A

PROJECT REPORT
ON

AN ANALYSIS OF FINANCIAL AND

MARKETING PERFORMANCE OF
MAHINDRA GROUP
A report submitted in partial fulfillment of
the requirement for the degree of
MASTER OF COMMERCE

Session : 2021-2022

Submitted to : Submitted By :
Prof. Vikas Kumar Vijay Malik
Ms. Raveena Roll No. RI200654186011
(Faculty of M.Com. Deptt.) M.Com.

VINAYAK VIDYAPEETH
Roorkee Road, Meerut (U.P.)
 DECLARATION

I, Vijay Malik hereby declare that the report entitled “AN ANALYSIS

OF FINANCIAL AND MARKETING PERFORMANCE OF

MAHINDRA GROUP” under the guidance of Ms. Raveena (HOD),

Department of Master of Commerce, Vinayak Vidyapeeth,

Modipuram, Meerut that is being submitted by me in partial

fulfillment of the requirements for the award of degree of Master of

Commerce from CCS University, Meerut is a record of bonafied

work carried out by me.

Date : ....................

Place : .................... Vijay Malik

 ACKNOWLEDGEMENT

I, Vijay Malik student of M.Com., Vinayak Vidyapeeth College,

Modipuram, Meerut is highly grateful to all those who helped me in

completing this project.

First of all, I would like to pay my heartiest thanks to Mr. Vikas Sir,

Director and Ms. Raveena Mam (HOD), Vinayak Vidyapeeth

College, Meerut who provided me such a wonderful guidance to do

project work and provided their valuable suggestions in

understanding the work of report.

I would also like to thanks other faculty and friends who also provide

me support for the completion of project report.

Date : ....................

Place : .................... Vijay Malik

 CONTENT

Ch. Topic Pg. No.

1. Introduction 1

2. Company Profile 10

3. Objective of the Study 22

4. Research Methodology 24

5. Financial And Data Analysis 27

6. Findings 37

7. Recommendations 39

8. Bibliography 41

9. Questionnaires 44