How to create sponsored Facebook post and how to boost Facebook advertisement:

To create a sponsored message:

1. Go to Ad Creation within Ads Manager.

2. Under Choose a Campaign Objective, choose the Messages objective.
3. Create a campaign name and budget, then click Next.
4. Under Ad Type, use the dropdown menu to select Sponsored Messages.
5. Choose your budget and schedule.
6. Under Audience, you can choose to Create a New Audience or Use a Saved Audience by
clicking Show Advanced Options (optional).
 Sponsored messages will not be sent to conversations that have been
active in the past 24 hours or inactive for over one year, though these
parameters are subject to change. Only one sponsored message will be
delivered per person, per ad set.
7. Click Next.
8. Under Message Template, select the format Text Only or Text & Image.
9. Type your message and upload a photo (optional).
10. You can add quick replies or buttons to your message under Customer Actions.
 Quick replies are preset bubbles that are shown to customers to start
and guide the conversation.
11. Finish editing your ad and click Publish.

Most sponsored messages are delivered within 24 hours of campaign start, but we recommend advertisers run
sponsored messages campaigns for at least 5 days to maximize delivery.

Source: https://www.facebook.com/business/help/630500673789880?id=371525583593535

How to boost a post on Facebook

The handy thing about the Facebook boost post feature is that you can use it to create a simple Facebook ad
with just a few clicks.

Here’s how:

1. Go to your Facebook Page. (Don’t have one? Check out our detailed instructions on how to set up a
Facebook Business Page.) You can use either the web interface or the Facebook app on your mobile device.

2. Scroll to the post you want to promote and click the blue Boost Post button below the post.
3. Select the goal for your boosted post. (Need some help? Check out our post on setting SMART social media
goals.) If you’re just getting started and you’re not sure which goal to select, you can let Facebook choose the
best goal based on your settings.

4. Choose what the call-to-action button in your Facebook ad will say. The options will vary based on the
goal you selected in the previous step.
5. Choose the audience for your boosted post. You can choose an audience of people who already like your
Page, people who like your Page plus their friends, or a new custom audience using Facebook’s targeting
options.

The broad targeting categories include gender, location, and age. You can also use the detailed targeting
options to narrow down your audience quite a bit.
You can’t get quite as specific here as you can when creating an ad in Facebook Ads Manager, but you still
have plenty of options to work with.

If you need help with your targeting strategy, check out our Facebook ad targeting tips.

As you adjust your audience, Facebook will show you your estimated results.

6. Choose your duration and timing. Select how many days you’d like to boost your post for.

Using the “Run ad on a schedule” toggle, you can decide to boost your post only on specific days of the week
or specific times. This can be useful if you know when your audience is most likely to be online.

It’s also useful if you want people to call or message you, since you can choose to only boost the post when
you will be available to respond.

7. Use the slider to set your budget. This is the total amount you will spend for the duration of the boost. The
minimum is $1USD per day.
8. Choose your ad placement and select your payment method. If you have set up a Facebook Pixel, use the
toggle switch to connect it to your ad for more detailed analytics.

9. Check your ad preview and estimated results. When you’re happy with what you see, click Boost Post
Now at the bottom of the screen.

That’s it! You have created your Facebook boosted post.

This might look like a lot of steps, but they’re all very straightforward and you can tackle them all from one
screen.

Source: https://blog.hootsuite.com/how-does-facebook-boost-posts-work/