCoftherr¡ass~proauciIoñOf'c;;i~-di-~~:'bút titey'do not seem to have attempted
this until very late, no doubt for the same reasons which inhibited technological advanct
29 in other fields. Instead they employed artists, eng~ll.\'~rs,to cut the dies. It would nol
be surprising if this group experimentedan<f'¡nnovated, bringing their skill to bea.r ir
"ií1e-creatíoñ"o{llrilsiIcaiíysatiSfyIngtypes;'whichrepréiíCnted their ideas of the momenl
aboutthe-silite'a:n,(fiheñJf;r forwhóffi"they worked-:lñotller'words;"UlemOdeTí pr(;pos<
•
'isaiargei:Y'ascendiñg one; ofcourS¡;;'iñ'cmperor may have issued a general directivt
to ensure that his coinage represented his"t"j)ersonaifiy'¡añdlhe"mooelmay 'tfiUsTaf15t
adesceñd,ñgone;"'í)üfUíe"patterñror"ifíe-most pártlS surelyoneofamintdoin~ it$ ~
for its patrono The most conspICüous're;;:;íts 'üf"t'his 'effort a~e~fc~u¡'s~'thé'''greií
-iñéifálliOñsof"the later Empire. The officials of the mint doubtless knew how to portra~
an emperor without much prompting,just as a governor of Asia, Avidius Quietus, writinl
•
to Aezani, knew very well how to portray Hadrian.7• One can easily understand th.
obvious fact that the ct>inªg~"gL~t>meemperors reftectstheirreignsquite acc~rately
"
~ith.'-l~t pos!ulli~~!l:~li.~.li~~i.~:~f!.~r.~!?~t>~!ªPH-\:)Ji~9P'.iº!9n,directed tromaboveam
doomed to failure. One can also easily understand that the coinage of some emperor
30 31 32 only reftects their reigns in a very odd way: thus the coinage OfV~spa-Sillñ~-at"fiis~"síg¡
inoovlit(;iy~;¡th it~'éño'ññOüS'rañge-o{changing types, in fact borrows almost every typ
First of all, surely, because those whowere e~ucated enough systeIllll!i~!ly~9.!!!ª.~~ from the Republic or earlier emperors.75 The mint is presumably following a genera
_
sense of the reverse types of ti;'imnerial
, ••.•• _>< •• _, __ ._.
cóinage
,r:,.."....."",.,.."....
"~"".»"'" ••" ."_",,,.,_, ,_,0-"'
"hád
,,,...,',.."',<-,_.,."".',., .....•..
", .• ' '0'_ ...•
muchbetter;ays
,. " ...., ,•.••.•... _,_.••. ,..,." .•..." ." ..
·.",.,.,.,.,'_M."··
of finding out
.." ..~,·,., ..v.," ...,·.•..N.~,," •.•• , ,.~.'"" ..'.",_.,, __ ,.',,.,,>'._"',,~',.,
directive to make the coinage as like earlier coinage as possible; the result is as fa
about thé-emperor and his activities. It is also relevant precisely that the types were removed from anything resembling propaganda as one can imagine.
--;¡:r-c-----·-" ..,---- ..
---··
..''''" ·•
.···--''
. ., ," -."."
..
'..
- .
-ever:.¿lúúlging:tfíevast mlljorityo(the inhabitants of the Roman EIIlpire:'if they saw l''Iot tne least of an emperorls functlons was that of patron of the arts; conspicuou
cofñ~~aL~)l;}~"."I!~~I~s~~~~i"üi~ip~rtof~.rri.~~i"?n~~~S~~\I:~¡ng'a cc·niury-or"~o¡:e. consumption in this field was expected of him. But no-one has suggested, 1 think, tha
ft1S not surprising that it was the head of the emperor which was noticed: lloddoubiless al! emperors personally inspected and passed the designs for al! the buildings and statue
alone symbolised for many people the fact that they belonged to the Roman Empire. erected on their behalf. There is no reason to suppose that they did this for the coina.g
Another factor must have been sheer size. A picture carried in a triumph is both more either.
strikingaño'casier to see than thetypc(')f a coíñañ'-mch-or'jess"across:'-'
commission of 146 BC', Hommages iJ M. named on its base, Cicero, ud AI/icum vi
NOTES Renard(ed. J. Bibauw), Collection Latomus I. 17; A. E. Wardman (see n. '4 above);