UX Case Study

Painting Application (E-com app)

Project Description

Artmania is an E-Commerce application where users can purchase all Types of Artworks like Painting, Calligraphy,

Crafts, Sculptures etc.

The target audience for this application is Men and Women both.

Problem

Most of the user face problems for buying painting because they are not able to go outside in art exhibitions to

purchase a mastepiece artworks to decorate their living room, hall, offices etc. They want masterpiece artworks from

experienced artists. They also face some kind of problem after purchasing the artwork like - artwork not suitable on

wall, may be size problem of canvas etc.

Solution

So come out of this types of problems I created a mobile application prototype which will be useful for those users

who are facing this kind of situatuon. This application include several useful features which is Augumented Reality

means before buying an artwork user can check exact how will be that artwork look on their walls also artwork size

color medium etc.

Design Process

Discover Define Ideate Prototype Test

Discover

Stakeholder Interview Document

N m Of h A
a e t e pplication Artmania : ( Enthusiasm for Arts )

:
Description Artmania is an E-commerce site or an application for selling and buying artworks through an online

mode.

O :
bjective The main purpose to build this application is it will be helpful for those who unable to visit at museum or

an art gallery and want to buy a masterpiece artwork or painting etc.

B usiness G :
oals In this application the revenue will be gestated by selling artworks through online mode. This

application will create platform where buyers and artists will come together.

Target A :
udience The target audience mainly a person who is interested to purchase a painting, sculpture or another

type of artworks. And also, a person who want to decorate wall from paintings.

Age group : 21 – 75 yrs.

G ender male : – female

Profession Working : – Retired

L :
ocation Metro cities in India

:
Education SSC pass with basic knowledge of online purchase and payment. Income group Rs. : 2 3L/ - annum

onwards

U ser R ole :B uyer

C m o :
petitors So in the market there are lot of competitors but the main competitor for this particular painting

application is MyIndianArt and Rtisti Q

Competitive Analysis
In competitive analysis, I find out the strengths and weaknesses of the current and potential competitors.

Para m eters MyIndianArt R tisti Q

App description India based E-commerce App Singapore based E-commerce App

Ratings on Play Store 4.1 4.6

Target Audience 18 75 - years 18 75- years

Painting, Sculpture, Traditional art, Painting, Sculpture, Photography,

Product Categories
Photography etc. Calligraphy etc.

Common Features Search, Filter and Sort Search, Filter and Sort

Unique Features Contact directly on whatsapp Augmented Reality ( )

AR

L ook and Feel Overall good Overall good

Usability Easy to use Easy to use

Experience mapping (MyIndianArt)

Activities A pp
Sign up S h opping Pay m ent Look &
Function
Im ag e

installation Feel f eatures quality

Very happy

Feelings Overall

satisfied

Unhappy

Easy to Easy to Easy to Easy to Overall There is a High

install the create find items payment look and Whatsapp quality
app
account
through feel of the option so
using
online and applicat customer
Experience
mobile
C OD mode ion is can
number
also.
good. contact

through

whatsapp

also.

Except

other

artwork

types

Expectation there

should be

a Craft

type als o

expect.

User Research Findings

Platforms used for Online shopping of Paintings Features/Facilities user want in application

Amazon

Augumente d

Flipcart
Reality
Particula r

painting app
Search using

camera
Not yet
Similar arts

Item compare

Difficulties faced by most of the user while shopping

Ratings by user In-hand product vs online

online

Payment process 4.5 - 5

Return or Exchange 35 45. - .

Sign up Sign in / 25 35 . - .

Time consuming 15 25. - .

Different types of artwork which user wants Online presence of user

Sculptures Use of Internet

Photography
Social media

Calligraphy
Online shopping
DIY Crafts

User Needs Pain Points

Common answers Common answers

User want to purchase all types of artworks in

Product shown online and deliver are different

online mode

Sometimes payment process stuck serve / r

User want high quality images of artworks

problem

User want AR (Augumented Reality) feature

to preview how art look on wall Some E-commerce apps are time consumin g

not understandable

User want easy return/exchange policy

Problem Statement
Not having the facility to preview Augumented Reality means how painting look on walls

De fine

User Persona
Personas are fictional characters, which we create based upon our research in order to represent the different user

types that might use our service, product, site, or brand in a similar way.

David Jakson

User Scenario
He is a writer in a novel company. He love art related things. Currently David shifted his flat

and now he wanted to decorate his walls and rooms by paintings and different kind of

artworks. Nowdays he has some working load so he is not able to visit museums or art

exhibitions. Now he decided to buy paintings online.

Technology

User Needs
He ants to buy a painting for his living room.

40% 10% 60%

The theme of the painting should be Nature

related. before purchase the order he wants pictur e

Internet Uses preview of Painting is that how it will look like on wall

after installing on wall.

Demography
Social media
Pain Points
Age - 32 year s
Sometimes Item shown online and deliverd ar e

G ender - Mal e

Online shopping
different. G etting damaged piece of artwork can b e

Education - Post G raduat e

frustrating. Sometimes return and exchange policy no t

L ocation - Pun e
de fined clearly.
Profession - Writer

Brands
Personalit y

He is Creative and open minded person. he alays take practical approach in all conditions

Empathy Map

Says Thinks
Where I am ?
What will suitable for my room ?

Where should I start ?

Is it too expensive ?

I want Nature related Painting

Why I should buy this one ?

There could be another in the marke t

Does Feels
Compare artwork s

Doubt - Is it not for me ?

Searches artwork about interne t

Fear - Tese paintings are real or

Ask friends and relative s

printe d

Make decision on the spot

Confused - How it will be look on my

I am confused about size

Happy - Yes, Acrylic medium That exact

what I want

Customer Journey Map

Sign up Shopping Payment Tracking Return/

Exchange

Q uick sign
Artwork as pe r
Easy and secure
L ive statu s
Easy return

up type
of delivery option

Delights Augumente d
Variety of
Easy

Reality

payment
exchang e

feature
options option

Multiple pics fo r

painting

One tap Sign up

Promoting ar t
Should have car d
Expres s
Return tim e

by face detection exhibitions an d

scan option delivery option period min

Opportunities new arrivals of 7 days

Id at e e

Information Architecture
Cards before sorting

Cityscape
Stone
DIY Night
DIY 3D
Arabic

Painting Sculpture Lamps Greetings Calligraphy

Bronze
Landscape
Hindi
DIY Wall
Nature

Sculpture Painting Calligraphy Hanging Painting

Clay
Still life
DIY Festival
Chinese
DIY

sculpture Photography Decorations Callygraphy Chandelier

Marble
Wildlife
Architectural
Wooden
Macro

Sculpture Painting Photography Sculpture Photography

Sports
Religious
Oriental
Street
Western

Photography Painting Calligraphy Photography Calligraphy

Cards after sorting

Cityscape
Oriental
Marble
DIY
Macro

Painting Calligraphy Sculpture Chandelier Photography

Landscape
Western
Wooden
DIY 3D
Street

Painting Calligraphy Sculpture Greetings Photography

Wildlife
Arabic
Stone
DIY Night
Sports

Painting Calligraphy Sculpture Lamps Photography

Nature
Hindi
Clay
DIY Festival
Still life

Painting Calligraphy sculpture Decorations Photography

Religious
Chinese
Bronze
DIY Wall
Architectural

Painting Callygraphy Sculpture Hanging Photography

Cards with Labeling

Paintings C alligrap h y Sculptures DI Y Crafts P h otograp h y

Cityscape
Oriental
Marble
DIY
Macro

Painting Calligraphy Sculpture Chandelier Photography

Landscape
Western
Wooden
DIY 3D
Street

Painting Calligraphy Sculpture Greetings Photography

Wildlife
Arabic
Stone
DIY Night
Sports

Painting Calligraphy Sculpture Lamps Photography

Nature
Hindi
Clay
DIY Festival
Still life

Painting Calligraphy sculpture Decorations Photography

Religious
Chinese
Bronze
DIY Wall
Architectural

Painting Callygraphy Sculpture Hanging Photography

Navigation Diagram

Home

Artworks Offer Order Wishlist Account Cart

Painting Calligraphy Sculpture DIY Crafts Photography

Cityscape
Oriental
Marbl e
DIY
Macr o

Painting Calligraphy Sculpture Chandelier Photography

L andscap e
Western
Wooden
DIY 3D
Stree t

Painting Calligraphy Sculpture G reetings Photography

Wildlif e
Arabic
Stone
DIY Night
Sport s

Painting Calligraphy Sculpture L amps Photography

Nature
Hindi
Clay
DIY Festival
Still lif e

Painting Calligraphy sculpture Decorations Photography

Religiou s
Chines e
B ronz e
DIY Wall
Architectura l

Painting Callygraphy Sculpture Hanging Photography

User Flow Diagram

Splas h

with mob. no.

Sign In

Sign U p S kip Sign In

Mail/fb

C ityscape
Painting
C ards

Home
Landscape
Sculpture
A dd /Edit
m U PI

G allery
Das h board
N ature 1 A ddress
Pay ent

C h Wildlife N king
A
alligrap y
et ban
ccount

N ature 2
Y Crafts B N w C h

N uy o as on

Wishlist
DI
ature
delivery

C art N ature 3
h h O

R
P otograp y TP
eligious
Verify

Previe w in

A ugu m ented

reality O rder

C onfir m ed

Trac k Order

Pr t typ o o e

Low Fidelity Wireframe with User Journey

1 Splash Screen 2 Welcome Screen 3 Sign Up 4 Sign In

Sign Up Sign In
Full Name Mobile no.

Mobile no. Password

Remember Me Forgot password?
Mail ID
Sign In
Logo Welcome New member Sign Up
Password

OR
Sign up
Sign In Via
Existing member Sign In

Sign In Sign Up Gmail FB

Skip Skip

8 Nature painting Details 7 Nature 6 Paintings 5 Dashboard

Artwork Details Nature Painting Menu

Artmania Search Cart

Sort Filter

Cityscape Landscape Banner

Masterpieces
Image 1 2
See all

Nature Wildlife

Religious Abstract
Try on Wall Explore by Category See all
3 4

Buy Cart Watercolor Portraiture

Paintings Sculpture Calligraphy

Home Gallery Wishlist Account Home Gallery Wishlist Account Home Gallery Wishlist Account

9 AR Preview 10 Delivery Address 11 Payment Method 12 Payment Details

Delivery Address Select Payment Debit/Credit Card

Details
Artwork Details Debit/Credit Card Subtotal
UPI Card Holder’s Name

Net Banking Card number

Preview of
Delivery Address Details
painting in Wallet Exp date CVV
AR
COD
Proceed to pay
Make Payment
Camera preview Proceed to Payment

15 Track Order 14 Order Summary 13 OTP Verify

Order Tracking

Artwork Details

Order Confirmation
XXXXXX

Order Confirmed
Submit Cancel

Shipped Continue Shopping

Delivered
Track Order

T t es

User Testing Summary for Painting App

Task to complete Task Size Easy to Able to Difficult to Not able to

complete complete complete complete

Select an Artwork and

L Yes
pay using Debit/Credit arge

card

Complete Onboarding
Yes
process(Reach Dashboard) Medium

Add Product to Cart from

Yes
Wishlist
Small

The usability testing was conducted with 5 users & below

are the observations & feedback –

1 . All the screens are easy to understand.

2 U . ser like the facility of Augmented Reality feature.

3 . All the screens & touch points are usable.

4. Would be better to have more things related to art.

T h k an you