PARIS GRADUATE SCHOOL OF MANAGEMENT

International Executive Master of Business Management

MANAGEMENT INFORMATION SYSTEM

Assignment 2 (25%)

Length : 2000 -2500 words

The current Internet is becoming more and more congested. Talks of a new version of
the Internet have surfaced since 1996. This new version of the Internet called the
Abilene Network is lead by a consortium called Internet2

Investigate the differences between the new and old version. Comment on how it will
affect the business environment in terms of electronic commerce and electronic
marketing.

INTRODUCTION

The Abilene Network is an Internet2 high-performance backbone

network that enables the development
of advanced Internet applications and the deployment of leading-edge
network services by Internet2
universities and research laboratories across the country. Created by
the Internet2 community, Abilene
connects regional network aggregation points—known as gigaPoPs—to
provide advanced network
capabilities to over 230 Internet2 university, corporate, and affiliate
member institutions in all 50
states, the District of Columbia, and Puerto Rico. The current network is
an OC-192c (10 Gbps) backbone
employing optical transport technology and advanced high-performance
routers.

The goals of the Abilene Network are to provide an advanced

backbone in support of:
• Cutting-edge applications developed using innovative, experimental
techniques and requiring high-performance network
services not available on existing commercial networks.
• The deployment and testing of advanced services, including
multicast, IPv6, measurement, and security, which are
generally not possible on the commodity Internet.
• Connectivity to other research and education networks
throughout the world, including the U.S. federal research
networks, thus enabling the international research
community to collaborate in new ways.
• Access for researchers to a rich set of network characterization
data collected in a high-performance networking
environment supporting new and innovative applications.

Internet2 provides the U.S. research and education community with a dynamic,
innovative and cost-effective hybrid optical and packet network. The network was
designed to provide next-generation production services as well as a platform for the
development of new networking ideas and protocols. With community control of the
fundamental networking infrastructure, the Internet2 Network provides the necessary
scalability for member institutions to efficiently provision resources to address
bandwidth-intensive requirements of their campuses such as, collaborative
applications, distributed research experiments, grid-based data analysis and social
networking.

Internet2" refers to both an organization and a network. As an organization, it's a consortium of over two
hundred research universities, affiliated organizations (such as Merit), and corporate partners. For
information on the Internet2 organization and general information about the Internet2 national network,
see the Internet2 web page.

As a network, Internet2, is a national and international collection of interconnected high performance

networks that allow sites attached to these networks to interact in ways that are not possible using the
commodity Internet. The Internet2 networks are a significant advance in networking capability for the
research and education community. The development of Internet2 was partly driven by the
shortcomings of the commodity Internet, but also by a desire to allow the creation of new network
applications that are not possible on the regular Internet.

• What are the export products and services you are planning to promote
through the Internet?

Your success rate will increase if you select products or services that you are handling
in local market for several years and you are happy with the sales. Key here is to have
a deep knowledge of the product or service. Trying to export a product without having
sound knowledge of it may end up in disaster! The second important thing is you have
to have full confidence in the quality of the product. The value of the product also has
to match or exceed similar products available in your targeted market. You also have
to know how exactly you are going to deliver the products to the targeted market.
Constant availability of the product and good after sale service are also important
factors that you need to consider when planning your export strategy.

• Do you need to make any modification to the products to make them

exportable?

Packing and labeling requirement in your export market can be different from your
own country. If you are planning to ship products by container load, you might need
to reconsider the present dimension of your present box. A slight change in your box
dimension may help you squeeze more products in a container and help reduce
shipping cost significantly.

• Which domain areas and countries you are planning to market these products?

If you are planning to expand you sales to other English speaking countries, your
.com domain name of the website should be fine, but in other linguistic areas and
countries you might have to register local domain and create website in the language
of the county. When Chevrolet introduced their new car under the model name of
“Nova” in Latin America, they were surprised to see that although being a good car in
reasonable price range the sales are not picking up. The reason came out to be banal!
In Spanish, as you know, “no va” means does not go! Who is going to buy a car
which says it does not go? That’s why you have to be very careful with the specifics
of the target market.

• Do you need to build your site in the language of you target market?

You must have your website and all sales and promotional material if you are
targeting a market like Russia, Japan, Korea, and other countries where overwhelming
population is unilingual.

• What are the business objectives of your website?

Business objectives are the company goals you are planning to achieve with your
website. Each objective or list of objectives might require different approach to your
site’s system functionalities. System functionalities are the capabilities of your
website which are necessary to achieve your business objectives. Your site may have
different business objectives, such as: building company brand, introducing a new
product to the market, supporting present distributors, selling products directly to
consumers, delivering customer service, etc.

Even for exporters Internet can be the primary channel of sales and marketing!
Effective use of Internet-based tools like website, marketplaces, B2B portals, and
other instruments allow exporters to find right contacts, develop relationship, increase
sales, and promote their products and services. Already many exporters are using
Internet aggressively to enhance their export capabilities. According to Forrester
research 82 percent of all exporters use Internet in their daily business operation.
When asked whether Internet will be a critical issue in their export strategy in next
three years, only 8 percent answered negatively.

With the help of Internet-based tools, you can virtually run any part of your business
operation. To what extent you will use Internet solutions in your export business
depends solely on you. Many exporters are quite content with a website targeted to
the market of their choice. Some goes further with adopting an eCommerce solution.
If you would like to harness the real power of the Internet, you should consider
integrating eBusiness solutions. ‘What is the difference between eCommerce and
eBusiness?” you may ask.

Many consider that these two terms are interchangeable. In reality the difference is
quite big! The term eCommerce means conducting procurement and sales processes
electronically through the Internet. While eBusiness solutions may cover any or all
aspects of your business operations related to your company’s interaction with other
business partners, buyers and suppliers such as: selling directly to end users, buying
from manufacturers and suppliers; aggregating, monitoring and exchanging
information; collaborative product design and managing supply chain. The purpose of
these online interactions is to bring efficiency to key business processes. A
personalized B2B portal is a perfect example of a comprehensive eBusiness solution.
Thanks to various B2B marketplaces, even a small exporting company can get access
to powerful eBusiness tools with very small fees.

The benefits of eBusiness solutions are enormous! Using these solutions you will be
able to streamline key business processes and receive many benefits such as:

• Your buying and selling process will be faster, simpler and immediate
• You will be able to improve accuracy, quality and time required for updating
and delivering product and service related information
• Customers will have round the clock access to your catalogue, product
specification and price list
• Online ordering system will reduce mistakes
• You will be able to conduct market research with minimum efforts
• Purchase order processing cost will go down dramatically
• Get access to previously untapped markets
• Reduce overhead costs and improve company bottom line
• Find new sales and distribution channels

Windows Internet Explorer (formerly Microsoft Internet Explorer; abbreviated to

MSIE or, more commonly, IE), is a series of graphical web browsers developed by
Microsoft and included as part of the Microsoft Windows line of operating systems
starting in 1995. It has been the most widely used web browser since 1999, attaining a
peak of about 95% usage share during 2002 and 2003 with IE5 and IE6.

The Internet is a global system of interconnected computer networks that use the
standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a
network of networks that consists of millions of private and public, academic,
business, and government networks of local to global scope that are linked by a broad
array of electronic and optical networking technologies. The Internet carries a vast
array of information resources and services, most notably the inter-linked hypertext
documents of the World Wide Web (WWW) and the infrastructure to support
electronic mail.

Most traditional communications media, such as telephone and television services, are
reshaped or redefined using the technologies of the Internet, giving rise to services
such as Voice over Internet Protocol (VoIP) and IPTV. Newspaper publishing has
been reshaped into Web sites, blogging, and web feeds. The Internet has enabled or
accelerated the creation of new forms of human interactions through instant
messaging, Internet forums, and social networking sites.

The origins of the Internet reach back to the 1960s when the United States funded
research projects of its military agencies to build robust, fault-tolerant and distributed
computer networks. This research and a period of civilian funding of a new U.S.
backbone by the National Science Foundation spawned worldwide participation in the
development of new networking technologies and led to the commercialization of an
international network in the mid 1990s, and resulted in the following popularization
of countless applications in virtually every aspect of modern human life. As of 2009,
an estimated quarter of Earth's population uses the services of the Internet.

The Internet has no centralized governance in either technological implementation or

policies for access and usage; each constituent network sets its own standards.
Instructions for coursework:

1. The coursework should be done on an individual basis.

2. The assignment must be typed, 1½ line spacing with 12- point font and pages
must be numbered.

3. The assignment cover must include the student’s name, ID, subject, title,and
lecturer’s name

4. The cover page must contains the contents, introduction, answers to questions
1,2 and conclusion

5. Use Harvard system to cite all references used.

Assessment criteria for individual coursework will be based on:

1. Style and structure of presentation

2. Research and communication of findings
3. Critical analysis of the relationships between shareholders/board of Directors
and within themselves
4. Coherency of presentation and arguments presented
5. Language and grammar

Point in Your Assignment:

1. Tlk about business related information in your assignment
2. Tlk reference to E-Commerce---Exp:Amazon.Com,use relevant or famous
company
3. Draw diagram&explain to gain more marks
4. May refer to Abiline Network,get some input on internet tools help on E-
Commerce&E-Marketing.Talk about both only
5. Don’t talk much about history of Internet tool
6. Refer Chapter on E-Commerce to accomplish assgn 1