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INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD

FACULTY OF MANAGEMENT SCIENCES

DEPARTMENT OF TECHNOLOGY & PROJECT MANAGEMENT

COURSE OUTLINE SPRING 2022

Course Information
Course Title Business Research Course Code MGT 406
Methods
Credit Hours 03 Course Level MBA/BBA
Instructor Information
Name Dr. M. Ali Asghar Sandhu Office +92-051-9019494
Email ali.asghar@aol.com Contact No. 0345-5081540
Course Details

1: Course Description
The course provides the students the techniques used in scientific research and their application
to business. Topics covered include hypothesis development, research design, sampling
techniques, data collection, interviewing techniques and questionnaire design.

2: Course Objectives
1. To familiarize students with basic of research and the research process.
2. To help students in conducting research work and making research reports. This course
introduces students to the business research methods in business mainly centered on
statistical aspects.
3: Course Learning Outcomes
The learning outcomes for this course include:
1. Discuss and apply different research approaches and methodologies
2. Develop data collection instrument according to the underlying theoretical framework.
3. Explain how to conduct data collection (quantitative and qualitative)
4. Analyze the data
5. Refine research questions to meet high level research objectives/questions.
6. Construct and document an appropriate research design, including argumentation for

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 data collection and analysis methods/techniques
7. Discuss limitations and potential contribution to theory and practice of research am
building)

4: Course Pre-requisite/s
Students accepted for the BBA/MBA Program in Business Administration (72 credit points) are
eligible for the course.

5: Recommended Textbooks and Journals

 Research Methods in Business, Uma Sekaren
 Business Research Methods, Donald R Cooper & William Emry
 Business Research Methods, William G. Zikmund

6: Course Evaluation Criteria

Midterm examination 25%
Presentation 05%
Project 10%
Assignments/Quiz (1&2) 10%
Final Paper 50% Fail/Pass

7: Plagiarism Policy
All students are expected to behave ethically and honestly. Students must submit their
own work. Copying and pasting from internet sites or other sources is not acceptable.
Copying work from other students is also not permitted.

8: Assignment/Presentation/Case Study Briefings

The students will plan and deliver a briefing or presentation on any research topic of their choice.
The instructor will evaluate the effectiveness of their presentation and identify areas for
improvement.

Sixteen Weeks Plan

Week Course Contents/Activities *Teaching Method Deadlines
1 Quranic disposition on Spirit of discovery and Lecture
Knowledge accumulation
2 Alhazen - Ibn al-Haytham Role of early Islamic Lecture
scholars towards development
of research methodologies.
3 Introduction to Research Lecture
4 Scientific Research Design Lecture
(Modeling, Generation of Hypotheses)
5 Theoretical Framework Lecture
(Variables clearly identified & labeled)
6 Problem Definition Lecture
(Research problem delineated)
7 Levels of Measurement Lecture
(Questionnaire development, scale setting)
8 Preliminary Data Gathering (Interviewing, Literature Lecture
Review)

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 9 Mid-term Examination
10 Intro to SPSS Lecture + Hands on Practice
11 Group project Data entry Lecture + Hands on Practice
12 Quantitative techniques Lecture + Hands on Practice
13 Measures of central tendency, mean comparison,) t- Lecture + Hands on Practice
tests, factor analysis
14 General linear model)
Analysis and Interpretation
15 Data mining, Report writing, data-based analysis
Deduction (Hypotheses substantiated? Research question
answered?)
16 Revision Class Lecture
End-term Examination
*Lecture, Discussion, Class Seminar, Case Study, Presentation etc.

Signature
Course Instructor

Signature
Head of Department

Signature
Dean, Faculty of Management Sciences

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