UNIVERSITI TUNKU ABDUL RAHMAN

CENTRE FOR FOUNDATION STUDIES

(SUNGAI LONG)

FHEL1134 ENGLISH FOR BUSINESS COMMUNICATION

ACADEMIC YEAR: 2021/22 SESSION: 202201 SEMESTER: JAN 2022

GROUP ASSIGNMENT (40%)

WRITTEN ASSIGNMENT: PROPOSAL (30%)

The Ministry of Higher Education is going to organise an education fair. All universities in
Malaysia will be participating in this fair. The fair will be held from 1 July 2022 to 8 July 2022 in
Kuala Lumpur. All registered clubs and societies of Universiti Tunku Abdul Rahman (UTAR)
have been invited by UTAR to participate (set up a booth) in this fair and are also encouraged to
submit a proposal, which will describe their ideas and projects.

To execute this project, you will form a committee of 6 to 7 members. You should be persuasive
and convincing in your proposal and presentation. The theme of the booth should be Universiti
Tunku Abdul Rahman (UTAR).

➢ Based on the scenario above, you have to:

• Conduct a survey – Create a preference/opinion survey form of 10 questions to collect
opinion/feedback from your target respondents. This will serve as data to back up any
claims you make in your proposal.

Sample Preference Survey Question:

What design styles would you like to have on T-shirts?

Sample Opinion Survey Question:

Name one action that can be taken for UTAR to improve its bus services.

• You are required to distribute the survey forms to 30 respondents. Your group members are
not allowed to be the respondents.

• Prepare a proposal – Create a formal plan detailing your innovative idea(s) and project.
Your idea(s) should also incorporate the theme (UTAR). You should also prepare a
promotional video of UTAR (2-3 minutes), which will be shown during the fair. The
design of the booth must also be shown in the proposal.

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• Note that a proposal’s purpose is to present a plan and to seek approval to carry out the plan.
The project itself has not happened yet. Your proposal should be between 15 and 20 pages
(from Introduction to Conclusion).

The proposal has to include the following items:

1. Assignment Cover Page 8. Club Description
2. Proposal Cover Page 9. Management and Staff
3. Marking Scheme – Written 10. Market Analysis
4. Marking Scheme – Oral Presentation 11. Proposed Budget
5. Table of Contents 12. Promotion
6. Executive Summary 13. Conclusion
7. Introduction (Purpose/Objective) 14. Appendix

The following are some possible guidelines you may follow:

Executive Summary – Summary of items in each section/heading listed. (in paragraphs,

maximum 1 page)

Introduction – A brief description of your club/society, project, description of the rational

and broad objectives of the proposed project, reasons for the selection, your estimated cost of
the entire project, demonstrate the expected outcomes and benefits to the society

Club Description - Name of club/society, history of club/society, objective/mission of

club/society, organisational chart of the club/society, other relevant details.

Management and Staff – Description of the management and staff who will deliver this
product(s)/service(s), together with their experience and expertise relevant to this initiative,
organisational chart of the committee, job responsibilities of each committee member,
contact details (optional)

Market Analysis – Description of the market generally and its prospects (e.g. demographics
and demand for the product/service), the proposed name of the project, target customers,
theme (UTAR). Product/service offered by club/society, table of pricing/fee charged to
targeted customers, the design of the booth/ Other relevant details.

Proposed Budget – Your estimated cost. Put in a table.

Promotion – Description of all types of promotion and methods of promoting your idea(s)
and project.

Conclusion – Briefly summarise all main points in your proposal.

Appendix – Sample of the survey questions, sample advertisement, brochures, posters, etc.

• Format
▪ The line spacing of the proposal should be single.
▪ The font size should be 12 pt, and the typeface should be Times New Roman.
▪ All paragraphs should be justified.
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 ▪ Start every new section on a new page.

➢ Due Date: Week 10 (During your lecture class – Microsoft Teams)

PART 2 - PROPOSAL PRESENTATION (10%)

➢ The soft copy of the presentation (video) should be submitted (Microsoft Teams) in Week 10.

➢ Please take note of the following actions:

• Introduce yourself first – name and student ID
• Give a brief description of the club/society, history, mission, vision, organisation chart
etc.
• Show promotional materials and demonstrations

➢ Other instructions:
• All members are to be actively involved during the presentation.
• Duration: 10-15 minutes (strictly not less than 10 minutes) excluding the promo video
• Visual aids: Required (such as PowerPoint slides)
• Attire: Formal
• The end goal of the presentation:
-To convince your lecturer/assessor to approve your proposal

➢ Assessment will be based on:

• Content & Organisation - Logical, Sequential, Systematic
• Language - Accuracy, Fluency, Appropriateness
• Delivery - Correct Pronunciation & Clear Articulation, Speech Variation, Stress, Tone,
Pacing, Pausing, Voice Projection, Volume (Audible)
• Non-Verbal - Eye Contact, Gesture, Posture, Attire
• Audio-Visual & Supporting Aids - Relevant, Appropriate, Effective
• Overall Success – Time management, decorum, objectives achieved