A PRODUCT PROJECT REPORT ON

Mushroom chips

PREPARED BY
Dharmesh Savita

ACADEMIC YEAR
2020-21

GUIDED BY
MS. SNEHA SUMARIA

FOR THE PARTIAL FULFILLMENT OF B.B.A. SEM-IV

SUBMITTED TO
SAURASHTRA UNIVERSITY RAJKOT

SHRI G.H.GOSRANI COMMERCE (ENG. MED) AND

SHRI D.D.NAGDA B.B.A COLLEGE – JAMNAGAR
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 DECLARATION
I, Dharmesh Savita, a student of B.B.A. SEM IV of Shri G.H.G. Commerce and Shri

D.D.Nagda B.B.A. College, Jamnagar hereby declare that this Product project report has

been successfully carried out under guidance of MS. SNEHA SUMARIA.

I am further declaring that this Product project report has not been previously submitted to

any college or university.

DATE: Signature

2
 ACKNOWLEDGEMENT

I take this opportunity to put on record my acknowledgement to everyone who has been of a

great help in preparation of this Product project report.

I would start my thank you note with Saurashtra University for incorporating the project

study in curriculum, Shri G.H.G. Commerce and Shri D.D.Nagda B.B.A. College, Jamnagar

for providing me platform, Dr. SNEHAL KOTAK PALAN for inspiration, MS. SNEHA

SUMARIA, my project guide for continuous support and guidance.

I would also like to thank my teachers, parents and friends for helping me out in carrying this

project preparation.

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 PREFACE

The global mushroom industry has expanded very rapidly in the last two
decades by the addition of newer types of mushrooms for commercial
cultivation. However, mushroom as a vegetable is yet to find regular
place among the Indian consumers. Despite of favourable agro-climate,
abundance of agro wastes, relatively low-cost labour and a rich fungal
biodiversity, India has witnessed a lukewarm response in its growth. At
present, the total mushroom production in India is approximately 0.13
million tons. From 2010-2017, the mushroom industry in India has
registered an average growth rate of 4.3% per annum. Out of the total
mushroom produced, white button mushroom share is 73% followed by
oyster mushroom (16%), paddy straw mushroom (7%) and milky
mushroom (3%). Compared to other vegetables; per capita consumption
of mushrooms in India is meagre and data indicates it is less than 100
grams per year.

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 INDEX
SR.NO PARTICULARS PAGE NO

1 INTRODUCTION 7-19
 PRODUCT SELECTION.
 NAME OF THE PRODUCT.
 PROFILE OF THE PRODUCT.
 OWNER’S/PROMOTER’S DATA.
 PRODUCT INTRODUCTION AND MARKET ANALYSIS.
 PROPOSED LOCATION JUSTIFICATION.
 GOVERNMENT INSTITUTIONS HELP.
 GOVERNMENT PROCEDURE.
2 PRODUCTION DEPARTMENT 20-27
 INTRODUCTION.
 MACHINERIES.
 RAW MATERIALS.
 PRODUCTION PROCESS.
 PLANT LAYOUT.
 PRODUCTION CAPACITY.
3 MARKETING DEPARTMENT 28-49
 INTRODUCTION.
 MARKTING PLANNING.
 PRODUCT STRATEGIES.
 PRICING STRATEGIES.
 DISTRIBUTION STRATEGIES.
 PROMOTION STRATEGIES.

4 FINANCE DEPARTMENT 50-61

 INTRODUCTION.
 FIXED CAPITAL COST OF A PROJECT.
 TOTAL COST OF A PROJECT.
 WORKING CAPITAL REQUIREMENTS.
 FINANCIAL ARRANGEMENT.
 PROFITABILITY OF A PROJECT.
 RENT TAXES INSURANCE.
 INTEREST, DEPRECIATION AND ADMINISTRATIVE EXPENSES.
 TRADING ACCOUNT, PROFIT AND LOSS ANALYSIS AND BALANCE
SHEET.
 B.E.P. STATEMENT.
5 HUMAN RESOURCE DEPARTMENT 62-70
 INTRODUCTION.
 HUMAN RESOURCE REQUIREMENTS.
 RECRUITMENT, SELECTION &TRAINING.
 WAGES AND COMPENSATION.
 EMPLOYEE WELFARE.
5
6 PROJECT SUMMARY 71
7 PROJECT ADVANCEMENT AND FUTURE PROSPECTS 72
8 APPENDIX 73
 LIST OF TABLES.
 LIST OF CHARTS.
9 BIBLIOGRAPHY 74

6
INTRODUCTION

7
 PRODUCT SELECTION

Indian agriculture exits today has come a long way from its present image of being
non-commercial and traditional in its method of farming. The recent trends in
consumer behaviour surges the demand for high quality niche products thus
business and investment opportunities in this sector have suddenly jumped
manifold. In the present diet conscious era, mushrooms are increasingly considered
as a future vegetable owing to its medicinal and nutritional properties and the
consumer demand for mushrooms markedly expanded in the recent years.

Mushrooms are considered as a potential substitute of muscle protein on account

of their high digestibility. In addition to protein, mushroom is an excellent source
of vitamin-D which is not available in other food supplements. Mushrooms are low
in calories, fat free, cholesterol free, gluten free and very low in sodium. Minerals
such as potassium, iron, copper, zinc and manganese are high in fruit bodies.

Specific bioactive compounds in mushrooms are responsible for improving human

health in many ways. These bioactive compounds include lentinan in shiitake,
lovastatin in oyster, lectins in white button mushrooms, acidic polysaccharides in
wood ear and many more. All these compounds have immunomodulating
properties and promote the immune function of the human body against the cancer
risk and tumor growth.

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Even as the mushroom production and consumption are on the rise in rest of the
world, India witnesses a lukewarm response in its growth. Mushroom industry in
India is overwhelmingly focused on white button mushroom which is a highly
sophisticated and capital-intensive activity.
The recent production data (official data of ICAR-DMR, SOLAN) showing that,
the share of button mushroom in India is maximum amounting to 73% followed
by oyster mushroom which contributes about 16%. There are two main types of
mushroom growers in India, those who are growing white button mushroom round
the year under controlled conditions and seasonal growers who are growing button
mushrooms during the winter seasons in north western part of India.

Major Mushroom producing state of India

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PRODUCTION (LAKHS TONNES) Relative contribution of different mushroom species

PRODUCTIVITY (%)

YEARS

Relative contribution of different mushroom species

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 TRULY
MUSHROOM
CHIPS

11
 PROFILE

 Name-Truly mushroom chips.

 Sector-Food & agro.
 Form of organization-Limited liability partnership.
 Size of firm-Medium.
 Fssai license no –Applied.
 GST registration no- Applied.
 LLp registration no- Applied.
 Trade mark license- Applied.
 Msme/ssi registration- Applied.
 Location of the unit & type-1 arcade point kalawad road, Rajkot, Gujarat
(India)-(Rented).
 Communication address-Truly mushroom llp-1 arcade point, kalawad
road, Rajkot, Gujarat (India).
 Email id-contact@trulymushroom.com.
 Phone-+91-281-2645379/84.
 Website-www.trulymushroom.com.

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 OWNER’S / PROMOTERS DATA
Partners Name:-
 Dharmesh Savita.
 Priyanshu Rai.
Education qualification:-
 Pursuing bachelor of business administration from GHG DDN College
Jamnagar (Gujarat)-361006.
 Pursuing bachelor of commerce from symbiosis international (Deemed
university) lavale, mulshi, pune (Maharashtra)-412115.
Experience:-
 Digital Marketing.
 Designing & logo.
 3D printing.

Email Id:-
 info@dharmeshsavita.com.
 info@priyanshusingh.com.
Phone:-
 +91-2243536727.
 +91-2687658991.

Designation:-
 Dharmesh-CEO & COO.
 Priyanshu-CO-FOUNDER & CFO.

Profit Sharing Ratio:-2:1.

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 PRODUCT INTRODUCTION AND MARKET ANALYSIS

 INTRODUCTION OF THE PRODUCT

Truly mushroom presents one of the tastiest exotic range of mushroom chips that
will make you comeback for its irresistible fusion of authentic spices.
Truly mushroom flavoured chips are rich in bioactive such as, lectins which helps
you to improve & promote your immune system.
Moreover it is low in calories, gluten free, cholesterol & fat free as well as it has
rich sources on minerals such as zinc,copper,manganese,iron,potassium & also
contain vitamin D.
Truly Mushrooms chips are considered as a potential substitute of muscle protein
on account of their high digestibility.
Truly mushroom offers mainly three types of flavoured mushroom chips these
are:-
 Classic
Comes with classic flavor of salt & black pepper.

 Sautéed garlic
Filled with authentic flavor of sautéed garlic & spices.

 Dark chocolate
Blended with rich dark coco chocolate.
Dark chocolate flavoured mushroom chips is the premium product offered by truly
mushroom.

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 MARKET ANALYSIS

There exit a very large market for chips & they can be sold at various retail outlets,
pan shops, bus stands, railway stations, etc. There also exits institutional market
consisting of clubs & other institutions, school & college canteens, bars & pubs,
railway & airline caterers, etc. Competition from organised sector is increasing but
local & small units have distinct advantages in terms of less overheads &
transportation costs, longer shelf life, quick access to market.

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 PROPOSED LOCATION JUSTIFICATION

 SITE LOCATION-we have selected the 1 arcade point kalawad road,

Rajkot, Gujarat (India) because from here we can get our raw materials
easily moreover through better transportation we can distribute & transport
our product to different locations quickly with less cost.
Moreover the infrastructure facility is excellent as well as 24 x 7 electricity & water
supply, which is the most important factor for producing our mushroom chips.
 LAND ACQUISITION-we have selected the Rented Property to start our
mushroom chips business just because it requires low maintenance costs.

 GOVERNMENT INSTITUTIONS HELP

Make in India-government approves production linked incentive scheme for food
processing industry.
Gujarat agro Industries Corporation
 Subsidy on investment in food processing industries
 100%reimbursement in electricity duty along with the subsidy on electricity
cost for 5 years.
 Interest subsidy @7.5% on the term loan with maximum of Rs.150 lakhs for
the period of 5 years for setting up/expansion &diversification of agro & food
processing units.

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 GOVERNMENT PROCEDURE

 MSME/SSI Registration:-
Documents Requires For Registration-
 Aadhar card copy.
 Registration certificate of partnership.
 Copy of industrial license.
 Sales & purchase bill.
 Bills & receipts on purchase of machinery.
 Pan card soft copy.
 Investment in plant & machinery.
 Bank details (account number & IFSC code).
 Data on number of employees.
 Address proof of business.
 Date of commencement of business.

Procedure:-
 Fill online application form.
 Make online payment.
 Executive will process application.
 Receive online certificate.

 Limited Liability Partnership (LLP) Registration:-

Documents Requires For Registration-
 Documents of Partner-Proof of Pan Card, Residence Address, photograph.
 Document of LLp-Proff of Registered Office Address, Digital Signature
Certificate.
Procedure:-
 Obtain DCS.
 Apply For DIN.
 Name Approval.
 Incorporation of LLP.
 File LLp agreement.
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  Fssai registration:-
Documents Requires For Registration-
 Photo identity of the food business operator.
 Identity proof like PAN, driving license, Aadhar card.
 List of products planned.
 Form-B (completed & signed).
 Partnership deed/certificate of incorporation.
 Proof of premises like rental agreement.
 NOC by municipality.
 Source of raw materials.
 Form IX.
 Water test reports.
 Equipment list.
 Partner list.
Procedure:-
 Filing of application under Form B of act.
 Acceptance or rejection of application within 7 days.
 If accepted, department grant a license.

 GST Registration:-
Documents requires for registration:-
 PAN card.
 Aadhar card.
 Business address proof.
 Bank account statement and cancelled cheque.
 Incorporation Certificate or the business registration proof.
 Digital Signature.
 Directors or Promoter’s ID proof, address proof, and photograph.
 Letter of Authorization or Board Resolution from Authorized Signatory.

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  Trade mark license registration:-
Documents Requires For Registration-
 Form TM-A.
 DSC in case of e-filing.
 Soft copy of the logo.
 List of goods for which registration is required.
 Identity proof of signatory.
 Aadhaar or PAN.
 Incorporation certificate of partnership deed.
 Udyog Aadhar registration.
 Signed form-48
 Date of first use of the trademark in India.
Procedure:-
 Application for registration made to the registrar.
 File in the trade mark registry within the territorial limits.
 After acceptance of the application but before registration, the registrar after
hearing the applicant can withdraw the acceptance.
 On being accepted the advertisement of the application is made by the
registrar.
 Other parties can raise opposition within 3 months of the advertisement.
 Registrar may permit for the corrections & amendments, if any.
 The applicant receive a certificate of registration with the seal of the
trademark registry.

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PRODUCTION
DEPARTMENT

20
 INTRODUCTION

Production is a process of combining various material inputs and immaterial

inputs (plans, know-how) in order to make something for consumption (output). It
is the act of creating an output, a good or service which has value and contributes
to the utility of individuals. Production is the most important factor for producing
a product, thus it includes various steps in production from selecting the raw
material then converting it into the final finished good, after that it is packed &
stored in cool & dry palace from where it is sent to various location & areas for
consumption.
MACHINERIES
Machineries are most important part of the production without them production
cannot be done hence for production of mushroom chips there are various
machineries required the list is given below:-
1. Mushroom washing machine.
2. Mushroom cutting machine.
3. Blanching machine.
4. De-watering machine.
5. Mushroom Chips frying machine.
6. De-oiling machine.
7. Flavouring machine.
8. Vacuum packing machine.

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22
  QUOTATIONS FOR MACHINERIES

Given below is the list of supplier or manufacturers from where truly mushroom
will going to purchase the machineries for production of mushroom chips.

Hari Om Industries.
Gondal road, NH 8, Vavdi Survey NO. 20, Plot No.9B, Opp.Poonam Dumper,
Staynarayan Way bridge Road, Rajkot-360004, Gujarat, India.
Phone:-08048762025.
Hovert Impex Pvt Ltd.

3704/E, Phase-IV GIDC, VATA, Ahmedabad, Gujarat -3824459(India)

Phone +91-795830127.

Gungunwala Food Equipment Pvt Ltd.

6-B, Ashutosh Industrial Estate, Kadadara Road, ZAK- G. I. D. C., Dahegam
Road, Gandhinagar, Gujarat 382330 Phone:-+91-9909720566 Email:-
info@gungunwala.com.

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 RAW MATERIALS

Raw material means the basic material from which a product is made. Hence
therefore truly mushroom also requires different types of raw material for the
production of its mushroom chips.
Given below the list of raw materials for making of mushroom chips:-
 Mushroom.
 Salt.
 Dehydrated garlic powder.
 Mixed Spices.
 Black pepper.
 Dark coco chocolates.
 Edible oil.

 SOURCES WITH NAME OF SUPPLIERS:-

CHHATARIYA FOODS PVT.LTD.

Near C.Raj Petrol Pump, Vadli, Bhavnagar Byepassroad, Mahuva-364290,
Gujarat, India.
Phone:-91-9913-223338.

SUTARIA MASALAWALA
E-7-8-9, NEW SUPER MARKET
Jamnagar, Gujarat, India.
Phone:-2677477/2552211.

OYSTER AGRO

Jaybee Building Old Morbi Road Opposite Old City Railway Station Ranchhod
Nagar Rajkot - 360006 Gujarat India, Rajkot, Gujarat, India.

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 PRODUCTION PROCESS

 Selecting Best Quality Mushroom:-The first stage of making mushroom

chips starts with selecting the premium quality mushrooms that we purchase
from our supplier, after that when mushroom comes to our plant the quality
of mushroom is check by our quality control team.
 Washing of mushroom:-After quality check is done the mushroom are sent
to washing area where all the dirt, stone particle, is removed from the
mushroom before sending it to slicing machine area.
 Slicing of mushroom:-In this stage the mushroom are sliced into pieces by
mushroom slicing machine into thin slices between 1.7mm-1.85mm, in order
to get the perfect shape for our mushroom chips.
 Blanching of mushroom:-At this stage mushroom are blanch into the
blanching machine in order to stop growing of any enzymes in mushroom
chips.
 De-watering:-In this stage mushroom are send into de-watering machine in
order to remove the excess water from the mushroom chips.

25
  Frying:-At this stage the mushroom are transferred into frying machine in
order to make crunchy mushroom chips.
 De-oiling: In this stage the excess oil in mushroom chips are removed by the
help of the de-oiling machine.
 Flavoring of mushroom:-After de-oiling the mushroom are then transferred
into flavoring adding machine to put different types of flavor for our
mushroom chips that are salted& black pepper, garlic, chocolate.
 Vacuum packaging:-In this stage the mushroom are packed into 45g of
packets by the help of vacuum packaging machine. After that it is stored in
cool & dry store room for further distribution.
Electricity consumption:-
Power:-3800 watt (w)
Voltage:-3800 watt (w).

PRODUCTION CAPACITY
 Installed-100 %
 Utilised-90%
That means:-
Truly mushroom chips making plant capacity is 400kg/hr. But we will use it on 90
%( 360kg/hr) utilised capacity.

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PLANT LAYOUT

27
 MARKETING
DEPARTMENT

28
 INTRODUCTION

The marketing department in a company is generally responsible for identifying,

attracting and retaining customers.

The marketing department perform the research to identify target markets & how
to promote items to them. They also conducts competitive analysis to compare the
company’s solution to those of other providers.

Marketing department focuses on brand or product promotion of company,

moreover it develop advertising & public relations plans to achieve
communication goals, which may include increased brand awareness. These goals,
along with strategies & specific promotional tactics, are laid out in a plan.

Most importantly marketing department focuses on building customer retention,

which ultimately helps in systematic approach involving collecting data, analysing
it, targeting customers with specific messages, and coordinating sales and service
activities.

In marketing department there are many experts that focuses on core 4 Ps of

marketing that are:-

 Product
 Price
 Place
 Promotion

Marketers use computer database programs to organize & analyse data, which
yields insights on market segments as well as the individual buying habits.

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 MARKETING PLANNING

India has a demand of chips product & at present, a lot of chips are available in
market and there is an idea in the market that chips are very harmful for the
health.so a lot conscious people do not take chips & many parents do not feel
comfort to give this to their children.

We want to launch mushroom chips with high quality& it will be harmless. The
product quality is higher comparative to the other competitors, because our main
ingredients is mushroom which is totally new flavour with delicious taste.

SEGMENTATION:-

Customer have different needs & wants, likes & dislikes. There are many different
types of consumers with different types of needs.

In the segmentation stage, we are supposed to divide the total market then we
should give importance on specific target customer.

REGION
AGE
URBAN SUB-URBAN RURAL

5-20 HIGH USE HIGH USE MODERATELY USE

20-35 HIGHLY USE MODERATELY USE LESS USE

Above 35 LESS USE MODERATELY USE LESS USE

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  Customer characteristics on the basis of segmentation:-

Geographic:-

 Region –for the urban citizen of the country.

Demographic:-

 Kids generally under age range 5-12.

Age:-

 Teenager under age range 13-19.

 Young generation generally under age range 20-35.

Social status:-

 Lower middle class, middle class, upper middle class.

 Psychographic

Life style:-

 Sports & outdoor oriented.

 Behavioral

Occasions:-

 Heavily consumed in parties, outings, theaters, sharing with friends etc.

Benefits:-

 Those who seeks good quality.

User status:-

 The non-users & regular user of chips.

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POSITIONING:-

We will try to position our product through differentiation. Because related

marketing & product differentiation.to capture the customer easily we will focus
on our core competency which is “Healthy”.

As our main ingredient is mushroom which totally new flavour with delicious taste
is and it is easily available in our country we can ensure high quality with low
price. Our product tagline is:-

“Delicious Taste and Good Nutrition for Your Health”

HIGH QUALITY

Pringles
TRULY
Mushroom chips

Lays, Sun Chips

LOW PRICE HIGH PRICE

GOPAL RINGS

LOW QUALITY

POSITIONING MAP OF TRULY MUSHROOM CHIPS

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 The positioning map of the truly mushroom chips is shown our chips
position in the consumer mind on two dimensions. This is (1) High quality
and (2) Medium price.

TARGET MARKETS:-

Truly Mushroom chips main target markets people are children’s & teenage but
we also prefer the product for young generation & old ages people. We target those
customers who have negative idea about the traditional chips.

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 PRODUCT STRATEGIES

Product Decision:-
To make an appropriate product we must take some individual product
decisions. Those are:
 Product Attributes:-
Our product is “Mushroom Chips”, this retains the nutrients and natural
flavor giving consumers a healthier and tastier snack choice. Our product is
made from the chosen high quality mushroom to assure the benefit it contains
for in body.

Quality: That we are first assure in our product. The product quality is very high,
Because our main ingredients is Mushroom which is good sources of nutrition and
Mushroom Chips has the highest level of Protein, Fat, Saturated fat, Carbohydrate,
Sugar, Energy, Cholesterol, Sodium and it is very much essential for specially kids
and young age people. Each and every process of the production is done by
automatic machine.
Features: The Mushroom chips is verified in two ways, first by the size 1- Kids.
2- Family and second by the taste of the product and second by the taste of the
product 1-classic, 2-sauteed garlic, 3-dark chocolate.

Design: We will keep the shape of Mushroom Chips like original Mushroom,
which will help the consumers to understand that this chips is made from 100%
natural Mushroom and it will satisfy them.

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 PRODUCT MIX
The number of product carried by a firm at a given point of time is called its
product mix.
Product mix is the entire collection of product items that a particular company
offers for sale to the customer or buyers. OR in other words it is the total assortment
of product & services marketed by a company.
Product mix generally have three components:-
 Product line
A product line refers to a group of products clubbed together by virtue of
satisfying a particular class of needs, being used together or distributed
through the same channels
Likewise in our product (truly mushroom) we have three types of mushroom
chips:-

TRULY MUSHROOM

CLASSIC MUSHRROM CHIPS

SAUTEED GARLIC MUSHROOM CHIPS

DARK CHOCOLATE MUSHROOM CHIPS

 Product Width & Depth

It refers to the number of types of product lines offered by a company.
Example: - At present truly mushroom offers only mushroom chips.

 Product depth
It refers to the variety of products offered under each product width.
Example: - truly mushroom chips (classic, sautéed garlic, dark chocolate).

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36
37
38
 BRANDING

Branding is one of the most important aspects of any business, large or small, retail
or B2B. An effective brand strategy gives you a major edge in increasingly
competitive markets. For a new product to the market we believe the Branding
works like a boosting and more powerful weapon to compete with the current
competitor. Branding makes it possible to create a mental picture about a product
in consumer’s mind. Brand represents the consumer’s perceptions and feelings
about a product and its performance.
Brand Name: We have selected “Truly Mushroom Chips” as our brand name.so
when people think about their health, they remind the name of truly mushroom
chips.
As we aware that once the brand got famous many of duplicate brand will try to
come into the market with the same name if the name is not registered. So, to
protect the brand name first of all, we will register our brand name. We also select
a logo for our brand, and this is:-

Brand Strategy: Our product will be a new local brand product as we offer it with
a new category (Mushroom Chips) and a name (Truly mushroom chips).

39
 LABELLING

Actually Labelling means delivers any product message to the customer. It

includes price level, manufacture date, expire date, which value added on that
product like vitamin, mineral & which element used to produce of the product as
well as Company address etc.

40
 PACKAGING
Truly mushroom uses the eco-friendly primary package for its product, thus
Primary packaging is the main package that holds the food that is being
processed. Moreover it also protects the product from getting spoil as well as it
helps to attract the customer towards one’s product & make easy for the customer
to differentiate between other products of same category that are available in the
market.
 TRANSPORTATION PACKAGE
Transport packaging is the most important factor for distribution of product from
the firm to its end customer. Moreover it protects the goods from getting tamper
or destroy while in transit, hence truly mushroom is stored & transported in
corrugated boxes containing 50 units of 45g of mushroom chips packets of all
three flavours..

41
 MARKET TESTING

The Test marketing is a tool used by the companies to check the viability of their
new product or a marketing campaign before it is being launched in the market on
a large scale.
The market test is generally carried out to ascertain the probable market success in
terms of new product’s performance, the level of acceptance of the product,
customer satisfaction, and the efficiency of the marketing campaign.
This test is conducted to know the consumer behaviour in terms of:-

Trial: Whether a consumer will try a product, at least once.

Repeat: Whether the consumer will repurchase it after the trial.

Adoption: Whether the consumer accepts the product and will purchase it again.

Purchase Frequency: How often the consumer will buy the product.

To test the product in the market “Truly mushroom” will conduct the following
tests:-

 Controlled Test:-
Under this test, the truly mushroom select certain stores in different geographic
areas and ask them to keep its new product into their stores in return for a fee. The
truly mushroom controls the shelf position, displays, point of purchase promotions
and pricing.

 Test markets:-
Under this, the truly mushroom chooses the representative cities such as
(Jamnagar, Rajkot) where the full-fledged launch of our product is done
starting from the promotion campaign to the ultimate sales. Once it is
successful, the truly mushroom goes for the national launch.

 Sales wave research:-

Under this test, the consumer is offered the truly mushroom chips again and again,
free of cost. This is done to determine the willingness of the customers to use the
product every time it is offered.

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 PRICING STRATEGIES
Price is the value that is put to a product or service and is the result of a
complex set of calculations, research and understanding and risk taking ability.

Pricing is a process of setting the price for the product, it involves a series of step
to be followed to decide on price, and thus pricing is more relevant to marketing
decisions than price.

Pricing (decision) is one of the core areas of marketing.Particulary, when there are
price-sensitive consumers, pricing decisions should be taken with due care and
caution. Many products fail due to faulty pricing policies price is an important
factor for all marketing participants, including the manufacturers, middlemen, and
consumers as well.
There are different types of pricing strategy:
 Psychological Pricing Strategies: Psychological pricing uses the customer's
emotional response to encourage sales. It is the most effective pricing
strategy to creating an illusion in customer mind.
 Cost-Plus Pricing: Cost plus pricing is a cost-based method for setting the
prices of goods and services. Adding up all the manufacturing cost plus a
percentage of profit.
 Product bundle pricing strategy: Combining several products or services
into a single comprehensive package for an all-inclusive reduced price.
 Penetration Pricing: Penetration pricing strategy is mainly for new
products. Penetration pricing refers to a marketing strategy used by
businesses to attract customers to a new product Penetration pricing is the
practice of offering a low price for a new product or service during its initial
offering in order to lure customers away from competitors.
 Premium pricing: High price is used as a defining criterion. Such pricing
strategies work in segments and industries where a strong competitive
advantage exists for the company.
 Our decisions:-
Truly mushroom will adopts the “Penetration Pricing Policy” that means
we offer our mushroom chips at Low Price in the market as we are
introducing a new product, thus it will helps in building sales quickly & result
in large market share as well as to secure high volumes.
We have chosen the penetration pricing because the market is highly sensitive, so
low price generates additional sales & firm maintain low price position long to
keep out competition.
43
 DISTRIBUTION STRATEGIES
 Channel distribution
Distribution channel consists of the set people & firms involved in transfer of tittle
to a product as the product moves from producer to ultimate customer or business
user.
There are various channel of distribution such as:-
Zero level channel
Producing on place and customer will buy from producer directly. There
will be no distribution channel.

PRODUCER CONSUMER

One level channel

Producing Company will distribute its product to retailer and the customers
buy that product via retailer.

PRODUCER RETAILER CONSUMER

Two level channel

Producing Company will first distribute its product to wholesaler, from
there the product goes to retailer and then the customer buys that product
from retailer.

PRODUCER WHOLESALER RETAILER CONSUMER

Multi-level channel
Using two or more different channels to distribute goods and services.

PRODUCER AGENT WHOLESALER RETAILER CONSUMER

44
  Our decisions:-
As a new brand in the market, we should create good distributor channels.
We do not have enough budgets for the distribution. We will distribute our
product to retailer. So, we are following “One Channel” strategy for our
new product.

 Distribution- Scope Strategies

Exclusive Distribution:
Limiting the distribution to only one intermediary in the territory.
Intensive distribution:
Distribute from as many outlets as possible to provide location convenience.
Selective distribution:
Appoint several but not all retailers.
 Our decisions:-
Our product is convenience type good so we will select Intensive
distribution. We will distribute our product in different locations like hospitals,
super shops, malls, grocery shops etc.
In all over India.

• HOSPITALS
TRULY • SUPER MARKET
MUSHROOM • GROCERY STORES
CHIPS • LOCAL SHOPS
• MALLS

45
 PROMOTION STRATEGIES
Market promotion, also called marketing promotion, actually involves marketing
communication. Market promotion includes specific promotional tools by which
firms attempt to inform, persuade, & remind consumers, directly or indirectly,
about the products & brand they sell.
Market promotion includes five tools, such as:-
 Advertising
Advertising is a dominant element of market promotion mix. Advertising is an act
of dealing with relevant aspects relating to advertisement.it is the most popular &
widely practised tool of market promotion, moreover it is used to inform, attract,
& convince the valued customers.
Hence truly mushroom uses following advertisement to market its product:-
Social Media Advertising-social media advertising is the most powerful tool of
advertising our product because the world is moving towards digital era & most of
the people spend their time on social media platform such as instagram etc.

46
  Personal selling:-
Personal selling is another important element of promotion mix.
Personal selling is also is an act of teaching, educating, and assisting people to
purchase & use the product. A salesmen performs personal selling task.it includes
an oral & face to face & personal conversation with the customer.
Hence truly mushroom form the teams of salesmen’s who will promote & sell the
products to the customer face to face in different locations & places in the market.
Moreover it will helps to measure the immediate feedback of the customer about
the product.

Hello sir! Good

OH wow! Looks morning would you
interesting Will you like to buy healthy &
pls tell me more delicious mushroom
about this product chips it’s new in the
market

47
 Sales promotion:-
Sales promotion covers those marketing activities other than advertising,
publicity & personal selling that stimulate consumer purchasing. Sales
promotion mainly involves short-term & non-routine incentives offered to
dealers, salesmen & consumers.
Sales promotion efforts also improves firm’s competitive position.
Hence truly mushroom use the following sales promotion-
 Bundle discounts: - These deals are a great way to reduce unsold inventory.
It includes selling bundled products at a price lesser than when those number
of products are bought separately.

 Free Samples: - Distributing free samples increases brand awareness and

triggers the psychology of ownership where the person chooses the promoted
product if he liked the sample.

48
 Publicity:-
Publicity is also a way of mass communication. It is not a paid form of mass
communication that involves getting favourable response of buyers by placing
commercially significant news in mass media. Publicity is not paid for by the
organisation. Publicity comes from reporters, columnists, and journalists. It can
be considered as a part of public relations.
Hence truly mushroom will choose the following means for its publicity of
mushroom chips:-
Newspaper column: It is an editorial article written on the particular topic in
newspaper thus, truly mushroom will try to gather the large audience through
by giving its article in prestige newspaper which is widely distributed in India,
So that large number of people can read our column & get to know about our
truly mushroom chips.

49
 FINANCE
DEPARTMENT

50
 APPLICATION OF INVESTMENT

Land:
Table no. 1 : Land

Particulars Area (sq. ft.) Total value

Land 0.5 500000

Building :
Table no. 2 : Building

Sr. No. Particulars Area (sq. ft.) Rate (per sq. ft.) Total Cost
1. Factory 1200 600 7,20,000
2. Warehouse 1000 600 6,00,000
3. Office room 500 600 3,00,000
4. compound 1150 600 6,90,000
Total cost 23,10,000

Machinery :
Table no. 3 : Machinery

Sr. no. Name of Machine Quantity Amount

1. Mushroom washing 1 60000
machine
2. Mushroom cutting 1 65000
machine
3. Blanching machine 1 48000
4. De-watering machine 1 45000
5. Frying machine 1 70000
6. De-oiling machine 1 58000
7. Flavouring machine 1 68000
8. Packaging machine 1 70000
Total cost 484000

Furniture and Office Equipment’s:

Table no. 4: Furniture

Sr.No. Particulars Amount

1. Office chairs & Tables 150000
2. Computer & Accessories 120000
Total cost 270000

51
Fixed Capital:
Table no. 5 : Fixed Capital

Sr. no. Particulars Amount

1. Land 500000
2. Building 23,10,000
3. Machinery 484000
4. Furniture 150000
5. Contingency 74000
6. Preliminary expenses 176000
Total Fixed Capital 36,94,000

Working capital requirement :

Table no. 6 : Working capital

Sr. no. Particulars Amount yearly

1. Raw materials 2,53,507
2. Salary 35,000
3. Utilities 6,00,000
4. Rent, taxes and insurance 35,000
5. Repairs and maintenance 22,000
6. Administration expenses 81,600
7. Sales and distribution expenses 44,000
Total working capital 10,71,107

Capital Investment :
Table no. 7 : Capital Investment

Sr. no. Particulars Amount

1. Fixed capital 36,94,000
2. Working capital 10,71,107
Total Capital Investment 47,65,107

52
 Financial Provision and Sources Of Finance

Financial Provision :
Table no. 8 : Financial Provision

Sr. Particulars Total Bank loan Own Capital

no.
1. Land 5,00,000 Rented Rented
2. Building 23,10,000 18,00,000 5,10,000
3. Furniture 2,70,000 1,46,000 1,24,000
4. Machinery 4,84,000 2,54000 2,30,000
5. Contingencies 74000 - 74,000
6. Preliminary expense 1,76,000 1,00,000 76,000
7. Working capital 10,71,107 2,00,000 8,71,107
Total 48,85,107 25,34,000 18,85,107

Sources of Finance :
Table no. 9 : Sources of Finance

Sr. no. Particulars Amount

1. Owned capital 2500000
2. Borrowed capital 24,00,000
Total 49,00000

53
 Sales, Cost of Production and Profitability of Product Analysis

Sale proceeds :

Table no. 10 : Sale Proceeds

Name of product Quantity Rate per unit Amount

Classic 1000 15 15,000
Sautéed garlic 1000 15 15,000
Dark chocolate 1000 20 20,000
Total 50,000

Raw Materials Including Packing :

Table no. 11 : Raw Materials and Packing

Particulars Quantity Rate Total amount

Mushroom 1000 kg 180 1,80,000
Salt 3 kg 20 60
Dehydrated garlic 2kg 435 870
powder
Mixed Spices 3 kg 75 225
Black pepper 500g 126 630
Dark coco 200kg 335 67,000
chocolates
Edible oil 30 litre 2361 4,722
Total 2,53,507

54
Utilities :
Table no. 12 : Utilities

Sr. Particulars Amount Amount

no. Monthly Yearly
1. Electricity 30,000 3,60,000
2. Water 20,000 2,40,000
Total 50,000 6,00,000

Repairs and Maintenance:

Table no. 13 : Repairs and maintenance

Sr. Particulars Amount

no.
1. Repairs 12,000
2. Maintenance 10,000
Total 22,000

Rent and Insurance :

Table no. 14 : Rent and Insurance

Sr. Particulars Amount

no.
1. Rent 25,000
2. Insurance 10,000
Total 35,000

55
Interest on Capital:

Table no. 15 : Interest on Capital

Sr. no. Particulars Amount Interest Rate Interest

Amount
1. Own capital 25,00,000 7 1,75,000
2. Loan 24,00,000 8 1,92,000
Total 49,00000 15 3,67,000

Depreciation :
Table no. 16 : Depreciation

Sr. no. Particulars Actual value Rate of dep. Amount

1. Building 23,10,000 10 2,31,000
2. Machinery 484000 9 43,560
3. Furniture 270,000 7 18900
Total 30,64,000 26 2,93,460

Administrative Expenses:

Table no. 17 : Administrative Expenses

Sr. no. Particulars Amount monthly Amount yearly

1. Printing and 1,600 19,200
stationery
2. Postage and 1,200 14,400
telegram
3. Telephone expense 1,000 12,000
4. Other 3,000 36,000
Total 6,800 81,600

56
Sales and Distribution Expenses :

Table no. 18 : Sales and Distribution Expense

Sr. Particulars Amount

no.
1. Commission 9,500
2. Advertising 20,000
3. Salesman 8,500
4. Compensation 6,000
Total 44,000

57
PROFIT AND LOSS A/C OF TRULY MUSHROOM FOR THE
YEAR ENDING ON 2021-2022

Particulars Amount Particulars Amount

To raw 2,53,507 By sales 18,50,000
materials
To salary 35,000
To printing 19,200
stationery
To postage 14,400
telegram
To telephone 12,000
To water 2,40,000
expense
To
compensation 6000
To commission 9,500
To repairs 12,000
To maintenance 10,000
To advertising 20,000
exp.
To salesman 8,500
To electricity 3,60,000
bill

To
depreciation
Building 2,93,460
2,31,000
Machinery
43,560
Furniture
18,900

58
To interest on 1,92000
loan
To interest on 1,75000
capital
To net profit 1,89,433

18,50,000 18,50,000

59
BALANCE SHEET OF TRULY MUSHROOM FOR THE YEAR
ENDING ON 2021-2022

LIABILITIES Amount ASSETS Amount

CAPITAL 28,64,433 Land 500000

Capital
25,00,000 Building 20,79,000
+ Int on cap. 23,10,000
1,75,000 -dep
+profit 2,31,000
1,89,433
Machinery 4,40,440
4,84,000
Borrowed 22,08,000 -dep
capital 43,560

Loan from bank Furniture 2,51,100

24,00,000 2,70,000
- Int. on loan -dep
1,92,000 18,900
Cash balance 15,87,460
Bills receivable 2,14,433

50,72,433 50,72,433

60
TOTAL COST OF PRODUCTION
Table no. 19 : Cost Of Production

Sr. no. Particulars Amount

VARIABLE COST
1. Raw materials including 2,53,507
packing
2. Personnel salary 35,000
3. Utilities 6,00,000
4. Administrative expense 81,600
5. Sales and distribution expense 44,000
Total variable cost 10,14,107

FIXED COST
1. Repairs and maintenance 22,000
2. Insurance premium -
3. Interest on capital 3,67 ,000
4. Depreciation 2,93,460
Total fixed cost 6,82,460
TOTAL COST OF PRODUCTION 16,96,567

BEP STATEMENT
Table no. 20: BEP Statement

Particulars Amt (₹)

Sales
18,50,000
Less: Variable Cost
10,14,107
Contribution 8,35,893
Less: Fixed Cost
6,82,460
Profit 1,53,433

61
HUMAN RESOURCE
DEPARTMENT

62
 INTRODUCTION

Human Resource Management is the process of recruiting, selecting, inducting

employees, providing orientation, imparting training & development, appraising
the performance of employees, deciding compensation & providing benefits,
motivating employees, maintaining proper relations with employees & their trade
unions, ensuring employees safety, welfare & healthy measures in compliance
with labour laws of the land.

Human resource management as a department in an organisation handles all

aspects of employees and has various functions like human resource planning,
Conducting Job analysis, recruitment and conducting job interviews, selection of
human resources, Orienting , training, compensating, Providing and incentives,
appraising, retaining, Career, Quality of Work Life, Employee Discipline, black
out Sexual Harassments, human resource auditing, maintenance of industrial
relationship, looking after welfare of employees and safety issues , communicating
with all employees at all levels and maintaining awareness of and compliance with
local, state and federal labour laws.

63
 HUMAN RESOURCE REQUIREMENTS

 Total manpower planning:- Manpower Planning which is also called as Human

Resource Planning consists of putting right number of people, right kind of people
at the right place, right time, doing the right things for which they are suited for
the achievement of goals of the organization.

Hence total manpower required by truly mushroom are as follows:-

 Total number of manpower-9

 Skilled:-2(general manager, supervisor).
 Semi-skilled:-6(workers).
 Unskilled:-1(security guard).

64
 RECRUITMENT AND SELECTION

Recruitment refers to the process of identifying, attracting, interviewing,

selecting, hiring and onboarding employees. In other words, it involves everything
from the identification of a staffing need to filling it.in general word words
recruitment means search for candidates who can perform the vacant roles &
inducing them to apply & come forward for filling the vacant roles. The
recruitment function is very important because the end result of recruitment
function is receiving large number of applications to make selection process.

Sources of recruitment:-

Generally there are two important sources recruitment:-

 Internal sources
 External sources

As we are starting our plant of mushroom chips therefore we have selected the
external sources of recruitment

Some of them are:-

Web publishing:-truly mushroom will publish or upload the recruitment form on

its website (www.trulymushroom.com) as well as on the common websites such
as naukri.com, monster.com etc. From where the desire candidate can fill up
the form & submit it thus based upon the preferences the candidates called for
interview.

Placement agencies:-placement agencies provide nation–wide service of

matching demand & supply of workforce. Thus truly mushroom will recruit the
desired candidate by contacting the various placement agencies examples are: Task
placement consultants (Jamnagar), Search ending staff solution (Ahmedabad).

65
 SELECTION

Selection is the process of picking individuals who have relevant qualifications to

fulfil job needs in an organisation.in short selection is much more than just
choosing the best candidate.
In selection process various steps are performed which are given below:-
 Preliminary screening.
 Selection test.
 Employment interview.
 Checking the references.
 Selection decision.
 Medical examination.
 Job offer.
 Contract of employment.
In the truly mushroom first of all the application are shortlisted & based upon the
educational qualification background the desire & best suited candidate are
selected. After that candidate will be given contract of employment in which terms
&condition, as well as date of joining is mentioned.

66
 TRAINING

Training implies enhancing the skills and knowledge of the employees for
performing a specific job. Training tries to improve employees’ performance in
current job and prepares them for future job.
Training means equipping the employees with the required skill to perform the job.
The candidates are sent for training so that they can perform the job in the expected
manner.
There are mainly two methods of training:-
On the job training:-
When the employees are trained while they are performing the job then it is known
as on the job training. Under this method the employees learn by doing.
Hence truly mushroom will follows the below method for on the job training
Induction or orientation training:-
Induction or orientation is a process of receiving & welcoming an employee when
he first joins the company & giving him the basic information he needs to settle
down quickly & happily & start work. The purpose of this training program is to
make the new employee feel at home & develop a feeling of belongingness thus
proper orientation enables the new employee to develop cordial relationship
between the new comer & old employees as well as their superiors. Moreover it
also helps to build up the confidence of new employee.
Off the job training:-
Off the job training means training the employees by taking them away from their
work position which means employees are given a break from the job & sent for
training.
Vestibule school:-vestibule school means duplicate model of organisation.
Generally when the extensive & delicate machineries are involved. A dummy
model of machinery is prepared & instead of using original machinery employees
are trained on dummy model.
Simulation:-Simulation is any artificial environment exactly similar to the actual
situation. There are four basic simulation techniques used for imparting training:
management games, case study, role playing, and in-basket training.

67
 WAGES AND COMPENSATION
Wages & salary administration is most important factor for the employees’ side
generally, there are two types of wage system they are:

Time wage system-This is the oldest method of wage payment. Under

this system, the wage are paid according to the time spent by workers
irrespective of his output of work done.

Piece wage system-Under the piece wage method the wages are paid on the
basis of the output. They are paid on the basis of the number of units
produced by them irrespective of time spent on the job.

 Our decision:-

Truly mushroom pays the following.

Wages to workers: - -₹ 5000 per month.

Salary for supervisor-₹ 10000 per month.

Salary for general manager-₹ 25000 per month.

Compensation

In case of any accident & injuries occurs during the time of working in the plant
then compensation will be provide according to the compensation act 1923.

68
 EMPLOYEE WELFARE

Employee welfare means anything done for the comfort and (intellectual or social)
improvement of the employees, over and above the wages paid.
In simple words, it means “the efforts to make life worth living for workmen.” It
includes various services, facilities and amenities provided to employees for their
betterment. These facilities may be provided voluntarily by progressive
entrepreneurs, or statutory provisions may compel them to provide these amenities.

According to ILO, “Employee welfare should be understood as such service,

facilities and amenities which may be established in or in the vicinity of
undertakings to enable the persons employed in them to perform their work in
healthy and peaceful surroundings and to avail of facilities which improve their
health and bring high morale”.

Employee welfare can be divided into two categories, namely:

Statutory: - The government has passed a number of legislations in order to set
minimum standards of safety and welfare for the employees at their workplace.
Some of them are:
Prevention of sexual harassment at workplace (POSH)
It is an employee right to be protected against sexual harassment at workplace
according to the sexual harassment of women at workplace (prevention,
Prohibition and redressal) act 2013.For this purpose the organisation with 10 or
more employees should constitute internal complaints committee for helping the
victims of sexual harassment. Such victims are also protected under the section
354 of the Indian penal code, by punishing culprit with imprisonment.

69
Maternity leave
According to the section 5 of the Maternity benefit Act 1961, it is woman employee
right to claim for maternity leave for 26 weeks for 2. Such woman employee can
apply maternity leave just eight weeks before the date of are expected delivery. It
is the duty of employer to pay full salary for a woman employee during her
maternity leave for 26 weeks. In case of miscarriage or medical termination of
pregnancy, a woman is entitled to live with wage or salary for a period of six weeks
immediately following that they offer miscarriage or her medical termination of
pregnancy.

Moreover providing safe drinking water, first –aid, proper fire safety system etc.

Voluntary:-
The employers voluntarily have provided welfare amenities to the employees
besides the statutory facilities. Hence truly mushroom will provide the following
welfare facilities:-
 Subsidised meals at canteen.
 Indoor games facilities.
 Free health care check-ups.
 Uniforms and protective clothing.
 Transport facilities to & from workplace.

70
 PROJECT SUMMARY
The project report is based upon the product mushroom chips which is new in the
market. We have discussed about the various important factors & strategies as well
as methods to be kept in mind while starting the mushroom chips business from
scratch.in this report we have mentioned the following details such as selecting &
procurement of the product, land, raw materials as wells the machineries to
produce mushroom chips. Also selecting an appropriate manpower, their training
& development, providing welfare facilities as well determining fair wages &
compensation policy.
Moreover we have discussed about the most important factors to be considered
that are marketing & finance department which also said to be heart of the project
report, in this we have mentioned different marketing & pricing strategies,
positioning of product, channel of distribution, product line, as well as various
sales promotion techniques.
Whereas in finance department we have mentioned the income statement, balance
sheet, total cost of project, break-even point statement etc.
Thus this product project report gives us detailed insight about how to select &
start the business with initial investment while keeping in mind the opportunities
& changing business environment with proper SWORT as well as PESTEL
analysis.

71
 PROJECT ADVANCEMENT & FUTURE ASPECTS
Truly mushroom is looking forward to expand & diversify its mushroom chips
business by adding more variety of flavours in its mushroom chips in coming
future, moreover truly mushroom will also try to expand its product line such as
introducing the mushroom flavoured biscuits, chocolates, jam & so on in future.
Keeping in mind the expansion & growth of the firm the truly mushroom will
install more machineries for efficient & smooth production process.

72
 APPENDIX

LIST OF TABLES

SR.NO PARTICULARS PAGE

NO
1 Segmentation Table 30
2 Table No. 1 : Land 51
Table No. 2 : Building
Table No. 3 : Machinery
Table No. 4 : Furniture
3 Table No. 5 : Fixed Capital 52
Table No. 6 : Working Capital
Table No. 7 : Capital Investment
4 Table No. 8 : Financial Provision 53
Table No. 9 : Source Of Finance
5 Table No. 10 : Sales Proceed 54
Table No. 11 : Raw Materials
6 Table No. 12 : Utilities 55
Table No. 13 : Repairs & Maintains
Table No. 14 : Rent & Insurance
7 Table No. 15 : Interest On Capital 56
Table No. 16: Depreciation
Table No. 17: Administrative Expenses
8 Table No. 18: Sales & Distribution Exp 57
9 Table No. 19: Cost Of Production 61
Table No. 20: Bep Statement

LIST OF CHARTS
SR.NO PARTICULARS PAGE
NO
1 Major Mushroom Producing State Of India 9
2 Relative Contribution Of Different Mushroom Species 10
Relative Contribution Of Different Mushroom Species
3 Plant Layout 27
4 Positioning Map 32
5 Mushroom Chips Distribution Chart 45

73
 BIBLIOGRAPHY

 Kotler Philip, lane Kevin, mithiles Hwar. “Marketing management”

13th edition.
 Gupta C.B. “human resource management” 7th edition.
 https://www.researchgate.net.
 www.muvsi.in.
 www.studocu.com.
 www.feedough.com/sales-promotion.
 https://en.wikipedia.org/wiki/Penetration_pricing.
 Dmrsolan|DMR|ICAR|Directorate of Mushroom Research.

74